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BUYER’S GUIDE PRODUCT OF THE 2010 NORTH AMERICAN TEA CHAMPIONSHIP

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BUYER’S GUIDEProduct of tHE 2010 NortH AMErIcAN tEA cHAMPIoNsHIP

You’ve looked beyond basic black,

look beyond basic brewers.

Your choice of exotic commercial iced teas is exploding. From basic

black, there’s now green, white, oolongs, infused, herbals, botanicals,

blends and much more. To extract the essence of each, you need the

right brewer... Curtis.

No matter what type of tea you brew, Curtis’ G3 technology let’s

aromas your customers love. We base our reputation on it.

WILBUR CURTIS COMPANY TOLL FREE: 800-421-6150w i l b u r c u r t i s . c o m

16372 world tea v7.indd 1 6/9/11 11:31 AM

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2010 World tEA BuyErs guIdE

coNtENts

JUDGES & CUPPING COORDINATORS .........................5

OVERVIEW & METHODOLOGY ......................................7

CATEGORY DEFINITIONS ..............................................8

ICED TEA ......................................................................10

SPRING HOT TEAS ......................................................14

FALL HOT TEAS ............................................................18

You’ve looked beyond basic black,

look beyond basic brewers.

Your choice of exotic commercial iced teas is exploding. From basic

black, there’s now green, white, oolongs, infused, herbals, botanicals,

blends and much more. To extract the essence of each, you need the

right brewer... Curtis.

No matter what type of tea you brew, Curtis’ G3 technology let’s

aromas your customers love. We base our reputation on it.

WILBUR CURTIS COMPANY TOLL FREE: 800-421-6150w i l b u r c u r t i s . c o m

16372 world tea v7.indd 1 6/9/11 11:31 AM

Discover your special tea

worldtea EAST

...at the first regional industry event for the East Coast.

WORLDTEAEAST.COM • (702) 253 1893

SEPTEMBER 9-10, 2011 • PHILADELPHIA, PENNSYLVANIA PENNSYLVANIA CONVENTION CENTER

Attendance is free for qualified buyers. Save 40% on educational seminars through July 15.

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2010 World tEA BuyErs guIdE

A sincere note of appreciation to the judging panel for the 2010 North American Tea Championship:

Hot tEA clAss

DAVID DE CANDIASenior Manager Tea and Master Tea Blender, The Coffee Bean & Tea Leaf

ElIot JordANDirector of Tea, Peet’s Coffee & Tea

MArtIN KusHNErCo-Chairman, Tea and Health Committee, The Tea Association of the USA

JANE PEttIgrEWTea Specialist, Historian, Writer and Consultant

MIKE sPIllANEPresident, G.S. Haly Company

DAIVD WALKERConsultant, Walker Tea

cuPPINg coordINAtors

suZEttE HAMMoNdAdagio’s Tea

AARON VICKG.S. Haly Company

IcEd tEA clAss

DAVID DE CANDIASenior Manager Tea and Master Tea Blender, The Coffee Bean & Tea Leaf

ANAHItA NAdErIChef, Food Editor, OC Lifestyle Magazine

EtoN tsuNoIota Coffee

Special thanks to our Iced Tea Class Sponsors:

Discover your special tea

“Cirqua® knows Water!”

When brewing teas, Cirqua® knows water. The .CB 7372 ot kcab setad aet esool gniwerb fo tra

Cirqua® Customized Water™ has perfected this centuries old process to bring out the best fl avor

profi le of all your teas for today’s consumers.

Cirqua® changed the face of tea over thirty years ago bringing its’ knowledge to today’s tea afi cionados and retail owners. From fi ltration systems to pocket sized packets of The Formula™, Cirqua® continues to make tea the way it should be, full bodied.

The Easy™ Series 360-720:Cirqua’s Easy™ 360, a powerhouse of Reverse Osmosis Systems, will grow to a 720 with an additional membrane. Easy™ servicing, compact design, it’s perfectly priced for tea!

The Formula™ 5 Pack:Cirqua’s® pocket sized patented

mineral formula will change RO or Distilled water into the best

steeping water for teas. Great for travel and sales presentations.

7

2010 World tEA BuyErs guIdE

7

OVERVIEW

The North American Tea Championship is an independent competition, judged by professional cuppers to distinguish the highest quality and best-tasting teas commercially available in the North American marketplace.

The Tea Championship is made up of two classes: Hot Tea and Iced Tea. The Hot Tea Class is evaluated twice a year: July for spring teas and February for fall teas. The Iced Tea Class is evaluated once a year in May.

Winners of the Tea Championship are announced after each respective evaluation. Winning companies receive a formal announcement letter that includes the tea’s rating and ranking as well as a print-ready seal that can be used for promotional materials and packaging.

Winning companies also have an opportunity to showcase their teas at the annual World Tea Expo, the premier trade event for the industry, in the North American Tea Championship Tasting Winners’ Circle if exhibiting at the Expo.

MEtHodology

n Hot tea ClassHot Tea Class categories include Signature Famous Teas in the U.S. as well as general categories that enable lesser-known teas to be highlighted and distinguished in the marketplace.

Spring harvested teas as well as herbal tisanes and blends are evaluated in July and fall harvested teas as well as Rooibos blends are evaluated in February.

Each submission into the class is evaluated blind and through organoleptic analysis of the following characteristics: dry leaf, brewed color, brewed aroma, brewed flavor, brewed mouth-feel and brewed harmony. An overall numerical value on a 100-point scale is then calculated based on the ratings of each characteristic above. First, second and third place winning teas are determined by rank.

n ICed tea ClassThe Iced Tea Class is divided into categories according to its market application and sales channels: Foodservice and Ready-to-Drink iced teas. Each category is then separated into sub-categories to represent popular products currently being sold in the marketplace.

The Iced Tea Class is evaluated once a year in May. The evaluation panel consists of retail buyers and restaurateurs in the respective categories.

Each submission into the class is evaluated blind and through organoleptic analysis of the following characteristics: flavor, body, color, clarity, and balance. An overall numerical value on a 100-point scale is then calculated based on the ratings of each characteristic above. First, second and third place winning teas are determined by rank.

World tEA rAtINg™

The following guidelines can be used to interpret the resulting ratings:

96-100 RARE: unique tea, difficult to replicate in future manufacturing processes

90-95 OUTSTANDING: a distinctive tea with brilliant style

80-89 VERY GOOD: a tea with superior characteristics

70-79 ABOVE AVERAGE: a tea with particularly desirable qualities

60-69 MEDIOCRE: a good tea, typical for its category

50-59 POOR: not recommended

“Cirqua® knows Water!”

