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  • 7/23/2019 Business Proposal (Elysian Furniture)

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    TABLE OF CONTENT

    CONTENT PAGE

    CHAPTER I EXECUTIVE SUMMARY 4

    1.1 Description of the Business and Product Concept 4

    1.2 The Target Market and Projection 7

    1.3 The Competitie !dantages 7

    1.4 The Profita"i#it$ 7

    1.% The Management Team &

    CHAPTER II PRODUCT DESCRIPTION 9

    2.1 Product Concept and Detai#s '

    2.1.1 Product (pecification 1)

    2.1.2 Materia#s *se and Cost 11

    2.2 !pp#ication of the Product 12

    2.3 *ni+ue ,eatures of the Product 12

    2.4 Present (tate of Product Dee#opment 13

    2.% Patent and other Proprietar$ ,eatures 13

    2.- pportunities of /0pansion Product ine 13

    Page | 1

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    CHAPTER III TECHNOLOGY DESCRIPTION 14

    3.1 !T/ (/( 14

    3.2 D!5 (/( 14

    3.3 DC MT 14

    3.4 /!6 1%

    3.% PC M CPM 1! 1%

    3.- MT (TC8 1%

    CHAPTER IV MARKET ANALYSIS AND STRATEGIES 15

    4.1 Customer 1%

    4.2 Market (i9e and Trend 1-

    4.3 Competition and Competitie /dges 17

    4.4 /stimated Market (hare and (a#es 1'

    4.% Market (trateg$ 21

    4.%.1 era## Marketing (trateg$ : 21

    4.%.2 Pricing 21

    4.%.3 (a#es Tactic 21

    4.%.4 (erice and arrant$ Po#ic$ 22

    4.%.% !dertising and Promotion 23

    4.%.%.1 (ign"oard

    4.%.%.2 Banner 234.%.%.3 Bunting 23

    4.%.%.4 Poster 24

    4.%.%.% Business Cards 24

    4.%.- Distri"ution 2-

    4.%.7 Budgets for !dertising 2-

    Page | 2

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    CHAPTER V MANAGEMENT TEAM 27

    %.1 rgani9ation Chart 27

    %.2 5e$ Management Personne# 2&

    %.2.1 Career 8igh#ights 2&

    %.2.1 Duties and esponsi"i#ities 2'

    %.3 Management Compensation and ;nership 31

    %.3.1 (a#ar$< ;nership and /+uit$ nestment 31

    %.4 (upporting Professiona# !disors and (erices 32

    CHAPTER VI FINANCIAL ESTIMATES 33

    -.1 (tart=*p Cost 33

    -.2 orking Capita# 34

    -.3 (tart=*p Capita# and ,inancing 3%

    -.4 Cash ,#o; (tatement 3%

    -.% ncome (tatement 3-

    -.- Ba#ance (heet 3'

    -.7 ,inancia# Performance 4)

    CHAPTER VII PROJECT MILESTONES 42

    CHAPTER VIII CONCLUSION 43

    CHAPTER VIIII APPENDICES 43

    Page | 3

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    ACKNOLEDGEMENT

    First of all, we extend our gratitude to Allah because millions of blessings and

    kindness, we can complete the task E!"## pro$ided in our stud%& 'hile man% of

    our predicament, with the cooperation and trust between a group of friends, we

    belie$e this business plan will be completed within the time period gi$en&

    E$er%one in the group has their own position& urul Adlina (inti )at )esri as

    *eneral )anager, +ahidah (inti brahim as Administration )anager, )uhammad

    -..uddin bin +akaria as /peration )anager, )uhamad A.wan (in Aabas as

    )arketing )anager and )uhammad Abdullah (in +uhri as Finance )anager& 'ecould learn and manage the real business once we had 0nished stud% this subect

