businessweek mindanao dec 30

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P15.00 Issue No. 35, Volume III Dec. 30, 2011-Jan. 1, 2012 Livelihood for displaced workers PRESIDENTIAL Communica- tions Operations Office (PCOO) Secretary Herminio “Sonny” B. Coloma Jr. said the government has allocated necessary funds to help the affected workers here to recover from the ill- effects of the devastation wrought by tropical storm “Sendong” that hit the North- ern Mindanao region over the past weeks. Coloma said the Depart- ment of Labor and Employment (DOLE) led by Secretary Rosa- linda Baldoz will be releasing at least P3 million for livelihood assistance to the displaced workers in the area. “Within this week, for some 327 affected workers dito sa area na ito ay magre- release ang DOLE ng three million pesos na livelihood starter kit para matulungan sila na magbagong tatag ng kani-kanilang mga buhay,” Coloma said. Imports up THE country’s merchandise imports expanded by 2.3 per- cent in October compared to a year ago, according to the National Statistics Office (NSO). Data from NSO showed that the total merchandise imports for October amounted to $ 5.019 billion from $ 4.904 billion last year. Month-on-month, however, it dropped by 1.1 percent from $ 5.076 billion in September this year. This led imports in the first 10 months of the year to grow by 12.2 percent to $ 50.521 billion compared to $ 45.028 billion posted during the same period last year. Market Indicators Market Indicators US$1 = P43.58 4,336.63 points ; ; FOREX PHISIX AS OF 5:23 P.M., DEC. 28, 2011 (Wednesday) 6 cents 24.80 points Briefly Briefly www.businessweekmindanao.com BusinessWeek YOUR LOCAL ONLINE BUSINESS PAPER NOW OPEN EN Market City, Agora Market City, Agora Editorial: 088-856-3344•Advertising: 0917-7121424 ABOITIZ/PAGE 13 Mindanao biz groups back open pit mining T HE Mindanao chapters of the Phil- ippine Chamber of Commerce and Industry are backing calls to repeal bans on open pit mining imposed by local governments in the south. RAMPAGE. Houses swept away by floods overflowing the Pulangui River in Valencia City, Bukidnon on Tuesday after continuous rains caused by a Low Pressure Area inundated several provinces in the Visayas and Mindanao area. PHOTO COURTESY OF ARNOLD MANABAT In a joint statement, the Dipolog Chamber of Commerce and Industry, PCCI Western Mindanao and PCCI Mindanao, said imposing “inconsistent poli- cies and rules” is not good since this makes the business environment unstable. “Such volatility will scare away investors from our country,” they said. PCCI said it has included mining among the key in- dustries that would help boost Philippine economy, citing President Benigno Aquino III’s declaration on October 20 in Palo, Leyte in support of responsible large-scale mining opera- tions. The chamber also quoted Aquino as saying the spread of small-scale mining operations would be difficult to check because of their numbers. “Mining is an extractive industry and by its very na- ture has direct and indirect impacts on the environment, whether it is open pit, tun- nel or any other mining method. These impacts, however, are known and can be mitigated,” PCCI said. MAKESHIFT BARGE. With the bridge swept by Sendong’s rampaging floodwater, volunteers had to resort riding “gakit” or a makeshift barge just to bring food, medicine and relief goods to the remote village of Lingating in Baungon, Bukidnon. PHOTO BY MARITES SOTELO - PAIA Govt to build houses for Sendong victims By ALLAN M. MEDIANTE Executive Editor BUNKHOUSES, for families displaced by floods triggered by tropical storm “Sendong” will be built by the government starting last week of this month. The Department of Social Welfare and Devel- opment (DSWD) and the Department of National Defense (DND) will spearhead the construction of the bunkhouses. Ten (10) units are expected to be constructed in Cagayan de Oro and Iligan cities before the yesar ends, according to Social Welfare Secretary Corazon Soliman. THE Aboitiz Foundation has committed over P11 million in relief and rebuild- ing efforts for the cities of Cagayan de Oro and Iligan, which were severely dev- astated by tropical storm Sendong. Aboitiz Foundation chairman Jon Ramon Aboitiz said in a press re- lease that the Foundation has already donated to the Aboitiz commits P11-M for CdO, Iligan By CARINA L. CAYON Contributor relief efforts of the local government units. Aboitiz cited that over 11,000 packs of relief sup- plies have been distributed to an estimated 80 evacua- tion sites and affected areas in both cities. With the help of its partner-organizations, the foundation immediately distributed almost 6,000 bottles of drinking water in evacuation centers and affected communities, he said. Aboitiz said the Aboitiz Group companies nation- wide have pitched in the effort by sending cash and in kind donations such as canned goods and other food items, clothes, blan- kets, slippers and assorted medicines, among others. “We share in the grief of our countrymen in Cagay- an de Oro and Iligan and we hope we can somehow lighten the burden of the communities affected by MINING/PAGE 13 VICTIMS/PAGE 13

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Page 1: BusinessWeek Mindanao Dec 30

P15.00Issue No. 35, Volume III • Dec. 30, 2011-Jan. 1, 2012

Livelihood for displaced workersPRESIDENTIAL Communica-tions Operations Office (PCOO) Secretary Herminio “Sonny” B. Coloma Jr. said the government has allocated necessary funds to help the affected workers here to recover from the ill-effects of the devastation wrought by tropical storm “Sendong” that hit the North-ern Mindanao region over the past weeks. Coloma said the Depart-ment of Labor and Employment (DOLE) led by Secretary Rosa-linda Baldoz will be releasing at least P3 million for livelihood assistance to the displaced workers in the area. “Within this week, for some 327 affected workers dito sa area na ito ay magre-release ang DOLE ng three million pesos na livelihood starter kit para matulungan sila na magbagong tatag ng kani-kanilang mga buhay,” Coloma said.

Imports upTHE country’s merchandise imports expanded by 2.3 per-cent in October compared to a year ago, according to the National Statistics Office (NSO). Data from NSO showed that the total merchandise imports for October amounted to $ 5.019 billion from $ 4.904 billion last year. Month-on-month, however, it dropped by 1.1 percent from $ 5.076 billion in September this year. This led imports in the first 10 months of the year to grow by 12.2 percent to $ 50.521 billion compared to $ 45.028 billion posted during the same period last year.

Market IndicatorsMarket Indicators

US$1 = P43.58 4,336.63 points

FOREX PHISIX

AS OF 5:23 P.M., DEC. 28, 2011 (Wednesday)

6 cents

24.80points

Briefl yBriefl y

www.businessweekmindanao.com

BusinessWeekYOUR LOCAL ONLINE BUSINESS PAPER NOW OPENEN

Market City, AgoraMarket City, Agora

Editorial: 088-856-3344•Advertising: 0917-7121424

ABOITIZ/PAGE 13

Mindanao biz groups back open pit mining

THE Mindanao chapters of the Phil-ippine Chamber of Commerce and Industry are backing calls to repeal

bans on open pit mining imposed by local governments in the south.

RAMPAGE. Houses swept away by floods overflowing the Pulangui River in Valencia City, Bukidnon on Tuesday after continuous rains caused by a Low Pressure Area inundated several provinces in the Visayas and Mindanao area.

PHOTO COURTESY OF ARNOLD MANABAT

In a joint statement, the Dipolog Chamber of Commerce and Industry, PCCI Western Mindanao and PCCI Mindanao, said imposing “inconsistent poli-cies and rules” is not good since this makes the business environment unstable. “Such volatility will scare away investors from our country,” they said. PCCI said it has included mining among the key in-dustries that would help boost Philippine economy, citing President Benigno Aquino III’s declaration on October 20 in Palo, Leyte

in support of responsible large-scale mining opera-tions. The chamber also quoted Aquino as saying the spread of small-scale mining operations would be difficult to check because of their numbers. “Mining is an extractive industry and by its very na-ture has direct and indirect impacts on the environment, whether it is open pit, tun-nel or any other mining method. These impacts, however, are known and can be mitigated,” PCCI said.

MAKESHIFT BARGE. With the bridge swept by Sendong’s rampaging floodwater, volunteers had to resort riding “gakit” or a makeshift barge just to bring food, medicine and relief goods to the remote village of Lingating in Baungon, Bukidnon. PHOTO BY MARITES SOTELO - PAIA

Govt to build houses for Sendong victims

By ALLAN M. MEDIANTEExecutive Editor

BUNKHOUSES, for families displaced by floods triggered by tropical storm “Sendong” will be built by the government starting last week of this month. The Department of Social Welfare and Devel-opment (DSWD) and the Department of National Defense (DND) will spearhead the construction of the bunkhouses. Ten (10) units are expected to be constructed in Cagayan de Oro and Iligan cities before the yesar ends, according to Social Welfare Secretary Corazon Soliman.

THE Aboitiz Foundation has committed over P11 million in relief and rebuild-ing efforts for the cities of Cagayan de Oro and Iligan, which were severely dev-astated by tropical storm Sendong. Aboit iz Foundation chairman Jon R amon Aboitiz said in a press re-lease that the Foundation has already donated to the

Aboitiz commits P11-M for CdO, IliganBy CARINA L. CAYON

Contributorrelief efforts of the local government units. Aboitiz cited that over 11,000 packs of relief sup-plies have been distributed to an estimated 80 evacua-tion sites and affected areas in both cities. With the help of its partner-organizations, the foundation immediately distributed almost 6,000 bottles of drinking water in evacuation centers and affected communities, he said.

Aboitiz said the Aboitiz Group companies nation-wide have pitched in the effort by sending cash and in kind donations such as canned goods and other food items, clothes, blan-kets, slippers and assorted medicines, among others. “We share in the grief of our countrymen in Cagay-an de Oro and Iligan and we hope we can somehow lighten the burden of the communities affected by

MINING/PAGE 13

VICTIMS/PAGE 13

Page 2: BusinessWeek Mindanao Dec 30

2 BusinessWeekMINDANAODec 30, 2011 -Jan 1, 2012 EconomyEconomy

722765

BUKIDNON/PAGE 12

BUTUAN City -- Officials of the Agusan del Norte Provincial Tourism Office, Tourism Officers and Mu-nicipal Tourism Councils convened today in a forum to discuss 2012 plans and programs to develop the tourism industry of the province. Agusan del Norte Public Information Officer Edgar Palarca, Jr. said the pro-vincial tourism office will come-up with the provincial tourism master plan. The official said part of the forum’s discussion is a

Provincial government employees with volunteer doctors and nurses conducted relief distribution and a medical mission to the flood victims in the far-flung barangays of Baungon and Libona towns of Bukidnon.

