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© 2016 SAP SE or an SAP affiliate company. All rights reserved. Reimagine Business Processes | A step change in productivity and customer experience with new digital technologies 1
DIGITAL INNOVATION DEMYSTIFIED
October 2016
BUSINESS PROCESSESA step change in productivity and customer experience with new digital technologies
© 2016 SAP SE or an SAP affiliate company. All rights reserved.Reimagine Business Processes | A step change in productivity and customer experience with new digital technologies 2
TABLE OF CONTENTS
Introduction
Paradigm Shift for Value Creation
Business Value from New Technologies
Five Capabilities Through Business Process Innovation
Customer Experience
Real-Time Business
Predictive Insights
Cross-Enterprise Collaboration
Artificial Intelligence & Automation
Key Takeaways
Application Architecture
Enterprise Architecture
References
3
4
6
7
8
10
12
14
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© 2016 SAP SE or an SAP affiliate company. All rights reserved. Reimagine Business Processes | A step change in productivity and customer experience with new digital technologies 3
DR. CHAKIB BOUHDARY
Digital Transformation Officer SAP
“
“
Best-run businesses are on a never-ending quest to drive profitable revenue growth, enhance customer experience, improve productivity, and manage risk. However, this pursuit has resulted in increased business complexity. According to a BCG study, the “index of complicatedness” increased by an average of 6.7% a year over the past five decades.1
All this complexity leads to an adverse impact on productivity. Adoption of the first wave of technology, such as ERP, productivity tools, and Internet, contributed to healthy growth in global total factor productivity (TFP) of 1–1.5% per annum in the 1990s and early 2000s.2 However, increased complexity from the proliferation of products and services, regional coverage, M&A, and regulations has driven productivity down to an average 0.5%
CAGR from 2007–2012. This figure has stayed near zero since then.3 At less than 1% global productivity growth, future generations will be be affected by lower output and poorer living standards if the current trend is not reversed.
However, there is good news; many new, innovative technologies,
such as in-memory computing, the Internet of Things (IoT),
artificial intelligence (AI), and virtual reality, are reaching a stage
of maturity where they can drive innovation and create significant
value. It’s therefore time for fresh thinking to manage this
complexity and reimagine everything – processes to deliver
innovative products and services, real-time management of
assets and risk, and profitability optimization at a transaction
level.
This document explains the different ways companies are
leveraging digital technology to achieve the above objectives,
unleash significant business value, and implement in a non-
disruptive manner. All the customer examples highlighted in this
document are driven by SAP® technology.
Every business process needs to be reimagined to drive a step change in productivity and customer experience
Hasso Plattner Chairman of the Supervisory Board of SAP SE
To stay at the head of their industries, companies need to minimize the time from observing signals in the market and in their organization to acting on these signals.
© 2016 SAP SE or an SAP affiliate company. All rights reserved.Reimagine Business Processes | A step change in productivity and customer experience with new digital technologies 4
In-memory computing
With standardized solutions, such as business networks, businesses can
innovate faster and efficiently manage master data complexity.
A key enabler for an always-on business, mobility drives anytime,
anywhere access to information and workflows to serve an always-on
customer.
Bringing transactions and analytics together on a single
platform, businesses can run in real time and optimize
processes.
Cloud Mobility
Not only are technologies such as in-memory computing, AI, and IoT now highly viable, they are also
affordable. The return on investment (ROI) on these technologies is very attractive. The key question
today is how we apply these technologies to drive business value, manage complexity, and reverse the
negative TFP trend we have seen over the last decade. It all comes down to business leaders’ ability to
unleash the power of innovation.
DIGITAL TECHNOLOGIES ARE DRIVING AN UNPRECEDENTED WAVE OF INNOVATION
Fresh thinking is required if we are to take advantage of new technologies. We have a lot to learn from
digital natives, such as Uber, Google, and Airbnb. Below are some considerations for companies as they
begin reimagining their business processes and, ultimately, their business model.
A PARADIGM SHIFT IS REQUIRED FOR STEP CHANGE IN VALUE CREATION
Data is the new center of gravity
Digital innovation will be data driven. In the past,
business applications were the “kings,” and data
was the servant. That relationship is now reversed.
Customer experience drives strategy
Customer experience across every touch point
should drive a company’s overall strategy.
Reimagining that experience through a design
thinking approach is becoming a key competitive
advantage.
