business plan(smart studio)
TRANSCRIPT
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MEN MAKEOVER
CENTRE (SMARTSTUDIO)
ROLL NO. - 6124,6321,6342,6358,6361
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Presentation outline
Executive Summary
Company Summary
Products and Services
Market analysis and Marketing Strategy
Management Summary
Financial Plan
Future Prospect
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Executive summary
Smart studio is a full-service makeover centre
dedicated to consistently providing high
customer satisfaction by rendering excellent
service, quality products, and furnishing anenjoyable atmosphere at an acceptable
price/value relationship.
We will also maintain a friendly, fair, andcreative work environment, which respects
diversity, ideas, innovation and hard work.
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Keys to Success
Location: providing an easily accessible
location for customers.
Environment: providing an environment
conducive to giving relaxing and professionalservice.
Convenience: offering clients a wide range of
services in one setting, and extended businesshours.
Reputation: reputation of the retail chain and
other as providing superior personal service.
Service: providing best service at customer
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Company Summary
Smart Studio will ,upon commencement of
operations, sell a wide range of service and
products for men. We will provide quality hair,
dressing, skin, therapy, massage, personalitydevelopment solutions along with top lines of
products.
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Start-up Summary
Initially we are planning to open 10 centers in
major cities.
The start up capital will be used for store
design, store leasing, equipment buying,
training, MIS advertisement, and staffing.
We expect a 25% growth in our clients everyyear.
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Start-up
Total investment expected-2 Cr
Contribution by promoter- 10 lacs each
Bank loan -1.6 Cr
Fixed asset creation- 1.2 Cr
Variable asset- 60 Lacs
Reserve- 20 lacs
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Location of our centre
Mumbai- Central and Bandra
Pune- Aundh and MG road
Goa
New Delhi- Vasant Vihar and Gurgaon
Bangalooru
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Start-up capital per centre
Lease amount-10lacs +2 lacs(for 800- 1000
sq ft with parking)
Fixture and decoration-2 lacs
Tools and machinery-1 lac
Chair and glass-80 thousand
MIS( computers) and Music systems- 70
thousand Creams and other materials-60 thousand
Staff training and clothing-30 thousand
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Rent and electricity-1 lac per month(depends
upon location)
Registration and association charge-35
thousand
Air conditioner- 1 lac
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Products and Services
Therapeutic massage services (ayurveda)
Body treatments, personality development
Skin care- Facials and anti-aging treatments
Hair- styling, colors, shampoo, conditioning,
curling.
Dressings- Wedding dressing, Party dressing,
Official dressing, Celebrity dressing,
Physical fitness tips and diet suggestions
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Products and Services
We also offer a full retail line that complements
the service menu. Products included are high-
end cosmetics, gym, dieticians, and beauty
products. Services are provided at your door by trained
staffs and specialist.
Focus mainly on non surgical cosmetic butalso have massage therapy, facials.
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Market Analysis
There are several existing gym and a number
of individual saloon in the Country for men, but
none with our service/product range within a
retail chain. Such comprehensive centers arecurrently not available.
The growth rate for this kind of service is high.
Introduction of foreign brand and fashionprovide high opportunity for growth.
Health tourism(ayurveda).
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Market segmentation
We are primarily targeting potential clients
within 10 km radius.
We estimate 50% of the local and visiting
population who might be targeted.
Young and high earning people working in IT
sectors.
Club culture and stylish look awareness.
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Our clients
Individuals with high disposable income
People who sometimes have chronic pain or old
injury issues
Massage 1 - 4 times a month for relaxationHuge anti-aging and beauty market potential
Traffic continues to be a huge problem in
Metropolis and our therapies are valuable for this
segment of the population.Hotels for our out-call services.
Clubs and Society
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Our clients
Young fashionable college boys
Newly married men
Celebrities and models
Young executives and professionals
Old age people with high health conscious and
disposal income
Tourist
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Marketing strategy
Satisfied clients are our best marketing tool.
When a client leaves our business with a new
look, he is broadcasting our name and quality
to the public. We will ask our clients for referrals, and reward
them with discounted or free services
depending on the number of clients they bring.
We will also offer discounts to our business
partner referrals.
We will develop a profit sharing relation with
our business partner.
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Marketing strategy
Local Advertising & Promotions
Networking
Referrals - prior to opening
Hotel and Gym Referrals
Location traffic
Company colaboration
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Management Summary
We will be organized and managed in a
creative and innovative fashion to generate
very high levels of customer satisfaction, and
to create a working climate conducive to ahigh degree of personal development.
Training to help improve employee product
knowledge and skills on a regular basis.
We will provide insurance to our employee.
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Management Summary
Rana P Singh Promoter
Naveen Kumar Mishra- Promoter
Gopal Krishna-Promoter
Kunal Deore- Promoter
Santosh Kumar Singh- Managing Director
Manager-10
Staff-110
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Staffs
Assistant -80
Therapist (specialist)-10
Dress expert-10
Consultant doctors(specialist)-10
Manager cum supervisor-10
Accountant-5
Floters-5
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Revenue sources
Welcome offer(Hair cut + Shaving + Face massage)-
Rs150
Makeover (Hair styling, facial, dressing, diet tips (Gym),
herbal cream recommendation) Rs1500 /-
Body Massage Rs 1000/-
Expected no. of customers per month 150+90+600
INCOME (150*1500 + 90*1000 + 600*150)=Rs
4,05,000 (service tax as applicable)
TOTAL FOR 10 CENTRES Rs 40,50,000
YEARLY INCOME Rs 4,86,00,000
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Expenditure
Payment of staff- Rs 1,39,20,000
Rent and electricity- Rs 1,20,00,000
Telephone and internet- Rs 6,00,000
Principle- Rs 32,00,000 every year (5 years) Interest 25,60,000
Advertisement cost- Rs 30,00,000
Maintenance Rs 2,00,000
Cream, shampoo, colour, herbal products and other
retail product inventory used for providing service- Rs
96,00,000
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Payment of staff
Assistant -80*7500= 6,00,000
Therapist (specialist)-10*12,000=1,20,000
Dress expert-10*8000=80,000
Consultant doctors-10* 15,000= 1,50,000 Manager cum supervisor-10*15,000=1,50,000
Accountant-5*8000= 40,000
Cleaner and helpers=20,000
Total payment = Rs 11,60,000
Each centre payment= Rs 1,16,000
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First Year Financials
Total Revenue expected - Rs 4,86,00,000
Total Expenditure expected including Interest
and Loan repayment Rs 4,50,80,000
Gross Profit Rs 35,20,000
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Break even point
We assume a strong economy, without major
recession.
We also assume, that there are no major
changes to the consumer behavior, Medicalregulations, and infrastructure.
We expect that we will break even in the very
first year of our business.
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Business growth expected
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Next 5 Years (Revenues)
2009- Rs 4,86,00,000
2010- Rs 6,07,50,000
2011- Rs 7,89,75,000
2012- Rs 11,05,65,000
2013- Rs16,58,47,500
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Expenditure in next 5 years
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Profits in next 5 years
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Future prospect
We will start CRM and provide discounted rate
to them through out our chain.
We will collaborate with five star hotels, fitness
centre, IT company, clubs for our services. Based on income and response we will open
more centre in the same city at different
location. We will focus on herbal treatment with no side
effect.
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THANK YOU!