buy local, présentation par david mesche
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Experience your cityFrankfurter
Buchmesse9.10.2014
David Mesche BUCHBOX! Entertainment UG, Berlin
Face the Future1
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p y y
4 independent bookstores in
Berlin
60-185 m sales floor 18 staff members
bookseller in secondgeneration
Try to stay close tocustomers
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High concentration of branches
Concerns and big internet shops dectract sales
Shopping malls produce a degradation of 1a status
interchangeability
short-term economical decisions
Regional business cycle
Loss of taxes
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Invest in new technologies
We may boost innovations within the company itself
inform customers actively
We have to create an awareness
Forge alliances
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Brsenverein is the official association of
booksellers
Furthermore there is BUY LOCAL
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Citizens
RetailIndustry
Publisher/Industry/Crafts
A
dministration/Communities
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Citizens
RetailIndustry
Publisher/Industry/
Crafts
A
dministration/Communities
fair wages
Online accessability
stay close to the consumer
sustainable economicactivity
cutural and social
commitment
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Citizens
RetailIndustry
Publisher/Industry/Crafts
Administration/Comm
unities
care in independentshops
solid order situation
Faciliated gaining ofemployees
vivid community
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Citizens
RetailIndustry
Publisher/Industry/Crafts
A
dministration/Communities
improvement of the
income account
development of culturaldiversity
increase of the regionsattractivity
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Vivid community
Cultural diversity
Job preservation
Increasing incomes
People will identifythemselves better with the
region
Citizens
RetailIndustry
Publisher/Industry/C
rafts
A
dministration/Communities
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Vivid economy
diversity not only a few monopolists
mixture of retail and international companies
attractive surrounding
responsible decisions
fair conditions of employment
healthy economic cycle
identification of the citizens
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national governing body
seal of approval: strong logo + claim + certificate
all owners and their staff obliges comply with the quality criteria
local networks profit from national association
press relations
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David Mesche BUCHBOX! Entertainment UG, Berlin
b.l gets academic assistance
BUY LOCAL supplies help for the local network
acquiring sponsors
gaining testemonials
changing the website www.buylocal.deinto a national marketplace
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421 Buy Localmembers
Local networks
professionalsupport bybranch office
Constantlyincreasingnumber ofmembers
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Buy Local initiatives are profitable:
average increase of sales of 8,6%, in towns without only 3,4%.
65% announced an increase in sales in 2012.
Rethinking starts
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Backup
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Postcards
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Erfolge*
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Poster
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Explainity
Einfach erklrt
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David Mesche BUCHBOX! Entertainment UG, Berlin
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