PHOTO BY MARITES SOTELO - PAIA

Bukidnon extends aid to typhoon victimsBy ANN NOBLE. Bukidnon Bureau Chief

MALAYBALAY City -- Its own casu-alties and damages from the rav-ages of Sendong has not deterred

the provincial government from extending its assistance to the neighboring cities of Cagayan de Oro and Iligan.

bigger amount is extended to Cagayan de Oro (P1.5 million) considering that more constituents fromBukidnon have kins in that nearby city affected by the typhoon and have asked support from the provincial government. Gov. Alex Calingasan through the Provincial Disaster Risk Reduction management office recom-mended the said financial assistance to extend support to the victims of Sendong. Zubiri however stressed

In a special session held Tuesday to hear the provin-cial disaster risk reduction management office’s report on the casualties and dam-ages caused by typhoon Sendong, the provincial

legislators approved the fund support worth P2 mil-lion for typhoon victims in Cagayan de Oro and Iligan. Vice Governor Jose Ma. R. Zubiri who heads the provincial board said that

that the said fund support must be allocated by the recipient cities for the shelter assistance and rehabilitation of affected victims, priori-tizing those who originate from Bukidnon. Meanwhile, various in-stitutions have also shared its support and donations for the typhoon victims in Cagayan de Oro. AboitizPower, energy provider in the country, answered the call for water needs in the typhoon rav-

Agusan Norte eyes tourism development

By ROBERT E. ROPEROSContributor

AGUSAN/PAGE 12

MERRY CHRISTMAS and a HAPPY NEW YEAR to all!

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4 BusinessWeekMINDANAODec 30, 2011-Jan 1, 2012 CompaniesCompanies

De Oro Pacific Home Plus is now hiring for Accounting and Encoder jobs!

Qualifications: Female Graduate in any business course Graduate in any computer course Computer literacy is an advantage for the accounting graduate Must have pleasing personality Must be Honest, Committed, Positive and Hardworking Can work with low supervision Can work under pressure Excellent interpersonal and communication skills in both written and oral. If you think you've got what it takes, Interested applicants may submit their RESUMÉ/ APPLICATION LETTER WITH TRANSCRIPT OF RECORDS to: The Manager De Oro Pacific Home Plus Lapasan High-way, Cagayan de Oro City

DE ORO PACIFIC HOME PLUS CORP.BULUA BRANCH IS NOW OPEN ON SUNDAYS

CAB allots regional flight rights to 4 local carriersTHE Civil Aeronautics Board (CAB) has

allotted flight entitlements to four lo-cal carriers to enable these airlines to

offer more passenger seats, and embark on direct flights to Vietnam and —for the first time—to Cambodia.

Zest Air and Airphil Express the remain-ing flight entitlements that would service the Manila-Kuala Lumpur (KL) route. Cebu Pacific was au-thorized to mount 720 more seats per week from the current 10 weekly f l i g ht s re pre s e nt i n g 1,800 seats a week. Airphil was allotted 1,260-weekly seat enti-tlements and 540-weekly seats for Zest Air. The CAB is part of the Philippine air pan-el which negotiates for traffic rights with other countries. Aside from the CAB, other panel mem-bers include the Depart-ments of Transportation and Communications, Foreign Affairs, Tourism, Trade and Industry, and representatives from the airline companies.

C e bu Pa c i f i c w a s granted f ive frequen-cies while ZestAir was allotted two frequencies to the Manila-Cambodia route. One frequency is equivalent to one week-ly-flight. Airphil Express and AirAsia Philippines Inc. each got seven frequen-cies to mount f l ights to the Clark-Cambodia route. The board also award-e d s i x c o - e f f i c i e nt s (equivalent to about 160 passenger seats) to AirA-sia Phil ippines. CAB lawyer Elena Moro said these entitlements can be used to field flights

to Osaka and Nagoya in Japan from Clark. Cebu Pacific also got 650 weekly-seats to em-bark on flights to Ho Chi Minh in Vietnam and 1,260 seats per week to Hanoi from Manila. ZestAir and Airphil Express were each grant-ed 1,045 seats per week. Moro said these seats can be used to service Ma n i l a - t o - Ha n oi or Cebu-to-Hanoi routes. Earlier, the Philip-pines inked an air pact with Vietnam, Papua New Guinea, Sri Lanka and Malaysia. Last week the CAB assigned to Cebu Pacific,

ONB opens four new branches in M’danao

THE country’s largest rural bank network in Mind-anao, the One Network Bank, opened four more branches in four provinces this month, allowing the unbanked rural areas to ex-perience modern banking. It’s 81st branch was inaugurated in the mu-nicipality of Esperanza in Sultan Kudarat, where traders and the rural town mayor appeared in the inauguration on Dec. 8 to

express her upbeat mood for the rice-producing town. The ONB branch is the sole bank in the area. In her speech, Mayor Helen T. Latog said the ONB branch was “a sign of progress of the munici-pality.” Earlier on December 3, ONB also inaugurated its bigger and more accessible branches in Monkayo, Compostela Valley and in

Surigao City and Cabad-baran City, Agusan del Norte. Mayor Ernesto T. Ma-tugas of Surigao City and Mayor Dale B. Corvera of Cabadbaran City also attended the respective inaugurations. O N B op e r at e s 8 1 branches and 107 Per-aAgad ATMs all over Min-danao. It remains the wid-est rural- banking network in the Philippines.

Globe Davao extends help to Iligan folksHUNDREDS of employees of Globe Telecom based in Davao City mobilized per-sonal resources to extend assistance to families aff ected by Typhoon Sendong in Iligan City last December 26, 2011. As estimated 150 families, or 750 individuals tempo-rarily housed at the Iligan City East High School in Sta. Filomena, Iligan City received clothes and toys from Globe employees who volunteered to make the 12-hour drive from Davao to

Iligan. Eff orts by employees of Globe in Davao are on top of the assistance extended by the company, through its fl agship Corporate Social Responsibility Programme, Globe Bridging Communi-ties. “It’s been a good year for Globe in Davao and we feel that we ought to give back to our fellow Mindanaoans especially in this time of need,” said Art Aranas, Re-gional Sales Head of South Mindanao of Globe Telecom. As of end-2010, Globe

Telecom had 313 full-time employees based in Mind-anao. Globe Telecom has con-tinued with relief efforts Cagayan de Oro and Iligan, reaching an additional six barangays in Cagayan de Oro as of December 27, 2011. To date, Globe relief eff orts has reached over 5,300 families in Dumaguete, Cagayan de Oro and Iligan, with cash donations alone from the company and funds raised by Globe employees reaching close to P2-Million.

SingTel gives P500T for Sendong victimsSINGAPORE Telecommu-nications Limited (SingTel), in support of its Philippines associate’s relief efforts for Typhoon Sendong victims, is pledging P500,000 to Globe Telecom’s corporate

social responsibility pro-gramme, Globe Bridging Communities. The donation will be used to provide relief items, including drinking water and medicines, to families

affected by the flash floods and landslides that were triggered by the typhoon. Ms Aileen Tan, SingTel’s Group Director of Human Resource, said, “We wish to

SINGTEL/PAGE 12

GMA-7 denies MVP takeoverBROADCASTER GMA Net-work, Inc.has denied rumors that Manuel V. Pangilinan, chairman of rival TV5, made a takeover offer. In a disclosure, GMA Network clarified reports of Mr. Pangilinan offer-ing P500 billion for GMA Network. “We would like to in-form you and the public that there is no truth to the said report,” GMA Network told the Philippine Stock Exchange. This comes after specula-tion had been rife in online fora on Monday night. In a separate statement yesterday, GMA Network said there were no talks betweek the firm and Mr. Pangilinan to begin with. “In fact, there is no ne-gotiation going on between GMA [Network] and Mr. Pangilinan regarding the lat-ter’s acquisition of GMA-7,” the broadcaster said. “There is no truth to the rumor go-ing around in social media

GMA-7/PAGE 12

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Dec 30. 2011-Jan 1, 2012

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6 BusinessWeekMINDANAODec 30, 2011-Jan 1, 2012

Davao teams up with Marco Polo Parkside Hotel BeijingTHE Department of Tour-ism (DOT) said Tuesday that the Davao Cultural Festival recently held at the Marco Polo Beijing Hotel with the theme of “From Islands to Highlands” was a part of the Philippine marketing campaign in the People’s Republic of China. This wel l-received Davao activity in Beijing resulted in coverage by Chinese broadcast media and a cover feature story in a Chinese MICE Magazine. A familiarization trip to Davao for selected Beijing tour operators and media personnel follows in 2012 which is being organized by DOT Beijing in coopera-tion with DOT Davao, the Davao Tourism Regional Council and Cebu-Pacific Air. The Kalumon Perform-ing Ensemble presented ethnic Davao music and dances during lunch and dinner shows. The en-semble was a special guest performer during celebra-tions at the Philippine Embassy for the diplomatic corps and the Filipino community. Organized by the DOT-Southern Mindanao, the

festival introduced Beijing residents to the distinct cultural heritage and tour-ism attractions of Davao Region. “Through this festival, we presented the colors and rhythms of our eth-nic dances and music, the exciting and refreshing flavors of our cuisine, the

quality of our eco-friendly local handicrafts, the en-chanting flora and fauna, and the multi-ethnicity and natural warmth of the Davaeños. “All these make up the extraordinary tourism of-ferings of Davao which we shared with our Chinese friends in this capital city

of more than 19 million people,” said Regional Di-rector Arturo Boncato, Jr., who was formerly the Executive Assistant Man-ager of Marco Polo Davao Hotel. The Marco Polo Park-side is a 315-suite spa hotel located in the nerve-center of Beijing and near the China International Con-vention Center, North Star Shopping Mall, the ‘Bird’s Nest’ Stadium – host to the 2008 Olympic Games.

