Business Plan

Presented BY

Sajjad Chitrali

U-Breado Baking House

U-Breado Baking House

The overview Of the Business Plan:

•Why the idea has raised and why have we selected this

business?

•Why would we be able to capture the market?

•Why ought to the people prefer our products?

•The main aim which we are having in production of this

product.

•Which category of people are we targeting?

•What are the sources which we will be having?

•The finance area.

•The Human Resource area.

•The marketing area

•Expanding the business.

•The breakeven point

U-Breado Baking House

Missoin

We are providing FMCG (fast moving Cunsumers goods) products with

superior qualities and values that improves the lives of the world

consumers. As a result comsummers will rewards us with industries

leaderships in sales and values creatations allowing our pepple our share

holders and the comunities in which we live and work to prosparity.

VISION:

U-Breado vission to world ist choice for protins solutions while

maximining shareholders value.

U-Breado Baking House

Protein bread And Diet bread

BUSINESS ADDRESS:

Sufaid Deri near Canal road, university town, Peshawar K.P.K-Peshawar

DESCRIPTION OF THE BUSINESS:

Baking Breads for health conscious people

MAJOR DEMOGRAPHIC, ECONOMIC, SOCIAL AND CULTURAL FACTORS:All age people including infants, kids, adults and old age people.

Economic point of view is that this industry is flourishing quite well.

The social and cultural aspect is that the people of kpk also use to take bread as a part of their

daily diet.

MAJOR PLAYERS:

•Suppliers: egg suppliers, oats, stevia, salt, baking powder, oil.

•Distributors: we will be having our own distribution team.

•Clients: bakeries, super and general stores.

U-Breado Baking House

NATURE OF INDUSTRY:

Food industry

TRENDS IN INDUSTRY:

Provision of common bread to the people without taking into account their health

conscious. On the other hand, we will be providing a quite healthy diet

GOVERNMENT REGULATIONS:

Certification of govt is required like FDA, HALAL, ISO, HACCP.

THE MARKETMARKET SEGMENT: HYBRID SEGMENTATION

Demographics

Geographic

Psychographic

Behavioral

PRODUCTS AND SERVICES:

Both diet and protein

Size: medium and large

Slogan: STAY HEALTHY

Packaging: plastic

Labeling: descriptive

PRICE

Value based pricing strategy

U-Breado Baking House

PLACEMENT/DISTRIBUTION

Indirect, intensive and two level distributions

PROMOTION

Social media

Vehicle advertising

Local newspapers

Local doctors

Medical stores

Posters

MARKET TRENDS

Perception of customers are changing

They are getting educated

Focus on improving standard of living

RISK FACTORS

Chances of imitation

PLANNED RESPONSE

Quick access will be there to break even point.

As a result, we will have ability to beat

competition and to survive successfully.

COMPETITORS AND TYPE OF

COMPETITION

The players operating in the baking industry

e.g Dawn, classic will be our competitors and

level of competition will be monopolistic

U-Breado Baking House

STRENGTHS AND WEAKNESSES OF COMPETITORS

STRENGTHS

• High coverage

• Market know how

• Greater market share

WEAKNESSES

• Lack of diet and protein bread

• A lot of barriers in the form of competitors to them

COMPETITIVE ADVANTAGE

• Innovative idea

• Cost advantage

• Targeting every class of society

CUSTOMER SERVICE POLICY

• Our product will be highly in accordance with FDA, ISO,

HALAL and HACCP standards. So customer care is ensured.

