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business plan: marketing mix

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Tips for a good Business Plan: Weekly Schedule NEXT PAGE MARKETING MIX PRODUCT # Date Topic 0 15- Mar Announcement 1 22- Mar Introduction 2 29- Mar Structure Business Plan 3 05- Apr Mission-Vision 4 12- Apr Goals - Values 5 19- Apr Good examples Mission-Vision 6 26- Apr Bad examples Mission-Vision 7 03- May Good examples Values 8 10- May Team 9 17- May Market Analysis: Market & Trends 10 24- May Market Analysis: Target Group 31-

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Page 1: Business Plan: Marketing Mix

Tips for a good Business Plan: Weekly Schedule

NEXT PAGE

MARKETING MIXPRODUCT

# Date Topic0 15-Mar Announcement1 22-Mar Introduction2 29-Mar Structure Business Plan3 05-Apr Mission-Vision4 12-Apr Goals - Values5 19-Apr Good examples Mission-Vision6 26-Apr Bad examples Mission-Vision7 03-May Good examples Values8 10-May Team9 17-May Market Analysis: Market & Trends

10 24-May Market Analysis: Target Group11 31-May Market Analysis: Competition12 07-Jun Market Analysis: Suppliers + examples13 14-Jun SWOT analysis14 21-Jun SWOT analysis: Examples15 28-Jun Marketingmix16 05-Jul Marketingmix: Promotion - Top 10 on Twitter17 08-Aug Financial Plan: Content + Assumptions18 15-Aug Financial Plan: Definitions19 22-Aug Action Plan20 29-Aug Variance analysis

Page 2: Business Plan: Marketing Mix

Tip: - Differentiate your product and follow a “Marketing – Plan”

Marketingmix: Product Is there a market for your product?

Innovation? Complementary? Existing?

What is your USP (Unique Selling Point)? 5 steps to Product Acceptation:

Awareness Interest Trust Commitment Advocay

“Sales Funnel” I know I need I feel I want I like

NEXT PAGE

MARKETING MIXPRODUCT

Page 3: Business Plan: Marketing Mix

Marketingmix: Product – Sales Funnel

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MARKETING MIXPRICE

Page 4: Business Plan: Marketing Mix

Tip: - Compare your price with the Market price- Determine your “launch” price

Marketingmix: Price What is your stategy versus your competitors?

Low Cost/Price High Quality – High Price

“Launch” price Higher to get a market share? Lower to get a market share?

Your target group changes depending on your price

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MARKETING MIXPROMOTION

Page 5: Business Plan: Marketing Mix

Tip: - Evaluate how/when to use Social Media

Marketingmix: Promotion Traditional media still effective?

Publications Billboards Newspaper, magazines TV

“New” promotion methods -> Social Media Website Blogs LinkedIn Twitter Smartphones, tablets

Use the expertise of (Marketing)experts What is your promotion budget? What is your estimated ROI?

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MARKETING MIXPLACE

Page 6: Business Plan: Marketing Mix

Marketingmix: Place Analyse location costs

From home Shared offices Centre …

Depending of your product/service Restaurant, Pizza, … Consultancy Production Logistics …

What is THE strategic location? Brand recognition in the street # of “potential “viewers” Accessibility Tourists, … …

Tip: - Calculate ROI for your location NEXT EEK

MARKETING MIXEXAMPLE


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