businesses india- varun version.pdf
TRANSCRIPT
How can you take your Start-up to The Next Level ?
Challenges as a Startup
Human ForceLimited man power as each person carry multiple roles
No dedicated Marketing teams for scaling the business
TimeTime is very limited and pressure of deadlines is escalating
Various tasks have to be completed at the same time
CashMost of the startups are boot-strapped
Marketing agencies cost a huge amount of money
Digital Marketing- A nightmare
Facebook Ads
Google Adwords
CTR,CPM,CTA,PPC
Ad manager, Click,FrequencyImpressions
Infographics Content
Datawrkz-Digital Programmatic Experts
DISPLAY
SEARCH SOCIAL
VDO
• Programmatic campaigns run via Search, Social, Display and Video• All platforms – Desktop, Laptop, Mobile phone and Tablet across all OS• Quantitative Client goals achieved
RevenueFootfallTraffic Sales
We Target Audience Segments
Furniture
shoppers High EarnersAuto
Advanced
DemographicElectronics
We Leverage the best of the best
• We use a Strategic combination of Facebook, Youtube and Display ads for your campaign.• We partner with the best websites and use our VIZIBL platform meet the goals of each individual campaign
Mobile Advertising
Advertisers
Agencies
Datawrkz
Data Managemen
t
Optimize, Contextual Targeting
Ad Verification,
Fraud Detection
Brand Safety
Ad Networks
Ad Exchanges
Supply Side Platform
(SSP)
Publishers
Demand Side Platform (DSP)
SupplyDemand
About Mobile Search
81%Of conversions (store
visit, call or purchase)
triggered by mobile
search
Occur within
5hrs
Mobile is Imperative
About Mobile Search
Our Mobile Portfolio houses famous brands
A FarmvilleAd seen inside a gaming app at bottom (320x50)
874 MILLION
PEOPLE used facebook's mobile app
Advanced Mobile Targeting capabilities
Hyperlocal TargetingUpto 1 km radius, accuracy
Type of App usedBased on User behavior
Type of device usedMobile or Tablet
Carrier typeVodafone, Telstra, Optus, Virgin Mobile
WifiIf on Data or Wifi
Os TypeAndroid, Windows,iOS
Pre-Roll Video Ads
• 20 x Increase in the CTR
Rate as compared to standard
banners
• High User engagement
• Access to a variety of
publishers for video inventory
• Premium channels like
Youtube A Pre-Roll Video Ad Example
Client Targeting Model
Finding the right prospect
Increasing purchase intent
Track their journey
Retarget the prospect
Customer buy
Geolocation, Demographic, Language & Nationality
Lifestyle, time of day & day of the week
Lookalikes & Promotions
Case Study – Growth in Site Traffic and Transactions for Warmoven- An Online Ordering Store
Background/ Current Situation The client is an online store for ordering and delivering fresh cakes across
Bangalore..
With hundreds of other such sites and established bakeries, the client was facing
severe competition to strengthen its position.
Objective Brand awareness
Site Traffic and Conversions
Geo-targeted to Bangalore
Strategy/ Solution Standard banner formats were utilized to spread brand awareness, generate site
traffic and increase conversion rate.
The target audience was targeted through Search targeting, Social Targeting and
Re-targeting.
Results
Monthly site traffic was increased by 185%.
Online conversion rate increased by 50% through the course of the campaign
using our iterative optimization technique
Analytics before and after
Certain organic plus combined growth. Increase in Site statistics, bounce rate that wasmaintained, the difference in total conversions
before and after and the bump up in search converstions. (Warmoven
Metric (per Month)
BeforeDatawrkz
AfterDatawrkz
Increase % IndustryBenchmark
Users 6,571 30,374 363% 100%
Bounce Rate 7% 1 11% Marginal Increase2 20% - 40%
Orders 1178 1525 29.4% N/A
1. Organic Traffic 2.Bounce rate must.nt be high. So it is good BR is much lower than benchmark
Our Client Portfolio
Campaigns run by Startups vs Datawrkz run Campaigns
No dedicated account managers Dedicated account managers (24X7)
No optimization 100% optimization
Fixed fees oriented Results and goal oriented
Individual campaign for each of the different platforms
Central hub for all platforms- Search, Social and display
Needs a lot of expertise for a successful campaign
We bring 65+ years of cumulative experience to the table
THANK YOU