Its present general man-ager, Stanley Lau, managed the Marco Polo Davao Hotel, Mindanao’s first and only international de luxe hotel, for six years before being assigned to Beijing. Filipino Celebrity Chef Gene Gonzalez and his crew at the Center for Asian Culinary Studies featured authentic Davao cuisine including duri-an ice cream and Davao cheeses as well as other Philippine dishes during

the three week-long food festival. The Davao Cultural Festival was co-sponsored by Cebu-Pacific Air in co-operation with the Davao Tourism Regional Council, Davao Eco-Crafts and the Center for Asian Culinary Studies-Davao (CACS). The DOT office in Bei-jing led by tourism attaché Jasmin Esguerra assisted during travel presentations to the Chinese media and travel trade. (pna)

“Typhoon Sendong” Latest Update is now available ON-LINE

Visit our website: www.fo10.dswd.gov.ph

or e-mail us: [email protected]

On the right panel of the Home page, click the link to view or download the latest updates.

Click to view the latest Disaster

Report

Click to download (in PDF) the latest Disaster Report

Click to view the Map of Affected

Areas

Tourism Tourism

Page 7: BusinessWeek Mindanao Dec 30

7BusinessWeekMINDANAO Dec. 30, 2011-Jan 1, 2012

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8 BusinessWeekMINDANAO

Dec 30, 2011-Jan 1, 2012

Lucky You

PED T. QUIAMJOT

TRAVERSING THETRAVERSING THETOURISM HI-WAYTOURISM HI-WAY

JHAN TIAFAUHURST

THINK A MINUTETHINK A MINUTE

When disasters strike

Website: www.businessweekmindanao.comE-mail : [email protected]

The BusinessWeek Mindanao is published by BusinessWeek Mindanao Advertising and Promo-tions every Monday with offi ce address at Geleng Building, Lapasan Highway, Cagayan de Oro City. It is registered with the Department of Trade and Industry (DTI), Region 10 with Certifi cate No. 00875701, and with Business Permit No. 2010-5698, TIN No. 946-396-807 – Non VAT.

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The BusinessWeek Mindanao is published by BusinessWeek Mindanao Advertising and Pro-motions every Monday and Friday of the week with offi ce address at Geleng Building, Lapasan Highway, Cagayan de Oro City. It is registered with the Department of Trade and Industry (DTI), Region 10 with Certifi cate No. 00875701, and with Business Permit No. 2010-5698, TIN No. 946-396-807 – Non VAT.

ATTY. MARIO T. JUNIATTY. ROBERTO A. CANTAGO JR.

LEGAL COUNSELS

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BusinessWeekBusinessWeekYour local online business paper

ALLAN MEDIANTEEXECUTIVE EDITOR

(Part 1)

THINK a minute… One night in June, 1997, a 55-year-old mother named Karen Minahan was hit by a car driven by a drunk driver. The driver then backed up and ran over her two more times! Karen’s lungs were punctured and all of her ribs were broken. She even had to have her right leg cut off. Over the next 4 years, Karen had 26 painful opera-tions. All of her suffering, including losing her leg and job, would have destroyed most people’s hope for suc-cess. But Karen believes she can find hope and happiness no matter what bad things happen to her. In fact, she’s now on several executive boards that raise millions of dollars to help people who

need new legs and arms. Karen says: “I’ve always known I’m lucky! Now I can help people worse-off than I am.” Many people believe in luck and superstitions. They carry lucky charms like special jewelry or cloth-ing. They do the same ritual before important events for good luck. Many are afraid of bad luck so they stay away from things like the number 13, black cats and broken mirrors. But that kind of luck isn’t real and only happens by coincidence. People who believe in bad luck and superstitions live in almost constant fear of doing the wrong thing, even by ac-cident, because they think it will jinx or curse them and their family.

But real luck brings op-portunities for success and satisfaction that really last. And the only way to be this lucky is to build your own good character and attitude every day. Today and tomorrow, we’re going to talk about the secrets of lucky people. The first secret is you must believe that you’re lucky and God’s on your side. You must know that God created you for good things, and that they’re happening to you not by chance, but for a purpose. So even if bad things hap-pen, God will help you use those experiences to become a much better, more suc-cessful person. It’s when you know this that your whole attitude and way of living changes. People will

like you more and want to help you. So why not ask Jesus Christ to take control of your life? He’ll show you what you need to change. Then, you’ll have total con-fidence every day that God’s on your side working with you in everything to make His plans for your life start to happen. Just think a minute…

FR. ROY CIMAGALA

HINT� AND HINT� AND TRACE�TRACE�

WE HAVE to be ready spiri-tually and morally, and not just materially, socially, politi-cally, etc., when disasters and calamities strike. In the end, this is really what matters. This state of prepared-ness should not be reduced to lower levels, overtaken by other considerations that, while they may be more im-mediate, are not the ultimate and decisive factors. At the moment, I can dis-cern an unspoken lament over God’s role in these sad events. Why did God allow Typhoon Sendong to happen? Why did he let so many people, even innocent children, to die in such a manner? Why does he want us to suff er? We have to be ready for the right answers to these questions that understand-ably would spring in anyone’s mind and heart. And for this,

let’s not rely on our reasoning alone, but rather on our faith always. Faith gives us a glimpse of the mind of God with respect to our human aff airs and world events. And what can we gather from our faith? What we can safely say is that God allows these disasters to happen, first, because our natural world has its inherent fi nite and limited character. And God deals with the world as with us always respecting the nature the world and we have. Sooner or later, our world and everything in it will meet their end. Th ey will pass away. As an old Nat King Cole song would have it, “Th e Rockies may crumble, Gibraltar may tumble, they are only made of clay, but our love is here

to stay.” Th at romantic line echoes what our Lord said: “Heaven and earth shall pass, but my words shall not pass.” (Mt 24,35) It’s a clear indication that in our earthly aff airs, we have to be guided by God’s word, by the faith God re-vealed and gave to us, more than just our gut feel, or our sciences, arts and technolo-gies. We can then say that di-sasters and calamities are occasions, reasons and in-vitations for us to grow in our faith, to go beyond what our senses can perceive and intelligence can understand. We need faith! Th us, in the episode of our Lord with the apostles on a boat tossed by big waves of a storm, he reprimanded the apostles for their lack of faith when they in fear roused him from sleep to do something about the water

threatening to sink them. “Why are you fearful: Have you no faith yet?” he told them. (Mk 4,40) It’s not that we should not bother our Lord because of our faith. We can and in fact should bother him when we are threatened by disasters or are already suff ering in them. It’s just that we have to bother him out of faith, and not out of mere fear. With faith, our Lord can always calm down the raging seas of our life. We have to strengthen our faith always. We have to see to it that our thinking, judging and reasoning are always infused by faith. We should never allow them to be inspired only by what we see, hear and feel, or even by what we understand. We have to go by our faith always. Our earthly condition is made worse by the mistakes and sins we commit. So, not

only do we have to contend with the natural limitations and weaknesses, but also with the infranatural factors of these sins and mistakes. That is why our Lord taught us how not only to have faith, but also to be ready to carry the cross with him. Th e cross is a necessary element of our faith. It sig-nifi es, among other things, the inevitable suff ering we have to undergo in this life because of these natural and infranatural factors of our wounded human nature. Knowing how to carry the cross with Christ enables us to face whatever disaster we can meet in life. Our cross then becomes the cross of Christ, a suff ering that will lead us to our own resurrection, to our victory over sin, to our own perfection as children of God. The cross of Christ, converts our suff ering into

something redemptive and perfective of us, and not just painful events of our lives. We have to assimilate this truth of our faith well. For this, our Lord wants us to be ready always. “Know this, that if the good man of the house knew at what hour the thief would come, he would certainly watch... be you also ready, because at what hour you know not the Son of man will come.” (Mt 24,43-44)

AFTER the natural disaster in our city leveled communi-ties bringing death instantly to the helpless young and old people who lives along the path of Cagayan de Oro River, others are still missing that leaves no signs they are still alive today. Still shots and TV coverage of the print and broadcast media gives a horror picture of how our city withstood and bows to the wrath of nature. There is so much destruc-tion no one can imagine it will happen in a typhoon free Northern Mindanao area. No one believes per-haps to the theories of the Environmentalist who were branded as “alarmist” that an impending disaster was coming. No one believes that there was a geophysical hazards map worth looking into to study and interpret its implications. It reminds us, no one believes in the biblical times that a great flood will happen. Writings in the old scrip-tures mention of synagogues

Movies in our Mindlaughing and called Noah a crazy old man when he started to build his Ark. There was no illegal logging yet in Noah’s time when the great flood occurred. Last December 19 when Pagasa sounded the weath-er bulletin in the 11am weather update, typhoon “Sendong” was signal No. 2, it warned residents of Eastern Mindanao and Northern Mindanao of strong winds and rains. Confident of the Diwata Mountains in the Agu-san region and the Mount Sumagaya in the Gingoog Mountains as buffer zone to strong winds coming from the Pacific Ocean, life goes on in Cagayan de Oro as of 6:00 p.m. It was a weekend; company par-ties planned and booked weeks earlier were unfold-ing, shopping in the malls for the weekend sale were brisk. Employees who got their 13th month pay on that week were busy wrap-ping Christmas presence

to their friends and love ones. There were dancing and merriment early that evening in the city. Typhoon in Northern Mindanao is alien and never heard off and “Sendong” was imagined as one of those rains were children can play former PGMA’s “bangkang papel”. Perhaps the advisories were mistaken as com-ing from the fallen angels trumpeting the impending disaster waiting to happen? Unexpected and confident, the city residents were un-prepared many did not know that the trees that protects the watershed are mostly gone. The poor people re-siding on those local gov-ernment housing projects did not know they were on the direct path of cascading waters from the mountains. Only the satellite photos supplied by NASA can pin-point what areas in Northern Mindanao are denuded? The Philippine Air Force which flies Helicopters can-

not show the exact location and take photographs. . NASA can enlarge pictures of a Lumberjack cutting giant tree trunk of a fallen tree suitable for lumber. Magnified further, it can photograph what brand of chain saw was used. The satellite can spot a Carabao pulling logs down the river streams. It can keep track even at night where the big trucks haul and deliver the thousands of board feet of lumber. It can identify and maybe get the DNA of who that government official authorized the transport. It can further record what

