Business Idea

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Table of contentsTable of contentsBusinessMarketMarketingFuture

the german business plan

Greenies

The Business CompanyThe Business Company

Business name: Greenies International

Business structure:- retail trader: sale of international bakery products

- Company: catering (biological Café with Online-Transmission)

- partnership and cooperation (trust):

bakeries in our area, which offer international bakery products, with a delivery service (to get the bakery products; to send the

ordered bakery products to customer)

our products are presented on an internet side like „delivery service“

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Business location: - Central location in the city centre of Peine

Licences & permits:Before we start a business we need a license for change of use

- to register the company- GmbH - license for the sale of our food (bakery products)- “Food-hygiene-order”

Products/services:- international bakery products (only Europe)- drinks, many kinds of coffee, tea, (smoothies and juices)- services: delivery service- online website

3

x Our school

Possible location

Business owner(s):- Comenius Group

Required staff:- waiter- IT- employee- forwarding department- baker

Plant & equipment:For Example

- computer - oven and cooking stove- bar - dishwasher- telephone - dishes- freezer, fridge - dinner tray- tables und chairs- cars- cash box

4

The MarketThe Market

Target market:Who?: everyone, but mainly youth and pensionsWhy?: Youth:

- extraordinary foreign food for less money- point to meet friends

Pensions: - pay more money to get good quality - can meet young people

- point for meeting with friends

Market targets:- Monthly targets, because the coffee shop is open all the time- selling a specified amount of the different food and drinks- to teach about the idea of a unified European continent

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Opportunities: Threats:

- we are the only coffee with that concept in Peine

- a place for youth people

- idea for Europe

- good prices for students and youth people

- other youth centers

- insurance

- shops with a similar offers

- toddlers

- complaints

- boring, no costumers

Strengths: Weaknesses:

- a Café is in a high traffic location

- a Café is for people aged 13-34

- international products

- good quality of food for a fair price

- a Café is a place to meet friends

- Peine is not a good city because;

- small city

- people may not care about Europe

- they won’t see our quality

6

Age Social status behavior

0-12 - baby, kindergarten, student

- lives with guardians

- wants to have a lot - parents´ money- parents want to see their child happy

13-18 -student, rich parents - gets a lot of pocket money- can buy expensive things- parents buy a lot as well

- Student, average earner parents - gets an average amount of pocket money- saves some money

- student, poor parents - not a lot of money- can`t buy a lot

18-22 - student university - needs to save money

- no job - can just refer to parents money

- works - has own money

22-65 - good paid job - has a lot of money- wants quality

- average paid job - has money to buy extras- saves some money

- no job or poor paid job - can´t buy exclusive things- needs to save money

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MarketingMarketingOur competitors:- We respect our competitors- We want to adopt good ideas from our competitors...- ...but we also want to improve/elaborate ideas

Advertising & promotional strategy: - with plakats in e.g. schools or gyms- social network → many people have Facebook, Twitter etc.- taste tests → people taste some food, etc. at village fair and big events

Sales & marketing objectives:- Open from 9am-7pm- every day min. 4 sellers, they work 6 hours a day- a shiftwork pricip - clerks, who work in the office, take care about the financial things and product orders- With different discount actions we want to arouse the interests of the people.Besides actions like “get 3 buy 1”. 8

The FutureThe Future

Social goals:

- form a meeting point for youths

- bring people other European cultures nearer

Economical goals:- To introduce a shop/café and a website→ Profit- Media attention- Expansion of our business

Ecological goals:- Biological

- Fair trade

- Regional

- Sustainable

Vision statement:Overall goals for the business:

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Mission statement:

Economical goals:

- finding suitable rooms and media opportunities

- Marketing

Ecological goals:

- Find suitable cooperation partners

Social goals:

- Customer service and loyalty

- Design (e.g. special weeks with different topics) → culture

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short term goals:

Economical goals:- cost-covering dealings

Ecological goals:- a good quality at low prices

Social goals: - increase in customers

long term goals:

Economical goals:

- realise profit

- expansion

Ecological goals:

- good cooperation

Social goals:

- customer satisfaction

Goals/objectives:

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Thanks for your attention