businessplan for tourism & index

Business Plan for Tourism

5/20/2008 Copyright: Nelleke Pruijs, Antwerp

Index Index ........................................................................................................... 1 1. General ..................................................................................................... 3

Short History .............................................................................................. 3 Company Info ............................................................................................. 3

2. Business Description ................................................................................... 4 Industry Analysis ........................................................................................ 4 Mission ...................................................................................................... 4 Business Goals ........................................................................................... 4 Project Objectives ....................................................................................... 4 Future Developments .................................................................................. 4 Value Proposition ........................................................................................ 4 The Brand Proposition .................................................................................. 4 Business Model ........................................................................................... 4

3. Market Analysis .......................................................................................... 5 Industry Analysis ........................................................................................ 5 Targets and Growth ..................................................................................... 5

1. Local Market ..................................................................................................... 5 2. Your market ..................................................................................................... 5 3. Your Target Market ........................................................................................... 5 4. Target Market Research ..................................................................................... 6 5. B2B Market – Selling your project through an Incoming Agent or a Wholesaler .......... 6

Competitive Analysis ................................................................................... 7 Direct: ................................................................................................................ 7 Indirect: .............................................................................................................. 7 Competitive Positioning: ........................................................................................ 7 Barriers to enter the market: .................................................................................. 7 Name the barriers which may make it difficult to enter your project or your product into the market. ......................................................................................................... 7 Competitive advantage: ......................................................................................... 7

SWOT Analyses .......................................................................................... 7 McDonald’s Hamburgers (Example) ......................................................................... 7

Pricing strategy .......................................................................................... 8 Demand Forecast and Evolution of Market ...................................................... 8

4. Product ..................................................................................................... 9 Product Outline ........................................................................................... 9 What kind of products are you selling? ........................................................... 9

1. A ................................................................................................................ 9 2. B ................................................................................................................ 9 3. C ................................................................................................................ 9 4. D ................................................................................................................ 9 5. E ................................................................................................................ 9 6. F ................................................................................................................ 9

5. Marketing ................................................................................................. 10 Affiliation Marketing ................................................................................... 10 E-Marketing .............................................................................................. 10 Direct marketing ........................................................................................ 10 Sales ........................................................................................................ 10

B2C Sales .......................................................................................................... 10 Selling your project or product to consumers .......................................................... 10 B2B sales .......................................................................................................... 10



6. Planning & Implementation ......................................................................... 11 7. Financials ................................................................................................. 12

Assumptions & Limitations ........................................................................... 12 Projected P & L .......................................................................................... 12

PROJECTED P&L STARTUP .................................................................................... 14 PROJECTED P&L FIRST YEAR OF OPERATION .......................................................... 15 PROJECTED P&L FOR 5 YEAR PERIOD .................................................................... 17

Projected Cash flow .................................................................................... 19 PROJECTED CASHFLOW START-UP ........................................................................ 19 PROJECTED CASHFLOW FIRST YEAR OF OPERATION ................................................ 20

8. Investment Request .................................................................................. 22 Contact Information ................................................................................... 22 About Our Business .................................................................................... 22

What is your project/company's unique value proposition? ........................................ 22 Description of your product or service. ................................................................... 22 USP’s ................................................................................................................ 22 Who are your target customers? ........................................................................... 22 Describe your primary and secondary target market ................................................ 22 Business info ...................................................................................................... 22 About your Finances ............................................................................................ 23



1. General

Short History Write a short history of the project and how it has developed

Company Info The business location Describe the location in connection with other points of interest

Physical business address

Management Bios Name the people responsible for the management of the project. Give an outline of their responsibilities. Such as:

• General Manager • Product Development and Business & Sales Manager • Financial officer • Marketing manager • Webmaster • Customer service



2. Business Description

Industry Analysis Study the tourism industry in your area. Get numbers, figures and statistics.

Mission Try to explain in one sentence what you want to achieve and how you think to achieve it. Think of a slogan that you can use to encourage your co-workers to reach your goal.

