Telepresence for everyone, everywhere.

Business Video Quick Start

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The New Way of Working Today organizations face greater business demands and a more competitive marketplace. Many are looking towards TelePresence and high quality video conferencing to find new ways to drive business agility while reducing costs. Industry research from the Aberdeen Group through Forrester and Gartner have all confirmed that effective communication and collaboration amongst executives, employees, suppliers, and customers is a must – regardless of geography.

As an example, an Aberdeen study conducted in 2009 surveyed over 500 companies – all in different disciplines – and uncovered the following common traits amongst the top 20% market performers:

54% of employees use video collaboration

60% tracked and measured the ROI of the video deployment

These companies delivered a 94% return per annum on their investment

These companies reduced their travel (and associated budgets) by 42%

91% more likely to have business to business video collaborations.

Of course, these efforts are not only conducive to reducing costs and productivity but the face-to-face experience of facilitating ad hoc meetings from remote executives, to outside vendors is delivering tangible competitive advantage in today’s fast moving markets. Although most experts agree on the value of a face-to-face meeting and that 60%+ of communication is non-verbal, many of our clients don't know how to get started. TelePresence, as seen on the television show 24 and within the broader marketplace and across disciplines, delivers a compelling experience; however, the age old questions remain:

Where should my organization invest to deliver a quality experience across the enterprise? What resources do I need?

How will this solution be managed? Scheduled? Operated on a day to day basis? Who and how will I manage the Help Desk?

How to I ensure ease of use through the CXO suite? How do I ensure the tools are adopted to drive the ROI/TCO we expect?

How to continue to capitalize on revenue growth while maintaining profitability?

How to keep Cost of Services low while Executive/Customer intimacy high for Top accounts? This includes

Managing HR/turn-over of resources

Continued control of Operational expenses: Travel, IP Equipment & Network Utilization, Real-Estate Consolidation, etc.

How to improve Business Processes and Division Optimization? Including:

Resource Utilization and Realization (avoiding downtime)

Supporting mobile Executives/personal (home or on the road)

To increase the ability for more effective knowledge transfer

To increase the ability to leverage a global talent pool

To increase collaborative interaction between partners and vendors

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Getting Started with the Business Video Quick Start Step 1 A Plan to Manage TelePresence Like Any Other IT Asset

TANDBERG Management Suite with Outlook or Lotus Notes Integration

FOR THE IT MANAGER: Usability: Easy to manage, deploy, and monitor entire video network, including remote workers.

Scalability: TMS supports video network growth without adding resources and supporting remote locations with no on-site technical support.

Operational Visibility & Real-Time Concierge Support: TMS provides quick access to most important information in your video network from statistics to errors. This includes adding/removing/supporting users in live calls.

Reliability & Help Desk Support: TMS diagnostic capabilities translates to decreased mean time to repair (MTTR)

Track ROI and Carbon Footprint Reductions

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FOR THE USER: Ease of Use: Technology is transparent and simple to use.

Access to phonebooks on endpoints

Scheduling from web interface or Outlook/Notes

Ubiquitous Support for the remote worker

Scalability: Makes communicating in large organizations easy.

Easily schedule and participate in large and distributed conferences

User friendly phonebooks that make it easy to communicate in a large organization

TANDBERG Management Suite (TMS) is scalable, easy-to-use and integrates with existing applications to increase ROI. It provides complete visibility and centralized control for on-site and remote multi-vendor video systems. TMS supports management, deployment, and scheduling of the entire video network, including TelePresence, from one single product. TMS also integrates seamlessly into Microsoft Exchange and Lotus Notes environments enabling scheduling of TelePresence resources using familiar meeting planner tools. This integration is accomplished at the Server level and does not require any additional client software or forms at the PC.

In addition, TMS provides the following system management features:

Fault Management

Directory Management

Configuration Management

Software Updates

Real-Time Monitoring and Historical Reports

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Step 2 – IT Controls, Dialing Plan Simplicity, B2B/Work from

Home and UC Integration

Visual Communications Server

The TANDBERG Video Communications Server (VCS) is a key architectural element in our total TelePresence solution – the “PBX” for video:

The VCS provides H.323 Gatekeeper, SIP Registrar, SIP<>H.323 inter-working. Also provides call admission control, authentication, address translation

This VCS allows for common dial plan and shared resources with your VOIP environment. This drives ease of use and facilitates adoption

VCS supports DHCP (for mobile systems) and alias resolution for dialing video units by “phone numbers” (e164) or email addresses (H323 ID).

Secure Firewall Traversal using the H.460 Standard to enable home workers, the traveling executive, and communications with suppliers, partners, vendors, and customers.

Bandwidth Management and Gateway/SIP proxy functionality.

VCS is the Server application for high quality PC video for MOVI (below) or Microsoft OCS integration if this need exists or is desired.

