business plan mobile
TRANSCRIPT
-
8/12/2019 Business Plan Mobile
1/49
0
-
8/12/2019 Business Plan Mobile
2/49
ContentsBusiness Concept....................................................................................................... 4
Vision..........................................................................................................................5
Mission....................................................................................................................... 5
Industry Analysis........................................................................................................5
Market Trends.......................................................................................................... 5
Target Markets.........................................................................................................7
Kids...................................................................................................................... 7
Parents................................................................................................................. 7
n!et "eed............................................................................................................ 7
Market Potential...................................................................................................... #
Co!petition............................................................................................................. #
Business $pportunity.............................................................................................. %
Marketing Plan............................................................................................................%
Value Proposition...................................................................................................&0
Product.................................................................................................................. &0
Price......................................................................................................................&&
Pro!otion..............................................................................................................&'
Place ()istri*ution+................................................................................................&'
iTunes ,tore........................................................................................................&'
-oogle Play........................................................................................................ &
/e* Player......................................................................................................... &
$perations plan....................................................................................................... &
1ocation.................................................................................................................&
,tructure...............................................................................................................&
Processes..............................................................................................................&4&. Planning.......................................................................................................&4
'. I!ple!entation............................................................................................&4
. )eploy!ent.................................................................................................&4
,er2ice Pro2ider Agree!ent.................................................................................. &5
Accapella ,tudio.................................................................................................&5
&
-
8/12/2019 Business Plan Mobile
3/49
Illogika ,tudio.....................................................................................................&5
C3ristian -er2ais................................................................................................&5
Key ...................................................................................................................&6
Patrick Poirier..................................................................................................... &6
C3ristian -er2ais Kyrs )esign..........................................................................&6
)a2id 8ug9re:1a!arre Illogika ,tudios............................................................&6
$li2ier Martin Illogika ,tudios..........................................................................&7
1o;c Cayuela Illogika ,tudios...........................................................................&7
,idney /ong 8reelance Contractor..................................................................&7
8inancing Plan.......................................................................................................... &7
,tart:p 8inancing.................................................................................................&7
8uture 8unding "eeded......................................................................................... &7
Borro?it ,trategy..........................................................................................................&%
8inancial ,tate!ents................................................................................................&%
e@erences................................................................................................................&%
Appendices...............................................................................................................'&
Appendi? & Cell p3one and ,!artp3one $
-
8/12/2019 Business Plan Mobile
4/49
Ta*le >uropean Market.................................................................................'7
Appendi? &0 : Co!petitors....................................................................................'%
Appendi? && Marketing Translation and C8M 1oan Pay!ents...........................0
Appendi? &' Inco!e ,tate!ents........................................................................'
Inco!e ,tate!ent (Pro=ected+ @or ear '............................................................'
Inco!e ,tate!ent (Pro=ected+ @or ear ............................................................
Inco!e ,tate!ent (Pro=ected+ @or ear 4............................................................4
Appendi? & Balance ,3eets..............................................................................5
Balance ,3eet (Pro=ected+ (ear ' >nd+..............................................................5
Balance ,3eet (Pro=ected+ (ear >nd+..............................................................6
Balance ,3eet (Pro=ected+ (ear 4 >nd+..............................................................7
Appendi? &4 ,
-
8/12/2019 Business Plan Mobile
5/49
Business ConceptIncorporated in '0& *y Patrick Poirier @ounder and president >rudite ,cience
operates in t3e IT sector and is de2eloping a line o@ educational ga!es and products
t3at it 3opes to launc3 starting inAugust '0&4. T3e ulti!ate idea *e3ind t3e
co!pany is t3at o@ c3anging t3e
-
8/12/2019 Business Plan Mobile
6/49
VisionTo re2olutioniHe t3e ga!ing and education industry one ga!e at a ti!e *y *eing a
state o@ t3e art pro2ider o@ ga!iFed educational content t3at
-
8/12/2019 Business Plan Mobile
7/49
*een sparedIn t3e past !ost ga!ing
-
8/12/2019 Business Plan Mobile
8/49
educational ga!es. Current educational apps are not engaging and dont
integrate t3e @un aspects t3at !ake ga!es success@ul. Also
-
8/12/2019 Business Plan Mobile
9/49
educational ga!es t3at t3eir c3ildren can play. T3is !eans t3ere@ore t3at
parents arent satisFed
-
8/12/2019 Business Plan Mobile
10/49
(AppBrain.co!+
4. ,o!e o@ t3e !ost success@ul !at3 apps include King o@ Mat3 (7 !illion
do
-
8/12/2019 Business Plan Mobile
11/49
-
8/12/2019 Business Plan Mobile
12/49
8ollo
-
8/12/2019 Business Plan Mobile
13/49
PriceT3e ga!e :1earning ,e!inars T3ese se!inars 3osted once a !ont3 *y >rudite
,cience regroup progra!!ers pro@essors and instructional tec3nologies
pro@essionals. T3ey
-
8/12/2019 Business Plan Mobile
14/49
sc3ools
-
8/12/2019 Business Plan Mobile
15/49
'. Betrudite ,ciences oLce is currently located in do
-
8/12/2019 Business Plan Mobile
16/49
-er2ais is t3e co:producer. T3e 2arious production processes in2ol2ed to *ring to
!arket an application suc3 as ,
-
8/12/2019 Business Plan Mobile
17/49
'. Its portion o@ t3e *udget is J45&'0 o@
-
8/12/2019 Business Plan Mobile
18/49
@unE ngineering
Manage!ent @ro! t3e "e< Rersey Institute o@ Tec3nology.
