,business plan on artificial turf

8/16/2019 ,Business Plan on Artificial Turf

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A Business Plan on Artificial Turf

Prepared for

Md. Shahinur Sobhan

Assistant Professor

Department of Business Administration

Dhaka City Collage

Dhaka,

Prepared by

!reshers"

BBA#Batch $% Section#B

Date of Submission March $&, '($'

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)roup *ame+!reshers *ame Roll

Asikur Rahman 66

Md. Imtiaz Alam 62

Habiba Anam 58

SkMd.Hadin 64

Md. Mamunur Rahman 61

Sayla Jaman 65

Sumaya Rubaiyat 63

Farzana Rahman 59

Md.Mohaimenul Islam 60

Md.Asif Shariar 67

)roup Members

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etter of Transmittal

March 18, 2012

Mr. Md. Shahinur Sobhan

Assistant Professor e!art"ent of #usiness Ad"inistrationha$a %it& %o''e(ehan"ondi, ha$a.

Sub)ect* Sub"ission of +e!ort

Sir,e are !roud to infor" &ou that -e, the "e"bers of /reshers hae !re!ared thisre!ort on Artificia' urf. e reuest &ou to receie the re!ort.

e a!o'o(ie for our "ista$es in the re!ort. e -i'' be ha!!& to c'arif& ueriesre(ardin( the re!ort.

ours tru'&,Asi$ur +ah"ann beha'f of the (rou! /reshers##A, #atch14, Section#e!art"ent of #usiness Ad"inistrationha$a %it& %o''e(eha$a

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Ackno-ledgement

At the be(innin( of !re!arin( the re!ort, -e didnt $no- ho- to !re!are a business !'an. rou! discussion -as the $e& to finish the re!ort.

A nu"ber of !eo!'e he'!ed us -hen -e -ere !re!arin( it.ith the (uidance of our res!ected teacher Mr. Md. Shahinur Sobhan and Ms. MannaA$ter :ina e!art"ent of #usiness Ad"inistration, -e -ere ab'e to !re!are thisre!ort. heir a'uab'e co""ents and !ro!er (uide'ine sho-ed us the -a& of success.

/ecuti0e Summary

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/ecuti0e Summary

Pro1ect * A business or(aniation -i'' be estab'ished -hich -i''Proide the serices of artificia' turf.

*ame ofthe company * reen Shado-

Type of businessType of organi2ation * Partnershi! #usiness

3ear of establishment * 2013

!inancial condition* Profitab'e

Means of financing* 60; as euit& ca!ita' < 40; as debt ca!ita'

Special ser0ice* 1. +oofto! turfin( 2. AntiS'i! %ar!et 3. /ootba'' fie'd turfin( 4. e'co"e Mat

Technical Sides

Machinery *A'' are i"!orted outside of the countr&

arnings After Ta/

'($4 '($% '($5 '($6 '($7

3825641.25 9123819.75 14486761.50 23727860.25 31572956.

!inancial Sides

Comment Profitab'e r(aniation.

Contents

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Particulars Page *o.

Chapter $. 8ntroduction

b)ectie

Methodo'o(&

:i"itations

9$#$:

1

1

1

Chapter '. Business Description Segment

=dea of Artificia' urf

Product >istor&

%o"!an&s ?ision

%o"!an&s Mission

Management Segment+

r(aniation Structure

Mana(e"ent ea"

@"!'o&"ent A(ree"ents

-nershi!

Adisors < Auditors

9'#4:

2

2

3

3

9%#6:

4

5

5

6

6

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Chapter 3. Manufacturing Segment

Location Analysis

Production Machinery

Installation Equipment

Sources of Raw Material

Manufacturing Process

Labor Supply

Manufacturing Cost ata

(7-12)

!

"#$

%&

%%

%%

%'

%'

Chapter 4. Marketing Segment

Problem Identi(cation

Situation Analysis:

Mar)et Summary

S*+, Analysis

Marketing Strategy

Mar)et Segmentation

,arget Mar)et

Marketing Mi! "na#y$i$

Product

Price

Place

Promotion

Corporate Social Responsibilities

(13-1%)

%-

(13-14)

%-

%.

