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Principles of ManagementDyck / Neubert
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Chapter 5Ethics
Why Study Ethics?
• The emphasis on ethics is related to:– The world is changing rapidly.– Unethical decisions by managers are receiving more
attention.– Managers are moral agents.
5 | 3Copyright © Cengage Learning. All rights reserved.
• The emphasis on ethics is related to:– The world is changing rapidly.– Unethical decisions by managers are receiving more
attention.– Managers are moral agents.
What Is Ethics?
• Ethics– A set of principles or moral standards that
differentiate right from wrong.• Management Ethics
– The study of moral standards and how they influencemanagers’ actions.
5 | 4Copyright © Cengage Learning. All rights reserved.
• Ethics– A set of principles or moral standards that
differentiate right from wrong.• Management Ethics
– The study of moral standards and how they influencemanagers’ actions.
Components of Management Ethics
1. Sources where a manager may get their moralstandards
2. The moral-point-of-view that a manager follows3. The process a manager uses to make decisions
that are ethical4. The influence of ethics on how managers
practice the four management functions
5 | 5Copyright © Cengage Learning. All rights reserved.
1. Sources where a manager may get their moralstandards
2. The moral-point-of-view that a manager follows3. The process a manager uses to make decisions
that are ethical4. The influence of ethics on how managers
practice the four management functions
Sources of Management Ethics
• Informal/Public– Work experiences, peers, managers– Ethical climate
• The informal shared perceptions of what are appropriatepractices and procedures
• Informal/private– Examples set by the behavior of immediate family
members• Family, friends, peer groups, society, and unspoken universal
human norms
5 | 7Copyright © Cengage Learning. All rights reserved.
• Informal/Public– Work experiences, peers, managers– Ethical climate
• The informal shared perceptions of what are appropriatepractices and procedures
• Informal/private– Examples set by the behavior of immediate family
members• Family, friends, peer groups, society, and unspoken universal
human norms
Table 5.1: The FourTypes of Sources of Ethics
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Levels of Personal Moral Development
• Pre-conventional– What is rewarded and punished
• Self-interest: “What’s in it for me?”
• Conventional– Social norms or external standards
• By others: “What is everyone else doing?”
• Post-conventional– Universal principles established through conscience
and reason• “What are timeless truths?”
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• Pre-conventional– What is rewarded and punished
• Self-interest: “What’s in it for me?”
• Conventional– Social norms or external standards
• By others: “What is everyone else doing?”
• Post-conventional– Universal principles established through conscience
and reason• “What are timeless truths?”
Figure 5.2: IncreasingLevels of Moral Development
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What Do You Think:Does Religion Matter in Management Ethics?
• How does religious belief or lack of religiousbelief influence behavior?
• Why are there differences between ethics ofpeople who belong to the same religion?
• Should the study of management ethics includestudying religious ethics?
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• How does religious belief or lack of religiousbelief influence behavior?
• Why are there differences between ethics ofpeople who belong to the same religion?
• Should the study of management ethics includestudying religious ethics?
Mainstream Management Ethics
• Moral-Point-of-View– A framework of values used to develop internally
consistent and logically justified principles andstandards of right and wrong
• The key to studying managerial ethics is to thinkabout how a manager’s moral-point-of-view willinfluence the manager’s behavior.
5 | 12Copyright © Cengage Learning. All rights reserved.
• Moral-Point-of-View– A framework of values used to develop internally
consistent and logically justified principles andstandards of right and wrong
• The key to studying managerial ethics is to thinkabout how a manager’s moral-point-of-view willinfluence the manager’s behavior.
Mainstream Moral-Point-of-View
• Overarching Goals– To maximize productivity, efficiency, profitability, and
competitiveness,• General Rationale
– Consequentialist utilitarianism—actions that benefitthe greatest number are ethical
• Key Practices– Effective management focuses the functions of
management on promoting measurableimprovements in productivity or profits
5 | 14Copyright © Cengage Learning. All rights reserved.
• Overarching Goals– To maximize productivity, efficiency, profitability, and
competitiveness,• General Rationale
– Consequentialist utilitarianism—actions that benefitthe greatest number are ethical
• Key Practices– Effective management focuses the functions of
management on promoting measurableimprovements in productivity or profits
Moral Philosophies
• Consequentialist Theory– Considers the consequences of an action in
determining what is ethical• Utilitarianism
– Holds that ethical managers strive to produce “thegreatest good for the greatest number
• Egoism– Utility of an option depends on the consequences for
the decision maker in deciding which option “benefitsme the most”
5 | 15Copyright © Cengage Learning. All rights reserved.
• Consequentialist Theory– Considers the consequences of an action in
determining what is ethical• Utilitarianism
– Holds that ethical managers strive to produce “thegreatest good for the greatest number
• Egoism– Utility of an option depends on the consequences for
the decision maker in deciding which option “benefitsme the most”
Mainstream Consequentialism
• Mainstream moral-point-of-view assumptions:– What is “the greatest good.”