Speed matters
New enterprise architecture should be focused on
simplification across all technology layers – one
single data model for every company asset, no
more than two or three applications per $1 billion in
revenue (today’s average is 25–504), and more
focus on innovation, leveraging micro-services and
agile development. “Good is enough” should drive
most decisions to enable speed to market.
Smart business starts with smart decisions
Executing business transactions flawlessly and
consistently is no longer sufficient. Companies
need to optimize the decisions that drive
transactions. Ultimately, the decision and the
transaction need to work hand in hand.
© 2016 SAP SE or an SAP affiliate company. All rights reserved. Reimagine Business Processes | A step change in productivity and customer experience with new digital technologies 5
A PARADIGM SHIFT IS REQUIRED FOR STEP CHANGE IN VALUE CREATION
Trust in the new currency
Data is powerful in helping companies run better
and faster. Managing data privacy and
implementing robust cybersecurity tools and
processes are becoming paramount. Your
customers need to trust you with their data, and
you need to trust the data to run your business.
Everything should be measured in cycle time
Ultimately, every business process needs to run in near
real time. When the cycle time from insight to execution is
close to zero, enormous efficiencies can be achieved. This
cycle time also includes transactions and sharing of data
with business partners.
While the above seems obvious, “corporate cholesterol” can get in the way. Many companies have too
many processes and procedures that slow progress and innovation when compared to more agile digital
natives. The older the company is, the more cholesterol it has accumulated. But there is hope – the
value created by these technologies is so significant, it justifies more risk taking and more investment in
business innovation.
allow businesses to employ autonomous machines on top of
the data, making processes smarter and transactions faster,
freeing up resources for more strategic activities.
is revolutionizing the movement and storage of
value by creating a chain of unaltered transactional data.
Blockchain Augmented realityis the integration of digital information with the user's
environment in real time. It differs from virtual reality, which creates a
totally artificial environment.
brings the intelligence of the external world to business, enabling
it to create new value and/or enhance value from within the
countless connections all around.
Internet of Things Artificial intelligence
DIGITAL TECHNOLOGIES ARE DRIVING AN UNPRECEDENTED WAVE OF INNOVATION
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THE BUSINESS VALUE IS TOO GREAT TO IGNORE. IMAGINE IF YOUR COMPETITOR ACHIEVES THESE RESULTS FIRST.
Technology is only as good as the value it delivers, from helping companies grow revenue and profit, to
managing risk, and improving productivity and return on assets. If all of these value dimensions can be
impacted in a significant way, embracing new technologies becomes more that just a choice. Executives
have the responsibility to learn more about new capabilities, identify the best fit for their company, and
dedicate resources to the exploitation of the new capabilities.
The chart below shows that early adopters of new technologies and the paradigm shift associated with
these technologies are changing the game across industries and delivering higher value. Most
companies are at a very early stage of adoption. Of the companies surveyed, less than 30% leverage
digital technologies and capabilities that improve processes, engage talent across the organization and
drive new value generating business models.5
INNOVATIONPRODUCTS, SALES, AND SERVICES
ASSETS AND RESOURCES
PEOPLE
Source: McKinsey; derived from SAP customer experience6
3–20% increase in revenue from omnichannel
10–20% reduction in quality cost
85% increase in
forecasting accuracy
20–50% reduction in time to
market
10–20% increase in revenue from new products
20–30% reduction in R&D cost
10–40% reduction in
maintenance cost
30–50% reduction in total
machine downtime
20–50% reduction in inventory
carrying cost
25–50% improvement in shared services
productivity
45–55% productivity
improvement for technical professions
© 2016 SAP SE or an SAP affiliate company. All rights reserved. Reimagine Business Processes | A step change in productivity and customer experience with new digital technologies 7
4. CROSS-ENTERPRISE COLLABORATION
5. ARTIFICIAL INTELLIGENCE & AUTOMATION
1. CUSTOMER EXPERIENCE
Connecting workforce, suppliers, and systems in a seamless manner to
innovate and serve customers better
Providing products, services, and information tailored to
customers at the time and the place of their choice
Streamlined operations through integrated workflows, connected assets, and complete automation or significant
reduction of tasks driving business optimization
2. REAL-TIME BUSINESS
Using live information from diverse sources, independent of location and device, to instantaneously sense and
respond to demand signals
3. PREDICTIVE INSIGHTS
Institutionalizing the power of foresight and simulation to drive
proactive decisions, reduce latency, and increase profitability
As we studied how value is created, we identified five capabilities that have been applied to business processes. These capabilities are not exclusive, and companies may use them in a variety of combinations to achieve value.