Business Goals Describe your goals in detail and in several points

Project Objectives Describe the objectives to achieve your goals in detail and in several points

Future Developments Describe what your futures plans are to further develop your project.

Value Proposition Describe why your project is important, why is it different or of more value then other projects in your area.

The Brand Proposition How to establish your project as a ‘brand’ with instant recognition. A ‘must see’ project. Establish who you want to attract with your project.

Business Model Describe your business model: privately owned, cooperative, government owned



3. Market Analysis

Industry Analysis What are the main tourist attractions in your area? Where do tourists come from, how long do they stay, what do they want to see. Do they come in groups or as individual travelers?

Targets and Growth

1. Local Market

The potential of the market is the total number of people who visit your area per year. Find out the growth over the last few years and the expected growth over the next few years. Make a difference in visitors from national origin and international origin.

2. Your market

The potential of your market is the total number of people who visit your destination per year. Find out the growth over the last few years and the expected growth over the next few years. Make a difference in visitors from national origin and international origin. Show these figures in graphs and tables.

3. Your Target Market

Primary Target Market

• Age group • Household index • Socio Economic Group • Spending patterns • Coming from: National: what province or city – International: what country

This will establish on which group you needs to focus your marketing efforts. You can now make a judgment, founded on the basis of these facts that you should concentrate your efforts on which group of tourists. Example graph:



Secondary Target Market

• Age group • Household index • Socio Economic Group • Spending patterns • Coming from: National: what province or city – International: what country

Identify your secondary market.

4. Target Market Research

It is important to try and do some market research to establish your primary and secondary market. You can do a little survey with all the people that visit your destination over a period of time.

As the example chart above will show the age of most of the respondents that fall mostly into your primary and secondary target group. A good result can be reached by questioning passengers at the airport or the harbor while waiting for their departure. Other questions can be:

How did you hear about our destination

Where did you book your visit to our destination

What is the purpose of your visit

Where did you stay: hotel, family, self catering

Where is your home

In what socio-economic class do you belong

How many people in your family

How do you rate your visit to our destination

Etc.

5. B2B Market – Selling your project through an Incoming Agent or a Wholesaler

Study the perspectives of selling through an agent who will do your marketing for you, but will take a substantial share of your profits for themselves.

Age of Respondents

18-25

26-35

36-45

46-55

56-65

65+



Competitive Analysis Direct:

Direct competitors in your area are locations that offer more or less the same product.

Indirect:

Indirect competitors are destinations that offer a different kind of product or a package including a similar product, but may target the same group of clients. Also similar products but in a different location may be categorized as indirect competitors.

Competitive Positioning:

With the help of your SWOT analysis you can establish if your position in the marketplace is unique in your area. Try to find something that makes your product different from direct competitors.

Barriers to enter the market:

Name the barriers which may make it difficult to enter your destination or your product into the market.

Competitive advantage:

Name your advantages which may make it less difficult for your destination or product to enter the market as compared to your competitors.

SWOT Analyses SWOT analyses are a very important part of your marketing plan. Name at least 5 competitors (direct and indirect) and study the difference between them and your destination or product.

McDonald’s Hamburgers (Example)

123 Main Street Touristtown Country (Map)

Phone: 781-444-1113 Fax: 781-444-1146

http://www.mcdonalds.com

McDonalds sells hamburgers all over the world.

Major Strengths

• 1. McDonalds was the first to sell hamburgers and is a first mover • 2. McDonalds sells Coca Cola • 3. Is open all year round, every day and 24 hours a day • 4. Has a very strong brand image • 5. Makes more hamburgers then any other company.

Major Weaknesses

Is seen as the representative of American commerce and therefore always a target in anti-America feelings. Is fast food and seen as not healthy.

Biggest Opportunities

1. You make better and healthier food



Biggest Threats

1. McDonalds starts to sell healthier food

Addition to SWOT analysis: Give your thoughts on how you think your products can survive a competitor like McDonalds.

