Rating Business Publications: A Survey of Business School Deans

Q1 Rate the quality of the following business and economic coverage from 1 to 10 (with 10 the best) : Answered: 60 Skipped: 0 Among 17 publications considered by the business school deans, the top four sources considered best in quality were ranked closely together. Dow Jones (including Wa, Dow Jones (including The Wall Street Journal) had an average rating of 848, The Economist magazine 8.25, Financial Times 7.93 and Bloomberg News (including Bloomberg BusinessWeek) 7.92.

Q2: What is your No. 1 choice for business and economic coverage? Answered: 60 Skipped: 0 Among the answers provided by 60 respondents to an open question, 25 named The Wall Street Journal, and 15 The Economist as their first choice. These 2 publications

represented 2/3 of the top choices.

   

(  WSJ:  Wall  Street  Journal,  FT:  Financial  Times,  BW:  Business  Week,  NYT:  New  York  Times  )      Q3: Indicate the primary reasons why you like your No.1 choice (3 choices at most): Answered: 60 Skipped: 0 More than 70% of those responding consider their No. 1 choice to have “insightful explanation of important business and economic topics”; more than 56% admire the “global understanding” of the coverage. “Intelligence of its experts” was given by 38%.

Fortune  

Reuters  

Fox  

Forbes  

NYT  

CNBC  

Bloomberg(BW)  

FT  

The  Economist  

WSJ  

1  

1  

1  

1  

2  

3  

6  

8  

15  

25  

 

 

Q4: Which of these publications do you read or watch most frequently? (Select all that apply) Answered: 60 Skipped: 0 65% of those responding chose The Economist as their most frequently read/watched coverage. Bloomberg News (including Business Week) and Dow Jones (including Wall Street Journal) received 58.3% and 56.7% respectively.

Q5：What publication covers the economy best? Answered: 45 Skipped: 15 The Economist was rated the top publication for economic coverage, followed by The Wall Street Journal.

   

Q6: What are the strengths of that publication? Answered: 44 Skipped: 16 See original data below.

Fortune  

FT  

NYT  

Bloomberg(BW)  

WSJ  

The  Economist  

1  

1  

2  

4  

17  

19  

   Q7：What publication provides the best insight into companies and strategies? Bloomberg was ranked first in providing the best insight into companies an strategies, with one-third of respondents naming it. Fortune and The Wall Street Journal tied for a distant second.

   

Q8: What are its strengths? Answered: 45 Skipped: 15 See original data below.

The  Economist  

S+B  

Inc    

FT  

FC  

Forbes  

HBR  

WSJ  

Fortune  

Bloomberg(BW)  

1  

1  

2  

3  

3  

4  

4  

6  

6  

15  

 

Q9：What publication is strongest in its coverage of the financial markets?

Answered: 45 Skipped: 15 The Wall Street Journal was considered best at covering the financial markets by nearly 2/3 of respondents, placing it far ahead of other choices.

   

Q10: What are its strengths? Answered: 45 Skipped: 15 See original data below.

Barroins  

NYT  

Private  NewsleQers  

The  Economist  

Fortune  

Bloomberg(BW)  

FT  

WSJ  

1  

1  

1  

1  

2  

3  

7  

29  

 

Q11：What broadcast operation provides the best business and economic coverage? Answered: 45 Skipped: 15 One-third of those responding ranked CNBC as the strongest business and economy broadcast coverage. Bloomberg and Fox come the second and third respectively.

 

 

Q12: What are its strengths? Answered: 45 Skipped: 15 See original data below.

Reuters  

MSNBC  

CBN  

NPR  Market  

CNNMONNEY  

Fox  News  

Bloomberg  

CNBC  

1  

1  

1  

1  

2  

5  

6  

15  

 

Q13: What do you consider the greatest weaknesses of business and economic coverage? Answered: 44 Skipped: 16 “Questionable sources quoted rather than experts” received more than 40% of votes as the greatest weakness. “Lack of sophistication” was a close second at nearly 39%. “Inaccuracy” gets the lowest rate. One-fourth of those responding cited “bias against business.”

Q14: What aspect of the educational training that students receive in your business school do you see most lacking in business coverage? Answered: 44 Skipped: 16 See original data below.

Q15: Do you have any additional comments about business and economic coverage? Answered: 24 Skipped: 36 See original data below.

Q16：Is there a business and economic journalist whom you most admire? Answered: 27 Skipped: 33 Answers were scattered. Among 27 business deans who responded to this question, Paul Krugman and Andrew Ross Sorkin, both of The New York Times, were noted twice. Other journalists receiving a vote included Pim Foxx at Bloomberg, Walt Mossberg and Gerald Seib of The Wall Street Journal, Allan Sloan of Fortune, Maria Bartiromo of CNBC and Joe Nocera of The New York Times.

   

Joe  Nocera  

Maria  BarTromo  

Allan  Sloan  

Gerald  Seib  

Walt  Mossberg  

Pim  Foxx  

Andrew  Ross  Sorkin  

Paul  Krugman  

1  

1  

1  

1  

1  

1  

2  

2