Digital capabilities for business process innovation
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Digital technology has changed the game, but customers changed the rules. Business models
are being redefined by the customer experience, and it is changing the way companies design
products, deliver services, and protect and grow their brand value. The customer experience
benchmark, regardless of industry, is set by digital leaders such as Amazon and Google. It is
efficient, personalized, driven by transparency, and totally secure. CEOs across all industries
are rethinking the customer experience and asking the following questions:
• How do I develop digitally enabled products and services to enter new markets?
• Do I need to disrupt my current business model to stay relevant (e.g., pay for outcome, digitize products and services, etc.)?
• Is my technology infrastructure sufficiently agile to satisfy ever-changing customer needs?
• How do I redefine my brand to stay relevant in a digital economy?
• Is my company culture centered around customer experience and digital innovation?
Delight customer at every touch point of their journey from product search to order to delivery to post sale service
CUSTOMER EXPERIENCE
01
Brookshiresis reinventing its promotional
strategies and gaining a competitive edge in its market with a digital loyalty
program. It leverages customer-specific sales information through its
mobile app to offer personalized promotions and services. The retailer also intends to send targeted offers to
in-store customers through the app and offer in-aisle targeted discounts using geo-fencing. Through better
forecasting and a more personalized shopping experience, They were able to
increase sales and margin effectiveness of planned promotions.7
A Beverage Companyleverages a cloud solution to serve as an
innovation platform for handling the entire buying cycle: pricing, quotes, and orders. It pulls information about its customers from external sources such as social media and
supports a “segment of one” (personalized) strategy for better customer engagement.
A single, simplified, and optimized view of its customers across all channels and systems, irrespective of connection method, enables
better visibility across the entire customer engagement cycle, higher
sales productivity, and greater penetration into new markets.8
© 2016 SAP SE or an SAP affiliate company. All rights reserved. Reimagine Business Processes | A step change in productivity and customer experience with new digital technologies 9
Customer experience key elements
Asian Paintstransformed its business model from selling paints to selling an
experience, helping people beautify their homes. Combining the power of the
digital platform and peripheral customer-centric and innovative
applications, it can more precisely target customers with personalized
offers in real time. This transformed its processes with 45x faster marketing,
sales, and service processes,and a 20–30% call center
productivity increase.9
Superior customer experience is no longer just about omnichannel capabilities, real-time pricing,
and digital marketing. Companies also have to digitally enable their products and services, optimize
every customer touch point, and potentially rethink their business model. To drive sustainable,
profitable growth, companies are rethinking their customer experience across four key dimensions,
all of which are highly dependent on new digital technologies.
• Personalization
Businesses are moving from “mass everything” to “personalized everything” in manufacturing, healthcare, education,
etc. An integrated view of the customer’s personal data allows businesses to develop targeted messaging and offer
tailored products and services using data analytics, agile and additive manufacturing, and AI. Personalization can range
from custom treatment through genome analytics, to learning plans based on student preferences, and lifestyle
products aligned to personality traits.
• Convenience
Customers are willing to pay more for convenience. Modern technology has provided a variety of tools for bringing goods
and services closer to the customer. Mobility, omnichannel capabilities, and 3D printing allow complete access, anytime
and anywhere. Online shopping, mobile banking, and online payments for government services such as a driver’s
licenses and passports are just a few examples of increased convenience.
• Customer Journey
Companies need to optimize every touch point with their customers, from product search, to placing an order, to
delivery, to post-sale service. Smart analytics, predictive capabilities, and real-time business (supply chain,
manufacturing, and back office) can give a 360-degree view of the customer. For example, fashion companies are
integrating the whole value chain from manufacturing, to distribution, to store to deliver a seamless experience for their
customers, increase revenue, and drive brand loyalty.
• Pay for Value
Customers’ demands are driving businesses to move beyond selling products and services to charging for measurable
value and reducing consumer risk. IoT, hyperconnectivity, and Big Data enable companies to take complete ownership
from design to retirement. For example, insurance companies can now insure customers for specific needs, engineering
companies can charge for tonnage of minerals produced, and software companies are packaging the total stack into an
end-to-end cloud solution.
A U.S. Pizza Company
implemented an e-commerce and digital marketing platform where customers can personalize and order their pizza online.