When brewing teas, Cirqua® knows water. The .CB 7372 ot kcab setad aet esool gniwerb fo tra

Cirqua® Customized Water™ has perfected this centuries old process to bring out the best fl avor

profi le of all your teas for today’s consumers.

Cirqua® changed the face of tea over thirty years ago bringing its’ knowledge to today’s tea afi cionados and retail owners. From fi ltration systems to pocket sized packets of The Formula™, Cirqua® continues to make tea the way it should be, full bodied.

The Easy™ Series 360-720:Cirqua’s Easy™ 360, a powerhouse of Reverse Osmosis Systems, will grow to a 720 with an additional membrane. Easy™ servicing, compact design, it’s perfectly priced for tea!

The Formula™ 5 Pack:Cirqua’s® pocket sized patented

mineral formula will change RO or Distilled water into the best

steeping water for teas. Great for travel and sales presentations.

8

cAtEgory dEfINItIoNs

n Hot tea Class, sIgnature Famous teasASSAM: Black tea from Assam, India. Dry leaf is neat, well-twisted, with black, copper, and mahogany leaves that possibly include gold tips. Nose of dry leaf is malty, sweet, with hints of raisins, treacle and mild toast. Wet leaf is coppery in color, plump with a malty, slightly sweet aroma. Liquor is bright and clear, deeply colored amber with a full-bodied, rich, smooth, malty flavor, hints of sweetness and robust, yet pleasant astringency.

BAI HAO/ORIENTAL BEAUTY: Moderately to heavily oxidized oolong from Taiwan, presenting an open, curly leaf style of many colors (brown, gold, blue, white tips). Liquor should be deep, clear golden hue with no brownness or excessive particulate from baking. Very aromatic leaf and liquor, with distinctive ripe stone fruit and floral notes. Lush and sweet mouthfeel, with a refined and delicate astringency (refreshing, not dry), honeyed fruit flavors and very lingering aroma.

BREAKfAST BLEND: Black tea blend of any variety and origin astringent enough to add milk and sugar, but balanced enough to drink straight. Appearance of the dry leaf depends on the blend. Leaves should be well-twisted and include some tip. Wet leaf is brown, copper with a toasty to citrusy aroma. Liquor is bright and clear with rich, reddish-brown hues and a medium to full bodied, mouth-feel that is balanced, brisk and astringent with a tangy high note.

CEYLON: Black leaf tea from Sri Lanka. Dry leaf is variable, possibly including silver tips. Nose of dry leaf is mildly malty to citrusy with hints of biscuit. Wet leaf is olive to copper in color with a citrus, woody, even chocolate aroma. Liquor is brilliantly clear and bright honey color with brisk astringency and tangy, fresh flavors.

CHAI: Masala chai, a black tea with varying admixture of spices depending on region. Tea should be full and astringent enough to accept a heavy dilution of milk without losing its flavor profile. Appearance of leaf varies, but the nose is spicy with typical hints of cardamom, cinnamon, pepper and cloves; ideally, none is predominant. Wet leaf is coppery, bright and enticing with herbs and spices. Liquor is reddish in color and medium-bodied, with balanced flavor between spices and the tea base.

DARjEELING: Black tea from Darjeeling, India. Dry leaf is mixed brown, black and green leaf that may include silver tips. Nose of dry leaf is mildly floral, delicate and grassy. Wet leaf is colorful with a floral, clean, ripe muscatel aroma that hints of sweet hay. Liquor is clear, bright and can be greenish-gold to orange-brown in color. Liquor is complex, medium- to full-bodied, with a dry mouth-feel and floral, muscatel, fresh grass flavors, a brisk astringency and lingering finish.

DRAGON WELL: Longjing tea from Zhejiang Province, China. Dry leaf is neat, uniform, flat lime to dark green. Nose of the dry leaf is fresh and grassy with hints of sweet fruit. Wet leaf is plump, juicy, and uniform with buds and a vegetal, nutty

aroma. Liquor is clear, vibrant and jade yellow in color with light hints of fruitiness and gentle, mellow plant notes. Liquor is light-bodied, buttery, smooth and slightly astringent with hints of peas and sweet-corn with the husk, and a nutty finish.

EARL GREY: Black tea of any variety and origin blended with bergamot citrus flavoring, oil or dried bergamot peel. Appearance of dry leaf depends on the blend. Bergamot oil is the predominant aroma with a fresh, pleasant citrus aroma on the wet leaves. Liquor is bright yellow to red, clear, slightly spicy and well balanced between the flavor of the tea base and the bergamot.

jASMINE: Green tea from China or Taiwan traditionally jasmine scented without added flavoring, herbs or other agents. Dry leaf is variable. Nose of dry leaf is jasmine and mellow grassiness. Wet leaf also has a predominant natural jasmine aroma, but is balanced with the vegetal green tea base. Liquor is bright and clear, light-bodied and silvery yellow to golden green in color. Liquor is balanced, floral, sweet, grassy and slightly astringent.

KEEMUN: Black tea from Qi Men, Anhui Province, China. Dry leaf is small, black and neatly twisted leaves that possibly contain gold tips. Nose of the dry leaf is sweet, woody, with hints of toasted grain. Wet leaf is glistening dark copper with a woody aroma and hints of plum, raisins and dried roses. Liquor is clear with a medium tint and burnt orange to dark burgundy in color. Liquor is smooth, medium- to full-bodied, well-rounded with a soft astringency and floral with hints of toasted nuts and forest floor woodiness.

MATCHA: Ceremonial Japanese green tea manufactured from stone-ground tencha leaves. Color of tea powder is brilliant green, with a noticeably sweet, fresh aroma. There shouldn’t be any shades of yellow or brown, which indicate stale, oxidized tea. The froth from the freshest, properly stored tea will be thick and creamy, with a brilliant green color. The taste is mild and vegetal sweet with no notes of raw astringency.

SENCHA: Green tea grown and processed in Japan. Dry leaf is flat, deep green with shiny, polished, needles. Nose of dry leaf is mildly grassy and sweet. Wet leaf is thick and deep, rich and green in color with a fresh, vegetal, ocean aroma. Liquor is bright green with little, if any, hints of yellow. The liquor is often not clear but may have solids in suspension that add to its flavor. Liquor is fresh, rich, medium- to full-bodied, with grassy and briny oceanic notes.