Pricing strategy To establish the correct price for your product you have to answer the following questions:

1. What is the cost price of your product; include marketing, advertising, wear & tear, staff, utilities, mail, website, administration, etc.

2. Make a best case scenario 3. Make a worst case scenario 4. Add your profit margin. 5. If you decided to market your product through a wholesaler or incoming agent, add

their commissions 6. Compare your product price with that of your competitors for a similar product (refer

to your SWOT analysis). If you are too high, you will have to cut your expenses somewhere.

7. Set your sales price, preferably for 5 years in advance.

Demand Forecast and Evolution of Market Use your forecast (see Targets & Growth) to evaluate the pricing of your product in the future. You must avoid having to raise the price by more then 5% per year.



4. Product

Product Outline Give a general description of your product.

What kind of products are you selling?

1. A 2. B 3. C 4. D 5. E 6. F



5. Marketing

Affiliation Marketing Try to find a company or tourist project that you may be able to partner with in order

to optimize marketing efforts.

Representation in other countries, tourist office.

Press trips

E-Marketing Marketing through internet.

Banner and sponsored link campaigns

Direct marketing Contacting the client directly.

Travel markets and consumer shows – piggy back with local tourist organizations

Sales

B2C Sales

Selling your destination or product to consumers

- Brochures in local hotels and other tourist spots

- Shows and consumer fairs

- Include tours at local tourist information

- Press trips for consumer publications

- Offer special all inclusive packages

- Collect email addresses of visitors to contact with special offers in the future

B2B sales

Selling your project or product to wholesalers, incoming agents, hotels, tour companies

- Local businesses: contact directly

- Shows and trade fairs

- Sales Presentations

- Press trips

- Keep sales contacts and b2b mailing lists updated



6. Planning & Implementation Make a roll out plan for your project, making sure that you have all finances secured before you go to the next stage of your project. See attached example.



7. Financials

Assumptions & Limitations This paragraph outlines the most important assumptions used in the profit & loss and cash flow projections. These assumptions must ensure a very conservative, but realistic budget. The following paragraphs will outline major assumptions; more details should be given after presenting the budgets themselves.

Currency & Exchange Rates

All budgets should be presented in a global currency if working internationally or in a local currency if working nationally. Keep exchange rates in mind if applicable.

Taxation and Insurance

Make sure you are up to date with all tax related issues and insurances. Include all taxes and insurances in your financials.

Time span

Rolling projections are made for 5 years. The period is being refreshed every 6 months; the figures are reviewed and adjusted where applicable. Allow inflation to be a factor in the reviews.

Operational and Financial Cost

The costs are divided into operation and financial costs. Only interest paid on loans and interest received on liquidity should be taken into account for financial cost. Repayments and receipts of loans are not included in the p&l, only in cash flow planning. Loan interest should be set at a conservative annual rate.

Projected P & L The following paragraphs will detail the profit & loss for pre-start up, the first 12 months of operation and a 5 year overview.

Pre-start up

The costs associated with the pre-start up period can be divided into 2 different categories. First of all there are the costs associated with creating the company and developing the tools “start-up cost”. Secondly there are costs associated with preparing the actual start of the project. These costs include the set-up of office and initial marketing. No revenues can be expected during this period.

First Year of operation

• Visitors The numbers of unique visitors are based on the target audience and are dependent on the marketing budget. Number of visitors is expected to increase during the course of the 12 month period.

• General Office As the company becomes operational, expenses such as staff, communication, travel and office supplies will be incurred.

• Marketing & Sales



A marketing & sales budget has been included to facilitate the efforts described earlier in this business plan. Variations in the sales budget are due to the fact that you may want to attend major tourism exhibitions. This will require a stand to be build and promotional material to be available.

• Admin Back office, accountant and legal support will be required. This may be calculated as outside costs.

• Revenues Revenue projections are based on the potential visitors spending, entrance fees, etc.

• Results Calculate using the above figures a future operational break even point.

Five Year forecast

Project a five year forecast. Calculate when you have compensated all losses and when you will become truly profitable. Your cash flow should be based on your investments. Calculate when repayment of loans will be feasible and when full repayment of loan will be completed.