• Best “generic” measure of good is wealth or money– How can wealth be maximized?
• Through individualism—the greatest good for the greatestnumber (larger community) is achieved when organizationprofits are maximized by rewarding people (shareholders) forinvesting their resources into economic activity
5 | 16Copyright © Cengage Learning. All rights reserved.
• Mainstream moral-point-of-view assumptions:– What is “the greatest good.”
• Best “generic” measure of good is wealth or money– How can wealth be maximized?
• Through individualism—the greatest good for the greatestnumber (larger community) is achieved when organizationprofits are maximized by rewarding people (shareholders) forinvesting their resources into economic activity
What Do You Think?Is Philanthropy Always Ethical?
• Is philanthropy more ethical if it does not benefitthe financial interests of the giver?
• Is philanthropy more ethical if comes from profitsthat were generated in a socially responsiblemanner?
• Do the “ends” (giving money to charity) justifythe “means” (whether the money was generatedin a socially responsible manner)?
5 | 17Copyright © Cengage Learning. All rights reserved.
• Is philanthropy more ethical if it does not benefitthe financial interests of the giver?
• Is philanthropy more ethical if comes from profitsthat were generated in a socially responsiblemanner?
• Do the “ends” (giving money to charity) justifythe “means” (whether the money was generatedin a socially responsible manner)?
Making Ethical Decisions
• Mainstream Process:– Ethical awareness
• Recognize ethical issues that threaten or promote owner’swealth
– Ethical wisdom• Gather information and develop alternatives consistent with
facts and policies– Ethical judgment
• Make ethical choices that maximize legal profits– Ethical courage
• Implement ethical decisions that change norms
5 | 18Copyright © Cengage Learning. All rights reserved.
• Mainstream Process:– Ethical awareness
• Recognize ethical issues that threaten or promote owner’swealth
– Ethical wisdom• Gather information and develop alternatives consistent with
facts and policies– Ethical judgment
• Make ethical choices that maximize legal profits– Ethical courage
• Implement ethical decisions that change norms
Figure 5.3: A PossibleStakeholder Map for Home Depot
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Management in Practice:How Do Managers Actually Make Ethical Decisions?
• General Rules-of-Thumb:1. Performance is what really counts, so make your
numbers.2. Be loyal and demonstrate that you are a team player.3. Don’t break the law.4. Don’t over-invest in ethical behavior
5 | 20Copyright © Cengage Learning. All rights reserved.
• General Rules-of-Thumb:1. Performance is what really counts, so make your
numbers.2. Be loyal and demonstrate that you are a team player.3. Don’t break the law.4. Don’t over-invest in ethical behavior
Mainstream Ethical Influences on theFour Management Functions
• Planning: Goals and Responsibilities– Seek to maximize organizational profits for owners
• Organizing: Structures and Systems– Use the deterrent approach to reinforce ethical
behavior• Create formal positions devoted to ethics• Provide ethics training
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• Planning: Goals and Responsibilities– Seek to maximize organizational profits for owners
• Organizing: Structures and Systems– Use the deterrent approach to reinforce ethical
behavior• Create formal positions devoted to ethics• Provide ethics training
Mainstream Ethical Influences on theFour Management Functions (cont’d)
• Leading: Implicit and Explicit Action– Demonstrate appropriate conduct through personal
actions and interpersonal relationships• Controlling: Formal and Informal
– Control the ethical behavior of organizationalmembers• Code of ethics• Organizational culture
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• Leading: Implicit and Explicit Action– Demonstrate appropriate conduct through personal
actions and interpersonal relationships• Controlling: Formal and Informal
– Control the ethical behavior of organizationalmembers• Code of ethics• Organizational culture
Multistream Moral-Point-of-View
• Overarching Goals– To provide meaningful work– To operate sustainably– To be attentive to internal and external stakeholders– To facilitate servant leadership
5 | 23Copyright © Cengage Learning. All rights reserved.
• Overarching Goals– To provide meaningful work– To operate sustainably– To be attentive to internal and external stakeholders– To facilitate servant leadership
Multistream Moral-Point-of-View
• Virtue Theory– Acting virtuously is the best “generic” way to improve
overall societal well-being.• Key Virtues
– Serving others– Fostering human development through work– Nurturing community by including all stakeholders– Balancing human and ecological concerns
(sustaincentrism)
5 | 24Copyright © Cengage Learning. All rights reserved.
• Virtue Theory– Acting virtuously is the best “generic” way to improve
overall societal well-being.• Key Virtues
– Serving others– Fostering human development through work– Nurturing community by including all stakeholders– Balancing human and ecological concerns
(sustaincentrism)
Making Ethical Decisions
• Multistream Process:– Ethical awareness
• Recognize issues related to overall well-being– Ethical wisdom
• Consider alternatives by listening to others– Ethical judgment
• Evaluate information and make ethical choices that nurtureoverall well-being
– Ethical courage• Implement ethical decisions, some will be courageous
experiments
5 | 25Copyright © Cengage Learning. All rights reserved.
