business plan power point
TRANSCRIPT
Brittany Cobb727-555-1234
Executive SummaryProvide the Bay area with
custom cakes for every special occasion. We use only quality
and wholesome ingredients while
staying true to our core principles.
Values:Customer inspired and one of
a kindHonesty and qualityAffordable options
Creativity and commitment ensuring satisfied
customersFresh, wholesome
Ingredients
Strategy:Will appear in
commercials, local adds and online to
incorporate people within close proximity.
Catering to small town and surrounding areas
to ensure a fast delivery service.
Industry Challenges and Solutions
Goldman Sachs, a world renowned financial forecaster for economic growth, estimates a 3.4% rise in GDP in
2011, followed by 3.8% growth in 2012
Local Competition - We vow to always have fresh Ingredients, safe delivery, and express Satisfaction
Building and maintaining clients – Invest in advertising
Establishing good name and a feel good vibe – Hold promotions that give back to the community
Market People of all ages/gender will require a cake for their
special occasion = broad demographic range!
Women will be more of a target area that men.
Factors influencing a sale are gender, education, income
Batter up will need to have an effective marketing strategy to ensure proper targeting and support in the
beginning of the business’ existence to ensure recognition within the community.
Promotions and Ambitions
To become profitable and efficientwithin the first two years of opening.
Continually draw new customers at a rate of 30% per year after the second year or opening.
To become a premier custom cake shop in the Tampa Bay area.
Outreach Program: Free personalized cake Inspires customers Instills “feel good vibe”
CompetitionCompetitor Target
MarketTheir
SolutionPrice Advertiseme
nt•Walmart•Baskin Robins•Publix
•Lower household income•Children•People on the go
•Everyday Low Prices•Ice cream cakes•Quick / Flash frozen cakes
•Cheapest•Moderate•Affordable
•TV / Mail•SPAN / Mail•Radio / TV
Competitor Strengths Weaknesses Opportunities
Threats
•Walmart•Baskin Robins•Publix
•Attract customers by means of all other products•Great tasting variety•Name Recognition
•Quality, flash frozen store bought look•Only Ice Cream•Lack or personal touch and variety
•Premade selections•Long-term business•Mass Production, low costs, high revenue
•Convenient to fast paced customers•Long-term relationships•“Where everyday is a pleasure.”
Seek investors or profit sharing Small business loan $60k Estimated annual revenue = $61,700.00 Solely operated for initial 1-2 years
Parents Businesses/ Corporations
Weddings Party Planners Average Person
Word of Mouth
Schools
Word of Mouth
Network Groups
Word of Mouth
Cross advertising with bridal shops
Word of Mouth
cross promoting
Word of Mouth
Community Outreach Program
Startup Costs and Financing
How to Reach Top 5 Prospects
Sales Forecast
Year 1 Year 2 Year 3-$50,000
$0
$50,000
$100,000
$150,000
$200,000
SalesGross MarginNet Profit
Money Analysis
Call to ActionBatter Up Cake Creations is
dedicated to creating your one of a kind
customized cake for your special occasion.
We strive to be unique and open to all ideas and love
icing on smiles!