The omnichannel strategy helped the company boost its online sales to 10% of
total revenue through faster customer adoption. They expect revenue to grow by 20% in the very first
year of implementation.10
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Working in real time is a paradigm shift for every business process. It allows any business to be
lean and agile, sensing and responding to changes as they occur. When process transaction
time can be shrunk to milliseconds, there is additional time available to bring in additional data,
use analytics, and run simulations and algorithms before making a decision. With transactions
and analytics on the same platform, powered by SAP HANA, enterprise decisions can be
smarter than ever before. To understand the impact of real-time capabilities, consider these
questions:
• How would I run my business if cycle times were cut by more than half?
• What kinds of innovations could I accomplish if I eliminate manual processes?
• What insights and technologies can I embed at the time of decision making?
• Which analytical tools do I need to provide digital dashboards to executives?
• How would real-time capabilities allow me to change my business model?
REAL-TIME BUSINESS
Empower executives to make smart decisions in real-time leveraging insightful data at their finger tips
02
Hamburg Port Authority (HPA)
keeps traffic and trade flowing smoothly with its smart port logistics program by gathering
real-time data from HPA, transport companies, parking providers, and other businesses across the port. This data is
consolidated and analyzed to deliver actionable insights to the right people,
anytime, anywhere. The resulting benefits include a doubling of cargo handling
capacity, higher throughput for freight forwarders, and reduced wait time for
drivers.11
Spirit Aerosystemsmeets customer demands and improves throughput while minimizing additional
capital investment with real-time insight in its value chain and workflows. They are
able to get real-time insight into actual costs, which allows for better human
resource allocation.
Benefits include 40% overtime cost reduction, 25% expected production flow
time reduction, and 30% assembly inventory level reduction.12
© 2016 SAP SE or an SAP affiliate company. All rights reserved. Reimagine Business Processes | A step change in productivity and customer experience with new digital technologies 11
Real-time business key elements
Faureciatransformed its operations by eliminating manual processes, accelerating material
requirements planning (MRP), and delivering real-time insights. MRP runs,
covering thousands of complex variants and product combinations, now take less than an hour, compared to more than 20 hours previously required. This has helped the company achieve tremendous savings in stock reductions and has vastly improved
on-time deliveries. The company is also able to meet its target margins by factoring in
profitability data from a variety of sources across the product lifecycle.14
Real-time business processes are more efficient, transparent, and help companies develop more
effective customer, operational, and risk mitigation strategies. Digital technologies enable a
seamless exchange of information and communication of action in real time for faster and better
decision making. The entire ecosystem of suppliers, enterprise core, and back-end and front-end
functions is able to work as a single unit and focus on one common goal: a better customer
experience.
• Reduction in Cycle Time
With the adoption of technology such as AI, virtual reality, and 3D printing, certain process steps can be automated or
completely eliminated, dramatically reducing cycle time. Financial books can now be closed in days, not weeks. Highly
responsive supply chains can produce and distribute personalized products with shorter lead times and smaller runs.
The redesigned processes allow companies to respond quickly to their customer needs and serve them better.
• Smarter Business
In-memory computing enables companies to bring analytics and transactions together on the same platform. The
combination of real-time data and simulation capabilities provides insights to make the right decision. Executing the
right transaction based on the right decisions results in smart business. For example, a sales person can optimize
profitability at the time of taking the order by selecting the right warehouse and the logistics partner to ship the product.
• Optimized Business
Digital dashboards can now provide full visibility into the business by leveraging analytical tools and real-time data. This
helps executives and business managers identify key issues and potential risks and take appropriate actions. These
dashboards allow users to drill down into the data at any level of the organization and enable employees to collaborate
more efficiently.
• Innovation with Agility and Speed
Using open APIs, companies can develop their own micro-services in the cloud to quickly develop innovative products
and services. The modern enterprise architecture leverages the power of data (structured and unstructured) by bringing
it onto one platform. This provides a significant competitive advantage by dramatically reducing time to market.
Seoul National University Bundang
Hospital
continually elevates its world-class
standards for medical science, education, research, and patient care by analyzing Big Data in real time. It built a clinical in-memory data warehouse to
support real-time clinical and treatment analysis. SNUBH was able to create fully
digitalized paperless operations and achieve an 80% reduction in preventive antibiotics use.13
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Supercomputing has made it possible to analyze vast amount of data (both structured and
unstructured) from varied sources to find trends and behaviors that are hard for humans to
perceive on their own. With advanced mathematical models (AI, machine learning, predictive
analytics) and low computing and data storage costs, companies can now leverage innovative
technologies that were once limited to a few industries with large IT budgets (wealth
management, military). It is now paramount for every executive to consider the following
questions as they evaluate the power of predictive capabilities:
• Where can I apply predictive technologies in my business for the greatest impact?