QUIAMJOT/PAGE 9

OpinionOpinion

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9BusinessWeekMINDANAO Dec 30, 2011-Jan 1, 2012

HARRY TAMBUATCO

SUPER-SUPER-BRANDINGBRANDING

Christmas(Christmas)

PRACTICALLY every time Christmas comes, there is one question that is usually thought of and accordingly asked: What is the meaning of Christmas? Different people even those professing the Chris-tian creed have different understanding of Christmas and wherefore forward their likewise different appre-ciations of the nature/sig-nificance and implications/consequences of Christmas. And by and large, they mean well. While their different an-swers to the same question vary from right to wrong, in general however, they mean well – except for a few individuals who intention-ally ridicule a most dear and endearing Christian commemoration. There are those who say that Christmas is a time of spending and merrymak-ing, of eating and drinking much. However, they do not really mean to joke with, much less ridicule the reality of Christmas. They just do not know any better, nor exert the effort to know that what fact truly means. These are those who say that Christmas is the time for bonuses and other perks for the over-all reason of having money to spend as well as having time t relax and to take it easy. Not bad really – considering that practically the whole year through means work, thrift and want of one kind of another. Here is a more profound, proper, and correct under-

standing of Christmas: The intrinsic value of human life. The inviolability of human dignity. The respect for human rights. Why? The Good Book says: One, that man is made to the image of God – something both mysterious as well as highly dignifying. Two, that the Son of God Himself became a Man – something that elevated the status of humanity as a whole. Three, that Christ, True God and True Man, suf-fered, died, and resurrected for the whole human race – something that affirms and confirms the inherent worth of every human per-son – irrespective of their race, color, and creed. Thus it is that while Christmas may mean dif-ferent things to different individuals, its centerpiece teaching and core mes-sage is in effect one and the same: Human life is priceless. Human dignity is inviolate. Human rights are inestimable.

I am sorry to hear and see what has happened to all my friends in Cagayan de Oro city and its’ entire. I cannot imagine how the people are there and how all my friends in Cagayan and its entire are now. Firstly, I could not contact them and I had tried hard to send emails but up to Tuesday, December 19, I had not yet got a reply at all. I had not got any news at all. My God, my Lord, what have happened to them? Where are the other missing ones? Please save them all! I just got the reply from my best friend from the email, after waiting for two days. My friends, Lesley, Brian, April, Doy and Glory, and other nice people had their homes affected. I got this news about all the names and their condition with their homes now from my best friend, Dr. Genaro V. Japos. My other close friends, Dr. A. Anand and Dr. Roberto Padua are safe and they replied my emails giving me information about what had happened during the typhoon. Cagayan and the people for me are like brothers and sisters. I had been there twice and I had spent nice time together with all the

A Letter for My Friends in Cagayan de Oro

people there. I enjoyed the time even day and night. It was so natural and the night there was like the night in my country, Indonesia, especially in Surabaya city. The nature and the weather as well as the plantation and other God’s creatures are the same as in my country, Indonesia. Volcanoes, rivers, and mountainous areas as well as the grass on the land there, are the same color as those in my country. The airs we breathe, the sun shine we stare at, the moon light at night we enjoy in Cagayan are all similar to those in my country. Cagayan and its nature which are so natural and agricultural appear-ance it has there make us and especially me feel as

if I were in that natural environment. Yet, they are all now devastated by the typhoon and flood. The typhoon and the f lood that affected the homes there make me feel sad. All the nature I pictured above have gone and just left the disastrous nature and its remnants in their miserable condition. I tried hard to follow the news by watching TV, browsing the news of the typhoon’s wrath through the Google-you tube, and I could not imagine how they feel in that condition. Suddenly, I remember the disaster happening exactly in December 2004, seven years ago in Sumatra, Indonesia. It was the tsunami that made the houses and public build-ings devastated. It is also like when I saw the tsunami in Japan recently. But, what happened in Cagayan is the same as that in Indonesia, the time in December near-ing the New Year. And, I had had been there twice in August and September this year, too. Th erefore, I still remember the nature and the lives there. To all my friends and other people in Cagayan and its entire, I expresses from my deep heart a condolence and hope you all soon re-

cover from that typhoon’s wrath. May our Lord save all the rest and provide those who died with the merciful and glorious lives in the heaven. Amen. Merry Christmas to all of you there! I always remember you all there, Cagayan and the people. Dr. Djuwari, from STIE Perbanas Surabaya, Indo-nesia, had been in Cagayan for twice in August and September this year, 2011.

From tragedy to triumphA RIVER of tears flowed with the pouring rain and a chorus of moaning joined the howling wind, in the darkest hour before dawn of December 17, 2011. It was a day of infamy when man’s greed provoked Mother Nature’s fury, and she un-leashed the full strength of her ferocity. It was not an act of God. It was not even a force of nature. It was the folly of man. Man at the height of his avarice and at the depth of his selfishness, has by his own hand opened the flood-gates of judgment upon his foolish head. But our loving God never sleeps. He let the ocean of His mercy flow out to the struggling souls in their hour of desperate darkness. He dispatched His angels to the scene of chaos. Some came as rescuers with ropes, firemen with rubber rafts or bystanders with helping hands. Some angels took the shape of tree branches, billboard structures, float-

ing cabinets, swimming animals and other unlikely objects that unbelievably transformed into life-saving devices. It was a night of misery and miracles! My dear friends Kito and Aida del Castillo together with their family, were huddled on the rooftop of their house praying the rosary and singing songs of praise. They thanked God for their most valuable Christmas gift, which was their life. My sister Dolly Diaz, who always looks stun-ning and smart, arrived at our doorstep looking like a mouse that the cat dragged in from the mud. Sendong dealt her a cruel blow, but she was her usual serene and upbeat self. She lost everything, but she just shrugged it off and said, “What I lost were only things.” It showed that she was also smart on the inside, where it matters most.

God sent His chariots to my brother Bans Gualberto in the form of a vacant taxi and a fire truck. Bans’ harrowing and heroic tale of rescue can-not be given justice in this article. But I can’t resist recounting its anticlimactic ending. In the aftermath of his traumatic yet spirit-filled experience, Bans lost his voice. I presumed he was sick from the fatigue and stress he had gone through. He croaked, “I’m not sick. I lost my voice from the end-less retelling of my story.” Yikes! Even in the pit of despair, the gem of humor sparkles. From the darkest tragedy, there is a triumph of the hu-man spirit. From the biggest mess, there is a message of hope. God did not leave us orphaned. The tremendous outpouring of generosity and kindness was proof of God’s inspiring presence. The call to compassion was answered magnificently, by a flood of charity.

This year Christmas was celebrated quietly and frugally. The meaningless partying had been replaced with selfless giving. Amaz-ingly, Sendong led us to discover the true essence of Christmas. It’s not a celebration, it’s an adora-tion of the newborn Jesus. It’s about LOVE… of God through man. We may have thought that Christmas has silently slipped away, but actually we have celebrated it in a most meaningful way!

TO deal with Filipinos is to charge-up on their emo-tions to attract viewership and attention, for we are an emotional people very much like artists whose passions are always at extremes. Th is was a message delivered by one of the speakers in the last Ad congress. He was correct to say the least. It is a strategy you can’t miss with.

I chanced on a video by a consumer product celebrating the OFW’s whose work has taken them overseas for years on end. While reunions are celebratory, let us not forget there are other reasons which, to many, are mainstays for decisions in life. Working abroad is for the objective of sending funds home to the family but, aft er years of separation, most OFW’s recre-ate the family they required in the fi rst place. Yes, I am saying the substitution of the original family with a new one in a foreign land. Th ere is also the upward mobility and the fi rst world benefi ts these foreign countries off er that deter the OFW’s from abandoning these newly cre-ated families abroad.

Is there ever enough mon-ey earned for family? Isn’t it a never ending requirement for all of us, whether here or abroad? Do we know how much is enough? Th ere is a

OFW’s opportunities

By: DR. DJUWARISTIE Perbanas (College of Economics and Business)Surabaya, Indonesia

stark diff erence between ex-treme poverty and the lure of travel abroad. When choosing to work abroad, there is the lure of some sense of freedom that can easily be distorted so much so we use this as a crutch towards rationalizing whatever it is we do.

Unless you require your own family to come and venture with you to a foreign land, what for is it all about? Would you work in the north of the PH and let your family live in the opposite end? Aft er decades most OFW’s no longer wish to return. Replacements are the practice to most. As for those who do return, there is the never ending desire to leave as quickly as possible. So what then is the real reason for travel?

Th e social cost is debilitat-ing. Leaving family for opportu-nities can be and at most times permanent. Do we not create family for better or for worse? Th e kids will suff er permanent damage while your partners in life will fi nd replacements.

Th ere is a big diff erence when we look for opportuni-ties elsewhere while we are young and yearning to be professionals, seeking out what life can offer. Let us not fool ourselves with the excuse that we go abroad as a sacrifi ce for our families. It is the opportunity we take

when confronted. Our heroes – the OFW’s – truly are the backbone of our economic stability with the infl ux of U.S. dollars, but let us leave it at that. Opportunities realized have dire consequences when the head of the house leaves for good, only to be replaced by a local father or mother fi gure. I have had personal experi-ences off ering jobs abroad to domestic helpers who, at the time, took on the opportunity for money for their families, never to return to what they have left behind. This is a multiplier to many as I see them abroad. Th e lure of a better life economically and the opportunity for a complete makeover localizing to the country they penetrate is far too inconvenient to let go of.

The decision to work abroad is not necessarily due to poverty, but opportunity.