YUNNAN: Black tea from the Yunnan Province, China. Dry leaf is neatly twisted black, brown leaves that possibly contain gold tips. Nose of the dry leaf is likened to damp, autumn leaves. Wet leaf is plump, coppery and uniform with an earthy aroma that hints of vanilla and resin. Liquor is golden brown with a reddish tint and a round body with a complex flavor profile of honey, resin, a gentle peppery (zesty, not hot) spice and floral notes.

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2010 World tEA BuyErs guIdE

n Hot tea Class: general CategorIesBLACK TEA: Black, fully oxidized tea of any variety and from any origin that does not meet the criteria for a Signature Famous Tea category.

BLENDED BLACK TEA: Black tea of any variety and from any origin blended with herbs, fruits, and/or spices that does not include any flavoring agents.

fLAVORED BLACK TEA: Black tea of any variety and from any origin blended with herbs, fruits, essential oils, spices and/or other flavoring agents.

STEAMED GREEN TEA: Green tea of any variety and from any origin that is first processed by steam to denature the enzymes and does not meet the criteria for a Signature Famous Tea category.

PAN-fIRED GREEN TEA: Green tea of any variety and from any origin that is not first processed by steam and does not meet the criteria for a Signature Famous Tea category.

BLENDED GREEN TEA: Green tea of any variety and from any origin blended with herbs, fruits, and/or spices that does not include any flavoring agents.

fLAVORED GREEN TEA: Green tea of any variety and from any origin blended with herbs, fruits, essential oils, spices and/or other flavoring agents.

AGED/BAKED OOLONG TEA: Both semi-balled and open leaf teas which undergo a post-production process of aging or baking to enhance the aroma and flavor. Leaf is very dark, but not brittle and burnt. The color of the liquor is very deep amber or gold-amber, with possible visible particulate from baking and firing. The nose is deep with resiny wood, roasted grains, mesquite and pit fruit flavor notes. The flavor is wweet and roasty, with great depth and clarity.

GREEN OOLONG TEA: Lightly oxidized oolong, from any origin, that yields clear green or golden liquor. May be semi-balled teas such as Tung Ting, Ali Shan, and green or classic, lightly baked Ti Kuan Yin, as well as open leaf Pouchong.

DARK OOLONG TEA: Open leaf Oolong tea of any origin that is more heavily oxidized but not aged or roasted. The leaf is large, twisted or openly crumpled. Very good examples have a noticeable aroma, such as pit fruits and spices, from the dry leaf itself. The liquor may be deep golden with yellow, amber, or brown tones. Some particulate from final firing is acceptable, but should not be excessive as to indicate a baked or aged tea. The nose is very aromatic, with notes of peaches, apricots, roasted grains, orchids, honey, and fruit or nut tree blossoms.

BLENDED OOLONG TEA: Oolong tea of any variety and from any origin blended with herbs, fruits, and/or spices that does not include any flavoring agents.

fLAVORED OOLONG TEA: Oolong tea of any variety and from any origin blended with herbs, fruits, essential oils, spices and/or other flavoring agents.

PUER TEA: Straight puer tea, green or dark, loose or compressed.

fLAVORED ROOIBOS BLENDS: South African Rooibos blended with herbs, fruits, essential oils, spices and/or other flavoring agents.

WHITE TEA: Made according to classical styles of processing. Leaves are not processed by frying or rolling, but by withered controls and gentle oven, cool drying and/or sun drying techniques, alone or in combination.

BLENDED WHITE TEA: White tea of any variety and from any origin blended with herbs, fruits, and/or spices that does not include any flavoring agents.

fLAVORED WHITE TEA: White tea of any variety and from any origin blended with herbs, fruits, essential oils, spices and/or other flavoring agents.

fLAVORED fRUIT BLENDS: A flavored blend of any botanical from any origin blended with mostly fruit pieces.

fLAVORED HERBAL BLENDS: Flavored botanical blends that do not contain Camellia sinensis or Rooibos.

UNfLAVORED HERBAL BLENDS: Botanical blends that do not contain Camellia sinensis or Rooibos and do not use any flavoring agent.

n ICed tea ClassREADY-TO-DRINK (RTD): Pre-bottled or packaged drinks that require no further brewing or preparation. SWEETENED is defined by the addition of sugar, corn syrup, glucose, honey or any other natural or artificial sweetener. No flavoring is added. FLAVORED is defined by the addition of herbs, fruits, spices, natural or artificial flavorings that is added to and/or intended to alter or improve the flavor of the tea. Flavored teas may also be sweetened.

fOODSERVICE: Defined as iced tea commercially available and sold to foodservice establishments; packaged in 1.5 or 3 gallon portion packs or Bag-in-a-Box tea concentrates and brewed in commercial iced teas brewers. FLAVORED is defined by the addition of any herbs, fruits, spices, natural or artificial flavorings or anything that is added and/or intended to alter or improve the flavor of the tea. Flavored teas may also be sweetened.

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2010 World tEA BuyErs guIdE

n FoodserVICe: FlaVored BlaCK

S&D COffEE, INC. Mangrove Bay Raspberry Tea 1st PlAcE

MSRP Varies Gallons/pack: 3 John Bucknerphone: 704-782-3121 [email protected] www.sndcoffee.com

Art of tEA Passionfruit Jasmine 2Nd PlAcE MSRP $3.5 Gallons/pack: 3 Shamir Merino phone: 213-493-6518 [email protected] www.artoftea.com

MIgHty lEAf tEA Organic Ginger Peach 3rd PlAcE MSRP $1.49 Gallons/pack: 1 Jill Portman phone: 415-491-2650 x102 [email protected] www.mightyleaf.com

n FoodserVICe: FlaVored green

rIsHI tEA Citron Green 1st PlAcE MSRP $6.25

Gallons/pack: 3 Benjamin Harrison phone: 414-747-4001 [email protected] www.rishi-tea.com

INtErNAtIoNAl tEA IMPortErs Green Lemonade 2Nd PlAcE MSRP $2.5 Gallons/pack: 3 Devan Shah phone: 562-801-9600 [email protected] www.teavendor.com

lA crèME coffEE & tEA Peach Ginger Green Tea 3rd PlAcE MSRP $0.8 Gallons/pack: 1.5 Samantha Agan Hamilton phone: 214-352-8090 [email protected] www.lacremecoffeeandtea.com

n FoodserVICe: FlaVored HerBal

rIsHI tEA Mint Rooibos 1st PlAcE MSRP $6.25

Gallons/pack: 3 Benjamin Harrison phone: 414-747-4001 [email protected] www.rishi-tea.com