PROJECTED P&L STARTUP

Projected P&L Jan-05 Feb-05 Mar-05 Apr-05 May-05 Jun-05 Jul-05 TOTAL

0 0 0 0 0 0 0 0

Start-Up cost 0 0 0 0 0 0 0

company setup 0 0 0 0 0 0 1.000 1,000

legal 0 0 0 0 0 0 2,500 2,500

capital raising 0 0 0 0 0 0 0 0

technical development 2,000 2,000 2,000 2,000 2,000 2,000 2,000 14,000

consultants 0 0 0 1,000 1,000 1,000 5,000 8,000

management fees 5,000 5,000 5,000 5,000 5,000 5,000 5,000 35,000

TOTAL 7,000 7,000 7,000 8,000 8,000 8,000 15,500 60,500

General Office 0 0 0 0 0 0 0

telecommunication 0 0 0 0 0 0 1,000 1,000

office supplies & stationary 0 0 0 0 0 0 2,000 2,000

ICT infrastructure 0 0 0 0 0 0 0 0

- pc's / network / laptops 0 0 0 0 0 0 4,300 4,300

- software licenses 0 0 0 0 0 0 3,352 3,352

insurance 0 0 0 0 0 0 500 500

brand development 0 0 0 0 0 0 5,000 5,000

travel 0 0 0 0 0 0 500 500

office rent 0 0 0 0 0 0 300 300

bank / cc cost 0 0 0 0 0 0 0 0

TOTAL 0 0 0 0 0 0 16,952 16,952

0 0 0 0 0 0 0 0

Marketing & Sales 0 0 0 0 0 0 0

Marketing 0 0 0 0 0 0 1,000 1,000

TOTAL 0 0 0 0 0 0 1,000 1,000

0 0 0 0 0 0 0 0

TOTAL COST 7,000 7,000 7,000 8,000 8,000 13,000 44,963 94,963

TOTAL REVENUE 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0

TOTAL OPERATIONAL RESULT -7,000 -7,000 -7,000 -8,000 -8,000 -13,000 -44,963 -94,963

0 0 0 0 0 0 0 0

FINANCIAL INCOME 0 0 0 0 0 0 0 0

INTEREST ON LOANS 0 -29 -58 -88 -122 -155 -210 -663

0 0 0 0 0 0 0 0

TOTAL RESULT EBT -7,000 -7,029 -7,058 -8,088 -8,122 -13,155 -45,174 -95,626



PROJECTED P&L FIRST YEAR OF OPERATION

Projected P&L Aug-05 Sep-05 Oct-05 Nov-05 Dec-05 Jan-06

0 0 0 0 0 0 0

Visitors 50,000 100,000 180,000 180,000 180,000 180,000

Visitors / daily 1,613 3,333 5,806 6,000 5,806 5,806

General Office 0 0 0 0 0 0

telecommunication 1,000 1,000 1,000 1,000 1,000 1,000

office supplies & stationary 50 50 50 50 150 100

ICT infrastructure 0 0 0 0 0 0

- pc's / network / laptops 0 0 0 0 1,000 260

- software licenses 0 0 0 0 0 0

insurance 0 0 0 0 0 0

brand development 50 50 50 50 50 100

travel 500 500 500 500 500 500

office rent 300 300 300 300 300 300

bank / cc cost 113 218 311 406 466 1,937

TOTAL 2,013 2,118 2,211 2,306 3,466 4,197

0 0 0 0 0 0 0

Marketing & Sales 0 0 0 0 0 0

Marketing 80,000 50,000 20,000 10,000 10,000 10,000

Sales 500 500 10,000 2,500 500 2,500

TOTAL 80,500 50,500 30,000 12,500 10,500 12,500

0 0 0 0 0 0 0

Admin 0 0 0 0 0 0

Consultants 4,300 4,300 4,300 4,300 4,300 1,720

Legal Fees 100 100 100 100 100 100

Accountant 200 200 200 200 200 200

TOTAL 4,600 4,600 4,600 4,600 4,600 2,020

0 0 0 0 0 0 0

Staff 0 0 0 0 0 0

Management 7,500 7,500 7,500 7,500 7,500 7,688

Marketing 0 0 0 0 0 0

Sales 0 0 0 0 3,500 3,588

Administration 0 0 0 0 0 513

TOTAL 9,420 9,420 9,420 9,420 12,920 13,756

0 0 0 0 0 0 0

Revenues 0 0 0 0 0 0

Entrance fees 2,000 4,450 6,020 8,270 9,520 50,840

Overnight and catering 21 72 170 212 254 318

Sales 1,212 1,721 2,696 3,119 3,543 4,182

0 0 0 0 0 0 0

TOTAL REVENUES 3,233 6,243 8,885 11,601 13,318 55,340

0 0 0 0 0 0 0



0 0 0 0 0 0 0

TOTAL COST 105,075 70,031 49,917 32,773 35,684 41,808

TOTAL REVENUE 3,233 6,243 8,885 11,601 13,318 55,340

0 0 0 0 0 0 0

TOTAL OPERATIONAL RESULT -101,842 -63,788 -41,032 -21,172 -22,366 13,532

0 0 0 0 0 0 0

FINANCIAL INCOME 593 416 302 227 184 141

INTEREST ON LOANS -1,877 -1,877 -1,877 -1,877 -1,877 -1,877

0 0 0 0 0 0 0

TOTAL RESULT EBT -103,126 -65,249 -42,607 -22,822 -24,059 11,796



PROJECTED P&L FOR 5 YEAR PERIOD

Projected P&L YR 2005 YR 2006 YR 2007 YR 2008 YR 2009 YR 2010 TOTAL

0 0 0 0 0 0 0 0

Visitors 705,000 3,318,000 10,564,800 12,446,280 13,690,908 15,059,999 55,784,987

