business proposal
DESCRIPTION
how to create business proposalTRANSCRIPT
BUSINESS PROPOSAL
BY
Names I/D Number
AHMAD FAIDHUL IRFAN ITM 120118830
NUR AZIZUL HAKIM ITM 120118843
NUR AIMUNI
SYAZREEN
Table of Contents
Page
1. CORPORATE PROFILE
1.1 Background
1.1.1 Business Name
1.1.2 Vision
1.1.3 Mission
1.1.4 Company Objectives
1.2 Company History
1.3 The Description of the Company
1.3.1 Products Offer
1.3.2 Business Activities
1.4 Company Profile
2. ADMINISTRATIVE PLAN
2.1 Business Logo
2.2 Business Slogan
2.3 Organization Chart
2.4 Members Background
2.5 Business Layout
3. HUMAN RESOURCE
3.1 Management Team
3.2 Recruitment
3.3 Training and Development
3.4 Compensation and Benefits
4. OPERATIONS AND QUALITY
4.1 Production Process
4.2 Contact Services
4.3 Areas In Material Management
4.4 Business Operation
4.4.1 Operation Hours
4.4.2 Number of Employees
4.4.3 List of Products
4.4.4 Machines
4.5 Operation Process
4.5.1 Suppliers
4.5.2 How our product being provided to
customers?
4.5.3 Transaction Flow Chart
4.6 Expenses
4.7 Safety and Hygiene
4.8 Certification
5. MARKETING
5.1 Our Product
5.1.1 Products Features and Benefits
5.1.2 Competitive Analysis
5.1.3 Classification of Product
5.1.4 Product Life Cycle
5.2 Pricing
5.2.1 Target Market
5.2.2 Market Segments
5.2.3 Product Pricing
5.2.4 Pricing Tactics
5.3 Place
5.3.1 Business Location
5.3.2 Distribution Strategies
5.3.3 Distribution Channels
5.4 Promotion
5.4.1 Advertising Strategies
5.4.2 Promotional Tools
5.4.3 Promotion Budget
6. REFERENCES
7. APPENDICES
CORPORATE
PROFILE
BACKGROUND
Business Name
The name of our business is AIMS. The alphabet AIMS stands for each of the first letters of our name. We choose each of the first letters of our name as our business name because of the share that we own is same. For each share is 25%.
Our Vision
Our vision is to provide fast, easy and convenience service all over the time to customers.
Our Mission
1. AIMS are devoted to become the market leading in the vending machine service provider in retail industry by providing quality product at reasonably price.
2. AIMS will provide the vending machine service any time to meet our customers’ needs and preferences.
3. AIMS will ensure all customers gain satisfaction with our consistent machines service quality and products and always the best choice for
customer with our professionalism and comprehensiveness on vending machines.
Our Objectives
1. We expect to reach the break-even point within a year.
2. We will create a reliable, well-perceived brand image in the retail industry by providing excellent vending machine service to customers.
3. We are dedicated to open branches of AIMS Vendor in all around Malaysia. We plan to open our first branch in five years’ time which the location will be targeting on potential business or schooling area within Kuala Lumpur.
4. We will recover the capital invested by our partners within five years of business.
COMPANY HISTORY
The Description of the Business
What our Business do?
AIMS Vendor is similar with convenience store but we are operating with full-line vending machines. Vending machine services offers customers a convenience and simple ways to purchase variety of products. Differ with other vending machines and convenience store, AIMS Vendor offers customers to place their products in our vending machine for selling purpose. We will conduct our business through click and mortal model which providing customers to visit our website, www.aimsvendor.com that provides detail information about our products categories and customers service link. Our physical store will located at the location of our store will be at ------------.
Our business will provides customer two types of products, whereas our products and customer’s products. Our product was ranged from food, beverage, snack and candy, health and beauty care, and general merchandise which enabled customers to purchase the variety of products with just required inserting the coins and pressing the button easily. Customers also have the opportunity to start their small business at our shop which just placing their own product without required own physical store.
We intend to create a non-distraction business environment which enable customer to visiting our shop without any interruption of sales person. Customers can enjoy their purchasing process as AIMS offer a D.I.Y buying process without any sales person. Besides that, time-saving is an important benefit that we deliver to customers as all our products will sells through vending machine which systematic and accurate.