    code&

    /ur lecturer, Puan uraini binti Adnan, who ne$er tired of gi$ing guidance,

    prepared us for the business plan& he still managed to smile and work tirelessl%

    in the pursuit of knowledge gi$en. A big thanks for her guidence&

    n this opportunit%, we would like to thank our classmates e$enthough

    there indirectl% gi$ing their $iews and ideas to further enhance our businesscontent& An% criticism and guidance that all of %ou ha$e pro$ided, we ponder that

    we alwa%s look forward and not uick to make a reckless act with an% comments

    that are gi$en&

    4ast but not least, we hope with this business plan proect, we could face

    the real world of the meaning of entrepreneurship& 'e could use this business

    plan as an example and a medium to starting our own business& !hank %ou $er%

    much&

    Page | 5

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    EXECUTIVE SUMMARY

    1!1 B"#$% &$'("#)*#+, +% *-$ ./'#,$'' 0,& )"+&/(* (+,($)*'

    /#$sian ,urniture "hd is a partnership compan$ that focusing on produces the

    techno#og$ "ased products. e are #ocated at (hah !#am< (e#angor.. /#$sian

    ,urniture "hd focus on ;ho#esa#e "usiness structure< that mean our operation is

    to produces mass of product and se## to the ;ho#esa#er or retai#er that ;i## turn

    around and se## the product at their stores.

    ur compan$ comes up ;ith the ne; techno#og$ "ased product that ca##ed as

    !!>i. This product is com"ination of c#othes hangar ;ith dark and ;ater

    sensor. t is ;e## design product and user friend#$< "ecause of its can "e used "$

    eer$one and it is auto fo#d ;hen its is raining or nightfa##.

    Page | 6

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    1!1!1 B/'#,$'' B0("+/,&

    NAME ELYSIAN FURNITURE ENTERPRISE

    A&&"$'' o. 3< ?a#an (esiku 1%@2< (ection 1%< (hah !#am

    ndustria# (ite< 4)2)) (hah !#am< (e#angor Daru# /hsan.

    T$ A-)3 %&'1 %1)3

    F0 A-)3 %&'1 %1%%

    E0# furnitureenterprisee#$sian.com

    $.'#*$ ;;;.e#$sianfurnitureenterprise.com.m$

    M0#, 0(*#6#* Manufacture

    F+" +% ./'#,$'' PartnershipD0*$ +% "$#'*"0*#+, 3 cto"er 2)14

    D0*0 +% (+$,($ 1% cto"er 2)14

    R$#'*"0*#+, ,+ !? '313%7

    N0$ +% .0, Ma$"ank

    A((+/,* ,+ 1-2)4'&-)%11

    I,#*#0 (0)#*0 M &)))))

    1!2 T-$ *0"$* 0"$* 0,& )"+8$(*#+,'

    ur target market is "ased on geographica#. /#$sian ,urniture /nterprise

    suppp#$ the product to the ;ho#esa#ers and retai#ers in (e#angor Ma#a$sia such

    as iant< Tesco< Carefour and M$din. ,or the first $ear #aunch< ;e target to se##

    unit of product in Ma#a$sia.

    1!3 T-$ (+)$*#*#6$ 0&60,*0$'

    Page | "

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    hen entering "usiness ;or#d< ;e canot ignore the e0isting companies. e

    need to "e more creatie to "e competetie and surie. ,or our first product

    ;e found 3 competitor from three different companies. n order to surie in

    this competition< ;e decide to come out ;ith ne; innoation and improement

    of the e0isting product. e are using up to date and adance techno#og$ and

    user friend#$ product. ur adantages is our customer did not hae to ;orr$

    a"out their #aundr$ an$more "ecause our product ;i## kept their #aundr$ from

    getting ;et in the rain. ur product a#so ;i## kept the c#othes ;hen the the sk$

    "ecome darker especia##$ ;hen nightfa##. ur customer does not hae to ;orr$

    to go home ear#$ just to take out their #aundr$ from c#othes hangar.

    1!4 T-$ )"+%#*0.##*

    The compan$ hae fe; strategies to marketing the product< in order to ensure

    our c#ient or target market accept the product and trust the compan$ to choose

    our product< ;e proide ;arrant$ at #east 2 $ears for eer$ product purchase

    the$ make.