• How would predictive capabilities enable me to change my business model?
• Who are the internal and external stakeholders to partner with to act on the predictive insights?
• What technology and skills do I need to realize the potential of predictive technologies?
• Where can I drive change quickly and get quick wins with predictive capabilities?
03PREDICTIVE INSIGHTSMove from reactive to proactive way of managing business and optimize every process and improve profitability
??
?
Trenitaliadeployed a dynamic maintenance
management system. Data is continuously extracted through
onboard concentrators and analyzed in real time to detect problems before they happen.
Predictive maintenance has enabled the company to improve the quality of its services, maintain the highest
technological standards, and reduce maintenance costs
(expected about 8%).15
City of Buenos Aires (ARG)
uses weather data and 30,000 sensors in storm drains throughout
the city to predict and prevent damage to the system. It stepped up
its infrastructure by increasing its response rate to issues (from 1% in
2009 to 80% in 2014). All this resulted in a much better city with cleaner streets, clearer drains, and
greater safety for citizens and tourists.17
© 2016 SAP SE or an SAP affiliate company. All rights reserved. Reimagine Business Processes | A step change in productivity and customer experience with new digital technologies 13
Predictive insights key elements
Technology only matters if it can deliver game-changing business value and improve the way a
company operates. We believe predictive technologies will impact every facet of the business.
Moving from a reactive to a predictive way of running enables companies to drive new benefits to
businesses and customers by uncovering new sources of value, driving agility in operations, and
identifying threats earlier. The following are examples of how predictive technologies are changing
how organizations optimize processes and improve profitability.
• Asset Management
Around-the-clock asset availability is critical for companies to be responsive in today’s fast-paced digital economy. Using
sensors and Big Data technologies, companies can now move from scheduled maintenance to predictive maintenance,
reduce cost by 10–40%,19 and reduce unplanned machine downtime by 30–50%.20 Asset-intensive industries can
leverage predictive capabilities to reduce capital expenditure and improve cash flows.
• Customer Behavior
Acquiring new customers is expensive, and retaining current customers is equally important. Better understanding
customer churn enables companies to proactively reengage at-risk customers and attract new ones. With predictive
tools, companies can analyze and anticipate the market situation to optimize supply and improve price elasticity.
Successful companies leverage structured and unstructured data using sophisticated predictive models to understand
individual customer behavior and the market as a whole.
• Supply Chain Optimization
Supply chain disruptions can be predicted by analyzing the enormous amount of transactional and non-transactional
data (e.g., weather) and finding trends using sophisticated mathematical models. With these foresights, companies can
significantly optimize their demand forecast and production planning. This can dramatically reduce waste and
unnecessary cost in inventory, production, and logistics.
• Disaster Management
Even the fastest reaction to accidents and natural disasters can at best minimize damage. Sensors, cloud technologies,
and advanced analytics have made predicting the occurrence of events – natural or man-made – both feasible and viable,
offering time to act before the event takes place. Flood monitoring, fraud detection, and smart traffic control are
examples of how predictive technologies can minimize and even eliminate damage.
A Large Bank in Africa was able to foresee
customer churn with 87% accuracy by using data from all
touch points. In this way, it optimizes its marketing and sales
programs to maintain its customer base while developing better products and services for its
prospects.18
McLarentelemetry systems track and
compare real-time analysis of car sensor data against both historical data and predictive
models. This helps the team to make immediate, proactive
corrections, avoid costly and dangerous incidents, and win
the race.16
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04
Winning in a digital economy requires a deep relationship with your ecosystem of strategic
partners, one that is founded on the common goal of trust and value creation. Ecosystem
collaboration allows for speed to market, reduces the risk profile, and lowers the cost of doing
business. But collaboration works efficiently only when business partners interconnect their
business processes and operate with low friction, in real time. Companies should consider the
following questions:
• Which business partners can significantly enhance the value proposition to my customers?
• How do I choose partners that can provide products and services that complement mine?
• How do I share business benefits and risks with my partners who have the competency and assets to better support my business?