Oli,ier Martin 0 Illogika #tudios
$li2ier 3as *een coding in t3e ga!e industry since '005 and ngineering @ro! t3ecolePolytec3niue de
MontrWal.
&7
-
8/12/2019 Business Plan Mobile
19/49
'o4cCayuela 0 Illogika #tudios
1oic 3as *een a so@t
-
8/12/2019 Business Plan Mobile
20/49
3opes to repay t3e @ull a!ount during t3e t3ird year o@ operation. T3e !ont3ly
pay!ents
-
8/12/2019 Business Plan Mobile
21/49
-
8/12/2019 Business Plan Mobile
22/49
%. DA Parental Call o@ )uty @or Pro*le!atic InternetSTec3nology se in C3ildren.E"ichael Fraser. -ood T3erapy May &5 '0&. /e*. &5 $ct.
&0.D>?plosi2e -roducation Apps.E Tina arseghian. K>) Ranuary '0&'. /e*. &0 "o2. '0&.
&&.DAll:ti!e popular >ducation Apps.E%ppbrain.com. AppBrain. /e* &0 "o2.
'0&.&'.Duality o2er uantity sers May Pre@er Better Apps "ot Bigger,tores.Earrison eau ryant. M'Catalyst. /e* &4 "o2. '0&.
'&
-
8/12/2019 Business Plan Mobile
23/49
Appendices
Appendi9 0 Cell p-one and #martp-one O5ners-ip
Appendi9 * 0 Adult $adget O5ners-ip
''
-
8/12/2019 Business Plan Mobile
24/49
Appendi9 + 0 Moms; Usage o: Mo!ile e,ices
Appendi9 < 0 #martp-ones; Versus Ta!lets; Usage
'
-
8/12/2019 Business Plan Mobile
25/49
Appendi9 = 0 Time and Money #pent !y Age $roup
Appendi9 > 0 Percentage o: C-ildren entertained 5it- Mo!ilee,ices
'4
-
8/12/2019 Business Plan Mobile
26/49
-
8/12/2019 Business Plan Mobile
27/49
Appendi9 ? 0 Marketing /egions@ Acti,e Users@ Market #-are
Ta!le 3 Markets i,ided !y /egionT3e @ollo
-
8/12/2019 Business Plan Mobile
28/49
' %564.00TOTA
'
>=@>+*)DD
'7
-
8/12/2019 Business Plan Mobile
29/49
Ta!le + 0 Mo!ile Apps Usage
Users o: mo!ile apps 5orld5ide !y region (*D*3*D?" according to Portio/esearc-
*D* *D+ *D?App usersurope '% '# '&"ort3 A!erica &7 &0Middle >ast XA@rica
&4 & &'
1atin A!erica % &0 &0#ource& [ Portio esearc3 (Marc3 '0&+ Via [
!o*iT3inking
,ource D-lo*al !o*ile statistics '0& ,ection >E. "obiThinking.Mo*iT3inking May'0&. /e*. && )ec. '0&.