Visitors / daily 3,917 9,090 28,945 34,099 37,509 41,260 33,963

0 0 0 0 0 0 0 0

Start-Up cost 0 0 0 0 0 0 0

company setup 1,000 0 0 0 0 0 1,000

legal 2,500 0 0 0 0 0 2,500

technical development 14,000 0 0 0 0 0 14,000

consultants 8,000 0 0 0 0 0 8,000

management fees 35,000 0 0 0 0 0 35,000

TOTAL 60,500 0 0 0 0 0 60,500

General Office 0 0 0 0 0 0 0

telecommunication 6,000 22,000 60,000 60,000 60,000 60,000 268,000

office supplies & stationary 2,350 7,300 9,500 120,000 120,000 120,000 379,150

ICT infrastructure 0

- pc's / network / laptops 5,300 4,720 10,800 13,800 13,800 13,800 62,220

- software licenses 3,352 0 0 0 0 0 3,352

insurance 500 0 0 0 0 0 500

brand development 5,250 2,200 6,000 6,000 6,000 6,000 31,450

travel 3,000 11,000 30,000 30,000 30,000 30,000 134,000

office rent 1,800 6,600 18,000 18,000 18,000 18,000 80,400

bank / cc cost 1,515 35,203 157,742 223,032 228,685 234,854 881,031

TOTAL 29,067 89,023 292,042 470,832 476,485 482,654 1,840,103

0 0 0 0 0 0 0 0

Marketing & Sales 0 0 0 0 0 0 0

Marketing 171,000 1,170,000 2,595,000 1,920,000 1,920,000 1,920,000 9,696,000

Sales 14,000 9,500 0 0 0 0 23,500

TOTAL 185,000 1,179,500 2,595,000 1,920,000 1,920,000 1,920,000 9,719,500

0 0 0 0 0 0 0 0

Admin 0 0 0 0 0 0 0

Consultants 21,500 20,640 20,640 20,640 20,640 20,640 124,700

Legal Fees 500 1,200 1,200 1,200 1,200 1,200 6,500

Accountant 1,000 2,400 2,400 2,400 2,400 2,400 13,000

TOTAL 23,000 24,240 24,240 24,240 24,240 24,240 144,200

0 0 0 0 0 0 0 0

Staff 0 0 0 0 0 0 0

Management 37,500 117,875 220,631 226,147 231,801 237,596 1,071,550

Marketing 0 0 0 90,997 93,272 95,604 279,873

Sales 3,500 78,925 220,631 226,147 231,801 237,596 998,600

Administration 0 11,275 31,519 32,307 33,114 33,942 142,157

TOTAL 50,600 251,371 593,813 699,656 717,147 735,076 3,047,663



0 0 0 0 0 0 0 0

Revenues 0 0 0 0 0 0 0

Entrance fees 30,260 900,844 4,010,698 5,791,398 5,925,818 6,073,680 22,732,699

Overnights and Catering 729 8,451 44,019 51,723 54,185 56,768 215,875

Sales 12,291 96,510 452,188 529,234 553,848 579,679 2,223,750

0 0 0 0 0 0 0 0

TOTAL COST 327,944 1,754,641 4,290,047 4,363,199 4,816,503 5,284,207 20,836,541

TOTAL REVENUE 43,280 1,005,805 4,506,905 6,372,356 6,533,851 6,710,127 25,172,324

0 0 0 0 0 0 0 0

TOTAL OPERATIONAL RESULT -284,663 -748,836 216,858 2,009,157 1,717,348 1,425,919 4,305,533

0 0 0 0 0 0 0 0

FINANCIAL INCOME 1,721 13,822 6,342 17,785 27,056 55,698 122,425

INTEREST ON LOANS -10,047 -63,773 -116,898 -77,523 -8,773 -23 -277,035

0 0 0 0 0 0 0 0

TOTAL RESULT EBT -353,489 -798,786 106,302 1,949,420 1,735,631 1,481,595 4,120,673



Projected Cash flow

Generally speaking, all projected cost are included in the month wherein cost is being incurred, this applies to both profit & loss and cash flow. Supplier credit is therefore not taken into account.

If costs can be directly related to number of visitors, an optimistic scenario of visitors is used to obtain cost forecast. Revenues are calculated using realistic scenarios.

