buyer persona profiles: development, application, testing & analysis
DESCRIPTION
What is a minimally viable persona? How can you use buyer persona profiles in your sales, marketing, and other aspects of your business? Learn this and more about ingagements for businesses.TRANSCRIPT
Ingagements
Buyer Persona ProfilesDevelopment, Application, Testing & Analysis
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Agenda &Format
o Mindset & backgroundo Process & exampleso Advice & action
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Marketers asmatchmakers
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Where arethe nicegirls?
Why isn’t helooking overhere?!
SmarketingExperiments
Learned
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PersonaDevelopment
o What behaviors identify them?
o What motivates them?
o What are their environmental needs?
o What do they respond to?
o What do they need to take the next step?
o How do they gather information?
o How do they make their decisions?
o How do they use their time? #ingagements
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AnxiousAndrea
o Motivated by: learning, understanding,challenges and influencing others.
o Emotional needs: Process and plan foreverything. Control.
o Responds to: directness, authority &opportunity.
o Environmental needs: freedom of choiceand a means to a clear end.
o Gathers info: through third partycredibility and research.
o Makes decisions: quickly- yes or no, notmaybe.
o Uses time: strategically but may runlate because she over plans andunderestimates.
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PracticalApplicationo Sales training/coaching
o Smarketing
o Marketing training/coaching
o Content creation
o Customer service
o Human Resources
o Product/service development#ingagements
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Andrea’sExperience
CONTENT ELEMENTS & STYLEo Simple & clear design
navigation paths.o Use headlines in copy to make
goal oriented statementso Infographics to explain process
& concept diagrams.o CTAs above the fold. #ingagements
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ELEVATOR PITCH:“Guarantee you & your family’s future.”Eliminate the ‘what-ifs’. Know whatoptions you have.
PageAnatomy
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H1- What/ WhyOur approach is timed to meet yourobjectives. The bottom line is that yourresults are guaranteed.
H2-How/ Who
Explore our methodology (process) todiscover how thousands of clients like youhave met their goals.
•Persona challenge>action > benefit
•Persona challenge>action > benefit
•Persona challenge>action > benefit
•Persona challenge>action > benefit
Next step for more info or to take action.
CopyAnatomy
Our approach is timed to meet yourobjectives. The bottom line is that yourresults are guaranteed.
H2-How/ Who
Explore our methodology (process) todiscover how thousands of clients like youhave met their goals.
•Persona challenge>action > benefit
•Persona challenge>action > benefit
•Persona challenge>action > benefit
•Persona challenge>action > benefit
Next step for more info or to take action.
#ingagements
@minetmarketingminternetmarketing.com
Why
What
How
Who
H1- What/ Why
ProvenTesting
o Social Posts & Ads
o PPC ads
o Blogs
o Email
o Calls to action
o Landing pages
o A/B tests
o Smarketing closed loopfeedback
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Andrea’sApproach
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SALES APPROACH
o Business-like and to the point.
o Give options; “What if you could…”
o Provide possible challengescenarios; “Is this a factor for you toconsider?”, “I have seen othersstruggle with ABC, will/does that effectyou?”
o Offer likely outcomes. “If you do X,this might happen, or if you do Y, youmay get this.”
PerceptionAnalysis
o Engagement
o Visitor Flow
o In-page analytics
Hubspot
o Sources: Keywords > Contacts > Campaigns
o Calls-to-action: Views-Clicks > Clicks-Submissions
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Actions forAndrea
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GettingHelp
o 30 minute buyerpersona review
o Download excelworksheets
o E-book sneak peek #ingagements
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