Appendi9 0 /e,enue PredictionsIn order to predict our re2enues
-
8/12/2019 Business Plan Mobile
30/49
7. Con2ersion o@ Total Acti2e sers to )aily Acti2e sers o@ &. >?cluding t3eunusual case o@ PuHHles and )ragons t3e con2ersion rate a2erages 6 @ort3e entertain!ent category. T3ere@ore t3is assu!ption is relati2elyconser2ati2e as
-
8/12/2019 Business Plan Mobile
31/49
Appendi9 E0Markets (In etail"
Ta!le 0 American Market
CountryTotal
Population
Num!er o:C-ildren(=3
-
8/12/2019 Business Plan Mobile
32/49
-
8/12/2019 Business Plan Mobile
33/49
Italy 6&'6&'54 55%6&5# 5 &%5#655 744%474 5&.'0 #&4&&1at2ia '&%&5#0 &%''46 5 %6&' %4000 &0.70 4'&5#
1it3uania 5'576& '0%4 &0 '0% 50%4 .50 %#&'1u?e!*ou
rg50%074 6'&6 '5 &554 6#'7& 4'.00 '#674
Malta 40%#6 4'06' 5 '&0 5#7% &0.00 5##"et3erlan
ds&6706' &%#&5 40 7%'54& '0'%#&0 54.00 &0%60%7
Poland #4&5'#4 6%4%47 &5 554'4' 64%476 '.00 &4%7#%Portugal &07#&45% &%5' '5 '%6'# &4%&45' 5.00 5''00#o!ania '#504 '&%544' &0 '&%544 4#&4' &4.00 4#7640,lo2akia 54#0## 5660%% &6%# %006& 7.00 6044,lo2enia &%%66&7 &7#'#4 &5 '674 '#%07# '7.60 7%7#6
,pain 4704'%#4 46&44&% 50 '07'&0 67#0000 55.40 756&'0,> s!artp3one penetrationE. Telecompaper. Teleco!paper "o2e!*er '0&&. /e*. &&
"o2. '0&.7. D,!artp3one penetration '4 in Argentina '0 in Me?ico &4 in BraHilE. /!/ %mericas. C /ireless
Intelligence on all T3ings /ireless May '0&'. /e*. # "o2. '0&.#. D,!artp3one Penetration ates *y Country\ /e a2e -ood )ata (Fnally+E. To!iA3onen Consulting
)ece!*er '0&&. /e*. % "o2. '0&.
'
-
8/12/2019 Business Plan Mobile
34/49
%. DT3e &5 Countries
-
8/12/2019 Business Plan Mobile
35/49
Appendi9 D 3 CompetitorsT3is ta*le s3ontertain!e
nt
Be=entertain!ent
Rentertain!e
nt
PuHHles and)ragons
J&'7'5.00
0.5 '6 cents J7.#5 0.7>ntertain!e
nt
King o@Mat3
"A "A "A "A 7 >ducation
Arit3!eTick "A "A "A "A 0.7 >ducation
Mat3 Tutor1ite
"A "A "A "A 0.6 >ducation
)ragonBo?5]
J&'5.00 "A "A "A 0.& >ducation
)ragonBo?&'] J''''.00 "A "A "A 0.04 >ducation
A2erage &5 cents J4.'4
Sources:www.thinkgaming.com,www.appannie.com,www.xyo.net
4
http://www.thinkgaming.com/http://www.thinkgaming.com/http://www.appannie.com/http://www.appannie.com/http://www.appannie.com/http://www.xyo.net/http://www.thinkgaming.com/http://www.appannie.com/http://www.xyo.net/ -
8/12/2019 Business Plan Mobile
36/49
Appendi9 0 Marketing@ Translation@ and C1M 'oan Payments
Month Monthly
Revenue
MonthlyMarketingExpense
LanguageTranslation
Expense
SalariesExpense
Monthly CMFLoan Payments
1 $1,496.25 $299.25 $0.00 $4!.1"2 $1,!20.!1 $"64.16 $0.00 $910.41
" $2,4!".1 $496.4 $0.00 $1,241.!54 $",419.5 $6!".95 $2,000.00 $1,09.!
5 $4,215.0 $!4".01 $2,000.00 $2,10.54
6 $4,92".5 $9!4.1 $0.00 $2,461.!
$6,422.14 $1,2!4.4" $2,000.00 $",211.0
! $,19.10 $1,54".!2 $2,000.00 $",!59.55
9 $!,!95.61 $1,9.12 $0.00 $4,44.!1
10 $10,22".04 $2,044.61 $2,500.00 $5,111.52
11 $11,4!5.25 $2,29.05 $2,500.00 $5,42.62
12 $12,29.55 $2,545.91 $0.00 $5,000.00 $6,"64.!
