businessplantemplate.docx

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business.gov.au

Business Plan template

A good business plan can help you secure finance, define the direction of your businessand create strategies to achieve your goals. The business.gov.au Business Plan templatesteps you through the process of creating a solid, well-structured plan tailored to your

business.

New! reate your business plan on your tablet by downloading our free yBi"Plan tablet

app. #isit www.business.gov.au$apps now!

opies of the latest version of this template and the guide can be downloaded fromwww.business.gov.au$businessplan .

%f you need further information, assistance or referral about a business issue, pleasecontact business.gov.au on &' () *+.

http://www.business.gov.au/apps

http://www.business.gov.au/businessplan


http://www.business.gov.au/apps



Using this template

Before you complete this business plan template and start using it, consider thefollowing

1. Do your research. ou will need to mae /uite a few decisions about your

business including structure, mareting strategies and finances before you cancomplete the template. By having the right information to hand you also can bemore accurate in your forecasts and analysis.

2. Determine who the plan is for. 0oes it have more than one purpose1 2ill it beused internally or will third parties be involved1 0eciding the purpose of the plan

can help you target your answers. %f third parties are involved, what are theyinterested in1 Although don3t assume they are 4ust interested in the finance part of

your business. They will be looing for the whole pacage.

3. Do not attempt to fill in the template from start to finish. 5irst decide whichsections are relevant for your business and set aside the sections that don3t apply.ou can always go bac to the other sections later.

4. Use the [italicised text ]. The italicised te6t is there to help guide you byproviding some more detailed /uestions you may lie to answer when preparingyour response. Please note: %f a /uestion does not apply to your circumstances itcan be ignored.

5. Downloa the Business Plan !uie. The business plan guide contains generaladvice on business planning, a complete overview of the business plan template

and a glossary e6plaining the main terms used throughout this template.

". !et some help. %f you aren3t confident in completing the plan yourself, you can

enlist the help of a professional 7i.e. 8ingle Business 8ervice, Business 9nterprise

entre, business adviser, or accountant: to loo through your plan and provide youwith advice.

#. $ctual %s. e&pecte figures. 96isting businesses can include actual figures in theplan, but if your business is 4ust starting out and you are using e6pected figures forturnover and finances you will need to clearly show that these are e6pected figuresor estimates.

'. (rite your summary last. ;se as few words as possible. ou want to get to the

point but not overloo important facts. This is also your opportunity to sell yourself.But don3t overdo it. ou want prospective bans, investors, partners or wholesalers

to be able to /uicly read your plan, find it realistic and be motivated by what they

read.

). *e%iew. *e%iew. *e%iew. our business plan is there to mae a good impression.9rrors will only detract from your professional image. 8o as a number of impartialpeople to proofread your final plan.

5or advice and e6amples on how to complete this template, please download thebusiness.gov.au Business Plan guie from www.business.gov.au$businessplan .

8can to watch our business planning video





[ INSERT YOUR BUSINESS LOGO]

<Your Name=

<Your Title=<Business Name=

<Main Business Address=

$B+, < ABN =

$-+, < ACN =

<Business Name=

Business Plan

Prepare, <Date prepared =



-ontents

Business Plan template.......................................................................................1

Using this template.............................................................................................2

Business Plan ummary......................................................................................4The Business.................................................................................................*The aret....................................................................................................*The 5uture.....................................................................................................*The 5inances..................................................................................................>

/he Business.......................................................................................................5Business details.............................................................................................>?egistration details.........................................................................................>

Business premises..........................................................................................>@rganisation chart..........................................................................................>

anagement ownership...............................................................................+ey personnel................................................................................................+Products$services...........................................................................................)%nnovation.....................................................................................................)%nsurance......................................................................................................)?is management...........................................................................................C

Degal considerations.......................................................................................C@perations.....................................................................................................C

8ustainability plan........................................................................................&&

/he 0aret........................................................................................................12aret research...........................................................................................&(aret targets..............................................................................................&(9nvironmental$industry analysis.....................................................................&(our customers............................................................................................&([email protected]. analysis..........................................................................................&'our competitors..........................................................................................&*Advertising sales.......................................................................................&>

/he uture........................................................................................................1##ision statement...........................................................................................&Eission statement.........................................................................................&E

Foals$ob4ectives...........................................................................................&EAction plan..................................................................................................&E

/he inances.....................................................................................................1'ey ob4ectives financial review....................................................................&)Assumptions................................................................................................&)8tart-up costs for <9A?=...............................................................................&CBalance sheet forecast..................................................................................(GProfit and loss forecast..................................................................................(&96pected cash flow.......................................................................................((Brea-even analysis......................................................................................('

upporting ocumentation................................................................................24