Email [email protected]

arbiter to this controversy. They can wash their hands from the shenanigans of the clear and present danger. One should keep his range out of the NASA Satellite to come up clean? The other one has to face his constituent in a fair and honest election in 2013? For the new ARMM, OIC, Mujib Hataman, to accomplish the Presidential marching or-ders to solve illegal logging in the ARMM areas which form part of the watershed and forest reserved of both Lanao del Sur and Lanao del Norte where the mountain ranges

Quiamjot...from page 8unit of the military or what command of the police mobile forces escorted the log haulers through their shoulder badge, nameplates and ranks. The Honorable Mayor of Cagayan de Oro and the DENR Regional Director for Northern Mindanao have contrasting statements aired on ABS-CBN as to the cause of the flooding. Fair and square both have log-ics and they are entitled to their opinions. But the people and NASA could be the ultimate

traverse downstream to the rivers and low land areas of Northern Mindanao, it is mis-sion impossible. Not even Tom Cruise and his pals can leak these illegal loggers? Perhaps we need a Daniel Craig, alias James Bond to solve illegal logging in the ARMM region and put the culprit behind bars. But to succeed, her Majesty’s Secret Service Agent, Bond, will be tortured black and blue to earn a conviction for those who raped the forest.May God bless our forests to grow more trees? Happy New Year!

Views.OpinionViews.Opinion

Page 10: BusinessWeek Mindanao Dec 30

10 BusinessWeekMINDANAODec 30, 2011-Jan 1, 2012 Misor•TodayMisor•Today

NEW YEAR 2012

SAN MIGUEL/ PALFood-to-infrastructure conglomerate San Miguel Corp.

(SMC) has reportedly fi rmed up talks with the group of tycoon Lucio Tan for a possible investment in fl ag carrier Philippine Airlines (PAL). A report quoted multiple sources confi rming negotiations between SMC and PAL, going as far as saying that SMC offi cials inked a memorandum of understanding with PAL last Friday to do “due diligence” work on the fl ag carrier until Jan 31. Although rumors about the sale of the struggling airline have been persistent this year, both PAL and SMC offi cials have denied these reports.

GMA-7/ MANNY PANGILINAN

Shares of GMA Network Inc. were heavily traded yesterday and were among the 10 top gainers as rumors swirled that the broadcast fi rm is subject of a takeover. GMA, however, issued a statement yesterday, dispelling speculations of a buyout by the group of telecommunications magnate Manuel V. Pangilinan.

“There is no truth to the rumor ongoing around in social media sites and the Internet that Mr. Pangilinan has bought GMA Network. In fact, there is no negotiation going on between GMA and Mr. Pangilinan regarding the latter’s acquisition of GMA-7,” the network said.

INFLATION

The Bangko Sentral ng Pilipinas (BSP) believes average infl ation this month would fall below the higher end of the full-year infl ation target of three percent to fi ve percent. BSP Governor Amando M. Tetangco Jr. said that infl ation for De-cember would range between four percent and 4.9 percent despite the impact of typhoon Sendong. “I think that is going to be close to the November fi gure. We are awaiting for an assessment of the extent of the damage of the fl oods in terms of crops as well as in terms of infrastructure and property,” Tetangco said.

OPEN PIT MININGThe Philippine Chamber of Commerce and Industry (PCCI)

expressed its support for the call by various sectors for the repeal of Zamboanga del Norte’s local ordinance to ban open pit mining. PCCI acknowledged efforts of provincial legislators to protect and conserve the natural environment. However, PCCI argued that certain provisions of the ordinance contra-vene the national mining policy as embodied by the Philip-pine Mining Act of 1995, pointing out that the local ordinance “undermines the effort of revitalizing the industrialization of our country – a key economic fundamental being pushed by the national business chamber.”

STIMULUS PACKAGE

The government could add P20 billion to a current “stimulus” package after it completes the release of the P72.11 billion initially approved by President Aquino. “We need to show the president that we have completely released the Disbursement Acceleration Plan (DAP), then we can add the P20 billion next year,” Budget Secretary Florencio B. Abad said.

EO 64/ CLARK AIRPORTControl of Clark International Airport Corp. (CIAC) has

been transferred to the Department of Transportation and Communications (DOTC) in a bid to hasten development of the complex in Pampanga province. Executive Order (EO) 64, signed by President Aquino cites the “need to establish clear lines of authority and accountability by directing a specifi c Cabinet offi ce to exercise primary oversight functions [over CIAC].”

CIAC President and CEO Victor Jose I. Luciano called the executive order “a very good idea and a little bit overdue,” noting that the transfer will allow the Transportation depart-ment to take a more “aggressive, central role” in the roll-out of airport development projects, including expansion of the terminal and construction of a railway to Metro Manila.

GOV’T SUBSIDIESSubsidies to state fi rms nearly tripled as of November

with the government accelerating its expenditures to spur growth. Data from the Bureau of the Treasury showed that the government released P45.205 billion in subsidies from January to November, dwarfi ng the P16.32 billion posted in the same period a year ago.

For November alone, subsidies stood at P13.465 billion, the highest so far this year, beating the previous high of P12.63 billion in October. Subsidies have spiked signifi cantly in the fourth quarter. The government released an average of only P2.123 billion in subsidies per month from January to September.

STOCK EXCHANGEThe Philippine Stock Exchange index (PSEi) slipped by

0.58% or 25.63 points to close at 4,361.43, while the broader all-share index fell by 0.48% or 14.61 points to 3,020.93. For-eign investors succumbed to profi t taking for the fi rst time in over a week, posting a net selling of P546 million. Decliners overwhelmed advancers 105 to 49, while 45 stocks were un-changed. Turnover ballooned to P11.848 billion from P2.750 billion last Monday, heavily buoyed by a P714.20-million block sale by developer Filinvest Land, Inc., which sold 700.20 mil-lion shares at P1.02 a piece.

All subindices sank and closed in negative territory, led by holding fi rms that fell by 1.09% or 38.17 points to 3,465.64. Industrial was down by 0.75% or 53.24 points to 7,070.44, while mining and oil shed 0.74% or 177.27 points to 23,704.26. Prop-erty retreated by 0.32% or 4.81 points to 1,500.79. Financial and services respectively dropped 0.18% or 1.78 points to 967.55 and 0.15% or 2.49 points to 1,604.89.

NEWS CAPSBy Laurel Media

Niining panahon sa Pasko, ako ug ang akong pamilya manghinaot nga kini atong pagasaulogon nga puno sa pagmaya ug gugma.

MALIPAYONG PASKO UG BULAHANG BAG-ONG TUIG KANATONG TANAN

Greetings from:

Provincial Board Member Alfeo U. Baguio3rd District of Bukidnon

Chairman -- Committee on Environment, Sangguniang Panlalawigan

Government vows to rebuild typhoon-hit areas in NorminPRESIDENTIAL Com-munications Operations Office (PCOO) Secretary Herminio “Sonny” B. Co-loma Jr. bared the various concerted efforts of the Aquino government to rebuild, reconstruct and bring back to normal the lives of the locals here who were greatly affected by the devastation of the tropical storm “Sendong.” Coloma made this state-ment in his opening mes-sage during a press confer-ence in Iligan City as he stressed the need for “as many hands, hearts, and feet” to further speed up the ongoing rehabilitation efforts. He said that some of his fellow cabinet officials that include Social Welfare and Development Secretary Corazon “Dinky” Soliman, Department of Labor and Employment (DOLE) Sec-retary Rosalinda Baldoz and Department of Health Secretary Enrique Ona, flew in to the typhoon-affected areas to personally lead the management of assistance for the people. “Ibabalita ko lamang po sa inyo na bukod sa amin dalawa ni Secretary Dinky Soliman, naririto rin po sa Iligan si Secretary Rosa-linda Baldoz ng DOLE at si Secretary Enrique Ona ng DOH...”. Coloma said. “There is so much more to be done and we need as many hands, hearts and feet to do the work and we must do it in a unified and integrated fashion para mas mabilis po at mas ef-fective ang tulong natin sa ating mga kababayan,” he stressed. The PCOO chief said that his office is presently coordinating with various youth and citizen volunteer groups for the conduct of the “Bayani Challenge” in January 2012, where they

The extent of damage to infrastructures is unimaginable. But the government vowed to help reconstruct, rebuild and bring back to normal lives of those affected by Ty-phoon Sendong.

will launch a massive vol-unteerism effort to rebuild the houses of the affected people in the area. “Ang tanggapan po na-man namin ay nakikipag-ugnayan sa mga youth and citizen volunteer groups na sa halip na hintayin pa ang summer camp in April… ia-advance na po namin dahil mas urgent ang pangagailangan ng pag-rebuild. Gusto ko lamang po na i-point-out dito na ang ating pamahalaan ngayon ay ini-encourage ang local government initiative at kami naman po sa national government ay nandito lang para magbigay ng suporta, ang inaasikaso po ng ating pamahalaan ngayon is to integrate and to align lahat ng mga government and volunteer efforts,” Coloma explained. Coloma also said that Secretary Baldoz, together with some officials of the Overseas Workers Welfare Administration (OWWA) and the National Labor

Relations Commission (NLRC), went to Hinapl-anon town to attend to the needs of the victims there. “Si Sec. Baldoz po ay nagtungo sa Hinaplanon kasama ang DOLE, OWWA and NLRC staff. Meron pong OFW family na nama-tayan doon na binibigyan ng benefits ng OWWA at earlier doon po sa may tinatawag na ground zero ay nag-distribute din sila ng relief goods courtesy of the Filipino Chinese Chambers of Commerce,” Coloma said, adding that the health department is also busy in monitoring the situation to ensure the safety of the locals.

“Si Secretary Ona na-man po kasama ang kan-yang epidemiology team headed by Assistant Sec-retary Dr. Eric Tayag at kanilang mino-monitor ngayon ang leptospirosis at anti-tetanus campaign to ensure the health of the citizens after the typhoon and the floods… so iyon po ang pinag-tutulungan namin,” Coloma said. Tropical storm “Send-ong” hit Northern Mind-anao the past week leaving over a thousand fatalities and millions of pesos of damage to agriculture and infrastructure in the area, particularly in the low lands of Cagayan de Oro and most parts of Iligan.

Govt campaign vs use of firecrackers gains wide supportBy RUTCHIE CABAHUG-AGUHOB

Contributorif left untreated. “Indeed, there are so many issues about the use of fire-crackers that needs to be ad-dressed by parents. Minors have been selling them, even in the sidewalks,” Mendoza said. Mendoza reminded parents to convince their children to use other indigenous sound-producing materials, such as empty drums, bamboos and the like, instead of using firecrackers. But, if using firecrackers cannot really be avoided, par-ents must always remember to wash wounds caused by firecrackers with soap and water and go to the nearest health center or hospital for treatment. Likewise, children should be reminded not to pick up firecrackers which did not explode. To assure the public of government services, in case of firecracker injuries, all the DOH hospitals in the region have been placed on ‘Code White Alert’ on December 24, 25, 31, 2011 and January 1, 2012, Mendoza said.

