business proposal (elysian furniture)
TRANSCRIPT
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7/23/2019 Business Proposal (Elysian Furniture)
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
TABLE OF CONTENT
CONTENT PAGE
CHAPTER I EXECUTIVE SUMMARY 4
1.1 Description of the Business and Product Concept 4
1.2 The Target Market and Projection 7
1.3 The Competitie !dantages 7
1.4 The Profita"i#it$ 7
1.% The Management Team &
CHAPTER II PRODUCT DESCRIPTION 9
2.1 Product Concept and Detai#s '
2.1.1 Product (pecification 1)
2.1.2 Materia#s *se and Cost 11
2.2 !pp#ication of the Product 12
2.3 *ni+ue ,eatures of the Product 12
2.4 Present (tate of Product Dee#opment 13
2.% Patent and other Proprietar$ ,eatures 13
2.- pportunities of /0pansion Product ine 13
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
CHAPTER III TECHNOLOGY DESCRIPTION 14
3.1 !T/ (/( 14
3.2 D!5 (/( 14
3.3 DC MT 14
3.4 /!6 1%
3.% PC M CPM 1! 1%
3.- MT (TC8 1%
CHAPTER IV MARKET ANALYSIS AND STRATEGIES 15
4.1 Customer 1%
4.2 Market (i9e and Trend 1-
4.3 Competition and Competitie /dges 17
4.4 /stimated Market (hare and (a#es 1'
4.% Market (trateg$ 21
4.%.1 era## Marketing (trateg$ : 21
4.%.2 Pricing 21
4.%.3 (a#es Tactic 21
4.%.4 (erice and arrant$ Po#ic$ 22
4.%.% !dertising and Promotion 23
4.%.%.1 (ign"oard
4.%.%.2 Banner 234.%.%.3 Bunting 23
4.%.%.4 Poster 24
4.%.%.% Business Cards 24
4.%.- Distri"ution 2-
4.%.7 Budgets for !dertising 2-
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
CHAPTER V MANAGEMENT TEAM 27
%.1 rgani9ation Chart 27
%.2 5e$ Management Personne# 2&
%.2.1 Career 8igh#ights 2&
%.2.1 Duties and esponsi"i#ities 2'
%.3 Management Compensation and ;nership 31
%.3.1 (a#ar$< ;nership and /+uit$ nestment 31
%.4 (upporting Professiona# !disors and (erices 32
CHAPTER VI FINANCIAL ESTIMATES 33
-.1 (tart=*p Cost 33
-.2 orking Capita# 34
-.3 (tart=*p Capita# and ,inancing 3%
-.4 Cash ,#o; (tatement 3%
-.% ncome (tatement 3-
-.- Ba#ance (heet 3'
-.7 ,inancia# Performance 4)
CHAPTER VII PROJECT MILESTONES 42
CHAPTER VIII CONCLUSION 43
CHAPTER VIIII APPENDICES 43
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
ACKNOLEDGEMENT
First of all, we extend our gratitude to Allah because millions of blessings and
kindness, we can complete the task E!"## pro$ided in our stud%& 'hile man% of
our predicament, with the cooperation and trust between a group of friends, we
belie$e this business plan will be completed within the time period gi$en&
E$er%one in the group has their own position& urul Adlina (inti )at )esri as
*eneral )anager, +ahidah (inti brahim as Administration )anager, )uhammad
-..uddin bin +akaria as /peration )anager, )uhamad A.wan (in Aabas as
)arketing )anager and )uhammad Abdullah (in +uhri as Finance )anager& 'ecould learn and manage the real business once we had 0nished stud% this subect
code&
/ur lecturer, Puan uraini binti Adnan, who ne$er tired of gi$ing guidance,
prepared us for the business plan& he still managed to smile and work tirelessl%
in the pursuit of knowledge gi$en. A big thanks for her guidence&
n this opportunit%, we would like to thank our classmates e$enthough
there indirectl% gi$ing their $iews and ideas to further enhance our businesscontent& An% criticism and guidance that all of %ou ha$e pro$ided, we ponder that
we alwa%s look forward and not uick to make a reckless act with an% comments
that are gi$en&
4ast but not least, we hope with this business plan proect, we could face
the real world of the meaning of entrepreneurship& 'e could use this business
plan as an example and a medium to starting our own business& !hank %ou $er%
much&
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
EXECUTIVE SUMMARY
1!1 B"#$% &$'("#)*#+, +% *-$ ./'#,$'' 0,& )"+&/(* (+,($)*'
/#$sian ,urniture "hd is a partnership compan$ that focusing on produces the
techno#og$ "ased products. e are #ocated at (hah !#am< (e#angor.. /#$sian
,urniture "hd focus on ;ho#esa#e "usiness structure< that mean our operation is
to produces mass of product and se## to the ;ho#esa#er or retai#er that ;i## turn
around and se## the product at their stores.
