Assignment On:

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Executive SummaryTwins Group is going to launch a new fast food with a different idea. We named it

“Noodles- Shop ”. There are some new food items. Here people will get some

tasty, healthy fast food items with different price range. We are targeting basically

three groups of people for our market segmentation. Those are the children 3+,

teenagers and young adults. We also have a plan to make some special foods with

low calories & fat which will be good for heart.

Vision is an encompassing explanation of why the organization exits and where

it’s trying to head. So we also set our vision. Our vision is to be No. 1 fast food

shop in our country offering different flavors of noodles. Financial objective is to

make tk. 10000000 by 2015.

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Table of Contents

Executive Summary…………………………………………………………………………………………………………………………… 1

Business Description…………………………………………………………………………………………………………….. 3

Our Product Range………………………………………………………………………………………………………………. 4

Location...................................................................................................................................... 4

Industry Background…………………………………………………………………………………….………………………. 5

Competitive Analysis ………………………………………………………………………………….……………………… 5

Market Analysis …...………………………………………………………………………………….………………..…. 6

Sales and Marketing Plan ………………………………………………………………………………..………………… 7

Operation Plan…………………………………………………………………………………………………….……………… 8

Management Summary……………………………………………………………………………………………………… 10

Financial Plan………………………………………………………………………………………………………..…………….12

Conclusion………………………………………………………………………………………………………………..….…… 13

Bibliography ……………………………………………………………………………………………………………..……. 13

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Noodles-Shop

Business Description:

Noodles-shop is a mix up of some recipes of noodles. It will be a different fast

food shop where initially about 10 different items will be made with noodles.

In our country maximum fast food items are common in all the restaurant and fast

food shop. We are the one who are going to do something new and different. Our

concept is totally based on noodles. Only a few people may know about those

recipes of noodles but there is no shop where people can buy it. So our target is to

make delicious foods with noodles which will serve the country’s demand of new

unique items & customer’s satisfaction.

A company that fails to look ahead or anticipate customers' needs will not able to

be successful in the current, competitive and highly standard food market. Our

strategic management analyzes the food market by sub-categories of seasonal,

functional, dailies in our country and report that the people of our country want

something new and innovative. So our target is to serve some exceptional foods

made by noodles to the customer, which is totally new and innovative idea in our

food market.

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Our Product range:

We all are familiar with burger, sandwich, vegetable or chicken roll, chicken

nuggets. Those items are available in almost every fast food shop. But we are

different from them because we will make those same foods by nodules like simple

noodles, burger, noodles pizza, noodles role, nuggets with noodles flavor, noodles

semai, noodles pakooka, special laddos made by noodles etc. There is a huge

difference between those foods as we always eat vegetable or chicken roll but now

we are using noodle in spite of vegetables and chickens. For another example,

fruits custard is very common to all but we are preparing custard with noodles. We

can assure that all our new innovative items will really yummy in taste.

Location:

We are willing to open our ‘Noodles shop’ at Banani. Banani is a busy area in our

Dhaka city. Many well-known private universities as South-east University,

American International University of Bangladesh (AIUB), Primesia University,

Prime University and many offices are situated there. After being well-known and

if we can fulfill our goal, we will expand our business in other sectors of our

country. After making some profit we will open new branches of ‘Noodles shop’ in

other areas of Dhaka city.

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Business Environment & Market Analysis:

Industry background:

Noodles-shop is totally new and different idea in Bangladesh because there are

huge fast food shops in Bangladesh, but all of them give almost the same services.

Many of us may be noticed that a program of cooking shows us how to make

different foods by noodles. The show is promoting the innovative concept but there

is no shop or restaurant where people can get those foods. So there is a significant

demand of those new food items in the market. Our main goal is to make our

business large and spread it in different sectors of our country. At first we will

make it small but profitable, then after earning we will expand more and make it a

well-known fast food through the country.

Competitive analysis:

At present there is a few competitors in this market but we are not concerned about

them who sale the same fast foods. We agree that they are doing well with their

own mission. Many of them are well reputation for their good foods and well

services. And we don’t want to compete with them. Our one is one kind of niche

marketing as we are willing to start a small but profitable business. We have a

totally different focus and our product will completely new, different and

innovative from the other shop or restaurant.

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Market Analysis:Before starting any kind of business market analysis is very important. We have to

focus on our target market. We have to analyze who are our target customers,

where are they from? What characteristics describe them? How we satisfy their

needs better than others? We also analyze that why will they choose our services.

Our target customers:

For every single business it is necessary to set the target. Basically people set their

target according to the market segmentation. People can be considered according

to their region, gender, age, education, nationality, occupation and so on. We also

set our target market considering the age under the demographic segmentation. Our

targets are the kids who are 3+, teenagers and adults who love noodles. The

children are always fond of noodles but generally they don’t want to eat ideal food.

They always deprive of nutrition. Parents are also concerned about their good

health. Considering those case we are willing to make the different items which

will attract the kids. The teenagers and adults also love to have fast food and our

one is also has a different taste and flavor. So they will prefer ‘Noodles shop’ more

than other fast food shops. We are also targeting those people who are working in

working in Banani area and the young adults who are studying in those universities

are always eager to eat outside of their campus. Giving treats are common

tendency of those adults. And those people who have their office in that area also

need a food shop which can satisfy their appetite at lunch time with a reasonable

price. We are determined that we are the one who can fulfill their desires.