Business Plan ummary

[Please complete this page last ]

<Your business summary should be no longer than a page and should focus on why yourbusiness is going to be successful. Your answers below should briefly summarise yourmore detailed answers provided throughout the body of this plan.=

The Business

Business name, <nter your business name as registered in your state!territory. "f you

have not registered your business name# add your proposed business name.=

Business structure, <$ole trader# partnership# trust# company.=

$B+, <%egistered Australian business number.=

$-+, <%egistered Australian company number# if applicable.=

Business location, <Main business location=

Date estalishe, <The date you started trading.=

Business owners, <&ist all of the business owners.=

*ele%ant owner e&perience, <Briefly outline your e'perience and!or years in theindustry and any ma(or achievements!awards.=

Proucts6ser%ices, <)hat products!services are you selling* )hat is the anticipateddemand for your products!services* =

The aret

/arget maret,

<)ho are you selling to* )hy would they buy your products!services over others* =

0areting strategy,

<+ow do you plan to enter the mar,et* +ow do you intend to attract customers* +owand why will this wor,* =

The 5uture

7ision statement,

<The vision statement briefly outlines your future plan for the business. "t should stateclearly what your overall goals for the business are.=

!oals6o8ecti%es,

<)hat are your short - long term goals* )hat activities will you underta,e to meetthem* =



The 5inances

<Briefly outline how much profit you intend on ma,ing in a particular timeframe. +owmuch money will you need upfront* )here will you obtain these funds* )hat portionwill you be see,ing from other sources* +ow much of your own money are youcontributing towards the business* =



/he Business

Business details

Proucts6ser%ices, <)hat products!services are you selling* )hat is the anticipated

demand for your products!services* =

?egistration details

Business name, <nter your business name as registered in your state!territory. "f youhave not registered your business name# add your proposed business name.=

/raing names, <%egistered trading name/s0.=

Date registere, <Date business name registered.=

9ocations registere, <$tate/s0 you are registered in.=

Business structure, <$ole trader# partnership# trust# company.=

$B+, <%egistered Australian Business Number.=

$-+, <%egistered Australian Company Number# if applicable.=

!/, < Are you registered for 1oods and $ervices Ta'* Date registered* =

Domain names, <%egistered domain names.=

9icences : permits, <&ist all the licences or permits you have registered =

Business premises

Business location, <Describe the location and space occupied!re2uired. )hat is the si3eof the space you occupy!re2uire* )hich city or town* )here in relation tolandmar,s!main areas* "f you have a retail business# where are you in relation to othershops* )hat is the retail traffic li,e* =

Buy6lease, <"f you have purchased a business premises or are currently leasing# brieflyoutline the arrangements. "f you are still loo,ing for a lease# outline your commercial

lease re2uirements and any utilities!facilities re2uired.=

@rganisation chart

<4utline your business structure in an organisation chart.=



igure 1, ;&ample <rganisation -hart.

anagement ownership+ames of owners, <&ist all of the business owners.=

Details of management : ownership, < As the owner/s0# will you be running thebusiness or will a Chief 'ecutive 4fficer /C40 be running the business on your behalf*)hat will be your involvement* "f it is a partnership briefly outline 5 share# role in the

business# the strengths of each partner and whether you have a partnershipagreement!contract in place* =

;&perience, <)hat e'perience do the business owner/s0 have* +ow many years haveyou owned or run a business* &ist any previous businesses owned!managed. &ist any

ma(or achievements!awards. )hat other relevant e'perience do you have* Don6t forget

to attach your resume/s0 to the bac, of your plan.=

ey personnel

-urrent staff

<&ist your current staff in the table below.=

=o /itle +ame ;&pecte staffturno%er

ills or strengths

<e.g. Mar,eting!

$ales Manager =

<Mr Chris

Brantley =

<7879 months= <%elevant 2ualifications in

$ales!Mar,eting. At least : yearse'perience in the industry. Awardin mar,eting e'cellence.=

<e.g. Mar,eting!$ales Manager =

<Mr ChrisBrantley =

<7879 months= <%elevant 2ualifications in$ales!Mar,eting. At least : yearse'perience in the industry. Awardin mar,eting e'cellence.=

<e.g. Mar,eting!

$ales Manager =<Mr Chris

Brantley =<7879 months= <%elevant 2ualifications in

$ales!Mar,eting. At least : yearse'perience in the industry. Awardin mar,eting e'cellence.=



=o /itle +ame ;&pecte staffturno%er

ills or strengths

<e.g. Mar,eting!

