OUR TEAM

•EXPERT TEAM OF 10BASED IN DUBLIN

•IN BUSINESS 15 YEARS (SINCE 1999)

OUR GOAL

•GENERATE SALES LEADS FOR OUR CLIENTS

•PROVIDE CUSTOMISED DIGITAL MARKETING SOLUTIONS

•RESULTS & GOAL ORIENTATED TEAM

About Us

•ACHIEVE ROI FOR OUR CLIENTS

QUANTIFIABLE RESULTS

FOCUSED TARGETTING & ADVERTISING

PROFESSIONAL TEAM

SEO & PPC

SOCIAL MEDIA

Some of our Clients

Some of our Partners

• Approx 70% to 80% of search traffic

• Keywords, Site Navigation, URL, Use of Videos & Meta Data All

Determine Quality Score

• Medium/Long Term Strategy that delivers more customers long

term

Search Engine Optimisation• Long Term Process, but provides long

term benefits

• Analytics illustrate why your site is ineffective & how to improve (A/B

Testing)

• Keyword Allocation - Allocate the keywords to the most suitable pages

of your site

• Domain Age – Favours Older Domains

• Attention Grabbing Text with Large Bullet Pts & Text Location (Top left

Preferably)

• Medium/Long Term Strategy that delivers more customers long

term

• External Backlinks & Video (Search Engine love video)

What Makes Good SEO?

• Customised URL that includes Keywords

• Meta Data, Title tags, Heading Tags & Alt Tags for Images

• Keyword Allocation - Allocate the keywords to the most suitable

pages of your site

• 301 Redirects & eliminate Duplicate Content

Search Engine Optimisation

Bid for your position against the competition Higher your bid, higher your position. (1st not always best) Greater competition = greater cost No charge if user sees your ad Only pay if user visits your website Clicks charged direct to credit card Simple way to test if your website can work for you Requires lots of testing to maximise ROI

• Where does your Ad appear in relation to others?

• What Factors Affect Ad Rank?

• How do I improve my Ad Rank?

What Makes Good PPC Ads?Ad Rank

What Makes Good PPC Ads?

Google Adwords – Relevance over Budget

Wordstream 2011

•Landing Page Relevance Improves Quality Score•Include Primary Keyword•Call to Action•Negative Keywords•Create multiple ads (3) and rotate them

What Makes Good PPC Ads?

ADVERTISINGADVERTISE ON SOCIAL MEDIA

WITH HIGHLY FOCUSED TARGETTINGTO ATTRACT RELEVANT CONSUMERS

CONTENT DEVELOPMENTDEVELOP CREATIVE & UNIQUE CONTENT

TO SHARE ON YOURSOCIAL MEDIA SITES

SOCIAL MEDIA SITE DEVELOPMENTINTEGRATED & BRANDED

SOCIAL MEDIA SITESTO ENGAGE NEW & EXISTING

CUSTOMERS

€

CREATE COMPETITONS & APPSTO INCREASE FOLLOWERS

& ENCOURAGE ENGAGEMENT

FACEBOOK COMPETITIONS

Social Media

Social Media

• Widespread exposure to Consumers• Brand awareness campaigns that are effective in terms

of the increase in consumer curiosity – Bandwagon Effect

• Increasing site traffic towards your page – this will equate to increased participation from visitors as well.

• Maintaining a good reputation/Brand Image with consumers

• Direct Contact with Consumers/ Personal

Social Media

• LinkedIn allows for A/B Testing Depending on Location – so depending on where your site is being viewed from, they will see a different landing page

• Facebook Ads & Posts can be targeted be location, languages & interests – Highly Focused

Localised Digital Marketing

• Submit a listing to Google Places for Business

• Ensure listing is fully completed and description is keyword optimised

• Provide analysis on site performance& see where your site is being viewed & source of traffic

Digital Marketing in 2014

67%INCREASE IN LEADS

FOR BUSINESS’ THAT BLOG/SOCIAL

MEDIA

GOOGLE HUMMINGBIRDLONG TAIL KEYWORDS EVEN MORE IMPORTANT

RESPONSIVE WEB DESIGNTHERE ARE OFFICIALLY

MORE MOBILE DEVICES

IN IRELANDTHAN PEOPLE

ADVANCED TARGETTING

AGE

LOCATIONINTERESTS