Buyers, Readers,Buzz Snackers, and Bandwidth Bandits

Liz Strauss www.successful-blog.com

How Alexander the Great Would Use Stats to Inform an Online Business

Statistical doorways.

We useconcrete constructs

for abstract realities.

They work in some ways.

Doors and halls work

for sorting information

Visit length

Visitor paths

Recent Referrers

Returning visitors

Popular pages

Exit pagesEntry pages

Keyword Analysis

and quantifiable past behaviors.

How is this comparing?a look at this day last week

How many visitors and page views? today / in the last hour

Where did they come from? keywords / site referrals

Which pages are important at the moment?Socnet bumps / work with page

They’re less effective for aggregating

into something that resembles a human

Because people usually don’t

behave the way that stats do.

People do what they want to do.

People

• define your value

• showcase the message

• attract more traffic

• appeal to sponsors

• increase ROI

• create growth opportunities

Make decisions easier and faster

Got Traffic?

How Alexander the Great Would Use Stat Programs to Inform an Online Business

Alexander would understand his position.

Authority –DuckStar

Circulation –InfoPass

Sales – GearGuru

He’d understand his objective.

He’d see the players . . .

Waste time and energy

• Customers

• Readers / Fans

• Buzz Snackers

• Bandwidth Bandits

He’d know their objectives.

The One Place to Get It

The One Who Does or Knows It

The It They Can Pass On to Everyone

Buyers

Readers / Fans

Buzz Snackers

Now he could focus resources . . .

He’d use stats to choose tactics.

wordle.net

Now these have context.

Alexander the Great would test premises.

Month 1

Month 2

Read results in terms of objectives.

90% 1st Time Visitors

Good news?

Bad News?

12% > 20 minutes

Think Context

Alexander knew

the expectation

could be flanked with innovation.

• DuckStars who know their Readers / Fans

• InfoPasses that serve Buzz Snackers

• GearGurus who know their customers

They understand.

Alexander never lost to shiny objects.

Bandwidth Bandits

Oh and . . .