Business Proposal

E- MaMa Shop

Value Proposition ● E- MaMa Shop is an online blog shop

that sells items that are hard and expensive to find in Singapore.

● Items include Elmer’s Glue, Washi Tape,Modelling Clay, Poppin Cookin, loom bands and cute stickers.

Value PropositionReasons why consumers will buy Elmer’s Glue● Elmer’s Glue is 100% safe for

consumption.● Kids can use them without adult

supervision.● Easy to clean up when spilled. ● Available in all sorts of cartoon

characters to captivate the children

Value PropositionBenefits of Washi Tape.● Available in all sorts of colours and

decorative patterns.● E- MaMa Shop is selling at a cheaper

price with the same quality.● Washi Tape can be reused for a couple

of times. This help to save money and the Earth.

Price of Washi Tape from Other Competitors

Price of Washi Tape For E- MaMa Shop

Revenue Model

We are looking at a profit of $2 per bottle of Elmer’s Glue and $2 per bundle of Washi Tape. The sum of money required is SGD $200,000. The money will be used to deliver products to consumers and also to buy the products from suppliers.

Market Opportunity

● Target audience for these products are children, all types of bookstores and designing schools like NAFA.

● Schools may also buy the products in bulk for occasions like Children’s Day or Youth Day.

Competitive Environment

● E- MaMa is the only shop selling these products.

● Competitor is ‘MaMa Shop Online’ that sells everything, from cooking oil to cosmetics.

● However, they do not sell stationeries.

Websites that appear on Google

Information on ‘MaMa Shop Online’

Competitive Advantage

● Since there is only ‘MaMa Store Online’, and they do not sell similar things as us, there are no competitors challenging E-MaMa shop.

● No website are selling these products, thus there is very little competition for E- MaMa Shop.

Market Strategy

● These products are targeted at students of designing schools and people who like doing arts and crafts.

● Products can be sold by persuading consumers and informing them about the benefits of the products etc. the non toxic Elmer’s Glue suitable for children.

● E- MaMa Shop is using social media like Facebook to gain traffic.

● Website has been created for consumers to buy the products.

Market Strategy

Facebook Page of E - MaMa Shop

Facebook Page of E - MaMa Shop

Website of E - MaMa Shop

Website Of E - MaMa Shop

Consumers’ Response towards our Website

Management Team

CEO - Caleb TanChief Executive Officer. Leader of the company.COO - Faye PowChief Operating Officer. Ensures that everything is operating well.

Management Team

CMO - Lai MinChief Marketing Officer. Markets and sells products made by the company.CTO/CIO - Benjamin NgChief Technology Officer. Ensures that the website and facebook page of E - MaMa Shop is working.

Management Team

CFO - Hoo Sze LoonChief Finance Officer. Takes care of the profit and finance of the company.

End Of Presentation

Thank you for your kind attention. This is the end of our proposal.

Done By:Lai Min, Faye Pow, Hoo Sze Loon, Caleb Tan, Benjamin Ng