Business Activities
AIMS business concept is similar with convenience store but we are operating with full-line vending machines. Our product is consisting of five categories which are food, beverage, snack and candy, health and beauty care, and general merchandise. The selling price of our products will be set with a reasonable price. On the other hand, we offered customers to start their own vending machine business; whereas allowed them to sell their D.I.Y or other products in our store on rental basics with terms and conditions applied.
Company Profile
Business Name : AIMS VENDOR SDN. BHD.
Form of Business :
Business Location :
Business Address :
Contact No :
Telephone No :
Fax No :
Company Website :
E-mail Address :
Date of Registration :
Registration No :
Date of Commencement :
Name of Bank :
Start-up Capital :
Name of Members : A
I
M
S
ADMINISTRATIVE
PLAN
Business Logo
The logo of our company is symbolizing our company’s name (AIMS). The --------------------. Besides, our logo is created in such a simple but unique way to let it easily remember by everyone. Our company logo will also printed in our company’s name card (Refer to APPENDIX A)
Business Slogan
Our business slogan is --------------------------------
Make people easily to get something what they want
Organization Chart
AHMAD FAIDHUL IRFAN
NUR AZIZUL HAKIM NUR AIMUNI SYAZREEN
Members
Profile
Name :AHMAD FAIDHUL IRFAN
Position :
Department :
Age :29
Status :MARRIED
Job Duties and Responsibilities :
1.
2.
3.
4.
Salary :RM7000
Contact No. :
Academic Qualifications :
1.
2.
3.
4.
Working Experience :
1.
2.
3.
Name :NUR AZIZUL HAKIM
Position :
Department :
Age :23
Status :SINGLE
Job Duties and Responsibilities :
1.
2.
3.
4.
Salary :RM5000
Contact No. :0122596246
Academic Qualifications :
1.
2.
3.
4.
Working Experience :
1.
2.
3.
Name :NUR AIMUNI
Position :
Department :
Age :25
Status :SINGLE
Job Duties and Responsibilities :
1.
2.
3.
4.
Salary :RM4500
Contact No. :
Academic Qualifications :
1.
2.
3.
4.
Working Experience :
1.
2.
3.
Name :SYAZREEN
Position :
Department :
Age :24
Status :MARRIED
Job Duties and Responsibilities :
1.
2.
3.
4.
Salary :RM4500
Contact No. :
Academic Qualifications :
1.
2.
3.
4.
Working Experience :
1.
2.
3.
Business Layout
HUMAN
RESOURCE
Management Team
In AIMS, there are four major members of our business management team; --------------------- . Every member is in charge of different position in company; this is according member’s abilities and responsibilities due to the company target, which is producing the right performances with the right quality and at the right cost and time to meet the customer requirement and satisfaction.
1. I
(--------------------------------------------------------------------------------------------------------------------------------
--------------------------------------)
Position Job Description
2. A
(------------------------------------------------------------)
Position Job Description
3. M
(--------------------------------------------------------)
Position Job Description
4. S
(------------------------------------------------------------------)
Position Job Description
Recruitment
Training and Development
Compensation and Benefits
OPERATIONS
AND QUALITY
Production Process
Customer Contact
Areas of Material Management
Business Operations
Operation Hours
Our operation hours -------------------------------------------
Number of Employees
(---------------------------------------------------------)
List of Products
Canned Products
CodeSelling Price
C1RM1.20
C2RM1.20
C3RM1.20
C4RM1.20
CodeSelling Price
C5RM1.20
C6RM1.20
C7RM1.20
C8RM1.20
CodeSelling Price
C9RM1.20