THERE are no safe firecrackers! This advocacy of President Benigno S. Aquino III, is reit-erated by the Department. of Health (DOH), Center for Health Development (DOH-CHD), re-gion 10, to remind the public to stop using firecrackers to welcome the New Year. Dr. Jaime Bernadas, Re-gional Director of the De-partment of Health-Center for Health Development (DOH-CHD), region 10, said people should heed the call of the President to avoid a tragedy brought about by firecrackers, during the yuletide season. Meanwhile, Dr. Dave Men-doza, Chief of the Regional Epidemiology, Surveillance Unit (RESU), DOH-CHD-10, said parents should be held responsible for keeping their children safe from firecrack-ers, which injury may lead to amputation of f ingers, arms and limbs, temporary or permanent deafness, oc-currence of fire accidents resulting in loss of property or even death, and infection of wounds and burns by tetanus

Page 11: BusinessWeek Mindanao Dec 30

11BusinessWeekMINDANAO

Dec 30, -Jan 1, 2012Bukidnon TodayBukidnon Today

Republic of the philippinesREGIONAL TRIAL COURT OF MISAMIS ORIENTAL

10th Judicial RegionBRANCH 37

Cagayan de oro City NOTICE OF EXTRA – JUDICIAL SALE

EJF NO. 2011-558 Upon extra-judicial petition for sale under act. No. 3135/1508 filed by BANGKO RURAL NG TAGOLOAN (MIS. OR.), INC. as mortgagee, against SPS. LORIE MAY D. PRANTILLA & EUGENE G. PRANTILLA, as mortgagor/s with residence and postal address at PUROK 10, POBLACION, VALENCIA CITY, to satisfy the mortgage indebtedness which as of MARCH 6, 2011, amounts to P 981,000.00, excluding penalties, charges, attorney’s fees and expenses of foreclosure, the undersigned will sell at public auction on February 7, 2013, at 10:00 A.M. at the office of RTC Branch 37, Hall of Justice Bldng., Hayes Street, Cagayan de oro City, to the highest bidder, for CASH or manager’s check and in Philippine Currency, the following property with all its improvements, to wit:

TRANSFER CERTIFICATE OF TITLE NO. E-6187 A PARCEL OF AGRICULTURAL LAND, situated in Baran-gay Poblacion, Municipality of Naawan, Province of Misamis Oriental, containing an area of THREE THOUSAND TWO HUNDRED SEVENTY TWO (3,272) square meters, more or less, registered in the name of APOLONIA ROA DIESTRO. All sealed bids must be submitted to the undersigned on the undersigned on the above stated time and date. In the event the public auction should not take place on the said date for whatever reason, the same will proceed on the following working day without further notice to all parties. Cagayan de Oro City December 1, 2011

(Sgd.) JOSUE P. GUIBONE Sheriff IVBWM: DECEMBER 16, 23 & 30, 2011

MALAYBALAY City, Bukid-non – Former rebels will face the year 2012 with new hopes as the provincial government here extended its financial and livelihood assistance to at least 90 returnees. In a reconciliation and peace forum held last week, Gov. Alex P. Calingasan per-sonally handed the checks to former rebels headed by Benjamin Salusad, former command officer of the New People’s Army Guerrila Front 6 of its North Central Mindanao Regional Com-mittee which accordingly operated in San Fernando town of this province. The 80 rebels who yield-ed back to the government in a mass surrender last No-vember 14 at the army’s 8th IB headquarters in Maramag had increased to about 90 as new NPA rebels defected from the movement upon seeing their comrades get-ting the support upon their to the society. According to provincial administrator Provo Anti-pasado, each surrenderee will get an initial P5,000 each as financial assistance from the provincial gov-ernment through its local integration program. This is aside from the benefits and privileges from the national government through the Office of the Presidential Adviser on the Peace Process (OPAPP) after a validation that will be handled by the Joint Validation and Authentication Committee (JVAC). In a recent interview, DILG-Bukidnon Director Ronelo Alvarez said that the office of the interior and local government headed the validation committee and it has yet to determine the authenticity of the sur-renderees to qualify them for the government’s inte-gration programs and get the appropriate benefits to start with. The provincial livelihood office has identified a total of 250 rebel returnees as of November 29, 2011 and close to P 2 million had al-ready been distributed to at least 127 former rebels. The recipients as of December 27 were part of the remain-ing 123 former rebels yet to receive the provincial gov-ernment assistance worth P1. 85 million. According to Hansel Echavez, PGO-Livelihood officer, 22 carabaos and 6 cattles were also dispersed to the former rebels for their farming needs. Echavez further said that his of-fice is still in the process of individual profiling for the former rebels’ OPAPP assistance. The provincial agricul-ture office was also tasked to provide seedlings and technical assistance to the returnees who want to en-gage in farming.

Bukidnon gov’t gives livelihood to rebel returnees A female surrenderee AKA Nicole Apple who claims to be an adviser of Salusad said that the group had waited for quite a time for sincerity from the gov-ernment to help them get back to the mainstream.

Acknowledging the gov-ernor’s full support for the returnees’ livelihood, Nicole Apple is hopeful that the new year would also mark a new beginning for them. Calingasan urged the

Former NPA leader Benjamin Salusad (middle in leather jacket) with the tribal leaders from the towns of Cabanglasan and San Fernando receive the ceremonial checks of the financial assistance extended by the provincial government as part of its local integration program. PHOTO BY ANN F. NOBLE

At least P177 million street worth of dried marijuana burns as signified in this cer-emonial burning at the Kaamulan grounds in Malaybalay City, Bukidnon. Gov. Alex Calingasan’s intensified drive to eradicate illegal drugs and its operators in the prov-ince led to the surrender of close to 50 hectares of planted marijuana in the remote villages in the towns of Cabanglasan and San Fernando. PHOTO BY ANN F. NOBLE

By ANN NOBLE. Bukidnon Bureau Chief

LIVELIHOOD/PAGE 12

Page 12: BusinessWeek Mindanao Dec 30

12 BusinessWeekMINDANAODec 30, 2011-Jan 1, 2012

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Around MindanaoAround Mindanao

Settlers still occupy Agusan river banks despite floodingsB UTUAN City --

A huge number of sett lers and

some 35 wood process-ing plants advised long t ime ago to relocate are still occupying the banks of Agusan River which were identified by government geo-haz-ard map as high risk to flooding, posing grave danger to 15,000 dwell-ers residing along river banks in Butuan City alone. These areas are in-cluded in the Mines and Geosciences Bureau’s (MGB) geo-hazard map identified as high risk disaster and flood prone areas In 1963, Butuan City was great ly f lo o ded w hen Agus an River swelled in which hun-dreds died while mil-lions of pesos worth of properties and houses including buildings were damaged. The latest concern was raised by local en-vironmentalist group Kalikasan which was also confirmed by no

less than Butuan City Mayor Dr. Ferdinand Amante Jr. who said relocating river bank dwellers are no joke considering the number of dwellers increasing each year. “We have resettled 2,000 families out of the 6,000 families in Barangays Pagatpatan and Mahay. We are still doing ev-erything to raise funds for the remaining dwell-ers and it is a tough job and I don’t think the day will come when we can settle all of them because we have to consider se-riously family planning and responsible parent-hood,” Amante told the PNA. But Amante said the presence of some 35 sawmills along Agu-san riverbanks in this city which according to Environmental Man-agement Bureau (EMB) the sawmills had no Environmental Compli-ance Certificate (ECC) because it is located at the identified geo-

hazard map are already part of Butuan’s culture and living. “This is who we are and most of these wood processing plants are using planted species where 16,000 workers depend on,” Amante said. The Kalikasan group said it seems that local officials are not learn-ing the lessons from tropical storm Sendong wherein more than 1,000 persons died when rivers in Cagayan de Oro and Iligan cities swelled and overflowed due to the already heavy siltation of the rivers. The disaster trag-edy caused hundreds mostly children miss-i ng w h i l e hu n d re d s injured with millions of pesos worth of dam-ages to infrastructures in neighboring cities of Cagayan de Oro and Iligan. Most of the casualty and flood victims be-longed to the poorest of the poor urban dwellers. (pna)

Italian gov’t gives humanitarian assistance to ‘Sendong’ victims

The Italian government through the Italian Embassy in the Philippines organized an humanitarian aid mis-sion for survivors of tropical storm “Sendong” in Northern Mindanao regions.

The value of the assistance operation is around £500,000.

The goods were flown in to Davao City, from the United Nations Humanitarian Response Dept (UNHRD) in Subang, Malaysia.

The 40-ton relief good comprised tents, materials for emergency shelters, water filters and containers, and were already transported to Cagayan de Oro City.

The Charge d’ Affairs of the Embassy of Italy in Manila, Alfonso Tagliaferri, went to Cagayan de Oro to formally donate the goods, in behalf of the Italian gov-ernment.

Said goods and items were received by the representa-

tives of the local Department of Social Welfare and Devel-opment, who will be heading the distribution to the greatly affected barangays.

Coursed through the Department of Social Wel-fare and Development, the survivors of the recent Ty-phoon that hit Cagayan de Oro City are going to receive assorted non-food items donated from the Italian Government.

In behalf of the Italian Government, Mr. Alfonso Tagliaferri, First Secretary-Deputy Head of Mission, Embassy of Italy in Manila turned over the donations to Atty. Araceli F. Solamillo, DSWD 10 Regional Director last December 28, 2011 in the DSWD Field Office 10, Upper Carmen, Cagayan de Oro City.

Atty. Araceli F. Solamillo said in her acceptance mes-sage that the Department is

deeply honored and grateful for the Italian Government’s support and assistance. “Rest assured that these items will reach the hands of the victims of Typhoon Sendong in the Region”, she added.