(14-15)

%.

%/

(15-17)

%/

%0

%0

%0#%!

%"

Page %


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Chapter 5. &inancia# Segment

Cost of Pro1ect

Means of 2inancing

C'$t 'f Pr'ucti'n

Material Cost

3tilities Cost

Labor Cost

2actory *4erhead Cost

+or)ing Capital

Income Statement

Pro(tability Pro1ection

Chapter 6. C'nc#u$i'n

Conclusion

eference

Reference

(1*-26)

%$

''%

(22-24)

''

'-

'-

'.

'.

'/

'0

(27-2%)

'!

(2%-2%)

'"

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8ntroduction

;b1ecti0e

ur ob)ectie is to !re!are a re!ort about rass %ar!etin( -hich -as su((ested b&our res!ected teacher Md.Shahinur Sobhan. hus -e can 'earn ho- to !re!are are!ort.

Methodology

e (athered our reuired infor"ation fro" internet -hich is a secondar& source of

data co''ection. Sources are

=nternet

eb based artic'es

Science Ma(aine

imitations

e faced !rob'e"s to "a$e this re!ort. :i$e

Se'ectin( a ne- idea -as rea''& tou(h

%o""unication !rob'e" a"on( (rou! "e"bers

Prob'e" -ith 'i"ited internet connection

:ac$ of reuired eBact infor"ation

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Business Description Segment

8dea of ArtificialTurf

Artificial turf is a surface "anufactured fro" fibers "ade to 'oo$ 'i$e natura' (rass.=t is "ost often used in arenas for s!orts that -ere ori(ina''& or are nor"a''& !'a&edon (rass.he "ain reason is "aintenanceCartificia' turf resists hea& use, such as ins!orts, and reuires no irri(ation or tri""in(. o"ed, coered, and !artia''& coeredstadiu"s "a& reuire artificia' turf becauseof the difficu't& of (ettin( enou(h sun'i(htto sta& hea'th&.

Product ouston, eBas. Anatte"!t to use natura'(rass in 1965, but this fai'ed "iserab'&. he use of Astroturf and si"i'ar surfaces

beca"e -ides!read in the F.S. and %anada in the ear'& 1970s.

Artificia' turf first (ained substantia' attention in the 1960s, -hen it -as used in thene-'& constructed Astrodo"e. he s!ecific !roduct used -as ca''ed Astroturf.

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Company=s >ision

ur ision is to "a$e a (reener #an('adesh. e -ant to see our countr& tota''& as a

(reen heaen -ithin 20 &ears.

Company=s Mission

e hae so"e s!ecific "ission -ith our uniue idea and !roduct. he& are as be'o-

S!readin( a'' oer our countr&

o create a ne- business in #an('adesh

Proide hi(h ua'it& !roduct and serice

@arn custo"ers faith and satisfaction

@stab'ishin( a (ood o!!ortunit& to resistune"!'o&"ent !rob'e"

egal !orm of businessreen Shado- is o-ned b& the !artners. e started our !artnershi! businessaccordin( to the Partnershi! Act 1932. he fir" is runnin( under this act.

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Management Segment

;rgani2ation Structure

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;perations

Manager

Marketing

Manager

?esearch @


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Management Team

*ame Age Designation eneral

Salary

!"#erienc

e

$ualification

Asikur Rahman 39 Mana(in( irector 65000 5 ears %A GFHI

Imtiaz Alam 39 enera' Mana(er 60000 5 ears ##A G=#AIM#AG=#AI

Md.S% Hadin 33 Assistant Mana(er 55000 3 ears ##AGESFI

M#AGESFI

Habiba Anam 35 /inancia' Mana(er 45000 7 ears %A GFSAI

Sayla Jaman 32 >ead of >+ 40000 3 ears ##AG%%IM#AG@FI

Sumaiya Rubaiyat 30 Mar$etin( Mana(er 35000 2 ears ##AGJEFIMar$etin(

Mamunur

Rahman

25 !erations Mana(er 32000 2 ears ##AG%%IM#AG%%I

Asif Shahriar 33 =nsta''ation Mana(er 30000 1 ear ##AGF#I

mployment Agreements

Salary@"!'o&ees -i'' be !aid based on standard sca'e and their eB!erience. @B!eriencee"!'o&ees are !referab'e.

