business plan for innovation business
TRANSCRIPT
Business Plan for Innovation Business
Ratchakrit KlongpayabalFinancial and Venture Capital Consultant
Office of SMEs Promotion
Intellectual property-based innovation business plan competition
Overview for innovation business
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 2
Invention Innovation
Intellectual property
+
Product or ServicePrototype
Intellectual Property
New IdeaScience-based
Technology-based
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Technology proofNovelty proof
Invention
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CommercializationBusiness management
Inventor EntrepreneurBusiness firm
IndividualResearcher, Inventor
Business feasibility factors Marketing Management Production or service Financial Laws, regulations, standards, codes Politics and economics
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 3
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 4
Judging criteria for inno.business plan Innovation and intellectual property management Creative thinking from business model Competitive advantage Commercial viability and potential Product or service process Marketing management Financial results or return to business Communication and presentation skills
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 5
Sample of business plan structure 1
ExecutiveSummary
Mkt.analysisAnd
Competition
Managementand
Operations
BusinessIdea
Mkt.planand
Implementation
Financialand
Revenue
Product or Service
Description
Productionor service
Plan
RisksManagement
AppendicesData, Charts, Tables,Diagrams, Research
BusinessPlan
Should be 20-30 pages Should be 10-15 pages
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 6
Business plan suggested outlinesTOPIC PAGES
Executive Summary 1-2
Business Idea / Business statement 2-3
Product or service description / IP or technology exploitation 2-3
Market analysis and Competition 2-3
Marketing plan and implementation 3-5
Production or service plan 2-3
Management and operation 2-3
Financial Plan and Revenue Projection 5-6
Risk management 1-2
Appendices 10-15
Total 30-45
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 7
Sample of business plan structure 2
ExecutiveSummary
IP orTechnology exploitation
Managementand
Operations
BusinessIdea
Mkt.analysisand
Competition
Productionor service
Plan
Product or Service
Description
Mkt.planand
Implementation
Financialand
Revenue
AppendicesData, Charts, Tables,Diagrams, Research
BusinessPlan
Should be 20-30 pages Should be 10-15 pages
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 8
How to start writing a business plan
Step 1 Step 2 Step 3 Step 4 Step 5
Choose a good business
DataCollection
Businessand
marketanalysis
Business model
Start to writea business plan
Business model components
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BusinessModel
Value Proposition
Market Segments
Distribution Channels
Customer Relationship
Value Configurations
Core capabilities
Partner Network
Commercialize Network
Cost Structure
Revenue Model
Process for develop a business plan
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Marketing
Operating
Financial
Production
Mkt
. or I
ndus
tria
l Ana
lysi
s
Ris
k A
sses
smen
t
Business Idea or Business Overview
Appendix or Exhibit
BusinessModel
BusinessModel
Process for develop a business plan
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 11
BusinessPlan
Marketing
Operating
Financial
Production
Mkt
. or I
ndus
tria
l Ana
lysi
s
Ris
k A
sses
smen
t
Business Idea or Business Overview
Appendix or Exhibit
BusinessModel
BusinessModel
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Types of business Product oriented business Personal product business Service oriented business Personal service business Retail business Distribution business Technology-based or internet business
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 13
Business investment Not too small Not too large Depend on your business type 1,000,000 - 5,000,000 THB 5,000,000 - 20,000,00 THB 20,000,000 - 50,000,000 THB More than 50,000,000 THB
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 14
7Cs of good business planC Communicate
C Commercial
C Competitive
C CorrectC ClearC CompleteC Convince
BusinessPlan
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Executive summary Appears first in the plan, normally write last Wait until you’re almost done so you can include the
main highlights Cover the most important facts Very important for presentation
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 16
Sample of executive summary outline Business overview Business idea Product or service Market overview Competitive edge Target customer Marketing strategy Production or service plan Management or operation Financial conclusion
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 17
Business idea Explain about your business idea How your IP make your business innovate? Why you choose to do this business not others? Identify business relation factors What business you are in Business model and Business set-up Product and service
How and what is the innovation in your business?
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 18
Business statement Identify vision and mission of business Describe or explain about your business goals and
objectives Short-term (first year) Mid-term (1-3 years) Long-term (3-5 years or more)
Keys of success Specific, Measurable, Achievable, Reliable, Time horizon
Product or service description Describe your product or service Type or model Size or dimension Features or how to use Price and sale condition Etc.
Add-on photo, pictures, graphic, manual etc. Comparison to existing product or service
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 19
IP or technology exploitation Intellectual property type Intellectual property protection method Identify the important for Intellectual property or
technology for your product or service and for customers or market
Exploitation method of Intellectual property or technology to your product or service
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 20
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 21
Market analysis Explain and analysis the market which you are in Market growth, trend, needs Demand and supply Market segmentation Analysis in industry and target customersBy age, income, product or service type,
geography, buying patterns, needs, behavior or other classifications
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 22
Competition Describe your main competitors How well established are they? What are their main strengths and weaknesses? How will you compete with them? SWOT Analysis (Strength, Weakness, Opportunity and Threat) to
define your business for market and competitor
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 23
Marketing plan Explain the marketing plan Fundamental marketing plan contains 4 strategic
plans, product or service strategy, pricing strategy, place or distribution strategy and promotion strategy
Remember that all of strategy use money to do, so you must careful in expense to use for your strategies
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5Fs of customers needsFeatures
Finance
Freedom
Feelings
Future
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Marketing strategies
Customersolutions
Customercosts
Customerconvenience
Communicationto customer
Product
Place Promotion
Price
Customer satisfaction
Innovation
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Marketing and Implementation plan Explain the implementation plan / marketing plan Marketing programs Sales programs, personnel programs Production or services program Investment programs
Must has the milestones, activities to do, responsibilities, personnel, date to start and finish, time to do and budget
Production or service plan Identify production or service policy Describe the production or service process Identify production or service cost and expenditure Describe the method of intellectual property or new
technology using in production or service Production or service forecast must relate to
marketing
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Management and operations Explain the business management or operations What type of legal entity you expect to form Who will own it and how ownership will be divided The organizational structure or organization chart The management team and personnel plan Technology or IP operation
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 29
Resources requirement Describe the money required to start your business Investment structure for your business Land Building, factory Machinery and equipment Intellectual property Vehicle, fixture or fitting Working capital for stock/debtors/creditors etc
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Financial plan and revenue projection summary topic, which is followed by detailed topic
covering your general assumptions Personnel management and operating Marketing Product or service FinancialRevenue and cost forecastProfit and loss, cash flow, balance sheet Break-even analysis, and financial ratios
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Risk management Describe your risk assessment Business risks (especially IP or technology risks) Financial risksPresent and future of risks
How will you protect or manage these risks?
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Appendices Gathering information which supporting your
business plan such as research data, statistics, information, news etc.
Do not use all text or number but also use pictures, chart, graph, table or other graphic tools to present data or idea in your business plan
Length should be 10-15 pages or less
Factors for business plan presentation
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Business PlanDocument
VisualPresentation
A B
Answersfrom
Questions
DVocalPresentation
C
Business Plan Presentation
Business plan presentation Formal presentation Informal presentation
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5 + 55 + 5 + 55 + 5 + 5 + 5
Good
OK
Maximum