PALM

OIL

M U H A M M A D TA H A U D D I N K H A N G H O R I

PALM OIL

Palm oil  is an edible vegetable oils derived from the reddish pulp of the fruit of the oil palms, primarily the African oil palm.

Palm oil is naturally reddish in color because of a high beta-carotene  content.

PALM OIL PLANTATION

PALM OIL PRODUCT

PALM OIL IS USED IN CHIPS AND CHOCOLATES

PALM OIL SOAPS

MARKETING PLAN

MARKETING OBJECTIVE:Our objective is to enhance and grow the sales of palm oil in cosmetic and food industry, by giving them attractive and eye catching offers and discounts. TARGET AUDIENCEOur target audience will be companies who have strong brand image and have the flexibility to work with new suppliers, so that they give us the opportunity to work with them. Companies we might be targeting are,

PROMOTION

Initiator

User

Decider Purchaser

MARETING PLAN

COMMUNICATION

PRIMARY AND SECONDARY DEMAND Primary demand for industry, cooking oil industry, food industry.DIRECT AND INDIRECT ACTION Price will give a direct action Quality will give a indirect actionAWARENESS good communication skills Good listening skillsDESIRE The quality we offer, is it particularly satisfying the need of the

business user.ACTION The strategy and techniques that we are selecting, will they be

appropriate to fulfill the requirements of the user.CATEGORY NEED We should keep in mind why are we communicating, whether it is for

reminding that yes still we are here to serve you or to make a sale first time.

CREATIVE STRATEGY

ADVERTISEMENT

PRODUCT DIFFERENTIATION

RATIONAL INVOLVEMENT

ADVERTISMENT APPEAL

MEDIA STRATEGYMEDIA SELECTION Areas where we are marketing How are we marketing – placement of billboards, shape of billboard,

color of billboard.MINIMUM EFFECTIVE FREQUENCY The least number of time you repeat an ad on t.v or other media to

keep yourself in the minds of the buyers.EFFECTIVE REACH No. of time the ad is repeated Time at which ad is displayed

MEDIA VEHICLES AND AD UNITS T.v ads Personal meetings Internet mean

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