&'ertimeerti"e aries on -or$s !ressure. Per eBtra 2 hours is (ranted as a re-ard of 3.5;of standard sa'ar&.

Facilities@Btra faci'it& inc'udes "onth'& hea'th chec$u!, #i$e for "ar$etin( sided -or$ersand &ear'& !rie (iin( cere"on& for -inners.

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;-nership

As a !artnershi! business, it isrunnin( -ith thedifferent a"ount

of euit&of the o-ners

Ad'isors ( Auditor

)egal Ad'isor*

Md. Abdu' Sattar Adocate,ha$a Jud(e %ourtMob 01745865041

Auditor*

Md. ah"idu' Ah"edSr. Auditor Ma-'a Maha""ad < %o.Mob 01819220110

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+ame ,ercentage

Md.="tia A'a" 15;

Asi$ur +ah"an 15;

>abiba Ana" 15;Sa&'a Ja"an 15;

S$.Md.>adin 15;

Md.Ma"unur +ah"an 15;

/arana +ah"an 10;


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Manufacturing Segment

ocation Analysis

e choose Ashu'ia for our factor& and ad"inistration office. e hae rented a suitatu'shan1G+oad8, P'ot2, ha$a 1212I to !roide a uic$ serice to our res!ectedcusto"er,both co""ercia' and residentia'.

?easons behind locations

Eo-ada&s, findin( a bi( e"!t& 'and is rea''& tou(h in our countr&, thats -h& -ehad to "oe to Ashu'ia a (et a uit bi((er !'ace for our factor& and ad"inistration

bui'din(. =ts near the "ain road as sho-n on the "a!.

As our "ain custo"ers are fro" hi(h and "idd'e c'ass 'ee', -e choose u'shan asour re(iona' office. #ecause -e hae to res!onse to our a'ued custo"er uic$'&.

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Production Machinery

!or factory use:

K -& -ar#et cutting Machine by laser

/# Price* FS L7000 Set G560000 $.I

Features1. /ast and continuous cuttin(

2. 2500""K3000"" -or$in( area

3. Auto feedin( s&ste"

Mode'* %J250300:

K Automatic high fre/uency #lastic 0elding machine 0ith #ulling tray

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/# Price* FS L 4000 Set G320000 $.I

Features

1. @as& o!eratin(

2. :o- e'ectricit& consu"!tion

3. Manua' cuttin( enab'e

K ,lastic car#et making machine

/# Price* FS L 10000 Set G800000 $.I

Features

1. :o- cost !roduction faci'it&

2. ?A "onitor dis!'a&

Mode'* @# P163

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8nstallation uipment :

K Artificial )a0n -omber G%o"bs the 'a-nI

K 1urf )ayerG:a&ers urf to be !'aced correct'&I

KSand Infill MachineG/i''s sand in soi'I

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8 n p

u t p l a

s t i c

M ou l d

e l d

m o u l

d o n- e l d i

n gm a ch i n e

M a

k

ec

a

r p

C a

r p et

c u t

t i n g

u n i

t

S

o l

i d

ca r

pe t

A d d

t u r

fo n

c a r

p e t

!

i n

i sh

Sources of ra- materials

e i"!ort our necessar& ra- "ateria' fro" %hina and are i"!orted fro" thesefabu'ous co"!anies

1. Nindao Ohon(Binda +ubber P'astic %o. :td

Proince* Shendon(, %hina.

2. Stra-"an Artificia' rass %o. :td

Proince* Jian(su, %hina

3. >an(hou reen ?a''e& +ubber Products %o. :td

Manufacturing Process

abor Supply

:abors -i'' be a!!ointed b& dai'& basis. /actor& 'abor, -ho -i'' -or$ on !roduction, !ac$a(in( sector and su!!'& sector, -i'' be !aid dai'&. he& -i'' -or$ in t-o shifts,fro" 7.30 AM to 12.30 !" and 1.00 !" to 5.30 PM. erti"e -or$ -i'' be !aid aneBtra a"ount of 5; of their dai'& inco"e.

