Strategies Of SME Pharma Companies To Penetrate The

Indian Pharma MarketThe Indian Pharma Industry :

How The Small Players Can Gain Market Share From The Large

Players?

Vision & Mission For Small Pharma CompanyVision: To delive

r medicines that

enables

every patient to live

healthier,

happier, & more active life at affordable cost

Mission: To be the

most value

d pharma

company by

continuous

ly researching

, developing

& manufacturing a wide range

of pharmaceutical produ

cts complying

to the highe

st regulatory

standards

Long Term & Short Term Objectives

STRENGTHS1. Government’s SME friendly policy 2. Manufacturing facilities being

installed with global approvals3. Good quality drugs at competitive

prices

WEAKNESSES

1. Small size acting as an entry barrier 2. Compliance with the

environmental safety standards proving costly

3. High attrition rates4. Low R&D investment compared to

global standards

OPPORTUNITIES1. Rural markets in India 2. Growing export specially in low

regulated & low value markets3. Indian Pharma market to triple by 20154. Global healthcare crisis in the

developing world necessitates medication

THREATS1. Rupee appreciation hampering

export margins2. Change in regulatory norms in

countries to export3. Competitors with deep pockets4. Price erosion in generics

SWOT Analysis

Strategies

Long term orientation

Focusing on non-vanilla generic drugs to succeed

Mergers of small players to diversify product portfolio & to invest more in R&D as well as in

marketing

Partnering with large Indian drug companies & foreign drug companies

Capturing the outsourcing market for valuable revenues

Strategies (Cont…)

Providing ‘low cost good

quality’ drugs

Try to get government

helps in setting up common facilities, like

effluent treatment and disposal plants,

to utilize resources efficiently

Expansion through new

products

Strategies (Cont…)

Focusing on Tier2 and rural markets

Adopting new and differentiating business

model

Export to the ‘not highly-regulated’

markets with impressive growth opportunity

Thank You