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Sales & Marketing plan:

Our target customers are kids of age above 3 years, teenagers who like Fast foods,

the adults who love to eat. We will promote our ‘Noodles shop’ by advertising

through traditional media, or we can provide leaflets in the universities. We can

spread it through websites, or mobile texting advertisement. Though our business

is a niche business, our sales system would be direct sales, home delivery of

occasional packages.

We will provide some special offers like discounts for those children who are

below 5. We can also offer special package on different kinds of occasion as Eid

festival, Pahela boishak, friendship day, valentine’s day and so on. We will set

bundle offer for the customers. We will provide membership offer for the regular

customers.

Decoration of the shop is also very important to attract the customers. We will

decorate the whole shop considering the customer’s taste. Likings are vary from

person to person but we will try our best to give a good look to our ‘Noodles shop’.

Our decoration will base on lights and small sized trees. One part of the shop will

also decorated considering the children’s taste as painting a wall with cartoons.

We will also concern about the cleanness of our shop and provide hygienic food so

that customer can’t complain about our services.

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Operational Plan

Operations Plan:

Our aim is to add some different flavor in our food items. Indeed, it has brought a

very wide range of stakeholders into close cooperation. Valuable lessons have been

learnt about the challenge of collaboration in and across the fields of taste, health

flavor and nutrients. It is the first time that such a broad range of stakeholders –

take a part to establish the business.

To start and continue our ‘Noodles shop’, some machines are required. Here are

some details about the types of machinery required to start our new business:

Fire Milling Equipment

Heat Insulation vat

Chilling section

Blending unit

Refrigerators

Coffee maker machine

Generator

Oven

All those machines are required to provide good service. For example, besides

our food items we will also serve cold drinks and coffee. So to keep the cold

drinks we need a refrigerator. We also need it to keep some ingredients like

sauce, mayonnaise, chickens, beefs and many other things.

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We also need some basic inventories to serve and satisfy our customers. Our

shop is not that much large in size but we can accommodates at least 28 people

at a time. We are providing 7 tables with each have 4 chairs. Two glass system

tables where the food will be kept with the food items so that the customers can

see the items. For the better satisfactions of our customers we will set air

conditional (AC). Load-shedding is the common problem in our country. When

the electricity will be gone the customers may be disturbed. So we need the

generator badly. It is also necessary for our working purpose. We will set a TV

for the entertainments of our customers.

To provide the customers a good service and being popular we need some

employees for different purpose. Here is an approximate calculation of the

employees-

Cook - 2 person

Operator – 3 person

Serving boy – 4 person

Cash operator – 2 person

At the beginning we are requiring those numbers of people. If we need more we

will appoint more. But we assume that it will able to serve 35 customers at a time.

We will have a quality control department also so that we can run with a slandered

process which will enable us to export our product and create a distinctive brand

image in our local market.

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Management Summary

Management Hierarchy:

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Production Manager

Finance Director

Marketing/Sales Manager

Managing Director

Chairman

Management Team:

Chairman: Md. Nasim Shahriar is selected for the Chairman. His job is to look

after this business, and bring out new ideas to expand the business. He has an

experience in out sourcing job.

Managing Director: Mr. Nadeem Shahriar is selected for the managing director.

His job is to observe and keeping the company in track and manage to make it

more profitable if any losses occurs. He worked as an office manager in Academia

School.

Marketing/Sales Manager: Ms Nafima Binte Bashar is selected for the

Marketing/Sales Manager; her job is to promote the company by attracting

customers through advertising, leaflet, spreading into website. She is also a

volunteer of BDRCS.

Finance Director: Mr. Naser Uddin Ahmed is selected finance director. His job is

to determine how much profit the business earned, how much money is earned and

invested to the business. He has worked as an accountant in European Standard

School.

Production Manager: Mr. Anisul Islam is selected to be the production Manager,

his job is determine the production process whether the product are made in proper

way. He worked as a volunteer in Jaago foundation.

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Financial Plan:Everyone has a financial plan of their business. We also make a calculation but we do it approximately. According to our calculation we need tk. 2,200,000 to start our desired business.

Mr. Abul khair jyote, the lecturer in Independent University of Bangladesh (IUB) will fund us if we can impress him through our business plan.

We have done an approximate calculation for our cost. It is shown below-

Cost Details:Here is our total expense in details:

Rent cost

(For 5 years as contract)----- Tk. 15,00,000 (approximately)

Machinery cost --------------- Tk. 3,50,000 (approximately)

Inventory cost ----------------- Tk. 1,50,000 (approximately)

Advertising cost -------------- Tk. 50,000 (approximately)

Decoration cost --------------- Tk. 1,50,000 (approximately)

Total cost --------------------- Tk. 2,200,000

It is an approximate calculation. So we consider extra tk. 50,000 as back-up

money but we hope we will able to arrange all the things with this cost.

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Conclusion:

Last of all we want to say that our business proposal in new and innovative in the fast food market. We just want to bring some new food items which are made by noodles. We will set an affordable price so that people can afford our products and satisfy their desire for taste & different foods. We believe that it will be a profitable business and we can meet the need of the customers better than others.

Bibliography:

1.http://ec.europa.eu/research/innovation-union/pdf/active-healthy-ageing/steering-group/operational_plan.pdf

Wikipedia

Vision and Mission of a Business by Arthur & Marry.C

How to start a business for dummies

Principles of Marketing by P.Kotler

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