• How can technology help me do business with my partners in a frictionless way?
• How do I enable seamless collaboration in my new ecosystem?
CROSS-ENTERPRISE COLLABORATIONConnect workforce, suppliers, and systems in a seamless manner to innovate and serve customers better
Mohawkstreamlined the customer lead
process and deployed a seamless handoff to retail partners, helping
close deals more quickly. By integrating data for a better
understanding of customer needs, it could tailor products and services
to meet specific demands and improve customer service.21
RicohIn close collaboration with its customers, Ricoh uses its e-
commerce expertise to integrate its extensive catalogs on the
network with buyers' procurement systems. Being a supplier on the
network has grown Ricoh's customer base and empowers it to deliver user-friendly, customized
buying experiences with purchase order accuracy and automated
invoicing.24
© 2016 SAP SE or an SAP affiliate company. All rights reserved. Reimagine Business Processes | A step change in productivity and customer experience with new digital technologies 15
The key to collaboration among partners is trust and a win-win situation with shared values and
mutual benefits and risks. Sharing information in a timely and transparent manner leads to higher-
quality offerings, operational agility, and lower cycle times. Cross-enterprise collaboration on the
following dimensions results in higher customer satisfaction and improved profitability.
• Supply Chain Execution
Companies must focus on their core competencies and outsource non-core functions to be competitive. The
non-core functions vary by industry and range from back-office, to logistics, to manufacturing. However, this
model requires multi-tier collaboration to take action on significant changes in customer demand, supply
chain disruptions, or any competitive moves that could impact the business environment.
• Cost Management
Business networks bring the world to your doorstep and allow you optimize your spend categories: direct,
indirect, services, contingent labor, and travel. They provide real-time visibility into enterprise requirements
and allow for an efficient source-to-pay process. Benefits are experienced on both sides of the partnership,
including a 15–20%25 reduction in procurement function costs and 5–10%26 contracted savings through
improved compliance.
• Financial Supply Chain
Better collaboration across the financial supply chain ensures a closed loop, as physical movement of goods
is promptly followed by the digital movement of money. Companies are now able to offer new products and
services and mitigate risk with their suppliers. They can especially help their smaller suppliers by providing
low-cost financing, paying them sooner, and helping them with their cash flow. Blockchain is a breakthrough
technology that will completely innovate the financial supply chain in the near future.
• Data Sharing to Achieve Common Goals
Hyperconnectivity and Industry 4.0 are driving an exponential increase in data from assets, customers,
transactional, and non-transactional systems, such as weather and geospatial. With real-time access to the
same data and transparent relationships, companies in the ecosystem can collaborate to monetize this data,
keep up with the latest market trends, and innovate. For example, by linking their systems, retailers can share
the point-of-sale data with the manufacturers and collaborate on the pricing and promotion strategy.
Cross-enterprise collaboration key elements
Roche Diabetes Care
enabled doctors and patients to monitor health indicators in real
time through the IoT (such as wearables) and interact in a timely
manner. The company offered value-added service on top of its
diabetes products, targeting high-risk patients and extending its business toward prevention.23
Cape Town,
South Africa, consolidates data from different state
divisions, data sources “on the ground,” and social media. By
sharing this data with the police department and other
emergency services, it can respond quickly, efficiently,
and even proactively to threats and incidents.22
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ARTIFICIAL INTELLIGENCE & AUTOMATION
The interface between machines and people continues to blur. Humans still have a
competitive advantage in creative thinking, relationship management, and strategic decision
making, but machines dominate in precise, repetitive, and data-driven tasks. These forces
working together to improve human decision making and driving value with innovative
automation will be the new standard, but it is still new territory for even the most innovative
companies. Consider the following questions to evaluate potential areas for value creation:
• How do I design the machine-to-human interface to optimize collaboration?
• Where would I gain the most value and productivity through automation?
• Which processes are most prone to human error, and can it be avoided?
• What biases should be removed from my business with intelligent algorithms?
• How can I use technology to improve safety for my employees in high-risk functions?