ur compan$ comes up ;ith the ne; techno#og$ "ased product that ca##ed as
!!>i. This product is com"ination of c#othes hangar ;ith dark and ;ater
sensor. t is ;e## design product and user friend#$< "ecause of its can "e used "$
eer$one and it is auto fo#d ;hen its is raining or nightfa##.
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
1!1!1 B/'#,$'' B0("+/,&
NAME ELYSIAN FURNITURE ENTERPRISE
A&&"$'' o. 3< ?a#an (esiku 1%@2< (ection 1%< (hah !#am
ndustria# (ite< 4)2)) (hah !#am< (e#angor Daru# /hsan.
T$ A-)3 %&'1 %1)3
F0 A-)3 %&'1 %1%%
E0# furnitureenterprisee#$sian.com
$.'#*$ ;;;.e#$sianfurnitureenterprise.com.m$
M0#, 0(*#6#* Manufacture
F+" +% ./'#,$'' PartnershipD0*$ +% "$#'*"0*#+, 3 cto"er 2)14
D0*0 +% (+$,($ 1% cto"er 2)14
R$#'*"0*#+, ,+ !? '313%7
N0$ +% .0, Ma$"ank
A((+/,* ,+ 1-2)4'&-)%11
I,#*#0 (0)#*0 M &)))))
1!2 T-$ *0"$* 0"$* 0,& )"+8$(*#+,'
ur target market is "ased on geographica#. /#$sian ,urniture /nterprise
suppp#$ the product to the ;ho#esa#ers and retai#ers in (e#angor Ma#a$sia such
as iant< Tesco< Carefour and M$din. ,or the first $ear #aunch< ;e target to se##
unit of product in Ma#a$sia.
1!3 T-$ (+)$*#*#6$ 0&60,*0$'
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
hen entering "usiness ;or#d< ;e canot ignore the e0isting companies. e
need to "e more creatie to "e competetie and surie. ,or our first product
;e found 3 competitor from three different companies. n order to surie in
this competition< ;e decide to come out ;ith ne; innoation and improement
of the e0isting product. e are using up to date and adance techno#og$ and
user friend#$ product. ur adantages is our customer did not hae to ;orr$
a"out their #aundr$ an$more "ecause our product ;i## kept their #aundr$ from
getting ;et in the rain. ur product a#so ;i## kept the c#othes ;hen the the sk$
"ecome darker especia##$ ;hen nightfa##. ur customer does not hae to ;orr$
to go home ear#$ just to take out their #aundr$ from c#othes hangar.
1!4 T-$ )"+%#*0.##*
The compan$ hae fe; strategies to marketing the product< in order to ensure
our c#ient or target market accept the product and trust the compan$ to choose
our product< ;e proide ;arrant$ at #east 2 $ears for eer$ product purchase
the$ make.
1!5 T-$ 0,0$$,* *$0
The management team of /#$sian ,urniture /nterprise consists of enera#
Manager< !dminitratie Manger< perationa# Manager< ,inancia# Manager and
Marketing Manager. enera# Manger is acting as the "oard of director to
ensure our compan$ run smooth#$ to achiee its mission< ission and o"jectie.
The technica# process of producing the product ;e hire a fe; ;orkers. The$
responsi"#e to make the product and acheie the targeted num"er of product
eer$ da$.
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
PRODUCT DESCRIPTION
2!1 P"+&/(* C+,($)* 0,& D$*0#'
ur compan$ proides the customer ;ith the techno#og$ "ased product that
can "e easi#$ used "$ the peop#e< therefore ;e inented automatic c#oth hanger
thatcan fo#d itse#f ;hen it sense raindrop or nightfa##. e ca##ed that product as
!!>i Tech. This product hae ;ater sensor and dark sensor. This product is
functioning using e#ectric supp#$.This product is inented especia##$ fot
;orking peop#e since the$ ma$ not "e at home ;hi#e it is raining. This product
;i## preent the c#othes from getting ;et in the rain.
