By:Group 4

DEBRA MARKOS UNIVERSITY

1. Introduction Advancements in the Information and Communications Technology (ICT) have

completely transformed our life. Internet has become a technology without which

it is difficult to survive now. Internet is also used to share information and

communicate with people who are geographically apart.

This is why we are motivated to develop educational platform that helps students

to study their class without attending to classrooms.

There are many applications of (ICT) technologies in education. Technologies and

services under this categories include e-learning, digital learning, simulation

software, Learning Management Systems (LMS) and Competency Management

Systems (CMS). All these technologies together make the process of providing

quality education much easier and faster.

LMS is usually deployed in educational institutes where it can facilitate the

interactions between teachers and students more efficient. With the help of this

technology, teachers can share coursework related information with their students,

upload course documents, homework assignments and initiate online discussions.

On the other hand, students can create their own study groups, post questions and

comments in discussion forums and upload/submit assignments/homework.

Teachers can track the progress of a student online. All these facilities improve the

quality of communication and in turn education. This also reduces a lot of

administrative overhead since all the information is stored online.

CMS is similar in concept to LMS but it is mostly deployed by businesses. Many

businesses, especially the consulting firms whose business model depends upon

knowledge workers and their skills, need to manage the competency of their

employees. Usually such businesses promote advanced learning and skills

development among their employees by integrating learning and development as

the part of their performance management systems.

Next we will discuss the details of our organization which we are going to develop

a business plan.

1.1 Company Name The Company will be named Bright-Educators Inc.. As its name refers the

company would be a private corporation company with limited shares. The

capital of the company would be get from bank loan, private shares and

partners funds.

1.2 The name and Address of partners List of Members who have participating in developing the Business plan and

Formulation (creating) this new Organization are listed below.

Name of Entrepreneur Address PhoneNumber

1. Tsegaye Andargie__________DMu____0921574409

2.Yeshiwas Mekonnen________DMU____09184569844

3.Gelila Zeleke______________DMU_____0900000000

4.Hululanch Abenet__________DMU______0000000000

5.Alemnesh Enyew__________DMU_______2345645545

We all as a team will work together hard to make this company the most leading

Educator in Ethiopia.

1.3 Nature of Business Bright-Educators would primarily focus on providing educational technologies,

specializing in management software like LMS (learning management system) and

CMS (competency management system) to schools and universities and businesses

in Ethiopia. At the same time, Bright-Educators team would focus on developing

web based LMS and CMS applications which can be used by educators to improve

the interactions between teachers and students and to improve the operational

efficiency.

Company Information: Bright-Educators Inc. would be privately owned

company, with its headquarter in Addis Ababa, Ethiopia. The company will be a

virtual organization and all the associates of the company would function in a

virtual team format, meaning that associates would work from geographically

different (because it is web based).

Companys Mission, Vision and Value:

Mission: - Bright-Educators mission is to become Ethiopian number one provider

of Information and Communication Technologies to the education industry and be

known for providing best in class web application products to increase the

efficiency of education institutes.

Vision: - Bright-Educators vision is to transform the efficiency of education

process in Ethiopia by introducing them to new information and communications

technologies. Bright-Educators would help their customers improve the efficiency

and quality of education.

Value: - Love and respect for students, growth and continuous learning are the

principle values in which Bright-Educators strongly believes.

1.4 Financial Statement As we plan the company would be started with a capital of Birr half million

(500,000) which will be raised from partners, bank loan, private shares and

Sponsors. We the developers as the owner of this company have a responsibility to

collect this much capital from the providers before we got started organizing our

company. This much money is required for equipments such as

Computers

Severs

Licensed Softwares

Build facilities and building of the main Organization

Programming tools

Hardware facilities for Audio and video Capturing(audio-visual equipment)

Testing and Deploying rents which will be paid to Ethiopian

Telecommunication.

