Your future is what

ever you make.

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So make it a good one!

John Louie dela VegaBlogger, Internet TV

Host, Section Editor, PR

Consultant

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*CONVENTIONAL, *ACCUSTO

MED,

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THE USE OF ANTIQUATED

SYSTEM OF BUSINESS

THINKING AND APPROACH—

USEFUL BUT LIMITED.

GETTING SOCIAL:SOYSAL

A SHIFT IN THE TRADITIONAL

BUSINESS MINDSET

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DIGITAL VS TRADITIONAL

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How to drive

More customers?

• Utilizes direct sales

strategy, TV, radio, mail, collateral,

and print advertising

• Tangible; traditional marketing

offers hard copy material.

• Expensive.

• Traditional marketing is usually

forced upon the consumer.

• Difficult to track real quantitative

results.

• Utilizes strategies like website

creation, SEO, banner ads, social

media, pay-per-click advertising, and

email marketing.

• Social media, which is essentially

word-of-mouth marketing.

• Inexpensive.

• Data and results are available

immediately.

• Know demographics to accurately

reach target market.

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KEEPCALM

AND

BLOGON

Blogging and Blog ConferencesThere are millions of them—where did they all

come from? What do they do?

Camille

co

Co’s Designs

With a degree in management and

a fashion line under her

belt, designer Camille Co still finds

time to share her style with the

world through blogging.

25, self-taught designer, stylist, model, and blogger

BLOGGING SUCCESS STORY:

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Bloggingis an interactive form

of publishing content

on the web. It comes

from the term "web

log." The act of

blogging dates back

to the late 1990s, and

has become a

dominant way of self-

publishing in the

2000s.

“

”

SAMPLE BLOG TEMPLATE

Most people read

BLOGS MORE THANonce a day.

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EXERPT : Pearl milk tea got its name from

the drink’s frothy finish—boba, the foam that

forms when the teas are mix with ice, thus

creating “bubbles.”

bit.ly/milkteapangasinan

Making Sense Out of Milk Tea

BLOGGER OPPORTUNITIES

Video-Blogsare an increasingly

popular form

of business-to-

consumer

communication that

offers significant

advantages when

paired with standard

website and social

media

marketing activities.

VLOGGING in scheduled

intervals creates a pattern

of behavior that a potential

customer can trace and

allows them to draw the

following conclusions:

• You are up to date on

current industry matters.

• You create a sense of

company consistency.

• You are dedicated to outward customer

communication efforts.

• Your company demonstrates follow-

through over a long-term period.

• Make it short yet accurate.

• Create searchable titles.

• Don’t discharge too many

information.

• Create content regularly.

EFFECTIVE

Vlogging Tips