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
2!1!1 S)$(#%#(0*#+, +% +/" )"+&/(*
N0$ L00:# T$(- V1
P"+&/(* &$'#,
P"#($ M &)).))
S#:$ Tu"e #ength 2.)m@-.% ft
M0*$"#0 (tain#ess (tee#< ;ater sensor and darksensor
$#-* - kg
C0)0(#* L+0& -) kg
P0(0$ 2.) m tu"e 0 - nos
(upporting "racket 0 1 pair
a##p#ug 0 - pcs
2!1!2 M0*$"#0 /'$ 0,& (+'* #, +/" )"+&/(*
NUMBER
ITEMS ;UANTITY
PRICE
TOTALPRICE
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
=RM>
1 Po;er indo;
Motor
2 3) -)
2 ater (ensor 1 1% 1%
3 Dark (ensor 1 12 12
4 PC mron CPM
1!
1 2)) 2))
5 ire Eo##erF 1 1) 1)
? (tain#ess=stee# 2) 2 4)
7 Batter$ 'G 1 ' '
@ e#a$ % % 2%
9 imit (;itch 1 1.%) 1.%)
1 Togg#e (;itch 1 ).%) ).%)11 (;itch 2 - 12
12 Coi# Tin o##er 1 % %
13 (procket 2 - 12
14 Timing Chain 2 7) 14)
15 (haft 2 3 -
1? Po;er (upp#$ 1 4% 4%
17 Motor DC 1 3% 3%
T+*0 ?2@
The present and the state of dee#opment of the product are sti## in the idea
stage. ur compan$ sti## need to do some research a"out this product for "eing
market in the #oca# market "$ comparing our product ;ith the competitorHs
product.
2!2 A))#(0*#+, +% T-$ P"+&/(*
!!>i Tech makes our #ife easier. Customer does not hae to ;orr$ a"out
their #aundr$ ;hi#e the$ are a;a$ from home. This is "ecause !!>i Tech ;i##
keep their c#othes from rains.
2!3 U,#/$ F$0*/"$' +% T-$ P"+&/(*
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
The uni+ue features of this product are it hae t;o sensor ;hich is ;ater and
dark sensor. ater sensor is used to sense the ;ater #ike raindrop. hen it
sense ;ater een one drop of rain< it ;i## automatica##$ fo#d itse#f to protected
the c#othes. hi#e dark sensor can measure the intensit$ of #ight fa##ing on it. t
a#so fo#d itse#f ;hen darkness is detected.
2!4 P"$'$,* S*0*$ +% P"+&/(* D$6$+)$,*
Cost for one product to "e produce is M -2&.)) for net price. t has not "een
inc#ude packaging cost. The production for each product is ;ithin one hour and
t;e#e minutes. The main materia# that use for our product is stain#ess stee#. t
is dura"#e and #ong=#asting.
2!5 P0*$,* 0,& +*-$" )"+)"#$*0" %$0*/"$' +% *-#' )"+8$(*!
The priorit$ of our product is that it comes ;ith the sensors proided to he#ps
the customers ease their management on their dai#$ #ife.
2!? O))+"*/,#*#$' %+" *-$ $)0,'#+, +% *-$ )"+&/(* #,$ +" *-$&$6$+)$,* +% "$0*$& )"+&/(* +" '$"6#($!
This product #ine can "e improe in terms of its co#or. ,or futher p#anning< ;e
choose four co#ors ;hich is "#ue< red green and $e##o; to "e app#$ on our
product in order to attract customers. (ome houses has sma## si9e p#aces for
#aundr$ ;hi#e some has "igger si9e p#ace for #aundr$. Due to this pro"#em< ;e
p#anned to produce a c#oth hanger in different si9es ;hich can fit intocustomers house space for #aundr$.
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
TECHNOLOGY DESCRIPTION
e use ne; techno#og$ to "e imp#emented into our product. This techno#og$ is
em"edded to improe the functiona#it$ and add its o;n a#ues.
3!1 0*$" '$,'+"
This ;ater sensor is connected to PC EinputF as a s;tich. This circuit is
connected to the product. t is free ;a$ and open circuit. hen the ;ater is
fa##ing to this circuit< it ;i## automatica##$ "ecome c#ose circuit. The shaft
;hich attach to po;er ;indo; motor ;i# rotate and causes the hanger to
fo#ded. This things ;i## occur unti# the c#oth hanger push #imit s;itch and
po;er ;indo; motor ;i## stop rotate.