    1!5 T-$ 0,0$$,* *$0

    The management team of /#$sian ,urniture /nterprise consists of enera#

    Manager< !dminitratie Manger< perationa# Manager< ,inancia# Manager and

    Marketing Manager. enera# Manger is acting as the "oard of director to

    ensure our compan$ run smooth#$ to achiee its mission< ission and o"jectie.

    The technica# process of producing the product ;e hire a fe; ;orkers. The$

    responsi"#e to make the product and acheie the targeted num"er of product

    eer$ da$.

    Page | 7

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    Page | 8

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    PRODUCT DESCRIPTION

    2!1 P"+&/(* C+,($)* 0,& D$*0#'

    ur compan$ proides the customer ;ith the techno#og$ "ased product that

    can "e easi#$ used "$ the peop#e< therefore ;e inented automatic c#oth hanger

    thatcan fo#d itse#f ;hen it sense raindrop or nightfa##. e ca##ed that product as

    !!>i Tech. This product hae ;ater sensor and dark sensor. This product is

    functioning using e#ectric supp#$.This product is inented especia##$ fot

    ;orking peop#e since the$ ma$ not "e at home ;hi#e it is raining. This product

    ;i## preent the c#othes from getting ;et in the rain.

    Page | 9

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    2!1!1 S)$(#%#(0*#+, +% +/" )"+&/(*

    N0$ L00:# T$(- V1

    P"+&/(* &$'#,

    P"#($ M &)).))

    S#:$ Tu"e #ength 2.)m@-.% ft

    M0*$"#0 (tain#ess (tee#< ;ater sensor and darksensor

    $#-* - kg

    C0)0(#* L+0& -) kg

    P0(0$ 2.) m tu"e 0 - nos

    (upporting "racket 0 1 pair

    a##p#ug 0 - pcs

    2!1!2 M0*$"#0 /'$ 0,& (+'* #, +/" )"+&/(*

    NUMBER

    ITEMS ;UANTITY

    PRICE

    TOTALPRICE

    Page | 1#

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    =RM>

    1 Po;er indo;

    Motor

    2 3) -)

    2 ater (ensor 1 1% 1%

    3 Dark (ensor 1 12 12

    4 PC mron CPM

    1!

    1 2)) 2))

    5 ire Eo##erF 1 1) 1)

    ? (tain#ess=stee# 2) 2 4)

    7 Batter$ 'G 1 ' '

    @ e#a$ % % 2%

    9 imit (;itch 1 1.%) 1.%)

    1 Togg#e (;itch 1 ).%) ).%)11 (;itch 2 - 12

    12 Coi# Tin o##er 1 % %

    13 (procket 2 - 12

    14 Timing Chain 2 7) 14)

    15 (haft 2 3 -

    1? Po;er (upp#$ 1 4% 4%

    17 Motor DC 1 3% 3%

    T+*0 ?2@

    The present and the state of dee#opment of the product are sti## in the idea

    stage. ur compan$ sti## need to do some research a"out this product for "eing

    market in the #oca# market "$ comparing our product ;ith the competitorHs

    product.

    2!2 A))#(0*#+, +% T-$ P"+&/(*

    !!>i Tech makes our #ife easier. Customer does not hae to ;orr$ a"out

    their #aundr$ ;hi#e the$ are a;a$ from home. This is "ecause !!>i Tech ;i##

    keep their c#othes from rains.

    2!3 U,#/$ F$0*/"$' +% T-$ P"+&/(*

    Page | 11

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    The uni+ue features of this product are it hae t;o sensor ;hich is ;ater and

    dark sensor. ater sensor is used to sense the ;ater #ike raindrop. hen it

    sense ;ater een one drop of rain< it ;i## automatica##$ fo#d itse#f to protected

    the c#othes. hi#e dark sensor can measure the intensit$ of #ight fa##ing on it. t

    a#so fo#d itse#f ;hen darkness is detected.