05
Drive a step change in productivity from your employees and assets through seamless people and machine collaboration
MarencoSwisshelicopter
maintenance engineers are able to perform better using augmented
reality screens and simply pointing a smart camera at the faulty component. This allows the
technician to view the part in question (using 3D rotation, if
needed), gather all relevant information, and instantly trigger
a work order.27
A Large Consumer Products Company
leverages smart vending machines equipped with video cameras, facial
recognition software, wireless connectivity, and touch screens. This
enables it to trace customer habits and preferences and deliver personalized
offers. Sensors installed in the vending machine can also monitor the items
in stock and risks to product integrity and call a technician
if needed.28
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People and machine collaboration key elements
SAP S/4HANA® Payment and Invoice
Matching improves process efficiency and service quality by integrating machine learning
capabilities into the accounts receivable workflow. The program automatically
learns from accountants’ actions, suggests open invoices to the incoming
payments, and can consistently improve. This substantially reduces labor costs per invoice and makes
for faster clearing.30
SAP® SuccessFactors® CV Matching
aids recruiters and hiring managers by filtering applications and selecting the most suitable
candidates using machine learning algorithms. CV matching mines
and parses resumes and job descriptions, generates key word clouds, and recommends the best
candidates for the role.29
Leveraging technologies such as robotics, AI, augmented reality, and voice recognition, processes
can run in a virtuous cycle of constant improvement fed by continuous feedback, thereby
becoming smarter over time. The resulting capabilities, such as greater visibility, remote access,
and more control, enable companies to optimize their operations in real time and deliver a better
customer experience.
• Smart Automation
Human and robot collaboration on the shop floor is helping drive higher throughput while ensuring safe operations.
Robots are becoming more affordable and intelligent through observation and interactions with humans. They are
gradually moving from simpler tasks, such as assembly, to more complex ones requiring cognitive capabilities, such as
driving and packaging. Additionally, 3D printing is making manufacturing on a small scale viable, more agile, and closer
to the customer.
• Business Without Bias
Humans rely on their experience and instinct in decision making, and the rate of success is mixed. Without any
predefined code or business rules, intelligent algorithms can approach the same challenges with objectivity. Self-
learning machines are capable of mimicking human actions, identifying patterns and exceptions, and providing
contextualized responses. This is specifically relevant in the hiring process and talent management, where emotions
often cloud judgement.
• Augmented Intelligence
Machines can provide contextual and relevant information in real time to optimize individual tasks and decisions. They
can be a knowledge partner that runs simulations, provides recommendations, and helps optimize every decision.
Machine-to-people collaboration will also increase with advances in augmented reality, smart wearables, and voice- and
gesture-controlled systems, making working environments safer and improving employee productivity.
• Automated Shared Services
The primary driver for the creation of shared services and business process outsourcing (BPO) was standardization and
labor cost arbitrage. With advanced machine learning, many back-office functions can now be automated. This will have
a positive impact on the cost structure of shared services and BPO providers and will change the way they work and
deliver services to their stakeholders.
© 2016 SAP SE or an SAP affiliate company. All rights reserved.Reimagine Business Processes | A step change in productivity and customer experience with new digital technologies 18
KEY TAKEAWAYS
Digital business processes change the way we do business, deliver on promises, and generate value.
Capabilities such as predictive, real time, and collaborative processes should not be looked at
independently; when combined, they can be very powerful. If implemented the right way, these
capabilities can drive a step change in productivity and profitability of any business in any industry.
Speed matters. Companies can now adopt technology faster with cloud
solutions, accelerate innovation, and unlock business value
Business process innovation can be delivered with acceptable
disruption by leveraging new digital technology capabilities
Innovative business processes are mostly data driven; applications
go to the data instead of data going to different applications
Digital innovation requires adopting new way of thinking and
deploying new skill sets
Current business processes will evolve into mega-processes
spanning the entire value chain
Cybersecurity and data privacy are paramount in the end-to-
end integration of key business processes
© 2016 SAP SE or an SAP affiliate company. All rights reserved.Reimagine Business Processes | A step change in productivity and customer experience with new digital technologies 19
4. CROSS-ENTERPRISE COLLABORATION
5. ARTIFICIAL INTELLIGENCE AND AUTOMATION
1. CUSTOMER EXPERIENCE
2. REAL-TIME BUSINESS
3. PREDICTIVE INSIGHTS
SAP SOLUTION PORTFOLIO FOR REIMAGINING BUSINESS PROCESSES
Over the past 43 years, SAP has led the market in standardizing and optimizing business processesacross 25 industries. Today, 74% of the world’s transactions run on SAP technology. Armed withdeep knowledge and a strong customer base, we are uniquely positioned to help our customers andprospects reimagine their business processes and unlock significant value.