Art of tEA Petal Pedal 2Nd PlAcE MSRP $3.5 Gallons/pack: 3 Shamir Merino phone: 213-493-6518 [email protected] www.artoftea.com

BArNEs & WAtsoN fINE tEAs Spiceberry 3rd PlAcE MSRP $1 Gallons/pack: 1 Ken Rudee phone: 206-625-9435 [email protected] www.barnesandwatson.com

n FoodserVICe: unFlaVored BlaCK

tHE rEPuBlIc of tEA 3oz Iced Tea Cello Packets— The People’s Iced Tea 1st PlAcE

MSRP $3 Gallons/pack: 3 Marideth Post phone: 415-382-3400 [email protected] www.republicoftea.com

SHANGRI-LA TEA COMPANY Organic Black Iced Tea 2Nd PlAcE MSRP Varies Gallons/pack: 3 Richard Guzauskas phone: 562-942-9828 [email protected] www.shagrilateaco.com

INtErNAtIoNAl tEA IMPortErs 100% Nilgiri Black Tea 3rd PlAcE MSRP $2 Gallons/pack: 3 Devan Shah phone: 562-801-9600 [email protected] www.teavendor.com

ICEDTEaClass

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n FoodserVICe: unFlaVored green

SHANGRI-LA TEA COMPANY Organic Sushi Green Iced Tea1st PlAcE MSRP Varies

Gallons/pack: 3 Richard Guzauskas phone: 562-942-9828 [email protected] www.shangrilaicedtea.com

WAltErs BAy BogAWANtAlAWA EstAtEs Green Iced Tea 2Nd PlAcE MSRP $0.27 Gallons/pack: 3 Christian Weber phone: 512-825-3005 [email protected] www.waltersbay.com

n FoodserVICe: Best Value

WAltErs BAy BogAWANtAlAWA EstAtEs Black Iced TeaMSRP $0.27

Gallons/pack: 3 Christian Weber phone: 512-825-3005 [email protected] www.waltersbay.com

n readY-to-drInK: FlaVored BlaCK

cHINA MIst BrANds China Mist Pure Organic Dragon Fruit 1st PlAcE

MSRP $2.25 Scott Svihula phone: 480-998-8807 x104 [email protected] www.chinamist.com

tHE rEPuBlIc of tEA Ginger Peach Decaf— Glass Bottled Iced Tea 2Nd PlAcE MSRP $4.75 Marideth Post phone: 415-382-3400 [email protected] www.republicoftea.com

MArKEtsPIcE MarketSpice Signature Blend 3rd PlAcE MSRP $3.00-3.95 Tami Chase phone: 800-735-7198 [email protected] www.marketspice.com

n readY-to-drInK: FlaVored green

NEW lEAf BrANds Green Tea with Mango 1st PlAcE MSRP $1.49-1.69

Angela Lamendola phone: 201-784-2400 X20 [email protected] www.newleafbrands.com

AdAgIo tEAs Anteadote Organic Jasmine Tea 2Nd PlAcE MSRP $1.79 Michael Cramer phone: 973-253-7400 x111 [email protected] www.adagioXL.com

Ito EN Mate Sencha Shot 3rd PlAcE MSRP $1.79 Yoshie Yano-Pennings phone: 718-250-4024 [email protected] www.itoen.com

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2010 World tEA BuyErs guIdE

n readY-to-drInK: sWeetened BlaCK

truE BrEW Sweet Black Tea 1st PlAcE MSRP $1.00-1.29

Kurt Ruppman Sr. phone: 972-423-8282 [email protected] www.truebrew.com

HArNEy & soNs fINE tEAs Organic Peach Iced Tea 2Nd PlAcE MSRP Varies Lisa Prindle phone: 518-789-2410 [email protected] www.harneyteas.com

tEAgscHWENdNEr Iced Tea Apple-Lemon 3rd PlAcE MSRP $1.99 Joe Capp phone: 847-229-5435 [email protected] www.tgtea.com

n readY-to-drInK: sWeetened green

Ito EN TEAS’ TEA Naturally Sweet Blueberry Green 1st PlAcE

MSRP $1.79 Yoshie Yano-Pennings phone: 718-250-4024 [email protected] www.itoen.com

cHINA MIst BrANds China Mist Pure Organic Blackberry Jasmine Green Tea with Lemonade 2Nd PlAcE MSRP $2.25 Scott Svihula phone: 480-998-8807 x104 [email protected] www.chinamist.com

tEAgscHWENdNEr Iced Tea Litchi 3rd PlAcE MSRP $1.99 Joe Capp phone: 847-229-5435 [email protected] www.tgtea.com

n readY-to-drInK: unFlaVored BlaCK

AdAgIo tEAs Anteadote Organic Black Tea 1st PlAcE

MSRP $1.79 Michael Cramer phone: 973-253-7400 x111 [email protected] www.adagioXL.com

truE BrEW Unsweetened Black Tea 2Nd PlAcE MSRP $1.00-1.29 Kurt Ruppman Sr. phone: 972-423-8282 [email protected] www.truebrew.com

tHE rEPuBlIc of tEA Republic Darjeeling— Glass Bottled Iced Tea 3rd PlAcE MSRP $4.75 Marideth Post phone: 415-382-3400 [email protected] www.republicoftea.com

n readY-to-drInK: unFlaVored green

Ito EN Sencha Shot 1st PlAcE MSRP $1.79

Yoshie Yano-Pennings phone: 718-250-4024 [email protected] www.itoen.com

truE BrEW Unsweetened Green Tea 2Nd PlAcE MSRP $1.00-1.29 Kurt Ruppman Sr. phone: 972-423-8282 [email protected] www.truebrew.com

n readY-to-drInK: unFlaVored oolong

AdAgIo tEAs Anteadote Organic Oolong Tea 1st PlAcE

MSRP $1.79 Michael Cramer phone: 973-253-7400 x111 [email protected] www.adagioXL.com