    2!4 P"$'$,* S*0*$ +% P"+&/(* D$6$+)$,*

    Cost for one product to "e produce is M -2&.)) for net price. t has not "een

    inc#ude packaging cost. The production for each product is ;ithin one hour and

    t;e#e minutes. The main materia# that use for our product is stain#ess stee#. t

    is dura"#e and #ong=#asting.

    2!5 P0*$,* 0,& +*-$" )"+)"#$*0" %$0*/"$' +% *-#' )"+8$(*!

    The priorit$ of our product is that it comes ;ith the sensors proided to he#ps

    the customers ease their management on their dai#$ #ife.

    2!? O))+"*/,#*#$' %+" *-$ $)0,'#+, +% *-$ )"+&/(* #,$ +" *-$&$6$+)$,* +% "$0*$& )"+&/(* +" '$"6#($!

    This product #ine can "e improe in terms of its co#or. ,or futher p#anning< ;e

    choose four co#ors ;hich is "#ue< red green and $e##o; to "e app#$ on our

    product in order to attract customers. (ome houses has sma## si9e p#aces for

    #aundr$ ;hi#e some has "igger si9e p#ace for #aundr$. Due to this pro"#em< ;e

    p#anned to produce a c#oth hanger in different si9es ;hich can fit intocustomers house space for #aundr$.

    Page | 12

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    TECHNOLOGY DESCRIPTION

    e use ne; techno#og$ to "e imp#emented into our product. This techno#og$ is

    em"edded to improe the functiona#it$ and add its o;n a#ues.

    3!1 0*$" '$,'+"

    This ;ater sensor is connected to PC EinputF as a s;tich. This circuit is

    connected to the product. t is free ;a$ and open circuit. hen the ;ater is

    fa##ing to this circuit< it ;i## automatica##$ "ecome c#ose circuit. The shaft

    ;hich attach to po;er ;indo; motor ;i# rotate and causes the hanger to

    fo#ded. This things ;i## occur unti# the c#oth hanger push #imit s;itch and

    po;er ;indo; motor ;i## stop rotate.

    Page | 13

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    3!2 D0" S$,'+"

    The sensors hae three green ;ires E1< 2 and 3F. ire 2 shoi#d a#;a$s "e

    connected to one of the inputs. f ;ire 1 is a#so connected then the sensor acts

    as a dark sensor. f ;ire 2 and 3 are connected to the inputs< then sensor

    operates as a #ight sensor.

    3!3 DC M+*+"

    DC motor is a machine that changes e#ectrica# energ$ into mechanica# energ$.

    The rotatiina# force on the DC motor is o"tained through the interaction of

    magnetic fi#eds. The reactions "oth fi#eds produce tor+ue ;i## cause the rotor to

    rotate.

    3!4 R$0

    e#a$s are s;itches that open and c#ose circuits e#ectromechanica##$ or

    e#ectronica##$. e#a$s contro# one e#ectrica# circuit "$ opening and c#osing

    contacts in another circuit. !s re#a$ diagrams sho;< ;hen a re#a$ contact is

    norma##$ open EF< there is an open contact ;hen the re#a$ is not energi9ed.hen a re#a$ contact is orma##$ C#osed ECF< there is a c#osed contact ;hen

    the re#a$ is not energi9ed. n either case< app#$ing e#ectrica# current to the

    contacts ;i## change their state.

    3!5 PLC O"+, CPM 1A

    Page | 15

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    PC is kno;n as Programma"#e ogic Contro##er. t is an industria# computer

    contro# s$stem that continuos#$ monitor the state of input deices and makes

    decisions "ased on custom programme to contro# the state of output deices.

    ,irst#$ it detects the state of a## inout deices that are connected to the PC.

    Then< it e0ecutes the user created programme #ogic "efore enrgi9es or de=

    energi9e a## output deices that are connected to the PC.

