bust the silos: opening your organization for growth
DESCRIPTION
Based on book, presentation shows new organizational designs and practices for Demand Creation based on primary research on global companies and organizationsTRANSCRIPT
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Bust the Silos
Opening Your Organization for Growth
Jeff Saperstein
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Opening the Organization
Roles Intangible value
creation Multi-disciplinary
collaboration Multi-knowledgeable
professionals Permeable
organizations Responsive to chaos
with patterns
Jobs Just tangible
deliverables Functional departments
Narrow and deep specialists
Verticals Static workflow based
on predictability
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Cases to Illustrate
Genentech Sales TrainingCisco Value NetworkWunderman Social MediaBumrungrad Medical Tourism Infosys Global Delivery ModelTiE Global Professional Networking
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Harry Wittenberg, Senior Manager for Learning Technologies, Genentech
Choosing the Right Technologies for Sales Training
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La Veta Gibbs, Director of Global Contact Center Strategies, Cisco
Value Network Mapping, Cisco Customer Interaction Centers
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Wunderman
Marketing with Social Media: Wunderman
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Medicaltourism.com/compare-cost.php
Medical Tourism: Bumrungrad
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Infosys Global Delivery Model
Infosys: The Challenge of Global Branding, Saperstein, 2005 Ivey 9B05A001
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The Power of the TiE Network
TiE 2008-2009 annual report
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TiE Network Structure
Charter MembersChapter SponsorsEntrepreneurs
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Legend becomes Myth
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Implications
Individuals: Welcome change, be porous, be curious
InnovateTrend is Your Friend Collaborate, LinkProfession: wide and open, not just narrow and deep
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Implications
The way we work is our most important innovation—Curt Carlson, SRI
Organizations: Move from Inside Out to Outside In
Open and InnovateDefine roles and multi-functions
Co-evolve processes with technology tools