business reborn presentation
TRANSCRIPT
Reborn By: Mahad and Jordan
Logo and slogan
VarietyProduct Description
Visual of Product
Competitive Edge
Price/ Cost
Where it will be sold
Target Market Promotion Why it Will
Succeed
Quiz 1
Quiz 2
Quiz 3
Thank you
Variety• The “Reborn” Jacket comes in the colors:
Black, White, Beige and Grey for men and women
• Comes in sizes: XS, S, M, L, XL, XXL
• Fur located around hood, comes in colors: Grey, Dark/Light Brown, Black
Back
Product description• Audio Speaker located in hood
• AUX cord in main pocket
• Heater located in heart of jacket
• Able to adjust temperature through Bluetooth off Phone
• Sleeves adjustable for suitable temperature
Back
Competitive edge• Our jacket, “Reborn”, is competing against
other clothing companies in this industry such as: Goose and North Face.
• These companies are well-known for their fashion, quality, and comfort ability
• Reborn is at the same standard as these brands, therefore versing them in the market
Back
Price/ cost• Need approximately $3 million to start
• Price of “Reborn” is listed on the market for $599.99 + HST = $677.90
• It costs $120 for the built in heater/cooler, $180 for the built in audio speakers and $200 for the make of the jacket
• Total cost for making jacket: $500
Back
Where it will be sold• This product will be sold in local retail stores
available for purchase such as: Due West Clothing Company, Intermix, and Over The Rainbow
• Can also be bought online through websites of retail stores
Back
Target Market• Reborn is targeted towards teens and adults
(16-35)
• Not available in sizes for children
Back
Promotion• Social media accounts through Twitter,
Facebook, Instagram
(@RebornJackets)
• Television commercials
• Advertisements through magazines
• YouTube Advertisements
Back
Why it will succeed
• Unique
• Comfortable
• Stylish
• Affordable
• Good Quality
• Convenient
• Money-back
• Accessible
Back
Quiz (1)Who are our competitive edge?
• Nike/ Reebok
• Guess/ Le Chateau
• North Face/ Goose
• Roots/ Moosejaw
• Hollister/ Abercrombie