    3!? L##* S#*(-

    imit s;itch automatica##$ monitor and indicate ;hether the moement #imits

    of a particu#ar deice hae "een e0ceeded.hen an o"ject meets the actuatorust embedded on the wall as a

    cloth hanger&

    c. Fu!"ame!ta6s ,a6ue

    4AA+i !ech is a new technolog% that pro$ide the sensor technolog%&!he cloth hanger with water sensor from raining and dark sensorfrom the night that our compan% will produce&

    ". A"%a!ta&es a!" -isa"%a!ta&es

    Ad$antages ?isad$antages

    *ater se!sor a!" auto :o6"

    9e! rai!i!&.

    !oo sensiti$e with waterdroplets&

    -ark se!sor. !oo sensiti$e when the night&

    A8or"ab6e $rice :or 6o!&

    term use.

    ot eas% to set up with the

    sensor technolog%&

    Page | 18

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    4.4 Estimate" Market sare a!" Sa6es

    a. e:ore market sare

    COMPETITOR MARKET

    SHARE =>

    TOTAL =RM>

    ALAMI TEC)N'L'(ICAL SER,ICESS-N. )-.

    4% 4

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    b. A:ter market sare

    COMPETITOR MARKET

    SHARE =>

    TOTAL

    =RM>

    ALAMI TEC)N'L'(ICAL SER,ICESS-N. )-.

    4% 4

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    A4A) !E:@/4/*:A4

    EB:E ?& (@?&

    APEC=PA4 D) ?& (@?&:@A ?& (@?&

    4AA+i !ech Enterprise

    Fi&ure 4.4.2 so9! a:ter market sare

    P"+&/(*

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    215 21? 217 21@ 219

    M0"$* '-0"$ =>1) 12 14 1- 1@

    T+*0 '0$' #, /,#*' 1%))) 1&))) 21))) 24))) 27

    T+*0 '0$' #, RM 9@55 11@2? 13797 157?@

    17739

    4.> Marketi!& Strate&7

    4.>.1 '%era6 Marketi!& Strate&7

    /ur marketing strateg% alwa%s gi$e the satisfaction and uniuenessthan others product& 'e need to identif% all aspects and probabilitiesafter entering the market&

    4.>.2 Prici!&

    /ur product is 4AA+i !ech with the sensorGs technolog% and the 0xed

    price is )8## onl%& 'e are alread% calculate all the raw materialsand the reuirement need to de$elope this product& t is will become

    the a.# Sa6es Tactic

    !he main sale tactis are distribution through direct frommanufactures to popular wholesaler in Peninsular )ala%sia and

    especiall% for middle and lower societ%&

    4.>.4 Ser%ice a!" *arra!t7 Po6ic7

    4AA+i !ech is products that using the stainless steel with

    dimension of "&6 feet& !he components is about "kg of weight

    Page | 22

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    and "#kg of capcit%& n addition, this product also de$elope

    with water and dark sensor&

    For our warrant%, it can used with properl% and the sensor

    without an% problems and damage during the sensor its

    occure& /ur speci0cation is $er% details with the testing and

    e$aluation before proceed the marketing&

    Page | 23

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    4.>.> A"%ertisi!& a!" Promotio!

    e are using a fe; ;a$s to promote our product. There are four t$pes to

    promote our product "$ "anner< "unting< "usiness card< poster and sign"oard.

    B$ using this ;a$< hope that ;a$ can attract retai#ercome to our product.

    4.>.>.1 Si&!boar"

    e ;i## start our promotion strategies "$ putting up our sign"oard< ;hich

    contains our "usiness #ogo< motto and the ;e"site.

    4.>.>.2 a!!er

    !s a ne; "usiness< retai#er shou#d "e informed a"out the e0isting of our

    "usiness. Therefore< ;e had made some "anner. The "anner ;i## "e p#aced at

    the strategic paces that ;ere a##o;ed peop#e around (e#angor to come in our

    manufactures.