The donation such as 3,100 tarpaulins (woven plastic/4x6m), 580 tar-paulins, 286 pieces tents (collapsible/25sq.m), 6000 Jerry can 9collapsible/10Lt), and 8 units of Water Purifier (4cu.m/hour) are expected to assist the victims for them to be able to recover with the devastation caused by the typhoon.

Moreover, the Depart-ment will be responsible in the distribution and docu-mentation of the donated non-food items to the in-ternally displaced families.

Meanwhile, volunteers f rom the Ita l ian non-government organization Sant’Egidio will be collabo-rating with them in the dis-tribution of goods.

In the last few days, the President of the Republic of Italy, Giorgio Napolitano, has personally expressed to President Benigno S. Aquino III his condolences to the victims and the devastations caused by the typhoon, in behalf of the entire country of Italy.

(with reports by Ruchell L. Mula, Pantawid Pamilya Information Officer)

scarce as decaying aft ermath of the typhoon was evident in the city’s environment. Wi l f re d o R o d o l f o, ABoitiz’ corporate com-munications officer said the conglomerate has no business interest in Cagayan de Oro yet it answered the

Bukidnon...from page 2

a strategic planning on how to attract local and foreign tourists to visit the province. With this development, Palarca said the province could be able to promote the tourist spots that will boost the tourism industry.

Agusan...from page 2

ravaged areas of Cagayan de Oro distributing around 5, 670 liters of bottled water. Floodwater washed out some reservoirs of the city’s water utility, potable water getting

call to help for humanitar-ian reason. “We are ready to bring more help when needed,” he further said. Bukidnon’s two electric cooperatives, BUSECO and FIBECO also send relief goods and water supplies to Cagayan de Oro.

Globe, our regional mobile associate, we hope to play a part in assisting the Filipinos in their recovery efforts.” Globe has responded swiftly to the calamity by offering free call and SMS

SingTel...from page 4

Mr. Pangilinan had al-ready been reported to have attempted buying into GMA Network early in the past decade. Th e broadcaster, for its

GMA-7...from page 4

BUSECO with its ar-eas covering the ravaged Baungon and Libona towns, dispatched its staff and per-sonnel to assist in the dis-tribution of relief goods and assistance to member-consumers aff ected by the typhoon.

sites and the Internet that Mr. Pangilinan has bought GMA Network.”

part, had earlier said it “re-mains open to any venture that has the potential to pay back handsome dividends” when asked if it were amenable to merger or acquisition deals.

express our condolences for the loss of life and destruc-tion caused by Typhoon Sendong. Together with

services to victims, as well as setting up internet sta-tions in evacuation centres to help them contact their kin. Globe has pledged ap-proximately P750,000 in-kind while its employees

donated P250,000 to fund on-going relief efforts.

‘ASSISTENZA’ FROM ITALIACity Mayor Vicente “Dongkoy” Y. Emano thanks Alfonso Tagliaferri, the deputy head of mission of the Embassy of Italy, for bringing assistance to the city in the form of 40 tons of relief goods. DSWD Region X Director Araceli F. Solamillo (left) oversees the distribu-tion of these relief goods. CIO FOTO

Livelihood...from page 11

harassing them. Aside from the group of Salusad, tribal members who also yielded their il-legal drug operations and plantations in the towns of Cabanglasan and San Fernando also received fi-nancial assistance from the provincial government. A ceremonial burning of the surrendered dried marijuana was made in the presence of Bukidnon’s local government officials, tribal leaders,PDEA and other concerned sectors. A total street value of P 177,755,058 worth of dried marijuana plants were yield-

surrenderees to assist the government in convincing their former comrades to get back to the fold of the law. The governor said, peace effort would not be success-ful if there’s no cooperation in both parties. Calingasan also asked the former rebels help in monitoring extortionists who are victimizing business owners of the province by pretending to be members of the NPA movement, ask-ing the people revolution-ary taxes in return for not

ed to the PDEA and the local government in a massive drug busts in the towns of Cabanglasan, San Fernando as well as in Sitio Managoc of Malaybalay City. Some members of the Umajam and Umajamnen tribes voluntarily surren-dered close to 50 hectares of marijuana sporadically planted in remote villages of the said towns. With peace-ful negotiations from the local government, operators of the said plantation yielded back to the government with assurance of getting liveli-hood and infra support in return. advertorial

Page 13: BusinessWeek Mindanao Dec 30

13BusinessWeekMINDANAO Dec 30, 2011-Jan 1, 2012

under the Philippine Mining Act. Under the law, between 3 to 5 percent of mining and milling costs should be used for environmental expenses. In addition, setting up of a Mine Rehabilitation Fund is required under

Mining...from page 1

Aboitiz...from page 1

in Baranggay Kalaanan in Cagayan de Oro has already been identified as the relo-cation site for the victims. Health Secretary Enrique Ona said that he will propose the “adopt a family” system to decongest evacuation centers to prevent pos-sible outbreak of diseases. “Unaffected families may take in a (displaced) fam-ily temporarily but they will be reimbursed through voucher system. This is not the answer to the problem but at least they will be re-moved from the evacuation centers,” Ona said, noting that this will also apply to small hotels in the two cities.

No warning Ramon Isberto, Spokes-person of mobile network Smart Communications said that the National Disaster Risk Reduction and Management Council (NDRRMC) had failed to issue an advisory that would have prompted the compa-nies to send messages urging people to flee their homes and seek higher ground before floods swept their low-lying communities. “We already have that system in place. I am not aware of any attempt by the NDRRMC to use it during the [storm],” Isberto said.

Bukidnon Floods Meanwhile, disaster

Victims...from page 1 Funds for the project are ready. However, some media outlets in Cagayan de Oro have decried the disparity in the distributuion of funds between the cities. In a ra-dio program the other day, radio commentators asked Mayor Vicente Emano why Cagayan de Oro was only given a measly P50 million for rehabilitation, while Ili-gan already received more than P300 million from the national government. Emano commented that he has nothing to say on the matter. “If that is what they will only give to us (P50 million), then we will make do of it. It was learned that the Office of the President has authorized the release of P241 million, which Sec. Soliman turned over to Ili-gan Mayor Lawrence Cruz, for the construction of core shelters. “This money will go to the construction of the core shelters, by core shelter we mean four walls, one toilet and one room,” Presidential Spokesperson Edwin Lacierda said. In an inter-agency meet-ing last Friday, Department of Health (DOH) Assistant Secretary Romulo Busuego said that a 10-hectare lot

alerts were raised early this week when the Pulangi River in Bukidnon overflowed and caused flashfloods in some portions of Valencia City. Maj. Eugenio Osias IV, Spokesperson for the Army’s 4th Infantry Divi-sion, said the floods wiped out the entire Purok Dos in Barangay Poblacion of the said City. The flashfloods displaced 336 families or about 1,386 persons ac-cording to early reports.

Caraga flooded About three feet of flood waters also occurred in Su-rigao and Agusan provinces yesterday, rendering several roads impassable. Some 280 families or 1,244 people from Surigao City, Claver, Sison, Tubod, and Placer in Surigao del Norte and Libjo in Dinagat were brought to various evacuation centers. The National Disaster Risk Reduction and Manage-ment Council (NDRRMC) said a total of 14 barangays with 447 families or 1,896 persons were evacuated when floods hit parts of the Caraga region that groups Agusan del Norte, Agusan del Sur, Surigao del Norte, Surigao del Sur and Dinagat Islands. The low-pressure area also affected 74 families or 275 persons in Leyte and 60 families or 300 persons in Cebu.

this tragedy,” Aboitiz stated. “Th e Aboitiz Group has been in Mindanao for more than 50 years and we are com-mitted to its development and the welfare of its people,” he added. He said that the relief op-erations are still ongoing, and that the foundation intends to give more fi nancial aid. “We are ready to bring in more help as needed by our partner organizations, the local government units and national government agencies,” Aboitiz said. The Aboitiz Group was among the fi rst to dispatch aid to Cagayan de Oro and Iligan City in response to the appeals of the Northern Mindanao LGUs. Aboitiz Group representa-tives immediately addressed the critical need for drinking water in Cagayan de Oro, few hours aft er the calamity struck. Company volunteers in-stantly packed and distributed relief goods in Iligan where the Aboitiz business unit Pilmico Foods is located. The company also gave fi nancial assistance to all its aff ected employees, some of whom lost their homes.

The chamber said mea-sures that can be applied to minimize the adverse envi-ronmental impact include environmental planning and rehabilitation, as prescribed

the Mining Act to ensure enough resources to reha-bilitate disturbed areas and communities after mine decommissioning. “Mindanao happens to be the Philippines’ richest in natural resources, par-ticularly mineral reserves.

In spite of this, our people have long suffered from poverty and lack of oppor-tunities. We believe that utilizing these resources through responsible mining provides some answers to our people’s needs: jobs, liveli-hood, health, education and other social services,” PCCI said as it asked the provincial council of Zamboang del

Norte to repeal provincial ordinance ZN-11-128 issued August 15, which prohibits companies from engaging in open pit mining. The local unit of Ca-nadian mining firm TVI Pacific Inc. has sought a temporary restraining or-der and injunction on the ordinance. TVI Resources Develop-

ment (Phils.) Inc. has been operating a copper and zinc mine in Canatuan for 18 years. It also has gold and silver mining interests in Zamboanga del Sur. Last month, Zamboanga del Sur invalidated a similar ordinance because it goes against the provisions of the Philippine Mining Act.--InterAksyon

Pueblo supports save the children relief effortsTHE catastrophe brought by Typhoon Sendong has resulted in the pouring in of aid both from national and international organi-zations to flood victims in the badly stricken cities of Cagayan de Oro and Iligan.

One of these world organizations which im-mediately responded to the call for help is the Save the Children, a 90-year old aid program group which will be distributing their standard aid kits to 5,000 badly affected families in Cagayan de Oro and another 5,000 kits to Iligan.

Looking for a tempo-rary shelter to house their office and donation kits, the group approached Pueblo de Oro Devel-opment Corp. (PODC) which readily offered free use of the multi-purpose hall at Vista Verde Village as base until a more suit-able office cum warehouse could be found by the group.

According to Ariel C. Balofiños, Save the Chil-

dren Manager- Central Mindanao Program Of-fice, they chose Pueblo de Oro because of its uptown location that makes it free from flooding and the security offered by its gated communities.