As video proliferates across room systems, desktop systems, PC and mobile systems it becomes increasingly important to integrate communication capabilities across video, voice and application domains facilitating reaching people rather than devices. Single number dialing, dial-by-name features and optional FindMe capabilities of VCS make it possible to reach out across communication domains to find the user according to the routing rules they have invoked. With this capability users can easily reach out and engage whoever is needed as they are needed with assurance that the called party can be reached.

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Step 3: The Anywhere Experience

Install an environment that allows your organization to implement technology and receive economies of scale in productivity and dollar savings

Different endpoints and cost positions based on user requirements (manufacturing floor, suppliers’ location, home office, large conference room, immersive studio, executive desktop, PC, etc) and

Leverage diverse bandwidth requirements given high cost and limited capacity available at different global locations

Executive & Office Collaboration includes a small community of geographically dispersed executives that require regular collaboration in board room settings but also more regular inclusion in client projects, one-on-one meetings, P&L and operational discussions, and confidential strategy planning sessions. The primary goal of implementing solutions for this group is reduction in travel (cost) along with improved productivity (more effective use of the opportunity cost associated with travel reduction), and lessening of “wear and tear” associated with higher turn-over and burn-out.

Experts and Skilled Resources incorporates horizontal experts and centers of excellence for generating intellectual property and core value to clients and partners. These resources support high value projects, off-shore integration, R&D, etc. The primary goal is to make these limited resources a more regular part of client engagements while at the same time making their expertise available to incrementally more customers by virtue of lessened travel time, keeping utilization high and turn-over low is a perennial challenge.

Bring teams together into a virtual meeting room to leverage disperse talent pools and keep engagement costs low.

React, plan, and create more quickly for shorter project intervals

Traverse firewalls (internal/External)

Client Management through Outlook

Movi

Desktop and Anywhere Users with Movi. Network and room requirements at distance locations dictate careful attention to balancing business need, acceptable quality and cost of acquisition and operations of an integrated video communications solution. Movi makes any PC a business-quality video system — all that is required is an Internet connection, camera, microphone and speakers. Paired with the TANDBERG PrecisionHD™ USB camera, Movi enables high definition 720p 30fps video. Its intuitive user interface makes scheduling and connecting to a conference as simple as a single mouse click. The presence feature indicates the real-time status of other Movi users, so you always know who is available.

Increase the ability to transfer knowledge in a more efficient, collaborative manner

Integrated clients into office applications

Ease of client use/quick decisions

Customer/Executive intimacy

Increase job satisfaction with less time on the road-reduce churn

Reduce travel with more meetings

Share ideas and materials

Training

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Precision HD USB Camera

TANDBERG's PrecisionHD™ USB Camera is the first webcam to provide business-quality HD video communication. Offering video at 720p, 30 frames per second, the webcam camera provides exceptional HD and superior audio capabilities.

Optimized for TANDBERG Movi, the PrecisionHD USB Camera unleashes Movi’s full video and audio capabilities. Whether they are executives or mission critical employees, Movi users equipped with a PrecisionHD USB Camera can connect with crystal clear HD and superior audio to telepresence, HD endpoints or multipoint conferences on a TANDBERG MCU.

Seamlessly integrating with Microsoft Office Communications Server 2007 Release 2, the PrecisionHD USB Camera allows video users to maximize collaboration and realize the benefits of true unified communications.

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Step 4: The Meeting Room Collaboration Experience

Outfitting existing conference rooms to accommodate group collaboration has never been easier, more effective, better quality or more affordable. TANDBERG’s C series of high definition conferencing Codecs scales from small rooms to the very large (conference rooms of 20+ people). The objective of these video solutions is to instantaneously foster idea exchange and drive productivity while delivering an SG&A benefit through reduced travel budgets. Since the solutions work inside and outside the corporate network, the C series are proven “work-horses” in the industry to aid executives in aligning culture across geographies (or via M&A activity), set and enforce the right organizational priorities, and execute on corporate strategy for growth. The intuitive touch-screen interface is a game changer in the industry to facilitate ease of use, greater adoption and scaling knowledge through the company.

Industry Examples

Retail Utilize for high quality buyer interactions and product

showcases

Access to marketing/branding, including outside parties

Faster time to market & R&D

Quality and Brand Control via virtual product inspection (color, thread count, style)

Finance Take advantage of time-critical investment opportunities

via accurate, fast information is critical.

Share information more effectively, answer questions more efficiently and provide a greater variety of services at more locations.

Leverage virtual Branch Resources for Loan management, up-sell, cross-sell

Differentiate services for large private or institutional clients

Legal Courts and correctional facilities process detainees and

address budget, transportation, and public safety concerns.

Law firms reduce travel between offices and increase billable hours.

