…… … TOYS

Introduction

……Toys is an exciting start-up company and is initially offering two type of toys:-Fun toys:- With whom children can play which are made up of soft materials.Educational toys:- Which help children’s to develop their mental skills.

Empowering Your Beginning

Our mission is to deliver high quality, safe, innovative and educational toys to children.

To enhance our leadership in retail and wholesale market within and outside boundaries.

51% Own capital :- Rs. 25,50,000 49% Borrowed Capital:- Rs. 24,50,000

Cost to bring the product…

CalculationPurchase Price convertedTo Rs.

25,00,000

Freight to Indonesian harbour

5,00,000

Sub Total 30,00,000

10% duty 3,00,000

Sub Total 33,00,000

19% Import VAT 6,27,000

Total 39,27,000

(Cost Per 10,000 pieces)

Balance Sheet

ASSETSCurrent assets:-CashAccounts receivablesInventoriesOther current assetsFixed Assets:-Land and BuildingFurniture Total

2000001500001700000150000

5000000300000

2200000

5300000

7500000

LIABILITIESCurrent liability:-Account payablesSecured loanFixed liability:-Borrowed capitalOwn capital Total

10000001500000 24500002550000

2500000

5000000

7500000

Source of finance

Magma finance Mudra finance. IFC Owner’s capital

Major product segmentation

Soft Toys

ON THE BASIS OF AGE

0-1 YEAR1-3 YEAR3-5 YEAR5-10 YEAR10 AND SO ON..

ON THE BASIS OF GENDERBOYSGIRLSUNISEX

Present scenario

Due to patriotic behavior of public we are gaining attraction because of a trustable Indian brand.Inspite of importing from China, our products are imported from Indonesia.

Boost in the demand of our products.Increase in the market share of our product.Enhancement of goodwill.Maximization of welfare of Indian society.

Management

Centralised.Authority and Responsibility.

Learning Organisation.

CENTRALISEDAs our company is new in the

market so the power is centralised for instance in the

limited hands only.

Authority and responsibility

All the partners are having equal authority and

responsibility regarding taking any decisions in the

stake of the company.

Learning Organisation

As our company is new in market so we will learn from our competitors

while doing the business in dynamic environment.

Long term strategies

StrategiesShort term strategies

Short-term strategies

Develop and supply creative, educational, engaging toys.Provide the toys at cheapest rate.

Provide customers the toys according to their taste and preferences.Study the competitors and marketers before setting up business.

Long-term strategiesTo cover up the whole

market.Motivate other to invest in

Indian toy market and manufacture toys in India.

To be at the top in Indian toy market and globally.

Export the made in Indian toys to other countries.

Increase the market share.To achieve and maintain

break-even point of the company.

Sales & OperationsOnline sales is

available.On Retail outlets.

Wholesale.

OperationsAll the Company related Operations are done from the head office situated at Delhi.

Marketing

LongTerm

ShortTerm

Short-term:-To make the people familiar with our product in the short

time span.

Long-term:-To establish our business globally and enhance the goodwill of our company

and product internationally.

Top market playersChiccoKidzeeLiliputFundoozChota bheemBarbieFunskul

Corporate Social Responsibility

(CSR)Charity 1% of total profit.Child Education 2% (after

Charity).Import of Eco-Friendly

Products.Selling Pocket Friendly

Products.Ecofriendly packing.

CharityTo the slum area

children's.To the orphanage

children's.