Introduction To Business(BUS30104)

Project 1:Business Plan Presentation

GROUP MEMBER:

LAU MAO HUA (L)

BRIDGET HSU

NADHIRAH BINTI MOHD ZAIN

NUR AZREEN BINTI SAMIU

LECTURER: CHANG JAU HO

BUSSINESS

PLAN

BUSINESS BACKGROUND

TAXI SERVICE

LOCATION

HEADQUARTER

RIGHTCAB BERHAD JALAN PJS 8/17,

TAMAN SRI MENTARI,

46150 PETALING JAYA,

SELANGOR.

• THE ONLY WAY TO

TAYLOR’S

• EASY FOR TAYLOR’S

STUDENT TO GET A

RIGHTCAB

NAME & LOGO

RIGHTCAB BERHAD

CONTACT US

www.rightcab.com.my

support@rightcab.com

03 7742 8888

REASON

BUDGET TAXI

RUDE

DRIVER

WITHOUT

USING METER

CHEATING

NO AIRCOND

UNFOLLOW

TRAFFIC RULE (THE STAR, 17 October 2012)

OTHER PUBLIC

TRANSPORT

• CROWDED • LOW FREQUENCY

RELIABLE

CONVENIENT

SAFETY

MARKET ANALYSIS

HOW BIG IS

THE MARKET ?

YOUNG PEOPLE ?

OLD PEOPLE ?

LADIES ?

GENTLEMEN ?

BACKGROUND ?

HIGH INCOME ?

LOW INCOME ?

HIGH INCOME ?

AS LONG AS YOU HAVE MONEY!

POTENTIAL COMPETITOR

ENOUGH FUND

LACK OF DRIVER

DRIVING SKILLS

IRRESPONSIBLE

MARKETING STRATEGIES

WHY ARE WE SO

SPECIAL ?

FIXED FARE

NO GST

200

INSTANT TRACKING

FREE WIFI

TABLET

PROVIDED

FREE DRINK

HOW TO OBTAIN

OUR SERVICE ?

INSTALL

INSTANT TRACKING

NEAREST DRIVER

WILL BE ASSIGNED

PRICING

RM10

FIRST 5KM

RM3

NEXT 2KM

ADVERTISING

www.rightcab.com.my

PROMOTION

ONLINE CONTEST

-ANSWER SIMPLE QUESTION, SHARE AND GET CHANCE TO WIN A FREE

IPHONE 6

PROMO CODE

RIGHT15

RM10 OFF *3

MANAGEMENT STRATEGIES

CORPORATION

LIMITED

LIABILITIES

EASY TO GET

MONEY

KEEP

RUNNING

REGARDLESS

OBSTACLE

JOB TITLE &

SCOPE

CEO

BEN JOB SCOPE:

1.SETTING COMPANY’S

GOAL AND STRATEGY

2.MONITORING COMPANY’S

PERFORMANCE

3.MAKING BUSINESS DECISION

HUMAN

RESOURCES HEAD: NADHIRAH JOB SCOPE:

1.HIRE PEOPLE

2.EMPLOYEE BENEFIT

3.TRAINING

MARKETING

HEAD: NUR AZREEN JOB SCOPE:

1.MARKET RESEARCH

2.PRODUCT DEVELOPMENT

3.MARKETING STRATEGY

FINANCIAL

HEAD: BRIDGET JOB SCOPE:

1.ACCOUNTANT

2.SALARY PAYMENT

3.MONEY

MID-LEVEL

EMPLOYEE 60 ASSISTANT, ADMINSTRATION,

WORKER IN EACH

DEPARTMENT,… (HELP TO RUN THE BUSINESS)

LOW-LEVEL

EMPLOYEE 200

DRIVER

FINANCIAL PLAN

RM800,000 CAR, TRAINING, PETROL,

SALARY, OFFICE EXPENSES…

OWNER A, 130000

OWNER B, 250000 OWNER C,

100000

OWNER D, 100000

LOAN, 220000

OWNERS: 580K

LOANS: 220K

FORECAST SALES

0

500

1000

1500

2000

2500

2015 2016 2017

FORECAST SALES

FORECAST SALES

K

2015 2016 2017

SALES 400K 1mil 2mil

EXPENSES 250K 400K 700K

PROFIT 150K 600K 1.3 mil

PROFIT AND LOSS ARE DIVIDED ACCORDING

TO THE AMOUNT OF CAPITAL INVESTED.

REFERENCES The Fastest & Safest Taxi Booking App. (n.d.). Retrieved

March 19, 2015, from http://grabtaxi.com/myteksi/

HENG, N. (2012, October 7). KL cabbies living up to

‘worst taxi drivers in the world’ reputation. THE STAR.

Retrieved March 19, 2015, from

http://www.thestar.com.my/News/Nation/2012/10/07/KL-

cabbies-living-up-to-worst-taxi-drivers-in-the-world-

reputation/

SIDHU, B.K. (2014, April 4). MyTeksi set for more funding.

THE STAR. Retrieved March 19, 2015, from

http://www.thestar.com.my/Business/Business-

News/2014/04/04/MyTeksi-set-for-more-funding/?style=biz

THANK YOU