PROJECTED CASHFLOW START-UP

Projected Cash flow Jan-05 Feb-05 Mar-05 Apr-05 May-05 Jun-05 Jul-05

0 0 0 0 0 0 0 0

Start-Up Expenses 7,000 7,000 7,000 8,000 8,000 8,000 15,500

0 0 0 0 0 0 0 0

General Office 0 0 0 0 0 0 16,952

0 0 0 0 0 0 0 0

Technical 0 0 0 0 0 5,000 11,511

0 0 0 0 0 0 0 0

TOTAL EXPENSES 7,000 7,000 7,000 8,000 8,000 13,000 43,963

TOTAL RECEIPTS 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0

CASH FLOW -7,000 -7,000 -7,000 -8,000 -8,000 -13,000 -43,963

0 0 0 0 0 0 0 0

LOAN INTEREST 0 29 58 88 122 155 210

INTEREST ON LIQUIDITY 0 0 0 0 0 0 0

LOAN REPAYMENT 0 0 0 0 0 0 0

LOANS 7,000 7,029 7,058 8,088 8,122 13,155 400,000

EFFECTIVE LOAN 7,000 14,029 21,087 29,175 37,297 50,452 450,452

EFFECTIVE NET CASHFLOW 0 0 0 0 0 0 355,826

0 0 0 0 0 0 0 0

ROLLING FORWARD OPERATIONAL CASHFLOW -7,000 -14,000 -21,000 -29,000 -37,000 -50,000 -93,963

AVAILABLE FUNDS 0 0 0 0 0 0 355,826



PROJECTED CASHFLOW FIRST YEAR OF OPERATION

Projected Cash flow Aug-05 Sep-05 Oct-05 Nov-05 Dec-05 Jan-06

0 0 0 0 0 0

General Office 2,013 2,118 2,211 2,306 3,466 4,197

0 0 0 0 0 0 0

Technical 8,542 3,392 3,686 3,947 4,198 9,336

0 0 0 0 0 0 0

Marketing & Sales 80,500 50,500 30,000 12,500 10,500 12,500

0 0 0 0 0 0 0

Admin 4,600 4,600 4,600 4,600 4,600 2,020

0 0 0 0 0 0 0

Staff 9,420 9,420 9,420 9,420 12,920 13,756

0 0 0 0 0 0 0

TOTAL EXPENSES 105,075 70,031 49,917 32,773 35,684 41,808

TOTAL RECEIPTS 0 3,233 6,243 8,885 11,601 13,318

0 0 0 0 0 0 0

CASH FLOW -105,075 -66,798 -43,674 -23,888 -24,082 -28,490

LOAN INTEREST 1,877 1,877 1,877 1,877 1,877 1,877

INTEREST ON LIQUIDITY 593 416 302 227 184 141

LOAN REPAYMENT 0 0 0 0 0 0

LOANS 0 0 0 0 0 0

EFFECTIVE LOAN 450,452 450,452 450,452 450,452 450,452 450,452

EFFECTIVE NET CASHFLOW -106,359 -68,259 -45,249 -25,538 -25,775 -30,226

0 0 0 0 0 0 0

ROLLING FORWARD OPERATIONAL CASHFLOW -199,039 -265,837 -309,511 -333,399 -357,481 -385,971

AVAILABLE FUNDS 249,467 181,208 135,959 110,421 84,646 54,420



PROJECTED CASHFLOW 5 YEAR PERIOD

