but wait, there’s more! zillow beyond the home shopping experience
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BUT WAIT, THERE’S MORE!
Zillow Beyond the Home Shopping Experience
Tara Clark, Director of Email
@clarktara
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Tactical - Seller
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Tactical – Renter
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Should you think about selling?
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Focus - Seller
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Focus – Renter
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Aspirational or Budget
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Z Email Basics
• Fail fast
• COPE – Create once,
publish everywhere
• Always be testing (but
disciplined testing)
• Thoughtful personalization
• Get more out of less
• Be scrappy (WYOE)
• Be engineer-ish