BUSINESS PLAN PRESENTATIONSPLASH CAR SPAGet Your Shine On

Date Of Presentation- 29/3/2011

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GROUP NO.1M1029 M1041 M1057 M1006 M1017 M1060 M1001

Presented By:y Sanchita Naik y Mayuri Rathod y Raj Malkan y Krunal Darji y Kunal Kapadia y Aakash Singh y Robin Awathare

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CONTENTS OF PRESENTATION

y Executive summary y Opportunity for our business y Mission & vision objectives y Our services y SWOT analysis y Organization and management y Start up summary y Marketing plan y Pricing y Financial statements y Future plans

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EXECUTIVE SUMMARY

y SPLASH Car Spa is a professional car detailing centre, dedicated

to Automobile Beautification and Preservation.y We use the best car care products, machines/equipments

manufactured by the world's leading companies.y We have introduced a new concept of chemical wash to save water

yet at same time ensuring that your treasured possession always looks as good as new.

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OPPORTUNITY FOR OUR BUSINESS

y Mumbai is riddled with water problems. y According to a survey an average at-home

wet car wash uses approximately 50 liters of water every day.y Over 50 lakh registered cars in Mumbai. y SPLASH Car Spa will introduced a new

concept of chemical car-wash service which is eco-friendly and yet at the same time saves a lot of water.

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MISSION & VISION STATEMENT

y OUR MISSION y Our mission is to provide top-

quality washing and detail service to all the needy people in the area of operation.y OUR VISION y Our vision as a company is to

play a proactive role to save the environment in any possible way and also to create employment opportunities.

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OUR OBJECTIVES

y The objectives for SPLASH Car spa are: y To be viewed as a best car wash and detail service in Mumbai. y Maintain a modest, steadily growing net profit margin. y Expand to two locations after third year of operation. .

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OUR SERVICES

y Exterior Detailing: y Car wash to clean the car of external dust and dirt y Bug and tar removal y Clean and scrub tyres and wheels y Polishing with variable speed rotary polisher y Dressing of tyres to give them a new look y Cleaning and dressing of unpainted bumpers and trim

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OUR SERVICES

y Interior Detailing: y All interior panels like doors, dashboard, parcel tray etc. are scrubbed

and cleaned y Shampooing and steam cleaning of carpet, upholstery and head liner (inner roof top) y Leather cleaning and dressing y Cleaning of floor mats y long senility artificial fragrance y Opening of dashboard and cleaning with chemicalsy Combo Detailing

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OPERATING PLAN

y Step 1

y Step 2 y Step 3

OPERATING PLANGet Your Shine On

y Who will do what?

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SWOT ANALYSIS (1/2)

y Strengths y Unique idea y Well trained employees. y Eco-friendly solution

y Weaknesses y Use of labour-intensive technique. y Most of the partners do not have

practical experience in the field

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SWOT ANALYSIS (2/2)

y Opportunities y A high likelihood of repeat business. y Opportunity of extending the business to providing car accessories as

well.

y Threats y People may not accept the idea of chemical car wash. y Idea can be replicated by the competitor easily.

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ORGANIZATION AND MANAGEMENT (1/2)NAME Designation MD HR Technical Head Finance Head Marketing Head General Manager Chief Engineer Qualification B.Com, MBA MBA in HR B.Com, MBA in Operations MBA in Finance, CFA B.sc, MBA in Marketing BMS, MBA BE Electronics, MBA in Finance

y Executive Team

Sanchita Naik Mayuri Rathod Raj Malkan Krunal Darji Kunal Kapadia Aakash Singh Robin Awathare

ORGANIZATION AND MANAGEMENT (2/2) Get Your Shine Ony Other Personnel : y Proposed y 10 full-time and five part-time employees. y 13of the employees will constitute our operational personnel, while

the other two employees will constitute our sales staff. y Compensation y Operational employees -salary of Rs.2500 p.m. y Sales employees -Rs.4000 p.m y All raises in base salary are dependent upon performance and the company's financial success.

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START UP SUMMARY

y Taking space on a lease. y Purchasing of Machinery & equipments worth Rs.30,00,000. y Each of the 7 partners will contribute equally i.e. Rs.6,50,000 y Taking a Bank loan of Rs.8,00,000.

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MARKETING PLAN (1/2)

y Competitors Analysis: y Nearby competitors: y Sparkling Carz y Auto Crafts y Car Spa y Classic Motor Services y Tech Point Automobile y Shreeji Automobiles y How we are different from them? y Chemical car wash unique proposition . y A team of highly qualified & competent partners. y Customer centric organization

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MARKETING PLAN (2/2)

y Market Segmentation: y New car owners y Older luxury car owners y Sports car owners y Dealerships y Local businesses y Travel Agencies y Location of a business: y Business will be based in Mind space, Malad west, Mumbai. y Location best suited for our target market

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PRICING

y Budget Plan : y Small Cars & Mid-size Cars-Rs.500 p.m. y Big-size Cars & SUV / MUV -Rs.700 p.m. y Economy Plan: y Small Cars & Mid-size Cars-Rs.700 y Big-size Cars & SUV / MUV-Rs.900 y Standard Plan: y Small Cars & Mid-size Cars-Rs.900 y Big-size Cars & SUV / MUV-Rs.1100

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FINANCIAL STATEMENTS

y Profit & Loss Statements y Balance Sheet y Salary Break Up

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FUTURE PLANS

y Diversifying into Washing of other vehicles. y Providing car storage & Parking. y Targeting upper class for giving premium services for premium

cars and bikes.y Upgrading to automated washing.

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