    4.>.>.# u!ti!&

    Page | 25

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    ur "unting is a#so proide the informations and hung on eer$ e#ectricHs

    po#es.

    4.>.>.4 Poster

    /9$Tech /nterprise a#so has some pamph#et as one of its promotion strategies.

    This pamph#et contains of compan$Hs profi#e< ;e"site< contact person< and

    description of product and serices associated.

    4.>.>.> usi!ess Car"s

    Page | 26

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    ur enterprise ;i## produce "usiness card to gie to a## peop#e that are

    interested in haing "usiness ;ith us. This ;i## make it eas$ for them to find

    us.

    Page | 2"

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    4.>.@ -istributio!

    /ur product pro$ide from manufactures direct to the

    wholesaler& !hen it depends on wholesaler whether to sell forretailer or customer&

    4.>. u"&ets :or A"%ertisi!&

    A"%ertiseme!ts Cost RM Tota6

    ignboard )16## x 1 1>??(anner )26# x 3 >?(usiness :ard )1## x 5 4??

    (unting )2## x 1# 2???Poster )1## x 6# >??

    T'TAL RM >?

    MANA(EMENT TEAM

    Page | 27

    Custom*o6es Retai6erMa!u:actu

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    (ENERAL

    MANA(ER

    FF4 A?4,A )A!)E2,

    A-MINISTRATI,E

    MANA(ER

    +A@,?A@ ,(A@,)

    MAR+ETIN(

    MANA(ER

    )F@A)A? A+'AAA(A2

    'PERATI'N

    MANA(ER

    )F@A))A?-,++F??, +AHA,A

    2uper$isor

    *eneral 'orker

    !echnician

    FINANCIAL

    MANA(ER

    )F@A))A?A(?F44A@ (,

    +F@,

    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    >.1 'r&a!iatio! Cart

    >.2 +e7 Ma!a&eme!t Perso!!e6

    >.2.1 Career )i&6i&t

    Page | 28

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    N0$' P+'#*#+,' J+. S)$(#%#(0*#+,

    G$,$"0 M0,0$" B0(-$+" #, B/'#,$'' A,#'*"0*#+,

    =H+,'> I,*$",0*#+,0 B/'#,$''

    3 $0"' +"#, $)$"#$,($ 0'

    M0"$*#, M0,0$" 0* H$"#*0$

    H+,

    A,#'*"0*#6$ M0,0$" B0(-$+" #, B/'#,$'' A,#'*"0*#+,

    3 $0"' +"#, $)$"#$,($ 0' O/*$*

    M0,0$" +% P0,# A/*-$,*#(

    M0"$*#, M0,0$" B0(-$+" #, B/'#,$'' A,#'*"0*#+,

    =H+,'> E,*"$)"$,$/"'-#)

    4 $0"' +"#, $)$"#$,($ 0'

    A''#'*0,($ M0"$*#, 0* T"06$ P"+

    S&, B-&

    F#,0,(#0 M0,0$" B0(-$+" #, B/'#,$'' M0,0$$,*

    1 $0"' +"#, $)$"#$,($ 0'

    A((+/,*0,* %+" B/"$" K#,

    H$0&/0"*$"'

    2 $0"' +"#, $)$"#$,($ 0'

    A''#'*0,($ F#,0,(#0 M0,0$" %+"

    C.$"*$(- S&, B-&

    O)$"0*#+,0 M0,0$" B0(-$+" #, B/'#,$'' A,#'*"0*+"

    3 $0"' +"#, $)$"#$,($ 0'

    A''#'*0,($ O)$"0*#+, M0,0$$,* 0*

    KLCC

    Page | 29

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    >.2.2 -uties a!" Res$o!sibi6ities

    NAMES POSITIONS DUTIES RESPONSIBILITIES

    GENERAL MANAGER

    NURUL ADLINA BINTI MAT

    MESRI

    = ead the organi9ation and hae po;er

    to make an$ decision.

