business plan update - san diego...golf course •fore magazine september 2012 issue included an...
TRANSCRIPT
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Business Plan Update
Park and Recreation Board
October 17, 2013
Park and Recreation
Golf Division
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Background
• Business Plan approved November 2013
• Park and Rec Board annual update
• “Rolling” Business Plan
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Balboa Park Golf Course
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Mission Bay Golf Course
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Torrey Pines North Golf Course
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Torrey Pines South Golf Course
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Customer Satisfaction Survey
Course FY 2013 2010 Calendar
Difference
Balboa Park 97% 95% +2%
Mission Bay 93% 88% +5%
Torrey Pines North
99% 95% +4%
Torrey Pines South
99% 95% +4%
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Industry Recognition • Farmers Insurance Open on TV in January 2013
• Golf Channel show “Feherty” featured the Torrey Pines Golf Course in 2013
• 30 minute TV infomercial featured the Torrey Pines Golf Course aired twice on CBS in 2013
• Golf Getaways magazine October issue included an article and a cover page photo on the Torrey Pines Golf Course
• FORE magazine September 2012 issue included an article on the Balboa Park Golf Course
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Industry Recognition
• Golf Week’s 2013 “Best Municipal Courses”
#4 ranking Torrey Pines South
#17 ranking Torrey Pines North
• Golf Digest 2013 “America’s 100 Greatest Public Golf Courses”
#38 ranking Torrey Pines South
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Golf Rounds FY 2010 to FY 2013
40,000
45,000
50,000
55,000
60,000
65,000
70,000
75,000
80,000
FY 2010 FY 2011 FY 2012 FY 2013
Balboa 9 Balboa 18 Mission Bay Torrey North Torrey South
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Financial Position • Strong financial position
• Five-year financial forecast
• Revenue adequate for operational and capital improvements needs
• FY 2014 Budget (approximate, in millions):
Revenue $ 18.4
Expenses $ 15.7
Operating Income
$ 2.7
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Capital Improvements Program (CIP)
• Balboa Park Golf Course
– Clubhouse & Parking Lot
– Cart Paths
• Mission Bay Golf Course
– Master Plan
– Course Infrastructure
Balboa Park Golf Facility CIP Plan
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Capital Improvements
• Torrey Pines Golf Course
– North Course Renovation
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Fees
• No rate changes for FY 2014 and FY 2015
• Review fees in early FY 2015 for a FY 2016 fee change decision
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Marketing
• Senior Public Information Officer (PIO) Hiring
• Special Promotions Marketing
– Mission Bay Golf Course weekend early morning and evening rate, May 2013 to the present
– Balboa Park 9-hole weekend rate, July to August 2013
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Future Outlook
Focus and implementation of the following in the next 12 months:
• Customer Satisfaction Survey
• Monitor Golf Division Metrics
• Marketing Program
• Capital Improvements Program
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Questions