$ales Manager =

<Mr Chris

Brantley =

<7879 months= <%elevant 2ualifications in

$ales!Mar,eting. At least : yearse'perience in the industry. Award

in mar,eting e'cellence.=

*e>uire staff

<&ist your re2uired staff in the table below.=

=o /itle ?uantity ;&pectestaffturno%er

ills necessary Date re>uire

<e.g. 4fficeManager =

<7= <8; years= <%elevant 2ualifications in4ffice Management. Atleast 8 years e'perience.=

<Month!Year =

<e.g. 4ffice

Manager =<7= <8; years= <%elevant 2ualifications in

4ffice Management. Atleast 8 years e'perience.=

<Month!Year =



<Month!Year =



<Month!Year =

*ecruitment options

<+ow do you intend on obtaining your re2uired staff* Advertising in the local paper#online advertising# and!or training current staff members* =

/raining programs

< Are there any training programs you will be organising in the event you cannot find there2uired s,ills* Are these inhouse or e'ternal providers* )hat training will you as the

business owner!manager underta,e to ,eep your s,ills current* =

ill retention strategies

<)hat procedural documentation will you provide to ensure the s,ills of staff aremaintained* Do you have an appropriate allocation of responsibilities* +ow areresponsibilities documented and communicated to staff* )hat internal processes will youimplement to regularly chec, that the current s,ills of staff members are still appropriatefor the business* =



Products$services

Prouct6er%ice Description Price

<<roduct!servicename=

<Brief product!service description= <<rice including1$T =

<<roduct!service

name=<Brief product!service description= <<rice including

1$T =





0aret position <)here do your products!services fit in the mar,et* Are they highend# competitive or budget* +ow does this compare to your competitors* =

Uni>ue selling position <+ow will your products!services succeed in the mar,et whereothers may have failed* )hat gives your products!services the edge*=

$nticipate eman <)hat is the anticipated 2uantity of products!services your

customers are li,ely to purchase* >or e'ample# how much will an individual customerbuy in ? months or 78 months* =

Pricing strategy <Do you have a particular pricing strategy* )hy have you chosen thisstrategy* =

7alue to customer <+ow do your customers view your products!services* Are they anecessity# lu'ury or something in between* =

!rowth potential <)hat is the anticipated percentage growth of the product in thefuture* )hat will drive this growth* =

%nnovation

*esearch : e%elopment *:D6inno%ation acti%ities

@)hat %-D activities will you implement to encourage innovation in your business* )hatfinancial and!or staff resources will you allocate*=

@ntellectual property strategy

<+ow do you plan to protect your innovations* &ist any current trade mar,s# patents#

designs you have registered. Do you have confidentiality agreements in place* =

%nsurance

(orers compensation <<rovide details if you have wor,ers compensation insurance*This is mandatory if you have employees.=

Pulic liaility insurance <<rovide details if you have public liability insurance* Thiscovers any third party death or in(ury.=



Professional inemnity <<rovide details if you have professional indemnity insurance*

This covers any legal action ta,en out as a result of your professional advice.=

Prouct liaility <<rovide details if you have product liability insurance* This covers

any legal action ta,en out as a result of in(ury# damage or death from your product.=

Business assets <<rovide details if you have insured your business assets in the eventof a fire# burglary# or damage* >or e'ample building# contents# motor vehicles.=

Business re%enue <<rovide details if you have insured your business in the event ofbusiness interruption where you cannot trade because of a particular event and areunable to ma,e money* =

?is management

<&ist the potential ris,s /in order of li,elihood0 that could impact your business.=

*is 9ielihoo @mpact trategy

<Description of the ris,and the potential impact toyour business.=

<+ighly nli,ely#nli,ely# &i,ely#+ighly &i,ely =

<+igh#Medium#&ow =

<)hat actions will you ta,eto minimise!mitigate the

potential ris, to your

business* =



<+igh#Medium#&ow =



business* =



<+igh#Medium#&ow =



business* =

<Description of the ris,

and the potential impact toyour business.=

<+ighly nli,ely#

nli,ely# &i,ely#+ighly &i,ely =

<+igh#

Medium#&ow =

<)hat actions will you ta,e

to minimise!mitigate the potential ris, to yourbusiness* =

Degal considerations

<&ist the legislation which will have some impact on the running of your business. >ore'ample consumer law# business law# or specific legislation to your industry.=