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
3!2 D0" S$,'+"
The sensors hae three green ;ires E1< 2 and 3F. ire 2 shoi#d a#;a$s "e
connected to one of the inputs. f ;ire 1 is a#so connected then the sensor acts
as a dark sensor. f ;ire 2 and 3 are connected to the inputs< then sensor
operates as a #ight sensor.
3!3 DC M+*+"
DC motor is a machine that changes e#ectrica# energ$ into mechanica# energ$.
The rotatiina# force on the DC motor is o"tained through the interaction of
magnetic fi#eds. The reactions "oth fi#eds produce tor+ue ;i## cause the rotor to
rotate.
3!4 R$0
e#a$s are s;itches that open and c#ose circuits e#ectromechanica##$ or
e#ectronica##$. e#a$s contro# one e#ectrica# circuit "$ opening and c#osing
contacts in another circuit. !s re#a$ diagrams sho;< ;hen a re#a$ contact is
norma##$ open EF< there is an open contact ;hen the re#a$ is not energi9ed.hen a re#a$ contact is orma##$ C#osed ECF< there is a c#osed contact ;hen
the re#a$ is not energi9ed. n either case< app#$ing e#ectrica# current to the
contacts ;i## change their state.
3!5 PLC O"+, CPM 1A
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
PC is kno;n as Programma"#e ogic Contro##er. t is an industria# computer
contro# s$stem that continuos#$ monitor the state of input deices and makes
decisions "ased on custom programme to contro# the state of output deices.
,irst#$ it detects the state of a## inout deices that are connected to the PC.
Then< it e0ecutes the user created programme #ogic "efore enrgi9es or de=
energi9e a## output deices that are connected to the PC.
3!? L##* S#*(-
imit s;itch automatica##$ monitor and indicate ;hether the moement #imits
of a particu#ar deice hae "een e0ceeded.hen an o"ject meets the actuatorust embedded on the wall as a
cloth hanger&
c. Fu!"ame!ta6s ,a6ue
4AA+i !ech is a new technolog% that pro$ide the sensor technolog%&!he cloth hanger with water sensor from raining and dark sensorfrom the night that our compan% will produce&
". A"%a!ta&es a!" -isa"%a!ta&es
Ad$antages ?isad$antages
*ater se!sor a!" auto :o6"
9e! rai!i!&.
!oo sensiti$e with waterdroplets&
-ark se!sor. !oo sensiti$e when the night&
A8or"ab6e $rice :or 6o!&
term use.
ot eas% to set up with the
sensor technolog%&
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
4.4 Estimate" Market sare a!" Sa6es
a. e:ore market sare
COMPETITOR MARKET
SHARE =>
TOTAL =RM>
ALAMI TEC)N'L'(ICAL SER,ICESS-N. )-.
4% 4
-
7/23/2019 Business Proposal (Elysian Furniture)
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
b. A:ter market sare
COMPETITOR MARKET
SHARE =>
TOTAL
=RM>
ALAMI TEC)N'L'(ICAL SER,ICESS-N. )-.
4% 4
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
A4A) !E:@/4/*:A4
EB:E ?& (@?&
APEC=PA4 D) ?& (@?&:@A ?& (@?&
4AA+i !ech Enterprise
Fi&ure 4.4.2 so9! a:ter market sare
P"+&/(*
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
215 21? 217 21@ 219
M0"$* '-0"$ =>1) 12 14 1- 1@
T+*0 '0$' #, /,#*' 1%))) 1&))) 21))) 24))) 27
T+*0 '0$' #, RM 9@55 11@2? 13797 157?@
17739
4.> Marketi!& Strate&7
4.>.1 '%era6 Marketi!& Strate&7
/ur marketing strateg% alwa%s gi$e the satisfaction and uniuenessthan others product& 'e need to identif% all aspects and probabilitiesafter entering the market&
4.>.2 Prici!&
/ur product is 4AA+i !ech with the sensorGs technolog% and the 0xed
price is )8## onl%& 'e are alread% calculate all the raw materialsand the reuirement need to de$elope this product& t is will become
the a.# Sa6es Tactic
!he main sale tactis are distribution through direct frommanufactures to popular wholesaler in Peninsular )ala%sia and
especiall% for middle and lower societ%&
4.>.4 Ser%ice a!" *arra!t7 Po6ic7
4AA+i !ech is products that using the stainless steel with
dimension of "&6 feet& !he components is about "kg of weight
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
and "#kg of capcit%& n addition, this product also de$elope
with water and dark sensor&
For our warrant%, it can used with properl% and the sensor
without an% problems and damage during the sensor its
occure& /ur speci0cation is $er% details with the testing and
e$aluation before proceed the marketing&
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
4.>.> A"%ertisi!& a!" Promotio!
e are using a fe; ;a$s to promote our product. There are four t$pes to
promote our product "$ "anner< "unting< "usiness card< poster and sign"oard.