Advertising cost

Web based Advertizing using facebook,and Google which will cost around $20(384 birr)

TV and radio Advertizing-using ethiopain television and radio brodcationg agensy which will cost around 5,000 birr.

On magazines-on top magazines which are available in Ethiopia.

1.5Confidentiality of the report The document is confidential and proprietor to the developers. It may not be

circulated or disclosed in whole or part without the written permission of partners.

This system is neither hack-able nor editable without the proper permission of the

owners.

Anybody which use this system in any electronic retrieval system without proper

permission will be asked by Ethiopian Intellectual law of patent.

But Plans and projections are subjected to change since the system is always on

change and upgrade and anyone who has proper permission can upgrade the

system time to time.

2. Executive Summary In order to better understand our business organization we have divide executive

summary of the business plan in to the following. The company Mission and

Vision are also included in this business plan which are listed above.

2.1 Strategic Goals: Bright-Educators is a startup company. The short term goal of

Bright-Educators is to establish itself in the industry with at least 10 stable

customers in the first two years of operations and provide a steady cash flow for

the company to enter the growth period within 3 years of its operation. Once

Bright-Educators has a portfolio of a good number of satisfied customers,

approximately 10-15 large coaching universities and colleges and 3 4 higher

education institutes, it would shift its focus towards gaining the market share by

focusing more on marketing and business development.

2.2 Products and Services: Bright-Educators would primarily focus on providing

educational technologies, specializing in management software like LMS and CMS

to schools and universities and businesses in Ethiopia. Initially, to provide for

some cash flow and build the credibility in the market, Bright-Educators would do

consulting projects and freelance projects. At the same time, Bright-Educators

team would focus on developing web based LMS and CMS applications which can

be used by educators to improve the interactions between teachers and students and

to improve the operational efficiency.

2.3 Target Customer: Ethiopian education industry is the primary customer of

Bright-Educators. Ethiopian education industry is mainly categorized in two

markets; formal and informal markets. Formal market is the one that provides

formal education to students i.e. KG-12 and higher education systems. Informal

education industry is the one that supports formal education market. This includes

pre-schools, coaching classes and vocational training class, ITC in education

market and books for education.

2.4 Marketing and Sales strategy: Bright-Educators would primarily target the

customers through the owners personal contacts. At the same time, Bright-

Educators would provide access to the trial (testing) version of our software free of

cost for first one month trial. Bright-Educators would also provide enrollment of

first 30 students free to these customers. This would enable customers to test the

product and provide feedback.

We also use Advertising using TV and Radio to announce Ethiopian Educational

organizations customers that such a business has already started.

2.5 Competition:- Even though there are many organization which develop some

software for may purposes there is no organization who develop application

softwares for educational purpose in Ethiopia.

2.6 Company Management: Companys management team includes experienced,

highly focused and dedicated team of professionals, who have proven track record

in the ICT industry which is us the owners.

Owners of the Organizations are also managers of the organization since we are

ICT professionals.

2.7 Financials: The first few months of the operation would go in development of

the product. The company does not expect to sell much in this time, except for

consulting services which is not considered as companys core business. Most of

the initial investment brought in would be used by the 8th month of operation.

Company would start making positive income by 9th month of its operation when

it gets a real paying customer. The company would start making positive profit

after completing almost a year of operations.

2.8 Stage of Development: Bright-Educators is still in the conception phase and

has not actively started working on this project. Bright-Educators estimates that it

would take us six months to come up with viable commercial product in the

market. Bright-Educators does not anticipate starting selling before September

2007 Ethiopian calendar.

3. Industry Analysis

3.1 Market Review

As mentioned earlier, Bright-Educators would primarily focus on making

education delivery easy for educational institutions and businesses through the use

of ICT technologies. This section would give more details about the size and

attractiveness of market and would define the target market for the business.

3.2 Future Outlook and Trends The introduction of such organization will improve Ethiopian Education one more

step from is state. Even though more Ethiopians in urban areas are very close to

computers and digital Electronics but they are not using this devices for

educational Purpose. Mostly they simply use this devices for entertainment. But

after we develop these Educational softwares future outlook of Ethiopian

education might be improved.