@perations

Prouction process

<)hat is the process involved in producing your products or services. This process willvary depending on your product or service. +ere are some e'amples of 2uestions youmay consider. "s there a manufacturing process* )ho is involved in the process* Arethere any third parties involved* )hat is involved in delivering the service to yourcustomers* =

uppliers



@)ho are your main suppliers* )hat do they supply to your business* +ow will you

maintain a good relationship with them*=

Plant : e>uipment

<&ist your current plant and e2uipment purchases. These can include vehicles# computer

e2uipment# phones and fa' machines.=;>uipment Purchase ate Purchase

price*unningcost

@e.g <ersonal Computer= @eg.8!;!87=

@e.g 87= @e.g 7 amonth=







@n%entory

<&ist your current inventory items in the table below. "f you have a substantial inventory#you may prefer to attach a full inventory list to the bac, of this business plan.=

@n%entory item Unit price ?uantity instoc

/otal cost

@e.g flour= @e.g:.,g=

@e.g >ive,ilograms=

@e.g8:.=

@e.g flour= @e.g

:.,g=

@e.g >ive

,ilograms=

@e.g

8:.=

@e.g flour= @e.g:.,g=

@e.g >ive,ilograms=

@e.g8:.=

@e.g flour= @e.g

:.,g=

@e.g >ive

,ilograms=

@e.g

8:.=

/echnology oftware <)hat technology do you re2uire* >or e'ample website# point of sale software or accounting pac,age* )hat will be the main purpose for each*)ill they be offtheshelf or purpose built* )hat is the estimated cost of each technology

solution* =

/raing hours <)hat are your trading hours* )hat are your e'pected pea, tradingtimes* )hich times do you e'pect to be more profitable* +ow will this change overdifferent seasons* +ow do your trading hours accommodate these changes*=

-ommunication channels <+ow can your customers get in contact with you* Thesechannels can include telephone /landline!mobile0# post bo'# shopfront# email# fa'#

internet blog or social media channel.=

Payment types accepte <)hat payment types will you accept. cash# credit# che2ue#

gift cards# <aypal etc =



-reit policy <)hat is your credit policy for customers!suppliers* +ow long is the credit

period* )hat are your collection strategies!procedures* )hat credit does your businessreceive* )hat are the terms* =

(arranties : refuns <"f you manufacture certain goods# what are the warrantyterms* )hat is your business refund!e'change policy*=

?uality control <Describe your 2uality control process. )hat chec,s or balances do youhave in place to ensure the product or service you offer is produced to the samestandard of 2uality* )hat steps do you ta,e to meet product safety standards*=

0emerships : affiliations <"s your business a member of any particular industryassociation or club* Do you have any affiliations with any other organisation* =

8ustainability plan

;n%ironmental6resource impacts

<Describe the impact your business could potentially have on the environment. .g. a particular manufacturing process may contribute negatively on the local water supply.=

-ommunity impact : engagement

<+ow does your environmental impact affect the local community* +ow can you engagethe community in minimising your impact* =

*iss6constraints

<&ist any ris,s!constraints to your business resulting from this environmental impact* =

trategies

<)hat strategies will you implement to minimise!mitigate your environmental impact and any ris,s to your business* )ill you conduct an environmental audit* +ave you

introduced an nvironmental management system* =

$ction plan

<&ist your ,ey sustainability!environmental milestones below* =

ustainaility milestone /arget /arget ate

<%educe water consumption= <?5 reduction= <Month!Year =






/he 0aret

aret research

<)hat statistical research have you completed to help you analyse your mar,et* Did you

use a survey!2uestionnaire* "f so# you may li,e to attach a copy of yoursurvey!2uestionnaire to the bac, of this plan.=

aret targets

<4utline your planned sales targets. )hat 2uantity of your products!services do you planto sell in a planned timeframe* Are they monthly or yearly targets* =

9nvironmental$industry analysis

<Detail the results of the mar,et research you have performed. "s the area e'periencing

population growth* Are there longterm employers in the area* "s the regionEs economystable* Are there seasonal variations*

)hat is the si3e of the mar,et* )hat recent trends have emerged in the mar,et* )hat

growth potential is available and where do you fit in* +ow will the mar,et!customerschange when you enter the mar,et* =

our customers

-ustomer emographics

<Define who your target customers are and how they behave. You can include age#

gender# social status# education and attitudes.=

Aey customers

<"dentify your ,ey customers. /These can be large consumers of your products orindividuals whose satisfaction is ,ey to the success of your business.0 +ow will you target your products!service to them* =

-ustomer management

<+ow will you maintain a good relationship with your customers* )hat techni2ues will

you use* +ow will you ,eep your customers coming bac,* +ave you introduced customer

service standards* Do you follow any particular code of practice* =




our competitors

<+ow do you rate against your competitors* +ow can your business improve on what they offer*=

