business unusual: strategies to ensure 2018 is the year research stops dreaming and starts doing

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Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing Kris?n Luck, Luck Collec?ve Beyond MR Business Unusual Strategies to Ensure 2018 is the Year Research Stops Dreaming & Starts Doing Kris>n Luck Luck Collec>ve

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Page 1: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

BusinessUnusualStrategiestoEnsure2018istheYearResearchStopsDreaming&

StartsDoing

Kris>nLuckLuckCollec>ve

Page 2: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

@KRISTINLUCK

Page 3: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

CHALLENGES

“I’m&redofhearingthatthemarketresearchindustryneedstoinnovate.Whatdoesthatevenmeananymore?Hasanyone

intheMRworlddonetrulyinnova&veworklately?”

–CorporateResearcherReport,Quirks2017

BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

Page 4: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

MARKET RESEARCH THROUGHOUT THE YEARS

1920’s

1970’s

1990’s

2000’s

NOW

DANIEL STARCH ERA WORLD WIDE WEB DEMOCRATIZATION OF RESEARCH

Modern market research born to track advertising effectiveness

Data collection becomes more efficient with the advent of online panels

Everyone runs research – More data is collected by more people because they need more customer insights

METHODOLOGICAL STANDARDIZATION

THE DATA EXPLOSION

Increased standardization in methodology and emphasis on best practices

Big, episodic research projects are commonplace. Research timelines begin accelerating

BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

Page 5: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

(INUS$M) 2014 2015 2016 2015/16NETGROWTH(%)

Tradi?onallydefinedmarketresearch(ESOMARGMR)* 38.3 39.7 40.2 1.3**

Onlineanaly?cs 7.9 8.8 9.5 8.0

Managementconsultancies 5.3 5.6 5.9 5.4

IT&telecomresearch 3.8 4.0 4.4 10.0

Marke?ngreports&research 3.6 3.6 3.9 8.3

Socialmediamonitoring 1.7 2.1 2.7 28.6

Socialmedia&communi?es 1.9 2.0 2.1 5.0

Webtrafficmeasurement 1.1 1.1 1.2 9.1

Sampleandpanelproviders 0.95 0.99 0.96 -3.0

Surveyso^ware 0.50 0.58 0.65 12.1

Incrementalturnoversub-segments 26.8 28.8 31.3 8.7

Totalvalueexpandedmarket 65.1 68.5 71.5 -

@KRISTINLUCK

**Growthnumberisanetgrowthnumber,whichincorporatescurrencyvaria?ons

BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

Page 6: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

AVERAGE INTERVIEW LENGTH

14

16

1918

23

21

2010 2011 2012 2013 2014 2015

Min

utes

Interview Length

*Source: SSI Data Data based on a calendar year (January-December) Includes all global studies fielded through SSI Dynamix Exclusions: studies with median time >24 hours

@KRISTINLUCK

BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

Page 7: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

@KRISTINLUCK

BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

Page 8: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

Hearwhatactualrespondentsthinkaboutresearchsurveysat…..

hcp://content.voxpopme.com/survey

BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

Page 9: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

NOTCONVINCED?

@KRISTINLUCK

BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

Page 10: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

OPPORTUNITIES

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BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

Page 11: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

WHATTOLOOKFOR

GRIT

SCALABLE

FUTUREPROOF

ABILITYTOPIVOT

@KRISTINLUCK

BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

Page 12: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

COMBATTING FEAR OF FAILURE

DEVELOPACULTUREOFEXPERIMENTATION

CLIENTADVOCATES

LEANSTART-UPTECHNIQUES

@KRISTINLUCK

BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

Page 13: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

COMPANIES INNOVATING RIGHT

Page 14: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

THEFUTUREOFINSIGHTS

HUMANIZED

INTERACTIVE

DYNAMIC

@KRISTINLUCK

BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

Page 15: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

4DAILYHABITSTOENSUREYOU’REFUTUREPROOF

@KRISTINLUCK

BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

Page 16: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

FOLLOWYOURINSTINCTS

@KRISTINLUCK

BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

Page 17: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

GETOUTSIDETOGETINSIDE

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BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

Page 18: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

BEAFUTURESCOUT

@KRISTINLUCK

BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

Page 19: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

@KRISTINLUCK

BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

Page 20: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

BUSTOUTOFYOURCOMFORTZONE

@KRISTINLUCK

BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

Page 21: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

@KRISTINLUCK

BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

Page 22: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

“Intheend,thegreatcompanieswillbetheonesthathavevisiontofacefactssquareintheeyeand

takeac?on-radicalac?on”

–RoseMarcario,CEO,Patagonia

@KRISTINLUCK

BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

Page 23: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

KRISTIN LUCK [email protected]

+1 310 713 6622

@kristinluck

BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR

Page 24: Business Unusual: Strategies to Ensure 2018 is the Year Research Stops Dreaming and Starts Doing

Q & A

Kris?nLuckLuckCollec?ve

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