U-Breado Baking House

LOCATION

SIZE AND CAPACITY

• 10 marla plot with a capacity of accommodating 3 to 4 machines

• 3 to 4 vahicles parking space

• Low rent

• High coverage as close to the target market

FIXTURES AND EQUIPEMENT

• Baking machine

• Generator

• Packaging machine

• Tables 5-6

• Useful life: 10 to 15 years

LEASE

• For 5 years duration

FUTURE TECHNOLOGY REQUIREMENTS

•Computerized inventory tracking system

•Tv commercials

•Quality assurance system

U-Breado Baking House

KEY EMPLOYEES KEY RESPONSIBILITIES QUALIFICATIONS

1. HR/Admin Administrative tasks/Human Resource tasks BBA(hons) HR

2. Marketing Manager Sales/marketing BBA(hons)Mrktg

3. Financial Manager Funds Management/Budgeting BBA(hons) Fins

4. Cooks Baking/check and balance of kitchen fundamental

cooking techniques

WORKING HOURS:

For Managerial Staff : 8:00 am to 5: 00 pm

Supporting Staff

(1st shift : 08am To 04pm)

(2nd shift: 05pm To 01am)

PERFORMANCE ASSESSMENT:

PERFORMANCE ASSESSMENT FOR MANAGERIAL STAFF MEMBERS

PERFORMANCE ASSESSMENT FOR SUPPORTING STAFF

U-Breado Baking House

TRANNIG & DEVELOPMENT:

Before tranning we need Tranning

And need base analasis:

Training NeedsAnalysis Form

• Self-assessment

• on the job coaching

• mentoring

• customer and supplier visits

• Staff feedback on training needs.

The tranning will be in 5 phases

Need Analysis

Design

Input

Evaluations

REMUNERATION & BENEFITS:

Financial Benefits:

• Salaries

• Bonuses

• Commission

• Profit sharing

• Vouchers/Gifts

Non-Financial:

• Vacations

• Supervisons

• Jobs sharing

• Working

conditions

Owner/Management

HR/Admin

CooksSupportin

g staff

Finance

Accountants

Marketing

Sales/marketing

U-Breado Baking House

U-Breado Baking House

FINANCIAL MISSION STATMENT:To maxaminig customers satisfaction and to earn maximum profits.

FINANCIAL/COST ANALYSIS :

Our initial cost will be upto 15,0000 Fifteen Lack and five lack is for unexpected events.

ESTIMATED MATERIALS COSTS:

Materials costs includes:

Costs of ingrades which are as:

Eggs whites Rs:40

Potatoes Rs: 05

Protein powders Rs.05

Baking wheat Rs. 05

Coconuts flour Rs. 05

Milk Rs.05

Baking powder Rs.05

Salts Rs.02

Oil Rs.05

Sugger Rs.05

TOTAL COSTS: Rs.82

U-Breado Baking House

Total investment made Rs.1400000

SALES ESTIMATE

Selling price per pack Rs.100

Packs to be sold per day Pks 500

Sales per day in rupees

500x100=50000 Rs.

monthly sales

500x100x30=1500000 Rs.

LABORS COSTS/DAY:

Cooks 1000

Helpers 500

Drivers 1000

Sales Persons 230

Security Guards 330

FACTORY OVER HEAD COSTS/MONTH:

Utilities bills 60,000

Rents 10,000

Equipments 60,000

Marketing/promotions 50,000

Freight/transport 50,000

U-Breado Baking House

Months cost sales profit total cash inflow

January 1410000 1500000 90000 90000

February 1410000 1500000 90000 180000

march 1410000 1500000 90000 270000

April 1410000 1500000 90000 360000

may 1410000 1500000 90000 450000

June 1410000 1500000 90000 540000

July 1410000 1500000 90000 630000

august 1410000 1500000 90000 720000

September 1410000 1500000 90000 810000

October 1410000 1500000 90000 900000

November 1410000 1500000 90000 990000

December 1410000 1500000 90000 1080000

January 1410000 1500000 90000 1170000

February 1410000 1500000 90000 1260000

march 1410000 1500000 90000 1350000

April 1410000 1500000 90000 1440000

may 1410000 1500000 90000 1530000

June 1410000 1500000 90000 1620000

July 1410000 1500000 90000 1710000

In 17th month company reaches BEP

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

1800000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

total cash inflow

total cash inflow