A BUSINESS RESEARCH ON MAGGISUBMITTED BY:• NISHIDH LAD (2013176)

• NITESH BERIWAL (2013177)

• NITESH SINGH PATEL (2013178)

• NITIN BORATWAR (2013179)

• NITIN KUMAR SHUKLA (2013180)

• NOOPUR MANDHYAN (2013181)

SECTION: D

PGDM 2013-15

IMT, NAGPUR.

"What Xerox is to photocopier and Colgate to toothpaste, Maggi is to noodles in India."- The Economic Times, a prominent newspaper in India, in 2003

BUSINESS SITUATION

•  IN 1982 NESTLE INDIA LTD INTRODUCED – MAGGI 2-MINUTES NOODLES

• FIRST MOVER ADVANTAGE

• ACCORDING TO NIELSON 88 % MARKET SHARE IN 2500 CRORE NOODLES INDUSTRY IN INDIA 2012

• COMPETITORS : YIPPEE , TOP RAMEN , WAI-WAI , CHINGS ,KNORR SOUPY NOODLES, FOODLES

PURPOSE OF RESEARCH

• WHY DOES MAGGI CONTINUE TO DOMINATE THE MARKET IN 2-MINUTE NOODLES DESPITE COMPETITORS HAVING AT PAR PRODUCTS.

• DO ANY OF THE OTHER INSTANT NOODLE BRAND POSE A THREAT TO MAGGI S DOMINANT POSITION IN MARKET

• CAN THERE BE AN EMERGENCE OF ANY NEW SUPERIOR PRODUCT , GIVE MAGGI A RUN FOR IT MONEY.

RESEARCH DESIGN METHOD

Descriptive ( Naturalistic observation, Survey)

Review Method.

QUESTIONS

Similarity Rating

Dissimilarity Rating

Preferential Rating

Prepare a Questionnaire on different attributes.

SAMPLE DESIGN

Probability Sampling Technique Simple Random Sample

Non-probability Sampling Technique Reliance on Available Subjects

DATA GATHERING

Research questions

Trends & reports

Usage data

Observation

DATA PROCESSING & ANALYSIS

Data Processing•Validation•Sorting•Summarization

Analysis•Conjoint analysis

•2-D Mapping

THANK YOU…