SAP is the de facto standard for delivering an integrated suite of applications to manage customers,suppliers, employees, and assets. However, data is becoming a new asset in the digital economy andwill be at the center of every business transformation. We believe that businesses will succeed or failto a large extent on their ability to make innovative use of data to drive operational efficiencies,improve decision making, and open up entirely new revenue streams.
Since 2010, SAP has spent over $30 billion in acquisitions and innovation, such as in-memorycomputing with SAP HANA, advanced analytics, mobility, and cloud. With this new technologyplatform, SAP is enabling the five digital capabilities that are essential for business processinnovation.
• SAP Hybris solutions
• SAP S/4HANA
• SAP Digital Boardroom
• SAP HANA Cloud Platform
• SAP SuccessFactors solutions
• SAP BusinessObjects Analytics
• SAP IoT solutions
• SAP machine learningsolutions
• SAP machine learningsolutions
• SAP Ariba
• SAP Fieldglass solutions
• Concur
• SAP Jam
© 2016 SAP SE or an SAP affiliate company. All rights reserved.Reimagine Business Processes | A step change in productivity and customer experience with new digital technologies 20
REFERENCES
1 https://www.bcgperspectives.com/content/articles/organization_design_engagement_culture_hbr_smart_rules_six_ways_get_people_solve_problems_without_you/
2https://www.cbo.gov/sites/default/files/113th-congress-2013-2014/workingpaper/44002_TFP_Growth_03-18-2013_1.pdf
3https://www.conference-board.org/retrievefile.cfm?filename=The-Conference-Board-2015-Productivity-Brief.pdf&type=subsite
4SAP Benchmarking Analysis
5http://sloanreview.mit.edu/projects/strategy-drives-digital-transformation/
6http://www.mckinsey.com/business-functions/operations/our-insights/industry-four-point-o-how-to-navigae-the-digitization-of-the-manufacturing-sector
CUSTOMER EXPERIENCE
7http://www.chainstoreage.com/article/brookshire-grocery-makes-marketing-personal-sap
8http://go.sap.com/about/customer-testimonials/retail/ulta-beauty.html,
9SAP Customer Experience
10http://go.sap.com/about/customer-testimonials/chemicals/asian-paints.html
PREDICTIVE INSIGHTS
15http://www.computerweekly.com/news/4500278251/Predictive-maintenance-brings-efficiency-to-Trenitalia
https://www.youtube.com/watch?v=583aGe0xIGY
16http://www.sap.com/customer-testimonials/automotive/mclaren-group.html
17https://www.sap.com/bin/sapcom/en_us/downloadasset.2015-04-apr-29-17.gobierno-de-la-ciudad-aut-noma-de-buenos-aires-staying-dry-with-help-from-sap-solutions-pdf.html
18SAP Customer Experience
19 & 20SAP Benchmarking Analysis and McKinsey reports
CROSS ENTERPRISE COLLABORATION
21http://www.sap.com/customer-testimonials/mill-products/mohawk-industries.html
22http://www.sap.com/bin/sapcom/en_us/downloadasset.2014-10-oct-13-21.sap-hana-real-time-enterprise-stories-pdf.bypassReg.html
23http://sap-espresso.com/viewStory/502
24https://dam.sap.com/mac/preview/a/46/15fiuSivlAR0mFukiFFclFF75k0Rvg175lnFR7C0CDSknDlkSs/39688_BTS_39688_enUS.htm
25 & 26Derived from SAP Customer Experiences
REAL-TIME BUSINESS
11https://www.sap-customers.com/video/#/7258
https://dam.sap.com/mac/preview/a/67/UnxwgjwOwEJ6PlAJyeHlnwATxPOUxGmmJPX6wgmnE0xXlEJy/38060_BTS_38060_enUS.htm
12SAP Customer Experience
13http://www.sap.com/customer-testimonials/healthcare/snubh.html
14SAP Customer Experience
PEOPLE MACHINE COLLABORATION
27http://startupfocus.saphana.com/sap-teched-las-vegas-casinos-cloud-the-internet-of-things/
28http://discover.sap.com/machine-learning/en_us/index.html#
29 http://discover.sap.com/machine-learning/en_us/index.html#
30http://discover.sap.com/machine-learning/en_us/index.html#
© 2016 SAP SE or an SAP affiliate company. All rights reserved.Reimagine Business Processes | A step change in productivity and customer experience with new digital technologies 21
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