Ito EN ITO EN Oolong Golden 2Nd PlAcE MSRP $1.79 Yoshie Yano-Pennings phone: 718-250-4024 [email protected] www.itoen.com

n readY-to-drInK: HerBal

tEAgscHWENdNEr Iced Tea Pineapple Passionfruit 1st PlAcE

MSRP $1.99 Joe Capp phone: 847-229-5435 [email protected] www.tgtea.com

tHE rEPuBlIc of tEA Acai Berry Red Tea— Glass Bottled Iced Tea 2Nd PlAcE MSRP $4.75 Marideth Post phone: 415-382-3400 [email protected] www.republicoftea.com

truE BrEW Hibiscus Tea 3rd PlAcE MSRP $1.00-1.29Kurt Ruppman Sr. phone: 972-423-8282 [email protected] www.truebrew.com

n readY-to-drInK: Best PaCKagIng

KIMBEES, INC. Almond Gourmet Sweet TeaMSRP $2.50Kimberly Brown

phone: [email protected]

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2010 World tEA BuyErs guIdE

n sIgnature Famous teas: CeYlon

QtrAdE tEAs & HErBs New Vithanakande Supreme1st PlAcE 85 MSRP $10.00/4oz

Manjiv Jayakumar phone: 949-766-0070 [email protected] www.qtradeteas.com

tHE rEPuBlIc of tEA USDA Certified Organic Ceylon Breakfast (FL) 2Nd PlAcE 81 MSRP $11.00/3.5oz Marideth Post phone: 415-382-3443 [email protected] www.republicoftea.com

WAltErs BAy BogAWANtAlAWA EstAtEs Pekoe 3rd PlAcE 80 MSRP $35.96/lb Christian Weber phone: 512-825-3005 [email protected] www.waltersbay.com

n sIgnature Famous teas: darJeelIng

QtrAdE tEAs & HErBs Jungpana 2nd Flush 1st PlAcE 81 MSRP $20.00/4oz

Manjiv Jayakumar phone: 949-766-0070 [email protected] www.qtradeteas.com

TEASOURCE, LLC Namring Upper Estate 1st Flush FTGFOPT1 2Nd PlAcE 79 MSRP $16.95/4oz Bill Waddington phone: 612-788-4842 [email protected] www.teasource.com

cAMEllIA sINENsIs Thurbo Clonal DJ-12 3rd PlAcE 78 MSRP $15.00/50g Kevin Gascoyne phone: 514-261-0068 [email protected] www.camellia-sinensis.com

n sIgnature Famous teas: dragonWell

ECROSSLAND, INC. Dayang Dragon Well 1st PlAcE 85 MSRP $10/100g

Don Sun phone: 408-202-1080 [email protected] www.organic4tea.com

QtrAdE tEAs & HErBs Dragonwell Supreme 2Nd PlAcE 82 MSRP $20.00/4oz Manjiv Jayakumar phone: 949-766-0070 [email protected] www.qtradeteas.com

tEAs Etc. Dragon Well Pre Qing Ming 3rd PlAcE 80 MSRP $24.95/3oz Beth Johnston phone: 561-683-6838 [email protected] www.teasetc.com

n sIgnature Famous teas: matCHa

rIsHI tEA Rishi Matcha 1st PlAcE 90 MSRP $20.00/20g

Benjamin Harrison phone: 414-727-3945 [email protected] www.rishitea.com

QtrAdE tEAs & HErBs Yame High Grade Matcha 2Nd PlAcE 89 MSRP $25.00/4oz Manjiv Jayakumar phone: 949-766-0070 [email protected] www.qtradeteas.com

Ito EN Matcha—Banreki No Mukashi 3rd PlAcE 88 MSRP $43.50/Can (1.4oz) Yoshie Yano-Pennings phone: 718-250-4024 [email protected] www.itoen.com

HotTEaClass

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n sIgnature Famous teas: senCHa

Ito EN Okumidori Sencha1st PlAcE 85 MSRP $27/3oz

Yoshie Yano-Pennings phone: 718-250-4024 [email protected] www.itoen.com

QtrAdE tEAs & HErBs Yame High Grade Sencha 2Nd PlAcE 83 MSRP $10.00/4oz Manjiv Jayakumar phone: 949-766-0070 [email protected] www.qtradeteas.com

rIsHI tEA Organic Sencha 3rd PlAcE 82 MSRP $14.00/60g Benjamin Harrison phone: 414-727-3945 [email protected] www.rishitea.com

n general CategorIes: steamed green tea

rIsHI tEA Gyokuro Secret Garden 1st PlAcE 91 MSRP $46.00/50g

Benjamin Harrison phone: 414-727-3945 [email protected] www.rishitea.com

tEAgscHWENdNEr #2311 Japan Super Tamashi 2Nd PlAcE 90 MSRP Varies Joe Capp phone: 847-229-5435 [email protected] www.tgtea.com

MElloW MoNKs grEEN tEA Top Leaf 3rd PlAcE 85 MSRP $14.75/100g Paul Kotta phone: 925-424-4018 [email protected] www.mellowmonk.com

n general CategorIes: Pan-FIred green tea

QtrAdE tEAs & HErBs Tunxi Green Tea 1st PlAcE 89 MSRP $10.00/4oz

Manjiv Jayakumar phone: 949-766-0070 [email protected] www.qtradeteas.com

rIsHI tEA Green Needles Special 2Nd PlAcE 88 MSRP $21.00/50g Benjamin Harrison phone: 414-727-3945 [email protected] www.rishitea.com

AMorEPAcIfIc us INc. O’sulloc Sejac 3rd PlAcE 87 MSRP $30/60g Jason Park phone: 201-568-0400 [email protected]

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2010 World tEA BuyErs guIdE

n general CategorIes: Blended green tea—genmaICHa

rIsHI tEA Genmai Matcha 1st PlAcE 84 MSRP $2.75/oz

Benjamin Harrison phone: 414-727-3945 [email protected] www.rishitea.com doMAtcHA JAPANEsE grEEN tEA/EcotrENd DoMatcha Genmai Cha 2Nd PlAcE 80 MSRP $17.99/2.8oz can Calli O’Brien phone: 604-737-2581 [email protected] www.domatcha.com

cHINA MIst BrANds Leaves Pure Teas® Organic Genmaicha 3rd PlAcE 79 MSRP $.67/16oz brewed serving Scott Svihula phone: 480-998-8807 [email protected] www.chinamist.com

n general CategorIes: Blended green tea

rIsHI tEA Super Green 1st PlAcE 81 MSRP $10.00/oz

Benjamin Harrison phone: 414-727-3945 [email protected] www.rishitea.com

QtrAdE tEAs & HErBs Organic Emerald Spice 2Nd PlAcE 78 MSRP $10.00/4oz Manjiv Jayakumar phone: 949-766-0070 [email protected] www.qtradeteas.com