Manufacturing Cost Data

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Particu'ars %ost

Materia' %ost 10000000

Fti'it& %ost 285144

:abor %ost 3456000

/actor& erhead %ost 736560

Total 14477704

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Marketing Segment

Problem 8dentification

ur !roduct -i'' he'! !eo!'e to

+e'ief fro" "onotonous 'ife

Ma$e the" fee' that the& are c'ose to nature

@nhance beaut&

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+esist hea& use

Ma$e fie'ds "ore usab'e

Situation Analysis

Market Summary

As our business deried fro" a uniue idea reen Shado- is a'' a'one in the (rasscar!etin( "ar$et. @s!ecia''& in !roduction se("ent, because -e "a$e turf here. So,-e need to start fro" the be(innin(. =ts uit tou(h but cha''en(in( for us. #ut -e areeB!ectin( a !ositie "ar$ fro" our custo"ers.

S;T Analysis

he ter" S stands for Stren(ths, ea$nesses, !!ortunities, hreats.

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S t r e n g t h sS t r e n g t h s

2 e a k n e s s e s2 e a k n e s s e s

& # # o r t u n i t i e s& # # o r t u n i t i e s

1 h r e a t s1 h r e a t s

S2

&

1

Marketing Strategy

Market Segmentation

At the er& be(innin( of our business, -e hae focused on ha$a %it&. #ased on our

!ri"ar& (oa' o "a$e a (reener #an('adesh -e hae to first introduce our !roductat ha$a %it&. At its hi(h c'assed !'aces. he& are

1. u'shan

2. #anani

3. Fttara

4. han"ondi

5. #ashundhara

After achiein( our (oa', -e -i'' "oe on to our neBt ste!s b& estab'ishin( our ne-sho!s at %hitta(on( and S&'het.

1arget Market

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Accordin( to inco"e -e tar(eted hi(h 'ee' custo"er. ur "ain tar(et are (ien be'o-

>ouse

S!orts fie'd

>ote'

+acin( trac$

@"!t& fie'dsGFnusedI

%o""ercia' bui'din(

Marketing Mi/ Analysis

$. Product

3ni/ueness*

e are the 1st or(aniation in #an('adesh -ho !roides artificia' turf. e can attractattention fro" a'' $inds of !eo!'e b& !resentin( our uniue !roduct usin( arious"ethod of adertisin(.

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Features*

e use hi(h ua'it& turf

ur ra- "ateria' is i"!orted fro" %hina

e hae trained tea" of -or$er

e ta$e order b& faceboo$ and our officia' -ebsite

4enefits*

hen a custo"er uses our !roduct, -e can assure that a'' $inds of turf are hi(h

ua'it& and can (et uic$ res!onse fro" us at an& uestion. hats -h& the& can counton us.

'. Price

/ootba'' urf 18L S.ft

e'co"e Mat 2.5L S.ft

:a-n urf 12 L S.ft

Anti S'i! %ar!et 2.5L S.ft

4. Place

e hae contracted -ith so"e stores and hote's at arious !'ace of ha$a cit&.

he estin ha$a G:a-n and (ardenI

Sie"ens >ouse G+oofto!I

Hur"ito'a o'f %'ub GPartia'I

#an(abandhu Eationa' Stadiu"GPartia'I

ur "ain sho-roo"

%. Promotion

KAd'ertising*

e -i'' ta$e the adanta(es of "odern techno'o(& to adertise our !roduct. @Ba"!'esare (ien be'o-

1. SMS Subscribin(

e hae contracted -ith 3 "obi'e !hone o!erators to send an infor"ationa' SMS to

subscribers -ee$'&.

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2. !enin( (rou!s and !a(es at faceboo$

#& o!enin( officia' fan !a(e at faceboo$.co" -e can sho- our !roducts !icture ontheir -a'' and sendin( "essa(es.