Future Outlook of Our Organization

If we succeed on in the market and get enough profit we will improve our

organization to developing software application for multi-purposes not education

only.

So our company will be the one and only most trusted education empowering

industry in Ethiopia.

We will also start producing hardware products which will also improve

educational status and life standards of Ethiopians.

Industry Size and Trend

Ethiopian education industry is the most not invested institutes. The entire industry

is not much enough related to the population.

In the last 20 years the industry is facing its own growth issues since democratic

systems are related to free Education for all by the Ethiopian government.

3.3 Trends in Education Industry: The government regulations is the biggest issue as far as the growth of formal

market is concerned. Similarly, scalability is the major concern in informal market.

Despite these growth issues in the Educational markets, Ethiopian education

industry is showing some positive trends such as adoption of technology is

increasing, online and correspondence courses are rising in vocational education

market providers.

3.4 Analysis of competitors As we said above there is no competitive organization in Ethiopia who is

developing Educational software Platforms. But they will emerge through time

since improving in technology will intern increase the need of digital education.

But we will provide best customer care services to be trusted by any organization

or Educator in Ethiopia by letting organization to try our services for free for at

least one month any they will buy or not as the want.

Competitor removal

We will come up with foreign country professional guests to improve our services

which increase customer trust on us.

3.5 Market Segmentation The market of this company will be all over the county (Ethiopia) because anybody

who have a computer and access to a network can start trying our system. After

they try our service the can come to our main office and buy the full software or

pay online and buy the software.

Although, primary customers are generally categorized as any educational

institution, providing education services to their students, this section further

classifies customers in various segments as below

Coaching and vocational classes: coaching classes mainly refers to subject-

based tutoring in schools, universities and colleges.

Higher education institute

Small/Medium size businesses: Small and medium size businesses is another

line of customer which requires their employees to build their competency

and map the competency to job descriptions.

4. Size of the Business

4.1 Products and services We develop softwares that empower education that is why we are more interested

on services than products. This does not mean we dont have any product, we have

the following products

Learning management System(LMs) Software

Competency Management Systems (CMS) software

Services

Providing trial of our software to different organizations

Providing online learning website by agreeing with the Ministry education

of Ethiopia.

Providing special trainings and educational programs for Coaching and

vocational classes.

Provide simple software that educate employees of a specific Small/Medium

size businesses.

And so much more as the need of different organizations

4.2 Size of the Business The business shall be off a small size initially with less than 10 customers in the

total organization. Because our system is not a hardware producing company, it

only produce a software package for educational purpose only this intern decrease

the number of employees. However the company shall be expanded to a medium

or large company through time since technology is emerging towards education in

this generation.

4.3 Office Equipment and Personnel Equipments and personnel that the organization require are listed below on the

following table.

*All the prices are listed in Ethiopian birr.

No Description Quantity Unit Price Total Price

1 Desktop computers 4 5,000 20,000

2 Laptop computer 2 16,000 32,000

3 Guest chair 3 200 600

4 Server computer 1 20,000 20,000

5 Filling cabinet 2 2,000 4,000

6 Paper and Storage

device cabinet

1 1,000 1,000

7 Tables 3 200 600

8 External Hard Disk 1 3,840 3840

9 Flash Drive 2 200 400

10 Paper, pen and

elementary staff

tools

- 1000 1000

11 Operating system

and D/f softwares 6 elements

which are d/f

Totally 150 150

Total 83590

Man Power requirement

No Description Quantity Monthly pay Annual pay

1 CEO 1 5,000 60,000

2 Secretary 2 800 19,200

3 programmers 4 4,000 192,000

4 Software

troubleshooter and

testing

1 4,000 48,000

5 Communicative

officer and market

searcher

1 800 9,600

total 27,400 328800

4.4 Background of the Entrepreneur