busting the barriers to clean behavior - appesteem the... · 2017-10-04 · busting the barriers to...
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BustingtheBarrierstoCleanBehavior
DennisBatchelderAppEsteemCorporationCSASummitMadrid,Spain3October2017
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Monetizationstillhasbadplayers
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WefightonbehalfoftheconsumerConsumersshouldneverbescared,tricked,orcheatedbysoftwareButwhensoftwaremonetizersandtheirsupplychainarenotheldaccountablefortheiractions,consumersgetscrewedWeholdeverybodyaccountable
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Howwedriveaccountability•Appscertifiedbyusgeneratemorerevenueandcostlesstodistribute•Appswelabeldeceptiveeithercleanupquicklyorwitheraway•OurBetterWorldNetworkmakesiteasyandrewardingtogetandstaycertified•Ourappintelligencefeedshelpsecuritycompaniesprotecttheircustomers
BetterWorldNetwork
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Thisyearweracedtoproveourmodelworks•10customers,20securitypartners•15certifiedapps,firstcertifiedcallcenter,95Deceptors(24resolved)•Comprehensiverequirements•Proofthatcleanpays
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Butmanyofyouseemskeptical•Vendorssitonthesidelines(evenworse,pretendtocommit)•CSAslowtoendorse•Gatekeepershesitanttorequirecertification•AfewAVsstillthinkwe’resleepingwiththeenemy•Everybodyseemsuncomfortablethatwe’refor-profit
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Wetrynottotakeittoopersonally,butwewonderwhatelsewecandotogetyoutodemandcleanbehavior
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SohereweareinMadrid…•Thisisn’tyourfirstbullfight•You’reveteransofmanyCSAmeetings•Youknowwewanteveryappandmonetizercertified•Youknowwe’llbusteverybarrierwefind
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Andsincetoday’smy50thbirthday,Ihaveaspecialbarrier-bustinggiftforyou
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Certificationsarenowfree
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We’llcontinuetochargeforourotherservices
•Complianceconsulting•Premiumsupport�Appmonitoringandremediation�Embeddedsealandtaggant�Expeditedappcertification
•Andifyoucommit allyourapps�Bigdiscountonpremiumsupport�Freecomplianceconsulting
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Bustingmorebarriers
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MoreprescriptiveguidanceWecapturedtheanswerstothequestionsyouasked,andreferencedpassing/failingexamples
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Lessintrusion;moretrust•Nomorekillswitch•Nobehaviormonitoring;justheartbeats•LimitedtoPremiumSupport;notmandatory
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ProactivenotificationsRegisteryourapp,andwe’llwarnyouamonthbeforewepublishitsviolationstoourDeceptorlist
WehopeCSAwillhandledisputes
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OurBetterWorldNetworkjustgotbetter
•Typesofpartners�Callcenters�Paymentprocessors�Searchgateways�Downloadsites�Adnetworks�Bundlers
Free ifyourequireyouroffersandappstobecertified
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Showinghowitallworks… rememberAndytheappdeveloper?
Andy’sAppEsteemAdventure
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Step1:Tryitout•AndytalkstootherswhojoinedAppEsteem,anddecidestogiveitatry.•Heregistershiscompanyhttps://customer.appesteem.com
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Step2:Learn•Andyinstructshisteamtofollowthecertificationrequirements.HegetsprescriptiveguidancefromAppEsteem’sonlinecompliancechecklists
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Step3:Implement•Doityourself:Andyhelpshisteamunderstandhowtomakethenecessarychangestohisapp.
•Gethelp:HecanhireAppEsteemorworkwithourcompliancepartnersforhelp
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Step4:Certify•AndysubmitsnewversionsofhisapptoAppEsteem’s freecertificationservice.Iftheversionhasissues,Andy’steamfixesthem,andhere-submits.
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Step5:Correct•Doityourself:Ifsecuritycompanieshaveissueswithhisapp,Andytriestofindoutwhyandthenresolvestheissues.
•Gethelp:AndypurchasesAppEsteem’s premiumsupporttogetanembeddedsealandsecuritypartnerassistance.Andycanalsoworkwithourcompliancepartners.
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Sustainability•Nomore“Idon’tknowwhyI’mflagged”emergencies
•AndygetsspecialaccessfromBetterWorldNetworkpartners
•AndyreportsunfaircompetitionasDeceptors
•Andy’sconfidenceletshimgrow
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Theindustryisstoppingtheselosers
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It’stimetofocusonsustainability
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Andwiththebarriersbusted,it’stimeforyoutocommit•Registeryourapps•Certifyyourapps•Forceyoursupplychaintobecertifiedhttps://appesteem.com