3. outube %hanne'

ith the he'! of ideo strea"in( -ebsite &outube.co" -e -i'' u!'oad 'atest ideos onour channe' -e -i'' be ab'e to ta$e !eo!'es attraction.

4. #i''boards

#i''board is a co""on -a& of adertisin(. e hired 13 bi''boards for adertisin( our !roduct.

KSales ,romotion

1. #& sendin( a sa"!'e and a !icture of our !roduct to a'' $inds of !eo!'e 2. #& sendin( a ideo disc to a s!ecific c'ass !eo!'e 3.+educin( the insta''ation cost 15; for first 50 orders 4. Sendin( a 'eaf'et in ne-s!a!er b& introducin( our !roduct to !eo!'e 5. /irst 50 -e'co"e "ats -i'' be so'd at 2.5; discount

K Internet 4ased ,romotion

1. %usto"ers -ho -i'' order a certain nu"ber of oder b& our officia' -eb site-ithin 1st 7 da&s of !ro"otion, -i'' (et a chance to !a& a tri! to isit Hua'a'a"!ur -ith 500 L cash. 2. /aceboo$ users -i'' (et a 'in$ to free do-n'oad of coer !hotos of our !roduct. 3.outube ideos -i'' inc'ude the interie- of 1st 50 custo"ers -ith their co""ent about the !roduct and -i'' be sho-n at ? 'ater.

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Corporate Social ?esponsibility

Accordin( to our s'o(an our 1st i"!ortance is "a$e our societ& "ore natura''& beautifu', to "a$e !eo!'e fee' that the& are c'oser to nature than eer before. So -ehae to ta$e care about the ua'it& of the !roduct and a'so -e are tr&in( to use 'esshar"fu' "ateria's -hich can affect our eniron"ent. =f -e "a$e our business

!rofitab'e, -e are !'annin( to donate so"e charitab'e or(aniation. e -i'' tr& our 'ee' best to do these

e'' tr& to reduce the une"!'o&"ent !rob'e" of a (ood nu"ber of !eo!'e

ur !roduct -ont hae an& har"fu' effect on eniron"ent

=f -e can achiee our desired "ar$ of !rofit, -e -i'' donate to acid

surior fund %ontributin( on road dee'o!"ent

e -i'' distribute a nu"ber of tree !'ants on rain& season

+aisin( a-areness for !reentin( A=S

+aisin( a-areness about #reast %ancer

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Cost of Pro1ect

ur a'' the costs of !ro)ect are (ien be''o-.

Particulars Amounts

)and ( Site De'elo#ment 40000000

4uilding ( ci'il 0orks 15000000

,lant ( machinery 1700000

,re5o#erati'e cost 2500000

6ehicle 6000000

Furniture 1100000

Miscellaneous fi"ed asset 1500000

&ffice e/ui#ment 500000

,roduction cost 14477704

Total 82777704

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Means of financing

Capital structureAs our business t&!e is !artnershi!, its financin( -i'' be "ade in t-o -a&s

uity finance

e -i'' be a'' to(ether ten !artners in our business. @ach of our !artners -i'' inesteua''&. @ach -i'' brin( %6666'4 $ as ca!ita'.

*ame of Partners Percentage Amount

Asikur Rahman 6; 49666623

Md.Imtiaz Alam 6; 49666623

Habiba Anam 6; 49666623

Sh.Md.Hadin 6; 49666623

Md.Mamunur Rahman 6; 49666623

Sayla Jaman 6; 49666623

Sumaiya Rubaiyat 6; 49666623

Farzana Rahman 6; 49666623

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Md.Mohaimenul Islam 6; 49666623

Md.Asif Shahriar 6; 49666623

Debt finance

e -i'' a'so ta$e 'oan fro" ban$ for our financin(. e -i'' ta$e 33111082 ta$a fro"##: ban$ a(ainst of 13; interest.

