business plan: market & trends

Tips for a good Business Plan: Weekly Schedule

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# Date Topic0 15-Mar Announcement1 22-Mar Introduction2 29-Mar Structure Business Plan3 05-Apr Mission-Vision4 12-Apr Goals - Values5 19-Apr Good examples Mission-Vision6 26-Apr Bad examples Mission-Vision7 03-May Good examples Values8 10-May Team9 17-May Market Analysis: Market & Trends

10 24-May Market Analysis: Target Group + Excellent example11 31-May Market Analysis: Competition12 07-Jun Market Analysis: Suppliers + examples13 14-Jun SWOT analysis14 21-Jun SWOT analysis: Examples15 28-Jun Marketingmix16 05-Jul Marketingmix: Promotion - Top 10 on Twitter17 08-Aug Financial Plan: Content + Assumptions18 15-Aug Financial Plan: Definitions19 22-Aug Action Plan20 29-Aug Variance analysis

Tip: - Gather as much information as possible (talk to people, do surveys, ….)- Validate your conclusion and analysis with experts, colleagues, competitors, …

Market Analysis – Market & Trends



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Spend enough time to investigate your Market Use different sources

Offical authorities (departments, cities, …) Internet Libraries Schools/Universities Surveys

What is the evolution in your Market Number of competitots Prices increase/decrease Costs increase/decrease Speed of evolution

What are the influencing factors in your Market Price Cost Technology Service Status

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MARKETANALYSIS

Tip: - Understand the newest trends- Look at your competitors- Invest in technology- Innovate- (Re)invent new products/services

Market Analysis – Market & Trends



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business plan: market & trends

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