BArNEs & WAtsoN fINE tEAs Moroccan Mint 3rd PlAcE 77 MSRP $8.50/4oz Ken Rudee phone: 206-625-9435 [email protected] www.barnesandwatson.com

n general CategorIes: FlaVored green tea

lA crèME coffEE & tEA Peach Ginger Detox Tea 1st PlAcE 85 MSRP $18.99/4oz

Sam Hamilton phone: 214-352-8090 [email protected] www.lacremecoffeeandtea.com

rIsHI tEA Orange Blossom 2Nd PlAcE 84 MSRP $4.00/oz Benjamin Harrison phone: 414-727-3945 [email protected] www.rishitea.com

tEA tIME Island Breeze 3rd PlAcE 83 MSRP $18.00/lb Chandi Thenor phone: 917-701-5584 [email protected] www.teatimeshops.com

n general CategorIes: Puer tea

rIsHI tEA Shu Pu-erh Classic 1st PlAcE 86 MSRP $4.00/oz

Benjamin Harrison phone: 414-727-3945 [email protected] www.rishitea.com

MOUNTAIN VIEW TEA VILLAGE 1960 Red Ink 2Nd PlAcE 82 MSRP $120.00/2oz Johnny Chien phone: 650-793-1156 [email protected] www.mvteavillage.com

tEAgscHWENdNEr #2177 China Mannons Pu erh 3rd PlAcE 81 MSRP $28.35/100g Joe Capp phone: 847-229-5435 [email protected] www.tgtea.com

n general CategorIes: WHIte tea

QtrAdE tEAs & HErBs Organic & Fair Trade Silver Needle Supreme 1st PlAcE 92

MSRP $25.00/4oz Manjiv Jayakumar phone: 949-766-0070 [email protected] www.qtradeteas.com

tEAgscHWENdNEr #2230 China Yin Zhen 2Nd PlAcE 87 MSRP $30.50/100g Joe Capp phone: 847-229-5435 [email protected] www.tgtea.com

tHE rEPuBlIc of tEA Silver Rain White Tea 3rd PlAcE 86 MSRP $20.00/1.75 oz Marideth Post phone: 415-382-3443 [email protected] www.republicoftea.com

n general CategorIes: Blended WHIte tea

QtrAdE tEAs & HErBs Organic & Fair Trade Silver Serenity 1st PlAcE 83

MSRP $15.00/4oz Manjiv Jayakumar phone: 949-766-0070 [email protected] www.qtradeteas.com

rIsHI tEA Osthmanthus Silver Needle 2Nd PlAcE 80 MSRP $8.00/oz Benjamin Harrison phone: 414-727-3945 [email protected] www.rishitea.com

Art of tEA Amore 3rd PlAcE 79 MSRP $10.99/ 1.5oz tin Shamir Merino phone: 213-493-6509 [email protected] www.artoftea.com

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n general CategorIes: FlaVored WHIte tea

tEAs Etc. Pear Spice White 1st PlAcE 80 MSRP $14.95/3oz

Beth Johnston phone: 561-683-6838 [email protected] www.teasetc.com

QtrAdE tEAs & HErBs Organic Rose Cashmere Spice 2Nd PlAcE 79 MSRP $10.00/4oz Manjiv Jayakumar phone: 949-766-0070 [email protected] www.qtradeteas.com

rIsHI tEA Peach Blossom 3rd PlAcE 78 MSRP $4.00/oz Benjamin Harrison phone: 414-727-3945 [email protected] www.rishitea.com

n general CategorIes: FlaVored FruIt Blends

tEAgscHWENdNEr #1452 RosaMunde 1st PlAcE 83 MSRP $7.48/100g

Joe Capp phone: 847-229-5435 [email protected] www.tgtea.com

dEtHlEfsEN & BAlK INc. 22122 “Mango ‘n Friends” 2Nd PlAcE 80 MSRP $10.30/4oz Sascha Karimpour phone: 630-851-8549 [email protected] www.dethlefsen-balk.us

QtrAdE tEAs & HErBs Organic Summer Oasis 3rd PlAcE 79 MSRP $10.00/4oz Manjiv Jayakumar phone: 949-766-0070 [email protected] www.qtradeteas.com

n general CategorIes: FlaVored HerBal Blend

tEAMotIoNs Tea Restfully 1st PlAcE 83 MSRP $9.00/2oz

Rachel Crawford phone: 805-701-0819 [email protected] www.teamotionstea.com

tEAs Etc. Raspberry Rose Petal 2Nd PlAcE 82 MSRP $8.95/3oz Beth Johnston phone: 561-683-6838 [email protected] www.teasetc.com

52TEAS Pina Colada Honeybush 3rd PlAcE 81 MSRP $7.99/2oz Frank Horbelt phone: 316-943-8990 [email protected] www.52teas.com

n general CategorIes: unFlaVored HerBal Blends

uNIty BrANds grouP llc/dIlMAH tEA Dilmah Pure Chamomile Flowers

1st PlAcE 84 MSRP $8.99/1.5oz Praful Mehta phone: 904-940-8976 [email protected] www.unitybrandsgroup.com

cArytoWN tEAs llc Tummy Tonic 2Nd PlAcE 83 MSRP $12.00/2oz Patricia Guillouard Adams phone: 804-358-8327 [email protected] www.carytownteas.com

tIsANo Tisano—Cacao Tea 3rd PlAcE 82 MSRP $9.85/4oz Patrick Pineda phone: 213-260-0040 [email protected] www.tisano.com

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2010 World tEA BuyErs guIdE

n sIgnature Famous teas: assam

tEAgscHWENdNEr Assam SFTGFOP Marangi Second Flush 1st PlAcE 86

MSRP $26.58/100g. Michelle Steffey/Jim Corbin phone: 312-9632-0639 x 112 [email protected] [email protected] www.tgtea.com