C10RM1.20
C11RM1.20
C12RM1.20
CodeSelling Price
C13RM1.20
C14RM1.20
C15RM1.20
C16RM1.20
CodeSelling Price
C17RM1.20
C18RM1.20
C19RM1.20
C20RM1.20
CodeSelling Price
C21RM1.20
C22RM1.20
C23RM1.20
C24RM1.20
CodeSelling Price
C25RM1.20
C26RM1.20
C27RM1.20
C28RM1.20
CodeSelling Price
C29RM1.20
C30RM1.20
Bottles Products
CodeSelling Price
BO1RM1.60
BO2RM1.60
BO3RM1.60
BO4RM1.60
CodeSelling Price
BO5RM1.60
BO6
RM1.60
BO7
RM1.60BO8
RM1.60
CodeSelling Price
BO9RM1.60
BO10RM1.60
BO11RM1.00
BO12RM1.60
CodeSelling Price
BO13RM1.60
BO14RM1.60
BO15RM1.60
BO16RM1.60
CodeSelling Price
BO17RM1.60
Snacks Products
CodeSelling Price
S1RM1.00
S2RM1.00
S3RM1.00
S4RM1.00
CodeSelling Price
S5RM1.00
S6RM1.00
S7RM1.00
S8RM1.00
CodeSelling Price
S9RM1.00
S10RM1.00
S11RM1.00
S12RM1.00
CodeSelling Price
S13RM1.00
S14RM1.00
S15RM1.00
S16RM1.00
Coffees Products
CodeSelling Price
C1RM1.60
C2RM1.60
C3RM1.60
C4RM1.60
CodeSelling Price
C5RM1.60
C6RM1.60
C7RM1.60
C8RM1.60
CodeSelling Price
C9RM1.60
Tobacco Products
CodeSelling Price
T1RM10.00
T2RM10.00
T3RM10.00
T4RM10.00
CodeSelling Price
T5RM10.00
T6RM8.50
T7RM8.50
T8RM10.00
CodeSelling Price
T9RM10.00
T10RM10.00
T11RM10.00
T12RM8.50
Magazines and Newspaper Products
CodeSelling Price
M1RM4.00
M2RM4.00
M3RM4.00
M4RM4.00
CodeSelling Price
N1RM1.00
N2RM1.00
N3RM1.00
N4RM1.00
CodeSelling Price
N5RM1.00
N6RM1.00
N7RM1.00
Breads Products
CodeSelling Price
BR1RM0.50
BR2RM0.50
BR3RM1.00
CodeSelling Price
BR4RM1.00
BR5RM0.50
BR6RM1.00
CodeSelling Price
BR7RM3.00
BR8RM3.50
BR9RM2.00
Machines
Items Descriptions Units Price/Unit
Machine Type:Beverage
Selections and Capacity:7 Selections315 drink items
Machines Size/Weight:1850mm X 730mm X890mm/300Kgs
Power Consumptions:220V
Temperature: R134a / adjustable from 3ºC~14ºC
Charge System: Coin and Note
3 RM17000
Items Descriptions Units Price/unit
Machine Type:Snacks and Beverages
Selections and Capacity:Up to 300 confectionery,snacks & chilled drinks items
Machines Size/Weight:1700mm X 700mm X 850mm/190kgs
Power Consumptions:240v
Temperature: R134a / adjustable from 3ºC~14ºC
Charge System: Coin and Note
3 RM15000
Items Descriptions Units Price/unit
Machine Type:Juices
Selections and Capacity:9 selections350 drink items
Machines Size/Weight:1830mm X 760mm X 950mm/310 kg
Power Consumptions:230v
Temperature: R134a / adjustable from 3ºC~14ºC
Charge System: Coin and Note
2 RM14000
Items Descriptions Units Price/unit
Machine Type:Magazines and newspaper
Selections and Capacity:8 selections200 read items
Machines Size/Weight:1830mm X 868mm X 863mm/334kgs
Power Consumptions:230v
Charge System: Coin and Note
2 RM10000
Items Descriptions Units Price/unit
Machine Type:Tobaccos
Selections and Capacity:88 selections270 items
Machines Size/Weight:1730mm X 553mm X 850mm/164kgs
Power Consumptions:230v
Charge System: Coin and Note
2 RM8500
Items Descriptions Units Price/unit
Machine Type:Hot and Cold Coffees
Selections and Capacity:46 selections –27 cold and 19 hot1561 cups
Machines Size/Weight:1830mm X 990mm X 775mm/360 kg
Power Consumptions:240v
Charge System: Coin and Note
3 RM15000
Items Descriptions Units Price/unit
Machine Type:Beverages
Selections and Capacity:25 selections484 cans and 88 bottles
Machines Size/Weight:1830mm X 999mm X 693mm/320 kg
Power Consumptions:240v
Temperature: R134a / adjustable from 3ºC~14ºC
Charge System: Coin and Note
2 RM15000
Items Descriptions Units Price/unit
Machine Type:Breads
Selections and Capacity:20 selections300 to 600 breads
Machines Size/Weight:1900mm X 830mm X 890mm/246 kg
Power Consumptions:150v
Temperature: R134a / adjustable from 20ºC~25ºC
Charge System: Coin and Note
3 RM13000
Business Suppliers
1.