• Multistream Process:– Ethical awareness
• Recognize issues related to overall well-being– Ethical wisdom
• Consider alternatives by listening to others– Ethical judgment
• Evaluate information and make ethical choices that nurtureoverall well-being
– Ethical courage• Implement ethical decisions, some will be courageous
experiments
Digging Deeper:Two Additional Moral-Points-of-View
Moral-Rights Viewof low-materialist, high-individualist managers
Asserts that managers should striveto maintain and protect thefundamental rights and privileges ofindividuals.
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Justice Approachof high-materialist, low–individualist managers
Involves evaluating decisions andbehaviors with regard to howbenefits and harms are distributedamong individuals and groups.
Multistream Ethical Influences on theFour Management Functions (cont’d)
• Planning: Goals and Responsibilities– Focus on both financial and multiple stakeholder
needs to avoid teleopathy• Organizing Structures and Systems
– Focus on promoting positive behavior rather than indrawing attention to unethical behavior andpunishments
5 | 27Copyright © Cengage Learning. All rights reserved.
• Planning: Goals and Responsibilities– Focus on both financial and multiple stakeholder
needs to avoid teleopathy• Organizing Structures and Systems
– Focus on promoting positive behavior rather than indrawing attention to unethical behavior andpunishments
Corporate Social Responsibility
• Social Audit– A systematic analysis of the effect that an
organization is having on its stakeholders and societyas a whole.
– Four primary areas covered:• Assessing the organization’s economic responsibility – is it
profitable?• Is it meeting all its legal responsibilities?• Are its ethical responsibilities being met?• Is it contributing to the broader community?
5 | 29Copyright © Cengage Learning. All rights reserved.
• Social Audit– A systematic analysis of the effect that an
organization is having on its stakeholders and societyas a whole.
– Four primary areas covered:• Assessing the organization’s economic responsibility – is it
profitable?• Is it meeting all its legal responsibilities?• Are its ethical responsibilities being met?• Is it contributing to the broader community?
Multistream Ethical Influences on theFour Management Functions (cont’d)
• Leading: Implicit and Explicit Action– Model a servant leadership style that promotes other
forms of well-being as co-equal with financial well-being
• Controlling: Formal and Informal– Develop a code of ethics that:
• Includes expectations for stakeholders• Is balanced in promoting positive behaviors and avoidance of
negative behaviors• Is the result of an inclusive process
5 | 30Copyright © Cengage Learning. All rights reserved.
• Leading: Implicit and Explicit Action– Model a servant leadership style that promotes other
forms of well-being as co-equal with financial well-being
• Controlling: Formal and Informal– Develop a code of ethics that:
• Includes expectations for stakeholders• Is balanced in promoting positive behaviors and avoidance of
negative behaviors• Is the result of an inclusive process
Multistream Ethical Influences on theFour Management Functions (cont’d)
• Controlling: Formal and Informal (cont’d)– Formalize positive behavior by including it in the
organization’s calendar.– Use the informal control of an organizational culture
to reinforce:• Integrity in all actions• Commitment to satisfying customers• Ethical development of employees• Responsible leadership
5 | 31Copyright © Cengage Learning. All rights reserved.
• Controlling: Formal and Informal (cont’d)– Formalize positive behavior by including it in the
organization’s calendar.– Use the informal control of an organizational culture
to reinforce:• Integrity in all actions• Commitment to satisfying customers• Ethical development of employees• Responsible leadership
Moral Points-of-Viewand Ethical Decision-Making
Mainstream MultistreamRecognize as ethical (awareness)issues those which threaten or promoteowner’s wealth
Recognize as ethical (awareness)issues those which threaten orpromote overall well-being
Gather information and developalternatives that are consistentwith facts and policies
Gather information and developalternatives that are consistent withlistening to others
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Gather information and developalternatives that are consistentwith facts and policies
Gather information and developalternatives that are consistent withlistening to others
Evaluate information and make ethicalchoices that maximizesprofit within legal bounds
Evaluate information and makeethical choices that nurture overallwell-being
Implement ethical decisions,which may require courageouslychallenging norms
Implement ethical decisions, whichoften take the form of courageousexperiments
Moral Points-of-Viewand Management Functions
Mainstream Function Multistream
Focuses on organizationalspecific responsibilities Plan
Focuses corporate socialresponsibilities
Emphasizes deterrenceof negative behavior in itsstructures and systems
OrganizeEmphasizes promotionof positive behavior
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Emphasizes deterrenceof negative behavior in itsstructures and systems
Utilizes a transactional formof leadership to evoke ethicalbehavior
LeadPromotes and modelsservant leadership
Stresses compliance toformal and informal codesand rules of behavior
ControlStresses commitment togrowth and empowerment