Projected Cash flow YR 2005 YR 2006 YR 2007 YR 2008 YR 2009 YR 2010

Start-Up Expenses / Pre Launch 60,500 0 0 0 0 0

General Office 29,067 89,023 292,042 470,832 476,485 482,654

Technical 40,277 210,507 784,952 1,248,471 1,678,631 2,122,237

Marketing & Sales 184,000 1,179,500 2,595,000 1,920,000 1,920,000 1,920,000

Admin 23,000 24,240 24,240 24,240 24,240 24,240

Staff 50,600 251,371 593,813 699,656 717,147 735,076

TOTAL EXPENSES 387,444 1,754,641 4,290,047 4,363,199 4,816,503 5,284,207

TOTAL RECEIPTS 29,962 874,681 4,141,166 6,347,837 6,520,026 6,695,033

CASH FLOW -357,481 -879,960 -148,882 1,984,638 1,703,523 1,410,826

LOAN INTEREST 10,047 63,773 116,898 77,523 8,773 23

INTEREST ON LIQUIDITY 1,721 13,822 6,342 17,785 27,056 55,698

LOAN REPAYMENT 0 50,000 300,000 1,200,000 900,000 0

LOANS 450,452 2,000,000 0 0 0 0

EFFECTIVE LOAN 450,452 2,400,452 2,100,452 900,452 452 452

EFFECTIVE CASHFLOW 84,646 1,020,089 -559,437 724,900 821,806 1,466,501

ROLLING FORWARD OPERATIONAL CASHFLOW -357,481 -1,237,441 -1,386,323 598,315 2,301,838 3,712,664

AVAILABLE FUNDS 84,646 1,104,735 545,298 1,270,198 2,092,005 3,558,506



8. One Page Investment Request

Contact Information

Company Name:

Web Address:

Street:

City

Country

Postal Code

Your Name

Phone

E-mail

About Our Business What is your project/company's unique value proposition? What are your project/company's key differentiators?

Description of your product or service.

What is your target market, and how does your product/service meet the needs of this market?

USP’s

Who are your target customers?

Describe your primary and secondary target market

Business info

Founded in ?

Total number of employees today:



Target number of employees in 6 months:

Development status of your product:

First product or service delivery date:

About your Finances

Revenue YTD:

Target break-even date:

Total capital investment to date:

Characteristics of the current investment you are seeking:

Amount:

We expect this to last to:

Current burn rate ($ spent/month):