business strategy (case study jm)

8/7/2019 Business Strategy (Case Study JM)

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1.0 COMPANY BACKGROUND

Name of the company: Jobmarket Malaysia Sdn Bhd

Year of establishment: 14th February 2006 and has been granted a Multimedia Super Coridor (MSC)

on 17th July 2006.

No. employees: 11 employees (7 interns)

Nature of business: Human Resource (focusing on undergraduate students internship place)

Type of business: Subsidiary company of Basis Holdings Sdn Bhd

About JMSB: JMSB was started to respond to the government in its efforts to help reduce

unemployment among undergraduates to the development of human capital. The, JMSB create an

industrial training portal (jobmarket.com.my) to manage students industrial training placement in

private sector. The portal itself has been launched by former Minister of Human Resource YB Dato’

Seri Dr Fong Chan Onn on 24 August 2006 together signed the memorandum of understanding

(MOU) with 9 universities and colleges.

2.0 BUSINESS STRATEGY

2.1 Marketing Strategy

2.1.1 Products

Events Products Services PortalFit & Fun Brands (health) Starter Pack Internship

IT Village Media Art

(photographic)

Executive

Development

Seminar (EDS)

Talent Lookout IT Products KYKO Test

National Internship

Challenge (NIC)

General (gift) International

National JMeC

Carnival

Engineering (electronic

business)

International

Industrial Cultural

Exposure (IICE)

Services (professional

make-up)

Membership cards

Business (portal)

2.1.2 Pricing

-RM 100 for internship fees (includes package)



-RM 15 for JMEC membership cards

2.1.3 Promotion

-banner (at career carnival)

-portal (website)

-bus sticker

-highway signboards

-online (facebook)

2.1.4 Place of Distribution

-located at Jalan Tuanku Abdul Rahman in Kuala Lumpur

-strategic location from all place (center of city)

-parking lot provided for the use of staff and customers

2.2 Human Resource Strategy

2.2.1 Recruitment

-for now, Jobmarket Malaysia Sdn Bhd (JMSB) have a CEO, a manager, two

senior career consultants and 8 career executives in the workforce

2.2.2 Training

-JMSB provide training for the employees such as speaking rightly and

influently for the first time program and internet marketing programs

2.2.3 Compensation and benefits

-there is no compensation provided

-allowances and salary provided for employees and internship students

-additional allowance provide when going outstation in JMSB program

-can check in before 10am in the morning if the day before that going for

outstation

2.2.4 Performance appraisal

-there is no performance appraisal provided

2.3 Operation Strategy

2.3.1 Quality control management

-always keep updated information in portal and uniclub records

2.3.2 Operation process



-join career carnival (setup booth)

-organize events (NIC, Fit & Fun, IT Village, Talent Lookout, National JMeC

Carnival)

-adopting entrepreneurship club in local higher learning institution (public &

private universities/college universities/politeknik/kolej komuniti) under

JMSB

3.0 AREAS OF INEFFICIENCY

Project planning and project implementation

- Each of us has been assigned with at least 3 projects and each of us should plan the

project. Then, most of the projects were new projects and all the project must be execute

this year. The hardest part is to find students in university to become the project manager

and organizing chairperson for each of the projects. Numbers of projects are more than 18

projects and it must be execute this year itself. JMSB targeted to operate the projects in

26 universities and it’s quite ambitious because most of the projects are still new.

4.0 RECOMMENDATIONS



4.2 Strengths & Weaknesses

Strengths Weaknesses

An operation office Too much work assigned for a single

employee

1 CEO, a manager, 2 Senior Employees and

8 Junior employees

The location lack of signboards

Strategic locations (center of city) Layout less attractive, less systematic, too

narrow

Internship students always available No place for pray (Muslim only)

Company vehicles

Telephone for making calls

Internet connection

4.3 Opportunity

4.3.1 Use of social network as medium of communication outside office

hour

4.3.2 Go for career carnival in local public and private universities to setup

booth for promotion of internship student placement

business strategy (case study jm)

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