QtrAdE tEAs & HErBs Classic Assam Gold 2Nd PlAcE 84 MSRP $8.00/4oz. Joshua Rigsby phone: 949-766-0070 [email protected] www.qtradeteas.com

tHE rEPuBlIc of tEA Assam Breakfast Full-Leaf Loose Tea 3rd PlAcE 81 MSRP $11.00/3.5oz. Marideth Post phone: 415-382-3400 [email protected] www.republicoftea.com

n sIgnature Famous teas: BaI Hao/orIental BeautY

BArNEs & WAtsoN fINE tEAs Bai Hao— Exquisite 1st PlAcE 89

MSRP $350.00/1lb. Ken Rudee phone: 206-625-9435 [email protected] www.barnesandwatson.com

QtrAdE tEAs & HErBs Bai Hao Classic 2Nd PlAcE 88 MSRP $12.00/4oz. Joshua Rigsby phone: 949-766-0070 [email protected] www.qtradeteas.com

rIsHI tEA Bai Hao Premium 3rd PlAcE 86 MSRP $38.00/100g Benjamin Harrison phone: 414-747-4001 [email protected] www.rishi-tea.com

n sIgnature Famous teas: BreaKFast Blend

tHE rEPuBlIc of tEA Lucky Irish Breakfast Full-Leaf Loose Tea 1st PlAcE 83

MSRP $11.00/3.5oz. Marideth Post phone: 415-382-3400 [email protected] www.republicoftea.com

cHINA MIst BrANds Organic Classic Breakfast 2Nd PlAcE 82 MSRP $.67/16oz. brew Scott Svihula phone: 480-998-8807 x 108 [email protected] www.chinamist.com

tEAgscHWENdNEr English Breakfast Tea 3rd PlAcE 81 MSRP $8.70/100g. Michelle Steffey/Jim Corbin phone: 312-9632-0639 x 112 [email protected] [email protected] www.tgtea.com

n sIgnature Famous teas: CHaI

yogIc cHAI Original Masala Chai 1st PlAcE 89 MSRP $12/4oz.

Ricardo Da Costa phone: 973-951-1469 [email protected] www.yogicchai.com

MEM tEA IMPorts Spicy Chai 2Nd PlAcE 88 MSRP $28.20/lb Gilbert Tsang phone: 617-627-9500 [email protected]

MAlABAr trAdINg coMPANy Kashmiri Chai 3rd PlAcE 86 MSRP $12.95/5oz./32 servings Annaliese Keller phone: 831-469-8233 [email protected] www.malabartradingco.com

HotTEaClass

2 0 1 0 f A l l t E A s N o r t H A M E r I c A N t E A c H A M P I o N s

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21

2010 World tEA BuyErs guIdE

n sIgnature Famous teas: darJeelIng

rIsHI tEA Organic Fair Trade Darjeeling Estate Select 1st PlAcE 83

MSRP $9.00/50g Benjamin Harrison phone: 414-747-4001 [email protected] www.rishi-tea.com

QtrAdE tEAs & HErBs Sparkling Autumnal 2Nd PlAcE 82 MSRP $15.00/4oz. Joshua Rigsby phone: 949-766-0070 [email protected] www.qtradeteas.com

Art of tEA Bio Dynamic Organic Darjeeling 3rd PlAcE 81 MSRP $10.99/2.5oz. Shamir Merino phone: 877-268-8327 [email protected] www.artoftea.com

n sIgnature Famous teas: earl greY

rIsHI tEA Organic Fair Trade Earl Grey 1st PlAcE 86

MSRP $38.00/1lb. Benjamin Harrison phone: 414-747-4001 [email protected] www.rishi-tea.com

Art of tEA Earl Lee Grey Tea 2Nd PlAcE 85 MSRP $10.99/3.5oz. Shamir Merino phone: 877-268-8327 [email protected] www.artoftea.com

tEAgscHWENdNEr Earl Grey Nr. 69 3rd PlAcE 84 MSRP $8.86/100g. Michelle Steffey/Jim Corbin phone: 312-9632-0639 x 112 [email protected] [email protected] www.tgtea.com

n sIgnature Famous teas: JasmIne

tHE rEPuBlIc of tEA Imperial Republic Jasmine Pearls 1st PlAcE 86

MSRP $37.00/3oz. Marideth Post phone: 415-382-3400 [email protected] www.republicoftea.com

rIsHI tEA Organic Jasmine Pearls 2Nd PlAcE 85 MSRP $90.00/1lb. Benjamin Harrison phone: 414-747-4001 [email protected] www.rishi-tea.com

QtrAdE tEAs & HErBs Jade Jasmine 3rd PlAcE 84 MSRP $20.00/4oz. Joshua Rigsbyphone: 949-766-0070 [email protected] www.qtradeteas.com

n sIgnature Famous teas: Keemun

tAo tEA lEAf ltd. Keemun Kong Fu 1st PlAcE 83 MSRP $12.00/50g.

Tao Wu phone: 647-728-3858 [email protected] www.taotealeaf.com

tHE rEPuBlIc of tEA Keemun 1110 Full-Leaf Loose Tea 2Nd PlAcE 81 MSRP $13.50/3.5oz. Marideth Post phone: 415-382-3400 [email protected] www.republicoftea.com

QtrAdE tEAs & HErBs Classic Qimen 3rd PlAcE 80 MSRP $10.00/4oz. Joshua Rigsby phone: 949-766-0070 [email protected] www.qtradeteas.com

n sIgnature Famous teas: Yunnan

rIsHI tEA Organic Fair Trade Golden Needle 1st PlAcE 87

MSRP $140.00/1lb. Benjamin Harrison phone: 414-747-4001 [email protected] www.rishi-tea.com

tAo tEA lEAf ltd. Golden Needle 2Nd PlAcE 86 MSRP $20.00/50g. Tao Wu phone: 647-728-3858 [email protected] www.taotealeaf.com

tEAgscHWENdNEr China Yunnan Golden Downy Pekoe 3rd PlAcE 84 MSRP $15.52/100g. Michelle Steffey/Jim Corbin phone: 312-9632-0639 x 112 [email protected] [email protected] www.tgtea.com

n general CategorIes: BlaCK tea

QtrAdE tEAs & HErBs Winter Frost 1st PlAcE 85 MSRP $8.00/4oz.