F&N Beverages Marketing Sdn Bhd
Address : 1, Jalan Bukit Belimbing 26/38 Persiaran Kuala Selangor
Section 26, 40400 Shah Alam, Selangor
Tel : +603 - 5101 4288
Website : www.fnbm.com.my
2.
Cadbury Confectionery Malaysia Sdn Bhd
Address : 47, Jln. Hon 34/10, Bkt. Kemuning Light Industrial Park,
Section 34, 40000 Shah Alam, Selangor
Tel : 03-5519-1192
3.
Gardenia Bakeries (KL) Sdn Bhd
Address : Lot 3, Jalan Pelabur 23/1, 40300 Shah Alam, Selangor
Tel : 03-55423228
E-mail : [email protected]
4.
Permanis Sdn Bhd
Address : Level 10, Menara Yayasan Tun Razak, No 200,
Jalan Bukit Bintang, 55100 Kuala Lumpur
Tel : 03-21687333
E-mail : [email protected]
5.
Nestlé (Malaysia) Berhad
Address : 22-1, 22nd Floor, Menara SurianNo. 1, Jalan PJU 7/3
Mutiara Damansara, 47810 Petaling Jaya Selangor.
Tel : 03-7965 6000
6.
Yeo Hiap Seng (Malaysia) Berhad
Address : 7, Jalan Tandang, 46050 Petaling Jaya Selangor Darul
Ehsan, Malaysia
Tel : 03 7787 3888
Email : [email protected]
7.
Lam Soon Edible Oils Sdn. Bhd
Address : Wisma DLS, No. 6 Jalan Jurunilai U1/20 Hicom-
Glenmarie Industrial Park, 40716 Shah Alam, Selangor
Tel : 03 7882 2399
8.
Sweetkiss Food Industry Sdn. Bhd
Address : 36 - 44, Jalan Mega B, Taman Industry Mega, 43500
Semenyih, Selangor.
Tel : 03-8724 4188
E-mail : [email protected]
9.
The Wrigley Company (M) Sdn Bhd
Address : No 2 Jalan Peguam Satu U1/25a Hicom-glenmarie
Industrial Park 40150 Shah Alam, Selangor.
Tel : 03-5569 2807
10.
Philip Morris (Malaysia) Sdn. Bhd
Address : Lot 3967/3968 Oakland Industrial Park, 70200
Seremban.
Tel : 03 2080 5600
11.
British American Tobacco Malaysia
Address : Virginia Park, Jalan Universiti, 46200 Petaling Jaya,
Selangor Darul Ehsan
Tel : 03-7956 6899
12.
The New Straits Times Press (M) Berhad
Address : Balai Berita, 31 Jalan Riong, 59100 Kuala Lumpur
Tel : 1300-22-6787
E-mail : [email protected]
13.
BluInc Media Sdn Bhd
Address : Lot 7, Jalan Bersatu 13/4, section 13 46200 Petaling Jaya, Selangor
Tel : 03 7952 7000
E-mail : [email protected]
14.
ART SQUARE CREATION SDN BHD
Address : 17, Jalan 8/146, Bandar Tasik Selatan, 57000
Kuala Lumpur
Tel : 03 - 9056 1637
How Our Product Being Provided to the Customers?
AIMS is an automated retailed store that focus on the easy and convenience service provided to the customers. When customers walk through our store, they can quickly gain what they want due to the easy view of products. Moreover all the transaction is fast as it done automatically through vending machines. Meanwhile, customers are exposed to the detailed information of the particular product pasted on the vending machines. The information includes the product features, price, materials or ingredients used country of origin and the benefits of the products. As so, it helps to promote the products while increasing the product’s reliability.
Besides that, we will always keep our customers up to date. For example, this week special offer products, upcoming products and date of sales. Through this, customers will become more alert about the ongoing of the store while increasing the loyalty of customers.
