business research methods_chapter03

8/8/2019 Business research methods_chapter03

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2006 The McGraw-Hill Companies, Inc., All Rights Reserved. McGraw-Hill/Irwin

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Chapter 3Chapter 3

The BusinessThe BusinessResearchResearchProcess:Process:

An OverviewAn Overview


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Understandthat research is decision- and

dilemma-centeredthat the clarified research question is the

result of careful exploration and analysis

and sets the direction for the research project

Learning Objectives


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Learning Objectives

how value assessments and budgetinginfluence the process for proposing

research, and ultimately, research designwhat is included in research design, datacollection, and data analysiswhich research process problems to avoid


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The primarypurpose of

research is toreduce the level of risk of a business

decision


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Ex hibit 3-1The Business Research Process


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Stage 1 Clarifying theResearch Question

Management-research questionhierarchyBegins with managementdilemma


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Exhibit 3-2 Management-Research Question Hierarchy


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Exhibit 3-5 SaleProsHierarchy


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Ex hibit 3-3 Formulatingthe Research Question


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Types of ManagementQuestions


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The Research Question

Determinenecessary

evidence

Setscope of

study

Examinevariables

Breakquestions

down

Evaluatehypotheses

Fine-Tuning


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Performance Considerations

2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

Investigative Questions

Attitudinal Issues

Behavioral Issues


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Harris Interactiveanswers Why?

for its researchclients


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Stage 2 ProposingResearch

Exhibit 3-7Budget Types Rule-of-thumb Departmental Task


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Exhibit 3-6 Gantt Chart

MindWriter Project Plan


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Evaluating the Value of Research

Option Analysis

Decision Theory

Prior or Interim Evaluation

Ex Post Facto Evaluation


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The Research Proposal

Delivery

Legally-bindingcontract

Obligations

W rittenproposals

establish

Methods

Timing

Budgets

ExtentPurpose


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Stage 3

Designingthe

Research

Project

ResearchDesign

SamplingDesign

Pilot Testing


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Stage 4 Data Collection

Data CharacteristicsAbstractnessVerifiabilityElusivenessCloseness


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Reducing data to manageable size

2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

Stage 5 Data Analysis andInterpretation

Developing summaries

Looking for patterns

Applying statistical techniques


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Stage 6 Reporting theResults

ResearchReport

ExecutiveSummary

ResearchOverview

Technical Appendix

ImplementationStrategies


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The Research Overview

Problems background

Summary of exploratory findings

Research design and procedures

Conclusions


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Research Process Issues

The Favored-TechniqueSyndrome

Company Database Strip-MiningUnresearchableQuestions

Ill-Defined ManagementProblemsPolitically MotivatedResearch


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Key Terms

CensusData Primary data Secondary dataData analysisDecision rule

explorationInvestigativequestions

Management dilemmaManagement questionManagement-researchquestion hierarchyMeasurement questionsPilot test

Research designResearch processResearch questionsSample

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