D’Nana Chips Sdn. Bhd.

BUSINESS PLAN PRESENTATION

Contents of Presentation

1. Vision & Mission

2. Organizational Chart

3. An Overview

4. Market Analysis Summary

5. Competition Analysis Summary

6. Sales Forecast

7. Marketing Strategy & Budget

8. SWOT Analysis

9. Operational Budget

10. Financial Budget

“

”

By failing to prepare, you’re preparing to fail.

- Benjamin Franklin

Vision & Mission

Vision

“To become innovative leader in the food industry for the global

market”

Mission

a. To promote high quality banana chips

b. To pursue innovation in banana chips

c. To develop and expand distribution networks

Organizational Chart

( Asheruff)

Chief Executive Officer

(Sangeetha) Marketing Manager

(Hashimah) Human Resources

Manager

(Amer) Operation Manager

Supervisor

4 manpower

(Afiqah) Finance Manager

An Overview

Nature of the business Manufacturing and selling banana chips in assorted flavours

Location of the premise Industrial Park Shah Alam City

Date of commencement 2 Jan 2013

Address 11-14A, Industrial Street U5/7, Industrial Park Shah Alam City, 43255

Shah Alam

Tel: HQ - 03 – 8899 4000 | Sales Dept. – 03 – 8899 4356

Email: inquiry@d’nanachip.com.my

Company’s registration no. 9411210 - M

Financing Bank SME Corp, Bank Rakyat, & TEKUN

Products

chocolate strawberry original

flavor

Flyer...

Nutrition Facts

Serving Size 1oz (28g / About 15 chips

Amount Per Serving

Calories 160 Calories from fat 90

% Daily Value*

Total Fat 10g 16%

Saturated Fat 1.5g 8%

Trans Fat 0g

Cholesterol 0mg 0%

Sodium 170mg 7%

Potassium 350g 10%

Total Carbohydrate 15g 5%

Dietary Fiber 1g 5%

Sugars less than 1g

Protein 2g Vitamin C 10%

Vitamin A 0% Iron 2%

Calcium 0% Thiamin 4%

Vitamin E 6% Zinc 2%

* Percent daily values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.

Manufactured and Marketed by

D’ NANA CHIPS SDN BHD (7203-A)

11-14A, Industrial Street U5/7

Industrial Park Shah Alam City

43255 Shah Alam

Selangor, Malaysia

Tel: 03 – 8899 0000 Fax: 03 8899 7000

Emaiil: sales@dnana.com.my

Ingredients: Bananas, vegetable oil,

salt, vinegar and food flavors

Certification & Endorsement

Location Map

Premise

D’NANA CHIPS

SDN.BHD

Company Shareholders

Name Age Education

Level

Designation Share

Size

Putera Ashcruff Ischandar Bin

Rosly

26 years old MBA C.E.O 20%

Amer Nader Bin Abdul Jalil 27 years old Degree Operating Manager 20%

Norhashimah Bt. Mohd Ismail 25 years old Degree HR Manager 20%

Sangeetha A/P Ravindran 24 years old Degree Marketing Manager 20%

Nur Afiqah Bt. Ahmadi 24 years old Diploma Finance Manager 20%

Market Analysis Summary The market we will engage in is the Shah Alam area.

The specific market we will serve consists of a 5,000 housing. The overall age

demographics of the population break down as follows:

Age demographics %

Age below 18 23%

Age between 18 – 24 12%

Age between 25 – 44 28%

Age between 45 – 64 25%

Age over 65 13%

Age under 18

28%

18 - 24

15%25 - 44

35%

45 - 64

6%

Over 65

16%

The total population of Shah Alam area is 316,000 people as per statistics data from Jabatan

Perangkaan Malaysia, which 157,000 are females

and 159,000 are male

Competition Analysis Summary

Rubiah

Enterprise

23%

LTK

Distributio

ns

18%

Trikom

Enterprise

18%

Jamirah

Food

41%

% of market share before D’NANA

presentRubiah

Enterprise

26%

LTK

Distributio

ns

20%

Trikom

Enterprise

20%

Jamirah

Food

20%

D'Nana

14%

% of market share D’NANA present

3 – Year Sales Forecast

$-

$200,000.00

$400,000.00

$600,000.00

$800,000.00

3-year sales forecast

Year 1 (67,000 units)

Year 2 (120,000 units)

Year 3 (180,000 units)

$-

$10,000.00

$20,000.00

$30,000.00

$40,000.00

$50,000.00Sales Forecast for Year 1

Sales

Marketing Strategy & Budget

Marketing Item Budget (RM)

Signboard 1,200

Traveling expenses 200

Promotion 1,500

Total 2,900

Strategy Narrative

Product Strategy • Improve flavor and

increase the flavor

types

• Improve packaging

Pricing Strategy • In the similar price

bracket offers by

competitors

Location Strategy • Appoint sales agent

nearby housing area

Promotion Strategy • Distributing flyers

SWOT Analysis

Strengths (S) Weakness (W)

• High demand

• Supported by government and funds

• New brand

• Limited number of banana suppliers

Opportunities (O)

Growing demand To be more competitive

we need to improve

production in term of capacity output

Improve packaging to international standards

Threats (T)

Established companies in

snack industry have strong marketing linkages

Needs to strengthenexisting strategic alliances

Intensify promotional activities

Operational budget

We calculated our material requirement based on our sales per month.

There are cost for 10,000 units and every packet has capacity of 150g of banana chips.

No Raw material Price per unit

(RM)

Quantity Total cost (RM)

1 Banana 2.50 1,000kg 2,500

2 Chocolate Bar 15.00 100kg 1,500

3 Strawberry paste 13.00 100kg 1,300

4 Coconut oil 2.50 400kg 1,000

5 Container 0.15 10,000 1,500

TOTAL 7,800

The cost of one packet is RM0.78 (RM7,800/10,000 = RM0.78). Hence, the total cost of

raw material per month is RM7,800 as show table above.

Financial Budget

Budget item Year 1 - 67,000 units

(RM)

Year 2 -120,000 units

(RM)

Year 3 -180,000 units

(RM)

Fixed asset 6,950 10,000 20,000

Operating expenses 217,728 259,068 305,868

Marketing expenses 20,400 30,000 40,000

Others expenses 5,000 10,000 15,000

Total 250,078 309,068 370,868

The end..