Closed
Sales
Buy
Products
Select
Products
Transactions Flow Chart
The chart above shows the transaction flow of vending machine in AIMS. Basically customers will choose the product they need from our vending machine. Next they will insert coin to make order. Once the machine received customer’s coin, the transaction will be proceeding and customers have to choose the product they prefer. Meanwhile, if customers want to cancel the order, coin will be refunded. In the end, after customers gained their product, they can either choose to end the transaction or proceeding to another products they looking for.
Start
Insert your coin
Register the
Input Your Order
Proceed to next product
Conformation of Product
Thank You
Acquiring Product
End
Transaction
Expenses
List of expenses for the year 2012
General Expenses
ItemPrice per unit
(RM)Calculation Total (RM)
Shop Rental(2 shop lot)
Shop Deposit(2 month)
Water
Electricity
Telephone
Unifi
Petrol
Company insurance(annually)
Van Insurance(annually)
Van Road tax(annually)
3000.00
3000.00
500.00
2000.00
3500.00
300.00
50.00
2000
800
300
(3000 x 2) x 12
(3000 x 2) x 12
500 x 12
2000 x 12
3500 x 12
300 x 12
50 x 12
72000
72000
6000
24000
42000
3600
600
2000
800
300
Total : RM223300
Administrative Expenses
Item Unit Price per unit Total (RM)Business License
Registration fees
Trademark
Legal and Audit Fees
Processing fees
Website(server and rental)
1
1
1
1
1
1
100.00
60.00
2150.00
1200.00
350.00
500.00
100.00
60.00
2150.00
1200.00
350.00
500.00
Total : RM4360
Salaries and Wages Expenses
Item Unit Monthly Paid Total (RM)
Office Equipment Expenses
Item Unit Price/unit Total (RM)
Desktop Computer (ASUS)
Computer software
- MS office Software700
- MS windows OS
Printer
- Hp officejet 6000
- Hp officejet 6500
(All in one)
Air Condition
(Panasonic 1.5 H.P- envio)
CCTV
Stationery
- Calculator45
- Ball pen per box20
- A4 paper per pack25
- File20
4
11
11
1
2
4
1
2
10
1500.00
700.00350.00
150.00280.00
1000
1600
45
20
25
20
6000.00
700.00350.00
150.00280.00
1000.00
1600.00
180
20
50
200
Total : RM10530
1350
Motor Vehicles Expenses
Items Units Price/Unit Total (RM)Van (second hand)
1 10000.00 10000.00
Total : RM10000
Fixtures and fittings Expenses
Items Unit Price/Unit Total (RM)Office Chairs
Office Tables
Sofa set
Front Desk
Building Renovation
10
6
1
1
1
80
150
350
300
25000
800
900
350
300
25000
Total : RM27350
Plant and Machinery Expenses
Item Unit Price/Unit Total (RM)Deposit on VendingMachine
Water Machine
Others Vending Machine
20
1
5
-
500.00
100000.00
500.00
25000.00
Total : RM125500
Advertising and Promotion Expenses
Items Unit Price/unit Total (RM)Banner
Flyers(every 3 month)
10
5000
30
0.01
300.00
150.00
Total : RM450
Stocks Purchases
Items Descriptions Total (RM)
Initial Stock Purchase(Jan 2012)
Initial Stock Purchase = First yearsales forecast / 12 months
50000.00
Total : RM50000
Safety and Hygiene
Certifications
MARKETING
Our Products
Products Features and Benefits
Competitive Analysis
Name AIMS 7 Eleven KK Supermart
Product Quality High Moderate Moderate
Product Innovation
Moderate Moderate Moderate
Price Low High High
Quality of Customer Support
High Moderate Moderate
Sales Promotion Moderate Low Low
Brand Name Recognition
Low High Moderate
Locations Highly StrategicModerately
StrategicModerately
Strategic
Classification of Product
Product Life Cycle
Pricing
Target Market
Our target markets are students, tourist and passengers that surrounded in Kuala Lumpur and Selangor area. As the former capital of Malaysia, Kuala Lumpur had a lot of commercial centres, shop lots and schools. Besides that, the traffic system is also comprehensive which includes LRT and Taxi services. As a result, the population of Kuala Lumpur is high density than other areas in Malaysia. The residents and tourist in Kuala Lumpur are facing dilemma such as traffic jam and also time consuming for waiting public transport. Most of them are familiar with vending machine as it provides conveniences and simplicity for purchasing. The selection of products offering by vending machines may limit by the number of machines that being installed in the area and also the variety of the product itself. Therefore, it is applicable to offer customers more variety of products by just on one spot.