The group’s donation kits consist of water kits which include, among others bottled water and water purifying solutions; household kits, including mats, blankets, and basic utensils and kitchenwares; and hygiene kits which include pail and dipper and supply of toothbrush, toothpaste, and bath soap.

For its part, PODC has been one of the first to provide disaster relief during the recent floods, providing clean water through its firetruck and City firetrucks to various parts of the City and hot meal donation and direct assistance to about 1,000 afflicted families in Balu-lang and Canitoan. It was also among the first to provide temporary toilet facilities to evacuation centers in said barangays.

DAVAO CITY –The gov-ernment-run Davao Re-gional Hospital in Tagum City, Davao del Norte is opening its cancer cen-ter for Mindanao with state-of-the-art facilities on Jan. 8, 2012, hospital administrator Carlito U. Pillerin said Monday. The hospital, one of the few government in-stitutions in the country recognized for being run efficiently, was able to ob-tain a P200 million ($4.61 million @ $1=P43.33) budget from the national government to start the operations of the center, Mr. Pillerin said. The center has a fund-ing requirement of about P600 million when it was initially approved in 2006. But it was only in 2009 when the P200 million fund was made available. The hospital spent P37 million for the construc-tion of the center on a two-hectare lot which was donated to the hos-pital by the University of Southeastern Philippines through the intercession of Tagum City Mayor Rey T. Uy.

Davao regional hospital to open cancer center

With the remaining amount, the hospital was able to buy the P134 mil-lion linear particle ac-celerator, a facility usu-ally referred to as the one used for nuclear therapy as it is used to kill cancer cells. “The DRH (Davao Regional Hospital) is the only government hospital in the country with this kind of equipment,” he said. Mr. Pillerin said the hospital “only needs about P400 million (including the initial budget) to make it fully-equipped.” He added the center will allow people of Mindanao to access better treatment facilities comparable with

those in Metro Manila. “This will slowly erase the notion that only the medical providers in Metro Manila and other urban centers of the country can provide better services,” Mr. Pillerin added. Assistant Health Secre-tary Romulo A. Busuego, chief of the hospital, con-ceptualized the design for the center himself. “He (Mr. Busuego) worked hard to make this proj-ect a reality,” Mr. Pillerin said of his superior whom the Aquino government named as assistant secre-tary in charge of supervis-ing government hospitals in the country. At present, the hospital

is already waiting for the approval of the Senate to make itself a 500-bed medi-cal center. “The proposal was already approved in the Lower House,” Mr. Pillerin added, pointing out that by achieving a medical center status, it will now have the capac-ity to become the training center for physicians who want to specialize in cer-tain medical disciplines. The hospital has also collaborated with the Davao Doctors Hospital for the setting up a neu-rological training center. The national govern-ment is strengthening its healthcare services and part of this is improving government hospitals, said Mr. Pillerin.In his visit to Mati City, Davao Oriental last year, Health Secretary Enrique T. Ona said the government is into strengthening its universal healthcare pro-gram by providing them with the Philippine Health Insurance Corp. coverage. The government-run healthcare provider has launched several activities to enlist especially those below the poverty thresh-old to become members.

By CARMELITO Q. FRANCISCO

Republic of the PhilippinesREGIONAL TRIAL COURT OF MISAMIS ORIENTAL

10th Judicial RegionBRANCH24

Cagayan de Oro City

OFFICE OF THE PROVINCIAL SHERIFFSHERIFF’S NOTICE OF SALEFILE NO.2011-593

Upon extra-judicial petition for sale under Act 3135 as amended filed by ORO INTEGRATED COOPERATIVE, mortgagee against SPS.NATALIE AND JOHNSON TAN, mortgagors,of#046 Vamenta Zone 7,Bulua,Cagayan de Oro City, to satisfy the mortgage indebtedness which as of December 5,2011, amounts to p.391,051.03,excluding penalties, charges, attor-ney’s fees and expenses of foreclosure, the undersigned sheriff will sell at public auction on January 16,2012, at 9;00 in the morning or soon thereafter at the main entrance of the hall of justice, Hayes Street, Cagayan de Oro City, to the highest bidder, for cash and in Philippine Currency, the property with all its improvement to wit:

TRANSFER CERTIFICATE OF TITLE NO. T-172476A PARCEL OF LAND (Lot 35337-C,Psd-10-038454, portion of lot 35337 Cad- 237,Cagayan Cadastre), situated in the Barangay of Bulua, Cagayan de Oro City Bounded on SE. along lines 1-2 by Lot 35337-E (Road Right of Way), of the Subdivision Plan Psd-10-038454; on the SW,, ALONG LINE 2-3 by Lot 6248,Cad-237,Containing an area of TWO HUNDRED THIRTY SIX (236) square meters more or less.

Prospective buyers may investigate for themselves, in the event of Auction Sale cannot take place for whatever legal reason the sale will proceed on the following day, without further notice, posting and publication, the title here in above describe and encumbrance thereon, if any there be.Cagayan de Oro City, Philippines, December 13, 2011.

THE EX-OFFICIO PROVINCIAL SHERIFF TERESITO C. ESTENZO Sheriff IV

BWM: DECEMBER 23, 30, 2011, Jan . 6, 2012

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15BusinessWeekMINDANAO Dec 30, 2011-Jan 1, 2012BillboardsBillboards

NEWS CAPSBy Laurel Media/RTM

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Country Village HotelCarmen, Cag. de Oro Tel. No. 71-22-03, 71-22-01, 7122-05

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Apple Tree Resort and HotelTaboc, Opol, Misamis Oriental,

Tel. Nos. 754525/ 754263/ 3091986, Fax No. (8822) 754497

Pearlmont InnLimketkai,Drive,CDO

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Red Palm InnEVChaves Building, Capistrano corner Cruz Taal Sts.

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BASTA MASAHE

The glamorous models of Gil Macaibay III modeled his designs and creations which exude beauty and sophistication in the fash-ion industry of Cagayan de Oro and of Mindanao for the past several years.

The grand fashion show was under the tutelage of Gil Macaibay III, Cagayan de Oro’s prince of haute couture, Mindanao fashion icon and the concurrent President of Oro Fashion Designers Guild (OFDG).

Gil Macaibay III is now considered “top brass” and famous designers in the country today.

His remarkable con-tribution to the world of fashion here and in the national scene has cata-pulted “Cagayan de Oro City as the fashion capital of Mindanao.”

His latest fashion en-deavor for Cagayan de Oro to be in limelight in the fashion industry is the launching of the more than 20 elite, glamorous and pro-fessional male and female models, who also took their oath of office during the grand fashion show.

Grandiose, beautiful, regal and trendy designs and collections of famous

Gil Macaibay III, the country’s top brass fashion designer, Cagayan de Oro’s prince of haute couture, and Mindanao fashion icon, is joined by members of the elite and professional models of Cagayan de Oro City, who all performed during the launch of Glitterati in Cagayan de Oro recently.

Glitterati: Circle of elite, professional fashion models launched in C. de OroText and photo by JOE PALABAO

THROUGH a spectacular grand fash-

ion show, Glittera-ti: A Circle of Elite and Professional Fashion Models of Cagayan de Oro City, the fashion capital of Mind-anao, was formal-ly launched at the Atrium of Limket-kai Center on De-cember 11, 2011.

designers of Cagayan de Oro City turned these elite and professional models into live mannequins.

Each designer during the glamorous event had their own glory when their collections were showcased to the buyers and the fash-ion enthusiasts of the city.

His latest “grand allure collection” evening regalia modeled by supermodel Wilma Doesn’t was show-cased at the Philippine Fash-ion Week last October 26-31, 2011 at the Hall 2 of SMX Convention Center, Mall of Asia.

In an interview, Gil Ma-caibay III told Businessweek Mindanao that Glitterati contracts, professional talent fees and career enhancement will be handled by OFDG management. The circle of elite professional fashion models are protected in all their endeavors working for the benefit of the industry.

The models will have a great role in the upcoming fashion events of 2012 as OFDG will mount more fashion shows to keep up the title of Cagayan de Oro as the Fashion Capital of Mindanao.

It is the vision of Gil Macaibay III that Cagayan de Oro Fashion Industry will be in the fashion map of the Philippines and go global in the next two to three years.

Mindanao Fashion Sum-mit 2012 by August will be participated in known designers from Cebu, Iloilo, Manila and known designers of Mindanao who are based in the Middle East and other parts of the world.

With glamour, Glitterati circle of elite and profes-sional models ramped in the catwalk wearing the designs and collections of CDO Prince of Haute Couture-Gil Macaibay 1II; Iconic Fashion Designer-Mark Christopher Yaranon; Stylistic Fashion Designer-Alquin Cap-atan, Pillar of Fashion Industry-Benjie Manuel; Designers Extraor-dinaire-Joshua Guibone and Boogie Rivera. Elite and glamorous professional fashion models is head-ed by its President-Mark Marqueda, Secretary- Ms. Chiery Ladera-daughter of Ms. Chazz Ladera of the Dept. of Tourism is one of the elite and professional

models of CDO and male model Bryan Yu-a nurse from Liceo de Cagayan University and Mr. PRISAA 1ST runner up 2010; and as-sociate professional model, Ms. Maxine Monasterio of MAG TV TA and former Miss Teen Philippines 2007 and now studying medicine at Xavier University.

The grand fashion show was brought to us by Lim-ketkai Mall, Gil Macaibay III, ABS-CBN, Roger Lac-tao, Jr. Photography, Oro Fashion Designers Guild (OFDG), Designers As-sembly (DA), Everbest, Inc., Chino Roa Photography, Swirlz, ISG Prinit Ideas, Republic Big Screen-Mr. Rey Ocampo, Badz Castro, Tines & Co. Incorporated, Fushu-Walk Easy and Vi-sual Pro Rental.

The event, the first of its kind in the Fashion World of Cagayan de Oro earmarked the City of Golden of Friendship-A City in Blossom, Boom and Blossom as the Fashion Capital of Mindanao. A Salute to Gil Macaibay 111 considered as one of the country’s top brass fashion designer.

Page 16: BusinessWeek Mindanao Dec 30

16 BusinessWeekMINDANAODec 30, 2011-Jan 1, 2012