1" $14,6"!.19 $2,92.64 $2,500.00 $5,000.00 $,"19.10
14 $16,451.5" $",290."1 $2,500.00 $5,000.00 $!,225.6
15 $1!,2".9" $",64.59 $0.00 $5,000.00 $9,11!.9
16 $20,505.62 $4,101.12 $2,500.00 $5,000.00 $10,252.!1
1 $22,".92 $4,54.5! $2,500.00 $5,000.00 $11,"6!.96
1! $24,999.20 $4,999.!4 $0.00 $5,000.00 $12,499.60
19 $2,654.1" $5,5"0.!" $2,500.00 $5,000.00 $1",!2.020 $"0,"5!.!1 $6,01.6 $2,500.00 $5,000.00 $15,19.41
21 $"",16!.!" $6,6"". $0.00 $5,000.00 $16,5!4.41
22 $"6,5"4.!! $,"06.9! $2,500.00 $5,000.00 $1!,26.44
2" $40,000.!4 $!,000.1 $2,500.00 $5,000.00 $20,000.42
24 $4",629.21 $!,25.!4 $0.00 $5,000.00 $21,!14.61
25 $44,29".64 $!,!5!." $5,000.00 $21,554.1!
26 $4",10!."6 $!,621.6 $5,000.00 $20,41".16
2 $40,!26."2 $!,165.26 $5,000.00 $1,65.66
2! $",950.!4 $,590.1 $5,000.00
29 $"4,!1"."1 $6,962.66 $5,000.00
5
-
8/12/2019 Business Plan Mobile
37/49
"0 $"1,62."2 $6,"25.46 $5,000.00
"1 $2!,526.16 $5,05.2" $5,000.00
"2 $25,5!!.91 $5,11.! $5,000.00
"" $22,!5!."6 $4,51.6 $5,000.00
"4 $20,"5".44 $4,00.69 $5,000.00
"5 $1!,0.6! $",615.54 $5,000.00
6
-
8/12/2019 Business Plan Mobile
38/49
Appendi9 * 0 Income #tatements
Inco!e ,tate!ent (Pro=ected+ @or ear '
8rudite #cience Inc)Income #tatement
7ear *(7ear 8nd"
/8V8NU8#
e2enues @ro! -a!eJ
7700Translation >?pense &000CM8 Pay!ent 7%&6Marketing >?penses &5&66 660#'$ross /e,enues &&'ProFt ,3aring >?pense ''#0
Net /e,enuesJ
#%#8HP8N#8#
ent >?penseJ
'000Internet ,er2ice >?pense 400Internet osting >?pense 0/ireless Telep3one ,er2ice 60$Lce ,upplies 50tilities #Meals and >ntertain!ent 500
Tra2el >?pense 00#alaries 89pense$
-
8/12/2019 Business Plan Mobile
39/49
'7#57
#
-
8/12/2019 Business Plan Mobile
40/49
-
8/12/2019 Business Plan Mobile
41/49
40
-
8/12/2019 Business Plan Mobile
42/49
-
8/12/2019 Business Plan Mobile
43/49
Appendi9 + 0 Balance #-eets
Balance #-eet (Pro6ected" (7ear * 8nd"
8rudite #cience Inc)
Balance #-eet
As at 7ear 8nd (7ear *"
A##8T#Current AssetsCas3 on and J 4%56%Co!puter ,o@t
-
8/12/2019 Business Plan Mobile
44/49
Balance #-eet (Pro6ected" (7ear + 8nd"
8rudite #cience Inc)
Balance #-eetAs at 7ear 8nd (7ear +"
A##8T#Current AssetsCas3 on and J 74067Co!puter ,o@t
-
8/12/2019 Business Plan Mobile
45/49
Balance #-eet (Pro6ected" (7ear < 8nd"
8rudite #cience Inc)
Balance #-eetAs at 7ear 8nd (7ear
-
8/12/2019 Business Plan Mobile
46/49
Appendi9 < 0 #5eet Mat-;s Visual Inter:ace
T3is inter@ace
-
8/12/2019 Business Plan Mobile
47/49
are annoyed *y t3e ad2ertising
-
8/12/2019 Business Plan Mobile
48/49
,!artp3oneSTa*let sers iPad or iPad'
47
-
8/12/2019 Business Plan Mobile
49/49
Campaign Campaign *
Icon
I!pressions #%& '600
Clicks ' &
Click:T3roug3 ate 0.7 0.%'
Costs J#.'7 J#.#6
>rudite is currently running a t3ird test ca!paign