Acrolinx Technology Helps You Create Amazing Content

www.acrolinx.com

Acrolinx Technology Helps the World‘s Greatest Brands Create Amazing Content: On-Brand, On-Target, At Scale.

In a Broad Range of VerticalsSOFTWARE HEALTHCARE AEROSPACE & DEFENSE HEAVY MACHINERY ENGINEERING HIGH TECH FINANCIAL

The overall customer experience is critical to growth

and competitive differentiation for B2B companies.

Yet, fewer than one quarter of companies excel in deliveringexperiences that customers notice and deliver significant

value.

However, the select group that does it “right”, enjoyshigher-than-average revenue growth.

The Customer Journey in theory

VOLVO BRAND

Jean-Claude Van Damme

does the splits

for everyone

AWARENESS

Pricing & ROI

PURCHASE

ProcurementCFO

Brochures Product Data

Sheets

Business owner

Engineering

EVALUATION

Training, Drivers

Literature

ONBOARDING

Fleet Managers & Drivers

Maintenance

& ServiceInformatio

n

SERVICE

Engineering

Specialistvideo

For Fleet Managers

INTEREST

A CUSTOMER JOURNEY…

Source: Erin Provey

The Customer Journey... in reality

Customer Experience is almost exclusively

fueled by one thing...CONTENT

Content doesn’t just happen…

More than 50% of marketing spendis on content creation.

Very few companies have a plan forthat spend.

Source: Erin ProveySirius Decisions 

GOALS GUIDANCE GOVERNANCE

GOALS

for all aspects of your contentBrand · Audience · Compliance · Findability · Precision

GUIDANCE

for content contributorsWherever they create content

GOVERNANCE

for content teamsTransparency and control over the entire customer experience

Business Impact of Content• 2 similar documents (High Acrolinx Score vs.

Low Acrolinx Score)

• Text only – no formatting or styling

• Isolated A/B test – research participants only saw one version of the content

• Viewers asked specific questions about brand perception, conversion and purchase intent

Would you click on the offer?(Conversion)

60%A

21%B

SAN JOSE · MAY 1 · 2 · 3BERLIN · MAY 15 · 16

www.acrolinxcc.com#acrolinxcc

XML Documentation Add-on for Adobe Experience Manager Juhee Garg, Product Manager (jugarg@adobe.com)

Need for a Unified Content Strategy

Pre–Sales Content

• Product Overview• Case Studies• White Papers

Post–Sales Content

• User Guide• User Manuals• Troubleshooting Guide

Need for a Unified Content Strategy

Pre–Sales Content

• Product Overview• Case Studies• White Papers

Post–Sales Content

• User Guide• User Manuals• Troubleshooting Guide

Product Content

• Marketing Content• White Paper• Case Studies• User Guide• User Manuals• Troubleshooting Guide

What is XML Documentation Add-On?

25

Content Sharing & Reuse

Consistent User Experience

Reduced Total Cost of Ownership

Unified Content Strategy

Higher Content Velocity

MarketingContent

TechnicalContent

Solution Capabilities

26

Adobe Experience Manager

AEM Assets

Search

XML Add-On

Translation

Review & Approval

Reports

Authoring

Search

Review

Authoring

Review

Approval

Publishing

Web Editor

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

27

CCMS functionalities provided by

XML Documentation Add-on for Adobe Experience Manager

Easy to use web based authoring for SMEs/Casual

contributors

Efficient content reuse Version management

Built-in access to translation resources

Incremental content updates

Metadata and dependency management

Easy integration with other Adobe solutions like Adobe

Analytics etc.

Content readiness reporting

Review and approval workflows

28

Acrolinx Technology Helps You Create Amazing Content

GOALS GUIDANCE GOVERNANCE

GOALS

Set your goals for Terminology, Style, and Tone of Voice

Validate your goals by learning from checked content and adjusting accordingly

34

Define different requirements for different audiences, content types, or products, for instance to capture the different language needed for blog posts or technical whitepapers

GUIDANCE

Acrolinx is the only software that can actually “read” your content and help you make it better

GOVERNANCE

A scorecard gives an overview of all the issues found

Generate a baseline for your content, or get an overview of a complete set of assets

Deep metrics help you track content quality trends, utilization, and performance.

QUALITY SCORE• KPIs and dashboards

indicating the compliance with corporate writing standards• Visualizes the content

performance and allows to correlate the Acrolinx Score with other business metrics• The deep metrics

enable corporations to track content quality trends, utilization, and performance

ACROLINX & ADOBE XML DOCUMENTATION ADD-ON

© 2017 Acrolinx GmbH