B$ using this ;a$< hope that ;a$ can attract retai#ercome to our product.
4.>.>.1 Si&!boar"
e ;i## start our promotion strategies "$ putting up our sign"oard< ;hich
contains our "usiness #ogo< motto and the ;e"site.
4.>.>.2 a!!er
!s a ne; "usiness< retai#er shou#d "e informed a"out the e0isting of our
"usiness. Therefore< ;e had made some "anner. The "anner ;i## "e p#aced at
the strategic paces that ;ere a##o;ed peop#e around (e#angor to come in our
manufactures.
4.>.>.# u!ti!&
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
ur "unting is a#so proide the informations and hung on eer$ e#ectricHs
po#es.
4.>.>.4 Poster
/9$Tech /nterprise a#so has some pamph#et as one of its promotion strategies.
This pamph#et contains of compan$Hs profi#e< ;e"site< contact person< and
description of product and serices associated.
4.>.>.> usi!ess Car"s
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
ur enterprise ;i## produce "usiness card to gie to a## peop#e that are
interested in haing "usiness ;ith us. This ;i## make it eas$ for them to find
us.
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
4.>.@ -istributio!
/ur product pro$ide from manufactures direct to the
wholesaler& !hen it depends on wholesaler whether to sell forretailer or customer&
4.>. u"&ets :or A"%ertisi!&
A"%ertiseme!ts Cost RM Tota6
ignboard )16## x 1 1>??(anner )26# x 3 >?(usiness :ard )1## x 5 4??
(unting )2## x 1# 2???Poster )1## x 6# >??
T'TAL RM >?
MANA(EMENT TEAM
Page | 27
Custom*o6es Retai6erMa!u:actu
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(ENERAL
MANA(ER
FF4 A?4,A )A!)E2,
A-MINISTRATI,E
MANA(ER
+A@,?A@ ,(A@,)
MAR+ETIN(
MANA(ER
)F@A)A? A+'AAA(A2
'PERATI'N
MANA(ER
)F@A))A?-,++F??, +AHA,A
2uper$isor
*eneral 'orker
!echnician
FINANCIAL
MANA(ER
)F@A))A?A(?F44A@ (,
+F@,
ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
>.1 'r&a!iatio! Cart
>.2 +e7 Ma!a&eme!t Perso!!e6
>.2.1 Career )i&6i&t
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
N0$' P+'#*#+,' J+. S)$(#%#(0*#+,
G$,$"0 M0,0$" B0(-$+" #, B/'#,$'' A,#'*"0*#+,
=H+,'> I,*$",0*#+,0 B/'#,$''
3 $0"' +"#, $)$"#$,($ 0'
M0"$*#, M0,0$" 0* H$"#*0$
H+,
A,#'*"0*#6$ M0,0$" B0(-$+" #, B/'#,$'' A,#'*"0*#+,
3 $0"' +"#, $)$"#$,($ 0' O/*$*
M0,0$" +% P0,# A/*-$,*#(
M0"$*#, M0,0$" B0(-$+" #, B/'#,$'' A,#'*"0*#+,
=H+,'> E,*"$)"$,$/"'-#)
4 $0"' +"#, $)$"#$,($ 0'
A''#'*0,($ M0"$*#, 0* T"06$ P"+
S&, B-&
F#,0,(#0 M0,0$" B0(-$+" #, B/'#,$'' M0,0$$,*
1 $0"' +"#, $)$"#$,($ 0'
A((+/,*0,* %+" B/"$" K#,
H$0&/0"*$"'
2 $0"' +"#, $)$"#$,($ 0'
A''#'*0,($ F#,0,(#0 M0,0$" %+"
C.$"*$(- S&, B-&
O)$"0*#+,0 M0,0$" B0(-$+" #, B/'#,$'' A,#'*"0*+"
3 $0"' +"#, $)$"#$,($ 0'
A''#'*0,($ O)$"0*#+, M0,0$$,* 0*
KLCC
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
>.2.2 -uties a!" Res$o!sibi6ities
NAMES POSITIONS DUTIES RESPONSIBILITIES
GENERAL MANAGER
NURUL ADLINA BINTI MAT
MESRI
= ead the organi9ation and hae po;er
to make an$ decision.
