#buybooksdonatebooks campaign by arkana for samsung ideaction
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Pauline Johnson said, “The history of the book really reflects the history of civilization, for by means of books the records, sacred teachings, ideas, and experience of the past have been preserved and
transmitted to the present.”
Based on that I made classic-look and everlasting journal with vintage bookbinding. Bookbinding is a technique used by ancient civilization to bound sheets of paper, before the existence of machine. It reflects
the beauty of a book and exquisite craftsmanship.
To be able to write is precious. We should appreciate it by using suitable writing companion. ARKANA is not just a journal. ARKANA is a medium to share plans, stories, ideas, and secrets.
Read, Write, Make Books
To grow reading and writing habit with journal as the medium To explore the beauty of craftmanship and local materials
SMS & WA. +628567817651 Line. @arkanajournal BBM. 7EE3E702 Email. [email protected] Facebook. Arkana Journal Twitter. @arkanajournal Instagram. @arkanajournal Website. arkanajournal.com
ARKANA’s best-seller classic journal. Made from high-quality faux leather cover with customizable engrave. Customers can add their own logo or picture.
Rustic-look journal made from sackcloth. Completed with rubber band closure.
A combination of printmaking and bookbinding technique. Personalized woodcut is crafted by commissioned printmaking artist.
One of the most unique material of ARKANA, cork-like fabric. Material is synthetic yet it gives natural look to the journal. Completed with rubber strap and paper pocket.
Journal with covers made from upcycled materials. This one upcycles used Indonesian 80s comic books from thrift store. Also available in snack packaging cover.
Various color journal with personalized word. It can be a word that gives courage, spirit, or simply customer’s name. This journal requires more advanced bookbinding skill.
A combination of woodworking and bookbinding with a touch of genuine leather. Cover was made from teakwood thus the grains are different for each journal and embody its exclusivity. These
journals are simply beautiful, elegant, and worthy to be collected.
Re-usable pouch made from spunbond material. The purpose is to minimize waste and can be used again to store stationaries or toiletries. Available in 2 sizes (A5 & A6)
with different design.
Problem-Solution Fit
journal
actualize theirself & be different boring mass
product replacing statement to be
prou d of generating
school notebook
creative & smart upper middle class consumer
social campaign
buy responsibly
guilty pleasure overcoming
positive actions encouraging
school notebook
creative & smart upper middle class consumer
Buy Books Donate Books
Literary culture in Indonesia Long duration compulsory study
Free education Read → Write
Bookbinding Studio
• Make Books • Buy Tools • Find Place • Hire Part-Time
Worker
Leverage Sales
• Consignment Store
• Bazaar • Paid Promote • Boost Post • Celebrity/Writer
Endorsement
Social Campaign
• Collaboration • Promote • Collect Books • Location Review • Report
Customer Engagement
• Giveaway • Discount • Educative &
informative socmed content
• Open Studio • Workshop
Product Backlog Sprint Backlog
August September October
1 2 3 4 1 2 3 4 1 2 3 4
Bookbinding Studio
Make Books
Buy Tools
Find Place
Hire Part Time Worker
Leverage Sales
Consignment Store
Bazaar
Paid Promote
Boost Post
Celebrity / Writer Endorsement
Social Campaign
Collaboration
Promote Campaign
Collect Books
Location Review
Report
Customer Engagement
Giveaway
Discount
Educative & Informatove Content
Open Studio
Workshop
Educative & Informative Content Campaign Report
Personal Approach
Part-time worker Collaboration with other company
Rent Studio Hire Worker Promotion
Book Distribution (Campaign) Tools & Resources
