Entrepreneurship And Small Business Management

Business Plan

Of

e-Muskan

E-MUSKAAN

KIOSK: THE POINT OF SERVICE FRONTIER

ABOUT COMPANY BlueChip NanoSoft Pvt. Ltd (BCNS) is ISO 9001,

leading IT based organization located in the power state in India called Chhattisgarh and deliver operation from commercial capital of Chhattisgarh named Raipur.

The company have two more branch office in Nagpur(MH) and Korba(CG)

BCNS had received National award “Best Implement e-Governance Project” in 2008 from Department of Information Technology, Government of India.

more than 400 clients in Chhattisgarh, Madhya Pradesh and other states in India.

The company have 47 software professional engineer and 10 others operation employee

The company have wide variety of software product segment in e-Governance, retailer, stockiest, automobile, Biometric, SMS pooling and ERP packages

e-Governance segment: e-Swaasth ( Health Management and Information System(ERP) Education Management Information System e-Court (Revenue and Legal Case Management System) Work Order- Work Monitoring System Janshikayat- Complaint Monitoring and Management System Infopool- Human Resources Management System e-Nasti (File Record Management System) Bio Attendance- Employee Attendance and Monitoring System Bio Pensioner- Pension Distribution and Monitoring System Payroll- Payroll Management System

Automobile Segment  ERP- Automobile MIS ( integrated GSM mobile and Biometric scanner) Educational Institution Biometric Attendance Monitoring System SMS Pooling System

Our Product

PROJECT E-MUSKAAN It is a centralized software package for Kiosk

machine which facilitate 24*7 self-service to Any time payment(ATP) of:

- Telephone bill- Electricity bill- Tax payments under Municipal Corporation and - Collection of fees for school, medical, engineering

and other institute.- Movie ticket and so on so forth - It also facility to provide of displaying of

Promotional advertising and awareness information.

PROJECT TEAM

Requirement of team Member

Name Role Expreience

Rohit Vishwakarma Project Manager 5 yr in SDLC

Rachit Khanna Finance Manager 5 yr in IT sales

Prithwiraj Manager –SCM 6 yr

Yughandhar B Manager- Manager 7 yr

K Hemnath Manager-Implementation & Support

5yr

Description Total No.

Software Developer Team 16

R&D Engineer 7

Data base analyst 3

Business Analyst 4

Team of Marketing and Implementation & Support

22 each

Financial Analyst 2

ADVANTAGES WITH E-MUSKAAN It provide 24*7 facility to submit their payment of

bill and fee anytime.

The people don’t want to go to the offices for the payment.

Very fast and secure submission of bills

Promote government agency to give better services to citizen, like collection of tax, electricity or telephone

It can also be used to advertise government schemes, aid and other awareness information.

ADVANTAGE CONT…

It generate report including personal data with finger expression and related bill and payment information.

People make there payment at counter without long queueing up.

Very easy to operate

Software front-end is Bilingual (Hindi and English)

TARGET MARKET

- BCNS have a strong presence in Chhattisgarh, Bihar, Madhya Pradesh and Jharkhand and there is no such service is ever introduced.

- Looking this aspect BCNS target market segmented Government department PSU- Like BSNL, Electricity Board Schools Medical, Engineering and Training Institute Advertisement Companies

ADVERTISING MODEL

BCNS will advertise this product in

- Daily new paper - Hoarding and Banner placed in different cities

- Distribute pamplets - Direct contact to senior government and PSU

official

- Internet Advertising

COMPETITION AND MARKET

Bangalore One Project- Provide service for payment of Water tax and electricity.

Services limited only in metropolitan cities

Very few company existed in this kind of services.

Good scope in Government and PSU sector

No company provide many services in single KIOSK

PROJECTED SELLING PRICE

  BCNS decide to launch this unique package first

time in market

- The expected price is Rs. 4.2 lakh- which include

1) KIOSK m/c- Pentium 4, Dual 2 Core, 2 GB RAM, 14” LCD Stand Screen, Touch screen, Card reader, Biometric Devices, Automatic currency detector and Bar Code reader. 2) Pre install “e-Muskaan” software, 3)installation and training changes

Sno Item Amt.

1 Kiosk ( Intel Dual 2 Core, 2 GB Ram) 120000

2 Biometric Finger Scanner 10000

3 Card Reader 15000

4 Camera 20000

5 ATP( Current receiver and Detector M/c)

35000

6 Import charge 20000

7 In-house operation cost 30000

Total 270000

Sno Particular Amt.

1 Software Engineer payroll 1500000

2 Feasible Study 100000

3 Testing and validation 900000

4 Other H/w 500000

Total 3000000

Cost of KIOSK Machine(One M/c)

Operating Cost of Software Development(One Time)

INVESTMENT AND SELLING PROCESS  BCNS plan to invest 3.2 Cr for development of

Software and 100 KIOSK M/c

The total cost of Buying KIOSK and Software development is 3 Cr and 20 Lac for other operating and other resources

SELLING PROCESS

Particular Quantity Expenses Selling ( 4.2 Lac)

KIOSK m/c 30 81,00000 1, 2600000

Software Development* 30,00000

Total 1, 1100000

1,2600000

First Phase

* Software development Cost occurs only one time

- First phase: With above expenses, the BCNS will have profit of 15 Lac

Particular Quantity Expenses Selling ( 4.2 Lac)

KIOSK m/c 40 1,0800000 1,8600000

Total 1,0800000

1,8600000

Second Phase

- Second phase: With above expenses, the BCNS will have profit of 78 Lac

Particular Quantity Expenses Selling ( 4.2 Lac)

KIOSK m/c 30 81,00000 1,2600000

Total 81,00000 1,2600000

Third Phase

- Third phase: With above expenses, the BCNS will have profit of 45 Lac in 3rd Phase

Quatity Expenses Sell Profit Profit %

100 30000000 4,3800000

1,3800000 64.4%

Profit Growth

SWOT ANALYSIS

Strength Weaknesses-High skill and low cost IT professional.

-BCNS have a strong financial position.

- Services offer by “e-Muskaan” is unique in the market.

-BCNS have strong relation and contact with PSU’s , Government and Private sector

-e-Muskaan provide many services in single KIOSK

-Bilingual Front end

-BCNS is much smaller than its domestic competitors. BCNS have muck lower turnover as comparison with large domestic competitors such as INFOSYS, TCS etc.

- Comparative low Human resources

-Security constraint

Opportunity Threat

-There is no big player deliver this kind unique and integrated services

- Creating a new market segment in integrated KIOSK

-Less effect of downturn of global economy in PSU and Government sector.

-Chances of failure

-Difficult to compete if big company comes into market.

SWOT ANALYSIS

RISKS AND REWARD

Because in this system money is collected automatically into the system, the only risk is to provide securities under where the machine is install.

This is very innovative product and responsible for given facility or services to the customer and citizen with a unique concept and technology embedded.

This project under the name “e-MusKaan” will try to achieve National award for “Best services provider in e-Governance sector.