Share paralegal and admin resources

Use video deposition and remote witness more effectively

Create Stickiness to key corporate counsel

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Manufacturing & Energy Collapsing the Supply Chain Integration

Quality Control & On-Error Learning

Equipment Demonstration and Plant Tours

Equipment Maintenance and Repair

Product Development

Pharmaceutical Shorten Regulatory Approval Process

Quicken time from Innovation to product development

Hasten clinical trial process with improved results

Foster cross company collaboration – especially with key trading and branding partners

Support M&A initiatives

Codian C40 Integrator Kit

The TANDBERG C40 provides all the power required to transform any conference room to a HD video collaboration room. Designed for the integrator, the C40 is the ideal solution for everyday video conferencing and collaboration. 1080p HD video, and multisite features combine to make the C40 ideal for a variety of applications.

The C40 Integration Kit features:

A PrecisionHD 1080p camera and full duplex microphone

The next generation HD video collaboration codec for every team room

Easily connects to your LCD or Plasma monitor for simple HD conferencing

1U high, rack mountable, with rack-mounting solution included

Professional-grade connectors

Unmatched quality and flexibility

Standards-compliant 1080p solution — compatible with standards-based video without losing features

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Final Step (Optional) Help drive cultural change to adopt the

visual tools

Usage & Adoption Services Solution Optimization

Service/Support Modeling

IP/Network Assessment

ROI/Green Footprint

Video and Industry Benchmarking

Video Champion Consulting Services will Bring Incremental Adoption and Achieve TCO Goals

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New Accounts

Existing Accounts

Competitive Accounts

“U&A is one of the most critical components to any new VC initiative. With VC usage soaring we have seen nearly a 50% reduction in travel expenditures.”

“Working with TANDBERG to deliver a video awareness program to our end users has helped increase the use and adoption of our video conferencing endpoints.”

“This is an important program for Estee Lauder to maximize our video investments”

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Determines the current state of the network infrastructure and the ability (“readiness”) to support the traffic loads and requirements of TANDBERG IP Video

Provides detailed examination of all network equipment configurations, protocols, QoS designs, current bandwidth usage and saturation, WAN configurations, switching systems, and all other directly relevant equipment

Testing focuses on the performance and reliability of the WAN network, and enumerates any detected issues that will impair video quality. These tests include:

– Per-hop Behavior testing– Switch and Queue testing– One-way Latency measurements– End-to-end Path Characterizations– Non-intrusive End-to-end Path Loading

Network Readiness Assessment Corporate Culture

Technology Readiness

Training Communication Campaign and Sponsorship

Video Benchmarking & Perception Analysis

Measure current use rates to establish a baseline

– Pull reports from TMS to identify what rooms are being used the most, who is using them, how many calls are being made per day, week, & month, how long is the average call, what is the average number of remote participants/locations, etc.

Survey employees to understand the perception of video within the organization

– The survey will poll end-users and provide insight into their general use of video, awareness of the technology, ease of use, perceived value, individual use needs, etc.

Identify Executive Sponsor and build an internal support team

– The internal support team consists of an Executive Sponsor, IT support, Finance representation, Facilities Management, Marketing/Communications and Video Super-users

Corporate Culture

Technology Readiness

Training Communication Campaign and Sponsorship

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Summary

Each day, employees on continents across the globe discuss time-critical opportunities. Accurate, fast information is critical. Video allows any company and their partners to share information more effectively, answer questions more efficiently and provide a greater variety of services at more locations. In summary, a minimum investment of $60k will begin the process of integrating TelePresence into your business processes to deliver high quality, simplicity, reliability, and a low total cost of ownership along with end-to-end interoperability and intercompany capabilities over global networks. You can be assured you are available anytime, anywhere, on almost any device. In addition, your TANDBERG partner will work with you to implement, operate, and scale the right solution for today and in the future. Let us help you gain a competitive edge through our TelePresence experiences and solutions.

Product Capabilities

4 x Codec C40 Integrator, NPP included

- 4-way Multi-Site (MS) option included

Provides all the power required to transform any conference room to a HD video collaboration room

1 x Video Communication Server (VCS) Expressway- 5 traversal calls

Allows for B2B and for work from home users

1 x Tandberg Management Suite Software Application License

Reporting, scheduling, helpdesk, directories, call control, bandwidth control, and PC video server application. Scheduling and user interface through Outlook

1 x 25 Movi Licenses PC video application (Movi requires a VCS Control Application. If a VCS-C is not already in place or has not been purchased through the Personal TelePresence Bundle, customers can substitute the VCS Control Application at the same bundled price.)

5 x PrecisionHD USB Cameras

Delivers business-quality HD video communications in 720p, 30FPS in a widescreen format

Once your Cisco Partner provides a quote for installation and support, feel free to contact Cisco Capital to get OpEx costs.