    = To #ead the group to ;ork together in

    order to comp#ete the ;ork and assign

    their task according#$ to their task

    scope.

    = To ensure a## the tasks and actiities

    ;i## fo##o; the se+uence of the project

    and comp#eted on time.

    = To act as the chairman and coordinate

    a## the meeting regarding the project

    "#ueprint.

    = To recogni9ed an$ pro"#em faced "$

    the compan$ and figure out ;hat is the"est so#ution for it.

    ADMINISTRATIVE MANAGER

    AHIDAH BINTI IBRAHIM

    = Proides supp#ies "$ identif$ing needs

    for reception< s;itch"oard< mai#room.# Ma!a&eme!t Com$e!satio! a!" '9!ersi$

    >.#.1 Sa6ar7< '9!ersi$ a!" EBuit7 I!%estme!t

    P+'#*#+,' M+,*-

    S00" =RM>

    S-0"$ +%

    +,$"'-#) =>

    A+/,* +% E/#*

    I,6$'*$& = RM>

    GENERAL MANAGER 4

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    N0$ +% P"+%$''#+,0 A&6#'+"' S$"6#($' P"+6#&$&

    N0$ H#'-0 N0:#" C+

    A&&"$'' N+! 13 J00, USJ 9

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    4.2 *orki!& Ca$ita6

    WORKING CAPITAL (MONTHLY) FIXED VARIABLE

    Marketin

    Ad$ertising 2?

    Page | 35

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    A!"ini#trati$e

    alaries,EPF,/:/ %&'%

    tilities 1

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    4.4 Cas F6o9 Stateme!t

    ,or cash f#o; statement< the sa#es of the product are 12%) unit per month

    for $ear 1 and 1%)) units per month for $ear 2< 17%) units per month for

    $ear 3< 2))) units per month for $ear 4 and 22%) units per month for $ear

    %. Ta"#e "e#o; sho;s cash f#o; pro forma statement for />Tech/nterprise.

    YEAR / YEAR % YEAR YEAR - YEAR &

    CA1H INFLOW

    C$*#)$ 6C$"78 0,000

    L$% 93,199

    C$"7 S$e" 5,500 1,12,00 1,39,900 1,59,00 1,993,00

    Ce+)#% & A++'%)" Re+e#:$;e

    TOTAL CA1H INFLOW /'//2'.00 /'/2%'.** /'0'0** /'&0.'2** /'00'**

    CA1H O3TFLOW

    A!"ini#trati$e E4+en!it5re

    S$$(#e",EP,SOCSO 302,92 302,92 302,92 302,92 302,92

    U)##)#e" 12,000 12,000 12,000 12,000 12,000

    Re%) 3,000 3,000 3,000 3,000 3,000

    Marketin E4+en!it5re

    A

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155

    C$"7 P'(+7$"e 9,500 119,000 13,500 15,000 195,500

    P$!-e%) & A++'%) P$!$;e 339,1 30,000 4,000 555,00 24,0

    C$((#$=e I%w$(< > D')!

    S$$(#e", EP > SOCSO

    Ee+)(#+#)! > ?$)e( 2,100 2,100 2,100 2,100 2,100

    'e E@*e%"e" 1,000 1,000 1,000 1,000 1,000

    Tee*7%e 90 90 90 90 90

    Ot6er E4+en!it5re

    Pre7O+erati,n#

    De*"#) 6(e%), ')##)#e", e)+.8

    B'"#%e"" Re=#")($)#% > L#+e%+e" 10

    I%"'($%+e > R$< T$@ &( M)( e7#+e 1,90 1,90 1,90 1,90 1,90

    O)7e( P(eO*e($)#%" E@*e% B'#

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    ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,

    40200 SHAH ALAM, SELANGOR DARUL EHSAN..

    www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155,or the income statement< the ra; materia# cost ;ere M32.%) per unit. ,or the sa#esi Tech is a

    success so ;e can inented more interesting product #ine to satisf$ and

    improed our customer #ifest$#e.

    APPEN-ICES

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