-ompetitor etails

@&ist at least : competitors in the table below.=

-ompetitor ;stalisheate

ie 0aretshare C

7alue tocustomers

trengths (eanesses

<Competitor

name=

<)hen were

theyestablished* =

<Number of

staff and!orturnover =

<stimated

percentageof mar,etshare=

<ni2ue value to

customers. .g.convenience#2uality# price orservice* =

<)hat are your

competitorEs mainstrengths* =

<)hat are your

competitorEs mainwea,nesses* =

<Competitorname=

<)hen weretheyestablished* =

<Number ofstaff and!orturnover =

<stimated percentageof mar,etshare=

<ni2ue value tocustomers. .g.convenience#2uality# price orservice* =

<)hat are yourcompetitorEs mainstrengths* =

<)hat are yourcompetitorEs mainwea,nesses* =

<Competitorname=







<Competitor

name=

<)hen were

theyestablished* =

<Number of

staff and!orturnover =

<stimated

percentageof mar,etshare=

<ni2ue value to

customers. .g.convenience#2uality# price orservice* =

<)hat are your

competitorEs mainstrengths* =

<)hat are your

competitorEs mainwea,nesses* =

<Competitorname=







Page &+




Advertising sales

$%ertising : promotional strategy

@)hat strategies do you have for promoting and advertising your products!services in the ne't 78 months*=

Planne promotion 6a%ertising type ;&pecte usiness impro%ement -ost /arget ate

<<rint media advertising# onlineadvertising# mailout# giveaway# mediarelease# social media campaign or event.=

<+ow do you e'pect it will improve your business success* = <= <Month!Year =







ales : mareting o8ecti%es

<)ho ma,es up your sales team* )hat sales techni2ues will they use* )hat tools!material will they use to help sell your products!services* )hat sales goals!targets will they meet* =

Uni>ue selling position

<)hy do you have an advantage over your competitors* +ow will your products!services succeed in the mar,et where others may havefailed* =

ales : istriution channels

Page &E




-hannel type Proucts6ser%ices Percentage ofsales C

$%antages Disa%antages

<e.g. $hopfront#internet# direct mail#e'port or wholesale=

@&ist all the products!services soldvia this channel =

<)hat percentageof overall sales doyou e'pect to sellvia this channel* =

<)hat advantages are there ofusing this channel for these products* =

<)hat challenges do youe'pect to face using thischannel* +ow will youovercome them* =
















Page &)




/he uture

#ision statement

<)hat is your businessE vision statement* "t should briefly outline your future plan for the business and include your overall goals.=

ission statement

<)hat is your businessE mission statement* ".e. how will you achieve your vision* =

Foals$ob4ectives<)hat are your short - long term goals* )hat activities will you underta,e to meet them* =

Action plan

Please note, This table does not include sustainability milestones as they are listed in the sustainability section above.

0ilestone Date of e&pectecompletion

Person responsile

<)hat are the business milestones that you need to complete starting fromtoday* =

<)hen do you e'pectto complete them* =

<)ho is responsible fordelivering this milestone* =

<)hat are the business milestones that you need to complete starting fromtoday* =



<)hat are the business milestones that you need to complete starting from

today* =

<)hen do you e'pect

to complete them* =

<)ho is responsible for

delivering this milestone* =<)hat are the business milestones that you need to complete starting fromtoday* =



Page &C




/he inances

ey ob4ectives financial review

inancial o8ecti%es

@&ist your ,ey financial ob(ectives. These can be in the form of sales or profit targets. You could also list your main financial managementgoals such as cost reduction targets.=

inance re>uire

@+ow much money upfront do you need* )here will you obtain the funds* )hat portion will you be see,ing from loans# investors#business partners# friends or relatives# venture capital or government funding* +ow much of your own money are you contributingtowards the business*=

Assumptions

The financial tables on the subse/uent pages are based on the assumptions listed below

• @&ist your financial assumptions. These can include seasonal ad(ustments# drought or interest rates etc.=

Page (G




8tart-up costs for <9A?=

<Doubleclic, the table below to enter your details or attach your own start up costing sheet at the bac, of this business plan.=

Page (&




Balance sheet forecast

<Doubleclic, the table below to enter your details or attach your own profit - loss sheet at the bac, of this business plan=

Page ((




Profit and loss forecast


Page ('




96pected cash flow


Page (*




Brea-even analysis

<Doubleclic, the table below to enter your details or attach your own table. %efer to the Business <lan guide fromwww.business.gov.au!businessplan for the calculations.=

Page (>






upporting ocumentation

Attached is my supporting documentation in relation to this business plan. The attacheddocuments include

• @&ist all of your attachments here. These may include resumes# inventory list#

survey!2uestionnaire and!or financial documents.=.

Page (+

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