business plan of watermelon juice
DESCRIPTION
Business Plan on water malon JuiceTRANSCRIPT
Welcome to Presentation
Submitted To:
Noor Nahar Begum
Lecturer
Faculty of Business Studies (FBS)
Bangladesh University of Professionals
Submitted By:
Sharmin Sultana
Id No:M1415030
Program: MBA
Batch:15
Presentation on Business Plan of Watermelon Juice
Background (Product overview)
Product Name: Refresh Water Melon Juice
Raw Material of Product: The main raw material of this juice is fresh Watermelon.
The other materials are: Water Sugar Citric Acid Vitamin A Vitamin C Sodium Benzoate Approved Preservatives Natural Identical watermelon Flavor
Categories of products: There are 4 size of juice we are proposed for lancing.
Junior Juice Pack (120ml) Normal Pack(250ml) Contemptible Pack (500ml) Family Pack(1ltr)
Background (Product overview)
Company Name: Refresh Beverage Ltd.Country/Territory: BangladeshBusiness Type: Manufacturer Geographic Markets: National Year of Establishment:2014Approved by BSTI
Background (Company Details)
Opportunity:This product is totally new & different from existing products. Our product is qualitative & good forhealth. That’s why we think that this juice will be demandable in market. There is a huge potential market for juice in Bangladesh because watermelonjuice is a new product in the marketProblem: lack of experience Shortage of capital mall scale production Consumers are unfamiliar with the product
Background(cont.)
Competition:The direct competitors of our Product are: Pran Shezan DanishBut we are not competing our product with them because they are the competitors of the juice market and they are only providing the different flavor juices but not the watermelon juice.
Background(cont.)
Prospects: Developing beverage market condition, A market vacated by ineffective competitor, favorable government rules and regulations, health conscious educated young people, cheap and available raw materials, low labor cost etc. will give a hope that Refresh Beverage Ltd can
create a position in market.
Background(cont.)
Aim: To become one of the leading beverage brand in
Bangladesh within next 3 years By serving best quality product, competitive marketing
strategy, efficient management team and employees
Background(cont.)
Resources Needed:
Skill: Technical skill for handling mechinery,ecquipment, Conceptual skill for taking managerial decision Human skill for communicating clients, suppliers,distributors.employees Physical Assets: Factory building, Machinery, equipments etc. Market: National Market Time Frame: 2014-2024 that might be expand in near future.
Background(cont.)
People
Time
Money
Availability of Resources: Skill: Hiring employee who are experts in conceptual,
human and technological skill. And arranging training programme for them.
Physical Assets: Purchased 5 acre land in Rupganj, Narayanganj and rented a office space in Gulshan area.
Machinery: Import Necessary Machinery from Chaina. Management: Employed experienced professional for
top level management. Time Frame: 2015-2020 that might be expand in near
future
Background(cont.)
Risk to be taken: As a new product or brand consumer may refuse to
accept it. Demand of our products may be adversely affected by
changes in consumer preferences and tastes. Political instability of our country
Background(cont.)
EnvironmentLegal Environment:
This organization is started by following all act and regulation needed.
Factory building is build under building code And corporate office and factory both are insured for next 5 years. All necessary copywrite,petents,trademark license etc are taken.
Background(cont.)
Economic Environment: Business may be affected by:
Change in income level of customer Change in consumer spending patterns
Social Environment: Religious values habits
Background(cont.)
Planning
Vision:Establish Refresh Beverage Ltd. as one of the local leading source of healthy drinks.
Mission:The mission statement of Refresh Beverage Ltd. is to provide customers with an expansive number of quality and freshly made juices that are affordable and healthy.
Objectives: Develop enthusiastically-satisfied customers all of the time. Turn on profit from the fist year of operation. Provision of a great work environment, treating each other
with respect and dignity. Apply high-quality standards of excellence to all business
processes. Contribute positively to our communities and our
environment. Fully commit to supporting growth and development in the
economy
Planning (cont.)
Strategic plan:Strategically increase ;
the number of distribution locations within a short time frame,
making the product more available to the consumer, creating
strong brand management.
Planning (cont.)
Operational Plan: Continuous improvement of juice recipe maintained by R
& D department. Take initiatives to increase production. To improve employee skills arranging training program. Ensure comfortable working environment. Launching promotional advertisement time to time. Select proper distribution channel.
Planning(cont.)
Planning (cont.)
Marketing Plan Refresh Beverage Ltd. will introduce its products at 20% off regular
price during the first month. In addition, it will co-sponsor local charitable events to raise the
visibility of the brand name.
Sales Strategy The sales strategy is to build customer loyalty in the new markets.
Pricing system: After covering the cost we set a profit margin for our pricing. We will keep reasonable price and provide quality product for
customers’ acceptance. Moreover we will need to lower the price to hold the market share at
the time of competition.
Marketing Plan:
Planning(cont.)
Market Segmentation
•We segmented our market according to the basis of age, Income, profession.
Target Market
•After evaluating market segment, we choose two types of people as our target market. That is young people and children.
Market Positioning
•We positioned our product as 1. High quality product, 2.Reasonable price, 3.Reliable
Promotional Strategy Television FM Radio Newspaper Billboard Personal Selling Vehicles Advertisement
Planning(cont.)
Distribution Strategy: To market our products to the targeted customers, we will
follow the level 3 of consumer marketing channel. Our channel will be like follows:
Manufacturer
Whole seller
Retailers
Distributor
Consumer
Competitive Strategy:
Planning (Cont.)
Excellent value for money we offer our customer
Offer comparatively low price
Diversified menu and superior product quality
Procurement Strategy
Though it’s a seasonal fruits, so collect best quality watermelon from different parts
of the country in it’s season. Ensure proper preservation technique to maintain
quality. Ensure transportation facility. Ensure proper utilization of raw materials
Planning(cont.)
Break-even Point:Average Price per unit, tk.40
Average Revenue =
Total Cost= Variable Cost + Fixed Cost
=60,000+700,000
=760,000/-
When I produce 19,000 unit then my production will reach break-even point.
Planning(cont.)
Quantity TC
15,000 730,000 (30,000)
19,000 760,000 -
23,000 790,000 130,000
Area Factory: Rupgange,Narayangang Corporate Office:14/7 Gulshan1,Dhaka
Size: It's a medium size business.
Resources: Time Money Human resources
Organizing
Skills
Organizing(cont.)
• Technical skill will be used in set up new mechinery,ecquipment etc.
• In time of adopting new technologyTechnical Skill
• Using in increasing personal selling• Maintaining relationship to customers and societyCommunication skill
• Will used in crucial and competitive decision for business
• making all kind of business planConceptual Skill
Organizing(cont.)
Co-ordination Raw materials are reached on time from store house to
Production factory. Proper co-ordination between all resources are ensured. Finished goods are sent on time to all distribution
channel. Co-ordinate the works between factory and corporate
office.
Organizing(cont.)
Monitoring: In factory, for every 7 employees, there is one supervisor and all
supervisor will repot to production manager. Works of all department’s manager will be monitored by their
department head. We will have simple, decision friendly, monthly, quarterly, and
annual reports focusing on
1. Revenue and sales
2. Expenses
3. Customer feedback
4. Market log (self and competitive major activities). we have some specific standard and we will compare it with the
actual performance.
Organizing(cont.)
Budgeting
Organizing(cont.)
Particulars Amount (Tk.)
Raw Materials 2200000
Processing Cost 550000
Transportation cost 330000
Rent 250000
Factory Overhead 1200000
Advertising Expense 300000
Salary Expense 1020000
Distribution 100000
Other Expenses 50000
Total 6000000
Any Question ?????