business plan for helmets
DESCRIPTION
brief planTRANSCRIPT
[Helmets manufacturers]
V Care solutions Ltd mission is to provide innovative high quality safety helmets for all emergency services. We seek to achieve this through a process of continuous improvement and continued consultation with customers, whilst providing staff security in employment.
V Care solutions is a company that deals with the production of safety gear and primarily - HELMETS.
V Care solutions promotes cause – related marketing hence primary focus of V Care solutions is to provide quality products, create awareness and promote safety measures.
The Indian market provides ideal platform for V Care solutions mainly due to the increasingly large number of two wheelers, sports men and workmen involved in hazardous jobs.
Objectives: V Care solutions focuses on safety - first precautions and awareness.
Locations- V Care solutions has 2 showrooms in mumbai & lonavla apart from retail outlets in mumbai suburbs, pune, thane etc.
Market segmentation: V Care solutions targets to both male and female.
Advertising campaign & message: V Care solutions adopts advertising as the primary tool for marketing.
V Care solutions also conducts campaigns like Safety First programs, AA ( Accident Avoidance ) and a V Care solutions special program called HEAD SECURE at high schools and colleges, work places and at malls and factories.
Variety of colors and styles for every type of rider
light, cool and comfortable that they practically disappear when you put one on.
Every V Care solutions helmet features a durable outer shell. Some models use a lightweight In-molded shell made of thermoplastic.
The carbon fibre shell in a V Care solutions helmet is a unique feature that most ordinary helmets do not posses and has been adopted from Wenjin the china Auto equipment and safety company.
Open Face Helmets. (Rs.600 – Rs.1200)
Free travel kit
Pacific helmets limited Vega helmets Studds helmets Airmax helmets
Total sales of motorcycles in the year 2011-2012 was 3,22,348.
It is increasing year after year.
So the demand for helmets will also increase.
Due to stringent laws and penalties, people are using helmets.
We are providing helmets at cheaper price and of best quality.
We are also providing after sale service. We are providing additional convienience
such as face shields, ear protection etc.
Initial investment Rs. 50 lacs. Personal contribution Rs. 15 lacs each by
two partners. Bank loan of Rs. 20 lacs. Initial stage production is of 100000 units
i.e. 50000 in the first month and 50000 in next month.
We will directly import manufacturing parts from wenjin motorcycle parts limited, china.
We are maintaining quality standards of our product. And we have taken the approval of ISO 4007:2012 & 3873:1977 certification.
We have a strength of 50 employees in our initial stages.
20 employees for manufacturing process 5 regional heads 15 sales and promotion executives 3 HR executives 2 financial executives 3 distribution heads 2 customer care executives
PARTICULARS AMOUNT (In Rs.)
Fiber glass 100000
Chin strap 100000
Foam 50000
Peaks screw 10000
Protective padding 25000
Chin guard lining 5000
Front vent 15000
peak 5000
visor 30000
Central pad 10000
others 250000
TOTAL 1500000
PARTICULARS AMOUNT (In Rs.)
Advertisement expenses 400000
Promotion & distribution expenses
250000
Rent 100000
Machineries 800000
Tools 200000
Employees compensation 500000
Electricity 50000
Miscellaneous expenses 900000
TOTAL 3200000
Short term - By our hard core selling and promotion
strategy, we will try to penetrate market with our low price and best quality products.
Long term - To reach maximum number of
customers by opening showrooms in various mega cities all over India.
- To build an image of trust in the minds of customers.
V care solutions has a general recommendation of replacing a helmet every three 3 years under normal wear and tear.
What if a helmet becomes damaged?
If helmets get damaged within the warranty period i.e. 1 year, the customer will get it repaired at free of cost.
Helmets will be replaced after 3 years from the date of purchase with a new helmet at a minimum cost.
He prefers his hair than head He prefers his head than hair.
No head no hair
Lucky to be in bed