Business

Group members: Sean YongMax Lim

Oscar WongZe Zheng

Background

• Focused on the concept of custom-made recyclable bags

• Location: In commercial areas such as shopping malls

: Online

Reason for Business

• To encourage people to use recyclable and reusable bags.

• To give customers the freedom to design their own bags.

Market Analysis

• Students and staff of taylors

• Basically everybody

Marketing Strategy

• Benefits: Bags are entirely environmentally friendly.

• : Customers can design their own bag.

– They can install as many pockets as they want anywhere on the bag

– Stickers and other decorations are provided for designing.

– Printing services are provided

Prices

• Recyclable bags - <RM1

• Decorations (mostly be using small cheap items) – Varies

Advertising

• Channels : Internet

– Flyers and brouchures

– Community supporting eco-friendly items

– Networking

Financial Plan

Three financial statement

• The income statement

• The cash flow projection

• The balance sheet

References

• Boone & Kurtz (2001), Contemporary Business

• Hubert Österle, Elgar Fleisch, Rainer Alt (2001), Business networking: shaping collaboration between enterprises

• Peter Symonds, Why Offline Marketing Still Works in a Digital World

• Kiechel, Walter (2010). The Lords of Strategy

• Jim Collins, It's Not What You Make, It's What You Stand For, Inc Magazine, (October 1997)

Start up expenses

• Bussiness registration registration fees

• Licensing and permits

• Down payments on property and equipment

• Ultility set up fees

Operating expenses

• Salaries

• Rent or montage payment

• Telecomunication

• Loan payments

• Office supply

• Maintainance