3ear oan

8nstallment

oan at the

beginning

Payment

Interest 7 ,rinci#al89: Re#ayment

oan at the

end of the

year

8 ;? 8@=8

;>8@=8 9=>9 @9@; ?>

9 ; ??;=8< =@


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Cost of Production

Total Cost of production

he tota' cost of !roduction

Particulars Cost

Material Cost 8>>>>>>>

tility Cost ?@8>

!actory ;0erhead Cost 9=@=>

Total 8


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tilities Cost

e -i'' use e'ectricit&, (as, -ater, te'e!hone, internet etc.

he costs are

Particulars Cost

ater 3744

as 5400

@'ectricit& 120000

=nternet 96000nt 60000

Total 285144

abor Cost

A'' the 'abor costs are (ien be'o-

Particulars Cost Production orker

:abor 2400000

Tech Team

@n(ineer 744000

=nsta''ation or$ers 312000

Total 3456000

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!actory ;0erhead Cost

=n our !ro)ect, there -i'' be so"e factor& oerhead costs, -hich are (ien be'o-

Particulars Cost

Maintenance 66000

=nsurance 99600

aB 516960

thers 54000

Total 763560

orking Capital

ur -or$in( ca!ita' is (ien be'o-

Particulars Cost

Materia' cost 833333

Fti'ities cost 23762

:abor cost 288000/actor& erhead cost 61380

Total 1206475

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8ncome Statement

Particulars A"ount

a$a a$a

Sales Re4enueLess5 Cost of Production

Gross Proft-

Less5 *pening E6pensesAdministration E6pensesSelling E6pensesPre#operati4e E6penses

EBIT(Earnings beore Interest & Tax)Less5 Interest %-7

EBT(Earnings beore tax)Less5 ,a6 8 '/7

EAT(Earnings ater tax)

/00!&&& 0/&&&&'/&&&&&

-'!&&&&

&%..!!!&.

18222296

8817000

94052964304441

5100855

1275213.75

3825641.25

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Profitability Pro1ection 95 years:

%a!acit&Fti'iation

40% 50% 60% 70% 90%

Particu'ars '($4 '($% '($5 '($6 '($7 Sa'es +eenue:ess* %ost of

Production

ross Profit

:ess*!eratin(@B!ensesAd"in@B!ensesPreo!eratie@B!ensesSe''in(

@B!enses

@#=:ess* =nterestQ13;

@#:ess* aB 25;

@A

3270000014477704

4087500016112704

4905000017747704

5722500019382704

7357500021017704

18222296

56670002500000 650000

24762296

56570002500000 800000

31302296

56470002500000 950000

37842296

563700025000001100000

52557296

562700025000001250000

9405296

4304441

15805296

3640203

22205296

2889614

33678596

2041449

43180296

1083021

51008551275213.75

121650933041273.25

193156824828920.5

316371477909286.75

4209727510524318

3825641.25 9123819.75 14486761.5 23727860.25 31572956

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Conclusion

e are (oin( to start our or(aniation -ith the "otto )reener -orld, better tomorro-. e -i'' tr& our 'ee' best to de'ier the best ua'it& !roduct and serice toa'' $inds of !eo!'ecusto"ers, e"!'o&ee, ban$ and !artners.As #an('adesh is a dee'o!in( countr&, our focus is on a'' $inds of !eo!'e. #ecause if -e focus on a s!ecific c'ass of !eo!'e, -e -ont be ab'e to reach our (oa' and in the

'on( run, -e -i'' fai'.#ased on our econo"ic condition -e -i'' tr& our 'ee' best to reach to a'' $inds of

!eo!'e and de'ier our !roduct.#usiness is not )ust #usiness. hat "eans -e hae a 'ot res!onsibi'it& to our societ&and countr&. e -i'' tr& to contribute on socia' -e'fare -or$s. :i$e P'antin( "oretrees, raise a-areness of breast cancer. hat is ho- -e are (oin( to start our business.

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?eference

e used these sources to find our reuired infor"ation.

ebsites+ en.-i$i!edia.or(

a'ibaba.co"

act('oba's!orts.co" faceboo$.co"

&outube.co"

"adeinchina.co"

dha$acit&.o'B.co".bd

Book+ Princi!'es of Mar$etin( b& Phi'i! Hot'er G12th @dition, Pa(e399 I

,business plan on artificial turf

Documents