Joshua Rigsby phone: 949-766-0070 [email protected] www.qtradeteas.com

BArNEs & WAtsoN fINE tEAs Batuwangala Pekoe 2Nd PlAcE 84 MSRP $20/1lb Ken Rudee phone: 206-625-9435 [email protected] www.barnesandwatson.com

ECROSSLAND, INC. Pin Pin Fragrant Black Tea 3rd PlAcE 83 MSRP $60.00/kg. Don Sun phone: 408-202-1080 [email protected] www.organic4tea.com

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n general CategorIes: BlaCK tea–CtC

AJIrI tEA coMPANy llc Ajiri Tea 1st PlAcE 84 MSRP $9/16 teabags per box

Sara Holby phone: 610-982-5075 [email protected] www.ajiritea.com

WAltErs BAy BogAWANtAlAWA EstAtEs Green Valley BP1 2Nd PlAcE 81MSRP Varies Christian Weber phone: 512-306-0935 [email protected] www.waltersbay.com

n general CategorIes: Blended BlaCK tea

cHINA MIst BrANds Organic Berry Black 1st PlAcE 86 MSRP $.67/16oz. brew

Scott Svihula phone: 480-998-8807 x 108 [email protected] www.chinamist.com

rIsHI tEA Yuzu Ginger Tumeric 2Nd PlAcE 84 MSRP $11.00/50g. Benjamin Harrison phone: 414-747-4001 [email protected] www.rishi-tea.com

QtrAdE tEAs & HErBs Organic Spiced Red Safari 3rd PlAcE 82 MSRP $10.00/4oz. Joshua Rigsby phone: 949-766-0070 [email protected] www.qtradeteas.com

n general CategorIes: FlaVored BlaCK tea

tHE rEPuBlIc of tEA Fair Trade Cranberry Blood Orange Full-Leaf Loose Tea

1st PlAcE 86 MSRP $11.00/3.5oz. Marideth Post phone: 415-382-3400 [email protected] www.republicoftea.com

Mrs. KElly’s tEA Celebration 2Nd PlAcE 85 MSRP $8.00/3oz. Mindy Kelly phone: 763-788-8753 [email protected] www.mrskellystea.com

MOUNTAIN VIEW TEA VILLAGE White Peach Black Tea 3rd PlAcE 84 MSRP $9.99/2oz. Johnny Chien phone: 650-988-1939 [email protected] www.mvteavillage.com

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2010 World tEA BuyErs guIdE

n general CategorIes: aged/BaKed oolong tea

NAIVETEA Dong Ding Oolong 1st PlAcE 83 MSRP $28.00/2oz.

Lawrence Lai phone: 650-430-6566 [email protected] www.naivetea.com

BArNEs & WAtsoN fINE tEAs Formosa Aged Oolong—103 2Nd PlAcE 82 MSRP $150.00/1lb. Ken Rudee phone: 206-625-9435 [email protected] www.barnesandwatson.com

rArE tEA cEllAr INc. 1991 Vintage Reserve Oolong 3rd PlAcE 81 MSRP $250.00/1lb. $75.00/100g. Rodrick Markus phone: 773-561-3000 [email protected] www.rareteacellar.com

n general CategorIes: green oolong tea

rIsHI tEA Bao Zhong 1st PlAcE 90 MSRP $53.25/1lb.

Benjamin Harrison phone: 414-747-4001 [email protected] www.rishi-tea.com

BArNEs & WAtsoN fINE tEAs Formosa Jade Oolong— Outstanding2Nd PlAcE 89 MSRP $350.00/1lb. Ken Rudee phone: 206-625-9435 [email protected] www.barnesandwatson.com

orIENtAl goldEN trAdINg co. Dong Ding Oolong 3rd PlAcE 88 MSRP $23.00/3oz. Chicco Chou phone: 562-645-6258 [email protected] www.themountainteaco.com

n general CategorIes: darK oolong tea

QtrAdE tEAs & HErBs Red Robe Oolong 1st PlAcE 82 MSRP $12.00/4oz.

Joshua Rigsby phone: 949-766-0070 [email protected] www.qtradeteas.com

rIsHI tEA Wu Yi Da Hong Pao 2Nd PlAcE 81 MSRP $20.00/50g. Benjamin Harrison phone: 414-747-4001 [email protected] www.rishi-tea.com

tAo tEA lEAf ltd. Da Hong Pao 3rd PlAcE 80 MSRP $18.00/50g. Tao Wu phone: 647-728-3858 [email protected] www.taotealeaf.com

n general CategorIes: Blended oolong tea

tEAs Etc. Ginseng Oolong 1st PlAcE 82 MSRP $10.95/3oz

Beth Johnston phone: 561-683-6838 [email protected] www.teasetc.com

rIsHI tEA Ginseng Oolong 2Nd PlAcE 80 MSRP $60.00/1lb. Benjamin Harrison phone: 414-747-4001 [email protected] www.rishi-tea.com

QtrAdE tEAs & HErBs Organic Gold Dust Oolong 3rd PlAcE 79 MSRP $15.00/4oz. Joshua Rigsby phone: 949-766-0070 [email protected] www.qtradeteas.com

n general CategorIes: FlaVored oolong tea

gloBEx AMErIcA dba CAVALLINI COffEE & TEA Plum, Mango Sake1st PlAcE 84

MSRP $20.00/1lb. Bonnie Itzig phone: 214-353-0328 [email protected] www.cavallinicoffee.com

tEAs Etc. Citrus Sorbet Oolong 2Nd PlAcE 83 MSRP $16.95/3oz. Beth Johnston phone: 561-683-6838 [email protected] www.teasetc.com

MOUNTAIN VIEW TEA VILLAGE Lychee Oolong 3rd PlAcE 82 MSRP $12.99/2oz. Johnny Chien phone: 650-988-1939 [email protected] www.mvteavillage.com

n general CategorIes: FlaVored rooIBos Blends

rArE tEA cEllAr INc. Gingerbread Dream Rooibos1st PlAcE 83 MSRP $50.00/1lb.

$15.00/100g. Rodrick Markus phone: 773-561-3000 [email protected] www.rareteacellar.com

GEVALIA Raspberry Hibiscus— Herbal Tea 2Nd PlAcE 81 MSRP $9.99/22 tea bags Josh Hsu phone: 914-425-6186 [email protected] www.gevalia.com

tEAgscHWENdNEr Rooitea Sahne-Caramel (Rooibush Cream Caramel) 3rd PlAcE 80 MSRP $8.17/100g Michelle Steffey/Jim Corbin phone: 312-9632-0639 x 112 [email protected] [email protected] www.tgtea.com

5125 W. OquendO ROad, Suite 16 • LaS VegaS, nV 89118