business tips for process servers - adam camras, ceo, servenow
DESCRIPTION
ServeNow has built its business over the last 10 years supporting process servers with marketing solutions, software products and advice on running a professional business. They have helped their clients get started in the industry and grow their businesses from one-man-shops to thriving operations that have ultimately sold. In this presentation, Adam covers actionable steps process serving business of all sizes can take to grow, improve their processes and increase their professionalism. Watch all the PACES 2014 educational sessions for only $25: http://psaco.org/calendar/paces-conference/TRANSCRIPT
Business Makeover Tips from the ServeNow Team
World is Changing
Tower RecordsVirgin Music
BordersBarnes & Noble
Travel Agencies: Orbitz, Priceline, KayakTaxis: Uber
Legal is Changing
Big Data
Law Firms in Walmart
The Cloud
Our Panel of Experts
Management Account Management Customer Service
Products/Services
Content Design
TechnologyMarketing
Management
• Hire Slow, Fire Fast
• "Test" during hiring
• Make roles revenue generating
• Quitting Bonus
Adam Camras, CEO & co-founder
Products & Services
• Make processes repeatablebook: "Built to Sell"
• Compete on Service, Not Price
• Choose to be GREAT, not BIGbook: "Small Giants"
• Make Clients Profitable or Fire Them
Trent Carlyle, CTO & co-founder
Client Management
• Keep it Simple• Stay In Touch• Follow the "Golden Rule"• Pay attention• Care for your customers• Be consistent• 7. Say "Thank You"
Mindy Naumer, Marketing Consultant
Customer Service
• Friendly & Positive • Build Relationships• Over-Communicate• Be Honest• Fixing problems, increases
loyalty
Jocelyn Rosenthal
Marketing Tips
• Track Lead Sources
• Consistent Branding
• Establish your local presence online and offline
Ian Belter, Marketing
Content Tips
• Educate and add value
• Write for humans, not search engines
• Just be consistent
Kimberly Faber, Content Manager
What are people looking for?
Design
• Appearance counts for a lot
• Reduce visual noise
• Design for the content
• Overall: keep it simple
Jeremy Church, UI Designer
DesignJeremy Church, UI Designer
"Please call me so I can provide an alternate email as this one has been hijacked by Chinese Spammers because my webmaster did not provide a secured way of preventing this."
Technology
• The cloud is your friend
• You should not have to be an IT person to be a process server
• Life changer - "1Password"
Chad Jolly, Senior Developer
Thank you!
• Questions?
• Follow me: @AdamCamras