Besides that, customers can enjoy the flexibility in terms of time. The vending machines will be operated day and night to serve the customers. People surrounding the area can come through our vending machines any time as long as they feel free. Without any monitoring from staff personnel, the customers can choose their preferable products freely. People that surrounded in Kuala Lumpur streets are crowded no matter day and night. Hence, by offering variety choice of products via vending machine, they can purchase the goods through machine when the traditional convenience shops were closed.
Market Segments
Products Pricing
Our pricing strategy is developed based on 4'c, which are customer, competitor, cost and convenience. Firstly, we will consider about the perception of customers. Secondly, we will pay attention to the price of competitors. Thirdly, all of our fix and variable cost will be considered when formulate pricing strategy. Lastly, we will consider the
convenience of customer and avoid odd pricing strategy. For an example, insert RM 2.00 will be more convenience than insert RM 1.90 for a transaction. These are the four main factors to consider when we determine the price of our product.
After consider all the four factors, our company has chosen everyday low price strategy. Everyday low price strategy is a pricing strategy promising consumers a low price without the need to wait for promotion or comparison shop. Everyday low price strategy can help us to save the expenses and effort needed to mark down prices in the store during promotion. Everyday low price strategy is suitable due to our low operating cost.
We transfer the value which we save from operating cost to our customers, and we still able to earn a same margin with other competitors. Everyday low price strategy helps our company to generate customer loyalty and promote the culture of vending machine (www.alsomia.com, 2008). Compare to Japan, the culture of using vending machine is still between the introduction stage and growth stage.
Pricing Tactics
Place
Location of Business
Distribution Strategies
Distribution Channels
In the whole distribution chain, AIMS act as a value-added intermediate between manufacture and end user. AIMS will use direct channel to distribute product to customers and also directly deal with suppliers. For the vending machine rental service, customer can reach us directly by telephone, e-mail or visit our official website (www.aims.com).
AIMS purchase a variety of product directly from difference suppliers and place them in vending machine for customer to purchase. Direct distribute channel is a simple channel which easily to monitor and operate. It also help to eliminate a lot of cost since there are no intermediate involve. By replenish stock at the lowest cost, our everyday low pricing strategy able to implement.
We decide to use direct channel through vending machine after consider the characteristic of our products and target customers. These two element play an important role in the selection of distribute channel. First, the characteristic of our product is considered as general and daily consume product. So the availability of our product is important. Customers will have the need of this general merchandise most the time in many places. Besides that, the transaction between customers and us can do without provide any additional information, such as usage and function.
Second, our customers are target as those who pass by the location. So the transaction must be as simple as possible and let customers able to get the merchandise on the spot. Our direct channel through vending machine is suitable for our business due to it can match with the characteristic as we mention before.
Promotion
Advertising Strategies
I. Banners
We will have attractive weather resistant banners around our location to catch people attention, especially the residential and commercial areas which nearby our location. It helps to create awareness of our product, services and location. Our banner will consists of company logo, product categories, contact and location map. Consistently display our banners in
front of target customers can reinforce our brand name.
II. Online Advertising
In this 20th century, internet is a very powerful advertising too. More and more people rely on internet to done their job and there are billions of users that are surfing the web every day. So it is necessary for our company to have an official website. Customers can check for product update, make reservation for the vending machine rental service by visit our official website. It is also beneficial for AIMS as we able to get feedback and interaction with customers.
Not only official website, we will also create a fans page in Facebook. Nowadays, Facebook is the largest social networking website in the world. By using Facebook, we can easily target the segment of customer we need and guide people to our official website. Facebook also a platform for people to discuss our company, it let us heard the “sound”
of customers. Not only that, Facebook is also one of the methods to conduct our customer relationship management.
III. Flyers
We will also printed flyers and distributed to people within certain location, such as housing areas and LRT station that nearby our shop. By doing so, we are able to create awareness of V world services and products to people. Five thousand pieces of flyers will be printed and distributed each three months. The flyers will contain product categories and also company’s location map in order to reach our target market effectively.
Promotion Tools
Promotion Budget
REFERENCES
(REFERENCES)
APPENDICES
(APPENDICES)