= To #ead the group to ;ork together in
order to comp#ete the ;ork and assign
their task according#$ to their task
scope.
= To ensure a## the tasks and actiities
;i## fo##o; the se+uence of the project
and comp#eted on time.
= To act as the chairman and coordinate
a## the meeting regarding the project
"#ueprint.
= To recogni9ed an$ pro"#em faced "$
the compan$ and figure out ;hat is the"est so#ution for it.
ADMINISTRATIVE MANAGER
AHIDAH BINTI IBRAHIM
= Proides supp#ies "$ identif$ing needs
for reception< s;itch"oard< mai#room.# Ma!a&eme!t Com$e!satio! a!" '9!ersi$
>.#.1 Sa6ar7< '9!ersi$ a!" EBuit7 I!%estme!t
P+'#*#+,' M+,*-
S00" =RM>
S-0"$ +%
+,$"'-#) =>
A+/,* +% E/#*
I,6$'*$& = RM>
GENERAL MANAGER 4
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
N0$ +% P"+%$''#+,0 A&6#'+"' S$"6#($' P"+6#&$&
N0$ H#'-0 N0:#" C+
A&&"$'' N+! 13 J00, USJ 9
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
4.2 *orki!& Ca$ita6
WORKING CAPITAL (MONTHLY) FIXED VARIABLE
Marketin
Ad$ertising 2?
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
A!"ini#trati$e
alaries,EPF,/:/ %&'%
tilities 1
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
4.4 Cas F6o9 Stateme!t
,or cash f#o; statement< the sa#es of the product are 12%) unit per month
for $ear 1 and 1%)) units per month for $ear 2< 17%) units per month for
$ear 3< 2))) units per month for $ear 4 and 22%) units per month for $ear
%. Ta"#e "e#o; sho;s cash f#o; pro forma statement for />Tech/nterprise.
YEAR / YEAR % YEAR YEAR - YEAR &
CA1H INFLOW
C$*#)$ 6C$"78 0,000
L$% 93,199
C$"7 S$e" 5,500 1,12,00 1,39,900 1,59,00 1,993,00
Ce+)#% & A++'%)" Re+e#:$;e
TOTAL CA1H INFLOW /'//2'.00 /'/2%'.** /'0'0** /'&0.'2** /'00'**
CA1H O3TFLOW
A!"ini#trati$e E4+en!it5re
S$$(#e",EP,SOCSO 302,92 302,92 302,92 302,92 302,92
U)##)#e" 12,000 12,000 12,000 12,000 12,000
Re%) 3,000 3,000 3,000 3,000 3,000
Marketin E4+en!it5re
A
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155
C$"7 P'(+7$"e 9,500 119,000 13,500 15,000 195,500
P$!-e%) & A++'%) P$!$;e 339,1 30,000 4,000 555,00 24,0
C$((#$=e I%w$(< > D')!
S$$(#e", EP > SOCSO
Ee+)(#+#)! > ?$)e( 2,100 2,100 2,100 2,100 2,100
'e E@*e%"e" 1,000 1,000 1,000 1,000 1,000
Tee*7%e 90 90 90 90 90
Ot6er E4+en!it5re
Pre7O+erati,n#
De*"#) 6(e%), ')##)#e", e)+.8
B'"#%e"" Re=#")($)#% > L#+e%+e" 10
I%"'($%+e > R$< T$@ &( M)( e7#+e 1,90 1,90 1,90 1,90 1,90
O)7e( P(eO*e($)#%" E@*e% B'#
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ELYSIAN FURNITURE ENTERPRISE BUSINESS PROPOSAL NO. 3, JALAN SESIKU 15/2, SECTION 15, SHAH ALAM INDUSTRIAL SITE,
40200 SHAH ALAM, SELANGOR DARUL EHSAN..
www.e!"#$%&'(%#)'(ee%)e(*(#"e.+-.-! &'(%#)'(ee%)e(*(#"ee!"#$%.+-.-! TEL 03 51 5103 A 03 51 5155,or the income statement< the ra; materia# cost ;ere M32.%) per unit. ,or the sa#esi Tech is a
success so ;e can inented more interesting product #ine to satisf$ and
improed our customer #ifest$#e.
APPEN-ICES
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